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Accor presents<br />
“Taste of <strong>Moulin</strong> <strong>Rouge</strong>”<br />
<strong>Coverage</strong> <strong>Overview</strong><br />
<strong>India</strong> <strong>visit</strong> <strong>2012</strong>
<strong>Overview</strong><br />
Mumbai<br />
•November<br />
• October 30 02 & 03,<br />
& 31, <strong>2012</strong> <strong>2012</strong><br />
<strong>Moulin</strong> <strong>Rouge</strong><br />
<strong>India</strong> tour<br />
New Delhi<br />
2
Key Messages<br />
• Accor presents an<br />
evening with <strong>Moulin</strong><br />
<strong>Rouge</strong> to <strong>India</strong> to<br />
celebrate World of<br />
Accor.<br />
• Accor’s initiative of<br />
celebrating French<br />
culture with a<br />
performance by<br />
France’s most famous<br />
dance and<br />
entertainment troupe,<br />
the <strong>Moulin</strong> <strong>Rouge</strong><br />
Taste of <strong>Moulin</strong><br />
<strong>Rouge</strong><br />
3
Pre-build up<br />
Exclusive Feature<br />
• Hindustan Times - Café, Mumbai<br />
Announcement Press Release<br />
• Announcing Accor presents a taste of<br />
<strong>Moulin</strong> <strong>Rouge</strong> in <strong>India</strong><br />
• Target Media<br />
• Lifestyle media<br />
• Hospitality media<br />
4
Set the stage<br />
• An exclusive interview<br />
with Jean-Michel Casse<br />
announcing the coming of<br />
<strong>Moulin</strong> <strong>Rouge</strong> to <strong>India</strong> as<br />
part of the World of Accor<br />
celebrations with HT<br />
Café, Mumbai<br />
• Shared the image of the<br />
troupe with <strong>India</strong> flag<br />
exclusively<br />
HT Café<br />
October 24, <strong>2012</strong>, 2 Mumbai
Announcement Press Release<br />
Deccan Herald<br />
November 8, <strong>2012</strong>, New Delhi<br />
ET Travel<br />
November 1, <strong>2012</strong>, Mumbai
Hindustantimes.com<br />
October 24, <strong>2012</strong>
Business-standard.com<br />
October 25, <strong>2012</strong><br />
Hospitalitybiz.com<br />
November 2, <strong>2012</strong>
Mumbai
Big features<br />
Day 1 – Channel V:<br />
Popular music and youth<br />
channel<br />
• The dancers <strong>visit</strong>ed the<br />
studio for a special<br />
appearance on the show<br />
– Dil Dosti Dance<br />
• The show has been aired<br />
• The show has been aired<br />
three times with promos<br />
running for an entire<br />
week
Day 1 contd..<br />
The Week<br />
• Interview with Fanny Rabasse and the <strong>Moulin</strong> <strong>Rouge</strong><br />
dancers<br />
Mumbai Mirror<br />
• A guest reader was invited to meet & interact with <strong>Moulin</strong><br />
<strong>Rouge</strong> dancers<br />
L’officiel<br />
• Interview with Fanny Rabasse and the <strong>Moulin</strong> <strong>Rouge</strong><br />
dancers
Mumbai Mirror<br />
November 18, <strong>2012</strong>, Mumbai
L’Officiel<br />
December <strong>2012</strong>
The Week<br />
November 25, <strong>2012</strong>
Day 2<br />
Missmalini.com:<br />
Celebrity blogger<br />
• Exclusive feature on the<br />
backstage drama<br />
Missmalini.com<br />
November 1, <strong>2012</strong>
Press Conference<br />
Bombay Times<br />
November 2, <strong>2012</strong>, Mumbai<br />
• Press conference<br />
followed by a 2 minute<br />
performance for a photo<br />
call<br />
– PR Pundit proposed a<br />
media tie-up with<br />
Bombay Times to<br />
garner maximum<br />
exposure<br />
• Solicited on-venue media<br />
requests for interviews
DNA<br />
November 5, <strong>2012</strong>, Mumbai
Afternoon Despatch & Courier<br />
November 3, <strong>2012</strong>, Mumbai<br />
Mumbai Mirror<br />
