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BLEACHING LINE <strong>Prime</strong> has great pleasure in sharing the novelties of our Profit of Color line of bleaching powders. With the launch of Luminum Blond Multi-technique white bleach powder that brighten up to 9 shades, our Platinum Blond has been redesigned with new key ingredients and now bleaches up to 10 shades. We innovate, with the highest combination of technology brought from Germany. The process of intensification of persulfates components present in the bleaching powder with the function of generating a more intense and uniform opening at the time of the bleaching process. Combined with selected protection ingredients of SEDCOLL and TILIA CORTADA technology, it guarantees the result of healthy blonde hair. Take the invitation and dare go to extremes with our full bleaching line. MOISTURIZING AND LIPID AGENTS PRESERVES THE INTEGRITY OF THE STRAND GRADUALLY AND UNIFORMLY BLEACHES ANTI-YELLOWING AGENTS AND COLOR NEUTRALIZERS PROFIT OF COLOR OXI CREAM Oxidizing emulsion of thick and creamy consistency, developed to prepare and potentiate the action of the coloring and <strong>Prime</strong> bleaching powder line.
Change your life, change your tones!
Page 5: THE POWER OF DESIRE AND WILL Prime
Page 8: BIO TANIX NEW SMOOTHING SYSTEMS Wit
Page 11 and 12: BRAZILIAN KERATIN EXTREME-FORCE DAI
Page 13 and 14: REPAIR MASK AND VOLUME REDUCER It w
Page 15 and 16: Force Field Mask is designed to rep
Page 18 and 19: THERMAL PROFISSIONAL LINE THERMAL S
Page 22 and 23: PROFIT OF COLOR OXI CREAM It is a p
Page 24 and 25: SERVICE DAMAGE BLOCKER FULL CAPILLA
Page 26 and 27: MATIZADORES Prime pro extreme prese
Page 28 and 29: NEW NUTRITION AND REPAIR MASK FOR D
Page 30 and 31: BI-PHASE REMOVER REVITALIZER FOR DA
Page 32: HYDRA HYDRATION, MOISTURE BALANCE A
Page 35 and 36: HYDRA DAILY USE HYDRA SHAMPOO HYDRA
Page 38 and 39: MAXIMUS PROFISSIONAL LINE MAX SHAMP
Page 40 and 41: LUSTROUS HAIR AND EXTREME SHINE •

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