Xiaomi-Mena-Visual-Guidelines
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Mi MENA - Brand <strong>Guidelines</strong> 2017
Introduction
Company Overview<br />
<strong>Xiaomi</strong> is a mobile internet company dedicated to making quality technology accessible to everyone. Founded<br />
by serial entrepreneur Lei Jun in 2010, the company has fast become one of the leading tech firms in<br />
China. We create remarkable hardware, software, and internet services for – and with the help of – our Mi<br />
fans. From our proprietary operating system MIUI to our signature Redmi and Mi smartphones, our key<br />
product portfolio has expanded to include tablets, routers, TVs, an ecosystem of smart home devices and<br />
more. At <strong>Xiaomi</strong>, we always believe that something wonderful is about to happen.<br />
Logo<br />
The "MI" in our logo stands for “Mobile Internet”. It also has other meanings, including "Mission Impossible",<br />
because <strong>Xiaomi</strong> faced many challenges that had seemed impossible to defy in our early days.
Mi Logo Changes, Colours and Usage
Logo Optimization<br />
The new logo is based on the old design but modified with a narrow lead angle along with a narrower “Mi” to<br />
increase the negative space and give a more refined look to the logo.<br />
before<br />
after
Logo size and Proportions.<br />
The logo should be absolutely square in shape. The minimum size for the logo can be 0.6 x 0.6 cm.<br />
The corner radius of the outer square has to be maintined throughout scaling. For example, if the outer<br />
square size is 2.6 x 2.6 cm then the corner radius will be 0.1 cm. For bigger or smaller size logo it should be<br />
scaled proportinately.<br />
The height and width of the outer square<br />
in the logo has to be in proportions with<br />
the width of “i” in the “mi” logo. Considering<br />
the width of “i” to be x, the height and the<br />
width of the outer square should be equal<br />
to 11x. Please refer to the adjacent figure.<br />
x<br />
11x<br />
11x
Logo Optimization<br />
The new logo is based on the old designed but modified with a narrow lead angle along with a narrower “Mi”<br />
to increase the negative space and give a more refined look to the logo.<br />
before<br />
after
Spacing around the logo<br />
While designing an artwork, enough space has to be provided around the logo.<br />
The spacing around the outer square of the logo has to be equal to the width of the “m” in the “mi” logo.<br />
Please refer to the image mentioned below:<br />
Smallest size<br />
for Mi Logo<br />
(0.6 x 0.6 cm)
Colours<br />
Primarily, when the logo is shown on a white background, the following color combination will be used for<br />
the outer square and inner elements:<br />
RGB #ff6700<br />
Pantone 1505c<br />
CMYK C:0 M:73 Y:92 K:0<br />
If the above mentioned color is used to as a background, the color of the outer square will be white and<br />
inner elements will match the background color. Please refer to the visual on the next page.
Colours (Contd.)<br />
There are a few secondary color options that can be used in place of the official Mi orange color in the logo.<br />
For example:<br />
RGB #d7000f<br />
CMYK C:0 M:100 Y:100 K:10<br />
If the above mentioned color is used to as a background, the color of the outer square will be white and<br />
inner elements will match the background color. Please refer to the visual on the next page.
Colours (Contd.)<br />
There are a few secondary color options that can be used in place of the official Mi orange color in the logo.<br />
For example:<br />
RGB #000000<br />
CMYK C:0 M:0 Y:0 K:100<br />
If the above mentioned color is used to as a background, the color of the outer square will be white and<br />
inner elements will match the background color. Please refer to the visual on the next page.
Other Background References<br />
In daily use, there can be a requirement for different background colors to be used. For such cases please<br />
refer to the below mentioned references for a better understanding of the use of normal logo and inverted<br />
logo on different backgrounds.<br />
Please note that apart from the below mentioned references if any other color is to be used then the<br />
required artwork has to get approved before proceeding with production.
Incorrect Logo Usage<br />
Avoid the following improper treatments:<br />
Do not distort the logo<br />
Do not use the logo against<br />
a cluttered background<br />
Do not change the font type<br />
Do not change or add colours<br />
to the logo which are not as per<br />
the guidelines or approved<br />
INITIATIVE<br />
Do not combine artwork<br />
or text with the logo<br />
Do not omit elements<br />
of the logo
Mi Arabic Logo<br />
If there is a requirement for Mi Arabic logo, please use the below mentioned artwork.<br />
Please note that all the logo guidelines are applicable on Mi Arabic logo as well.