November 1, <strong>2012</strong>, Mumbai
<strong>India</strong> Today<br />
November 12, <strong>2012</strong>
Yahoo.com<br />
November 1, <strong>2012</strong><br />
Rediff.com<br />
November 1, <strong>2012</strong>
Timesofindia.com<br />
November 1, <strong>2012</strong><br />
Stylekandy.com<br />
November 1, <strong>2012</strong>
Evening Performance<br />
• Invited select editors for the<br />
evening gperformance by <strong>Moulin</strong><br />
<strong>Rouge</strong> by Criesse<br />
Communications<br />
• PR Pundit initiated and<br />
coordinated an exclusive photo-<br />
op with HT Cafe<br />
• Post event Press Release was<br />
disseminated i d across media<br />
• Target Media<br />
– Mainline dailies<br />
– Lifestyle magazines<br />
– Travel & Trade magazines<br />
HT Cafe<br />
November 2, <strong>2012</strong>, Mumbai
New Delhi
Big features<br />
Day 1<br />
BT More<br />
• Exclusive backstage access for a photo-shoot and<br />
interaction with the <strong>Moulin</strong> <strong>Rouge</strong> dancers for the cover<br />
story<br />
Elle<br />
• Photoshoot with the <strong>Moulin</strong> <strong>Rouge</strong> dancers for their<br />
Anniversary issue<br />
Estetica<br />
• An <strong>India</strong>n makeover for the <strong>Moulin</strong> <strong>Rouge</strong> dancers for the<br />
cover story
Day 1 contd..<br />
The Times of <strong>India</strong> – Crest<br />
• Interview with Fanny Rabasse<br />
FHM<br />
• Interviews with the <strong>Moulin</strong> <strong>Rouge</strong> dancers<br />
Headlines Today<br />
• Shoot for the special episode of the entertainment show<br />
- EQ with the <strong>Moulin</strong> <strong>Rouge</strong> performers in an informal<br />
fun interactive setting<br />
• Duration – 22 minutes
BT More<br />
December <strong>2012</strong>
ELLE Anniversary issue<br />
December <strong>2012</strong><br />
15 page couture special
Estetica<br />
December <strong>2012</strong>
FHM, December <strong>2012</strong>
The Times of <strong>India</strong> - Crest<br />
November 10, <strong>2012</strong><br />
All Editions
Headlines Today<br />
November 3, <strong>2012</strong>
Press Conference<br />
• Press conference followed<br />
by a 2 minute<br />
performance for a photo<br />
call<br />
• Solicited on venue media<br />
requests for interviews<br />
The Times of <strong>India</strong><br />
November 5, <strong>2012</strong>, New Delhi
HT City<br />
November 6, <strong>2012</strong>, New Delhi<br />
HT Live, Gurgaon<br />
November 8, <strong>2012</strong>
Mail Today<br />
November 4, <strong>2012</strong>, New Delhi<br />
Deccan Herald<br />
November 8 <strong>2012</strong>, New Delhi
Millennium Post<br />
November 3, <strong>2012</strong>, New Delhi<br />
Friday Gurgaon<br />
November 9, <strong>2012</strong>, Gurgaon
Delhi Times<br />
November 4, <strong>2012</strong><br />
All Editions<br />
• The story has appeared<br />
across seven editions<br />
including New Delhi,<br />
Mumbai, Chandigarh,<br />
Jaipur, Bangalore, Pune,<br />
Kolkata
Bombay Times<br />
November 5, <strong>2012</strong>, Mumbai
Business-standard.com<br />
<strong>India</strong>today.in<br />
November 2, <strong>2012</strong> November 4, <strong>2012</strong>
NDTV Good Times<br />
November 27, <strong>2012</strong><br />
Dilli Aajtak<br />
November 2, <strong>2012</strong>
Evening Performance<br />
• Invited select editors for the<br />
evening performance by<br />
<strong>Moulin</strong> <strong>Rouge</strong><br />
• PR Pundit proposed p a media<br />
tie-up with Delhi Times to<br />
garner maximum exposure<br />
Delhi Times<br />
November 7, <strong>2012</strong>, New Delhi
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