Typography
English - Open Sans Font Family<br />
Light<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
123456789<br />
Light Italic<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
123456789<br />
Regular<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
123456789<br />
Italic<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
123456789<br />
Semibold<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
123456789<br />
Semibold Italic<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
123456789
English - Open Sans Font Family<br />
Bold<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
123456789<br />
Bold Italic<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
123456789<br />
Extra Bold<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
123456789<br />
Extra Bold Italic<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
123456789
Page 13<br />
Arabic - Segoe UI Font Family<br />
Semibold<br />
Light<br />
أبجد هوز حطي كلمن سعفص قرشت<br />
ثخذ ضظغ<br />
Semilight<br />
أبجد هوز حطي كلمن سعفص قرشت<br />
ثخذ ضظغ<br />
Regular<br />
أبجد هوز حطي كلمن سعفص<br />
قرشت ثخذ ضظغ<br />
أبجد هوز حطي كلمن سعفص<br />
قرشت ثخذ ضظغ<br />
Bold<br />
أبجد هوز حطي كلمن سعفص<br />
قرشت ثخذ ضظغ<br />
Black<br />
أبجد هوز حطي كلمن سعفص<br />
قرشت ثخذ ضظغ
Product Photography
Product Photography<br />
In all artworks i.e., print / social media / online / digital artworks, the product images should be used from<br />
the ones that are provided with this guideline.
Mi Icons<br />
The following icons are to be used in all artworks when highlighting the main features of any device.<br />
FLASH<br />
Processer Battery Ultra thin<br />
body<br />
Remote<br />
Control<br />
Flash<br />
Memory<br />
4G LTE<br />
Hi-Fi<br />
RAM<br />
Curved Front &<br />
Back Panels<br />
4G LTE<br />
Dual SIM<br />
Hi Fi<br />
Audio<br />
RAM<br />
Camera<br />
Display Size
Sample Artworks
Posters<br />
All the artworks prepared are based on the guidelines. These have to be followed throughout the MENA region. The google<br />
drive link will be provided seperately for downloading the artworks.<br />
All the partner information has to be dispalyed on the designated area in the footer occupying not more than 50%<br />
of the total width of the artwork.<br />
In case the artwork is modified as per country requirements, it has to be sent to TASK FZCO for appproval before publishing<br />
or sending for production.<br />
Mi 5<br />
Fast as light<br />
Snapdragon 820<br />
High performance processor<br />
3000mAh<br />
All Day battery<br />
Fingerprint sensor<br />
Chip-level security<br />
5.15 inch<br />
Full HD Display<br />
www.mi.com/mena<br />
Distributor Details
Hoarding<br />
All the artworks prepared are based on the guidelines. These have to be followed throughout the MENA region. The google<br />
drive link will be provided seperately for downloading the artworks.<br />
All the partner information has to be dispalyed on the designated area in the footer occupying not more than 50%<br />
of the total width of the artwork.<br />
In case the artwork is modified as per country requirements, it has to be sent to TASK FZCO for appproval before publishing<br />
or sending for production.<br />
Redmi 3 Pro<br />
Power at last<br />
www.mi.com/mena<br />
Distributor Details
Lamposts<br />
All the artworks prepared are based on the guidelines. These have to be followed<br />
throughout the MENA region. The google drive link will be provided seperately for<br />
downloading the artworks.<br />
All the partner information has to be dispalyed on the designated area in the<br />
footer occupying not more than 50% of the total width of the artwork.<br />
Mi Max<br />
is the new big<br />
In case the artwork is modified as per country requirements, it has to be sent to<br />
TASK FZCO for appproval before publishing or sending for production.<br />
www.mi.com/mena<br />
Distributor Details
Roll-up Banners<br />
All the artworks prepared are based on the<br />
guidelines. These have to be followed throughout the<br />
MENA region. The google drive link will be provided<br />
seperately for downloading the artworks.<br />
All the partner information has to be dispalyed<br />
on the designated area in the footer occupying<br />
not more than 50% of the total width of the<br />
artwork.<br />
Mi Max<br />
is the new big<br />
Snapdragon 650<br />
High performance processor<br />
6.44 inch<br />
Full HD Display<br />
4850mAh<br />
All Day battery<br />
Fingerprint sensor<br />
Chip-level security<br />
Snapdragon 650<br />
High performance processor<br />
5.5 inch<br />
Full HD Display<br />
4000mAh<br />
All Day battery<br />
Fingerprint sensor<br />
Chip-level security<br />
In case the artwork is modified as per country<br />
requirements, it has to be sent to TASK FZCO for<br />
appproval before publishing or sending for<br />
production.<br />
www.mi.com/mena<br />
Distributor Details<br />
www.mi.com/mena<br />
Distributor Details
Roll-up Banners<br />
All the artworks prepared are based on the guidelines. These have to be followed throughout the MENA region. The google drive<br />
link will be provided seperately for downloading the artworks.<br />
All the partner information has to be dispalyed on the designated area in the footer occupying not more than 50% of<br />
the total width of the artwork.<br />
In case the artwork is modified as per country requirements, it has to be sent to TASK FZCO for appproval before publishing or<br />
sending for production.<br />
Mi 5<br />
Fast as light
Unipole Banners<br />
All the artworks prepared are based on the guidelines. These have to be followed throughout the MENA region. The google drive<br />
link will be provided seperately for downloading the artworks.<br />
All the partner information has to be dispalyed on the designated area in the footer occupying not more than 50% of<br />
the total width of the artwork.<br />
In case the artwork is modified as per country requirements, it has to be sent to TASK FZCO for appproval before publishing or<br />
sending for production.<br />
Mi Max<br />
is the new big<br />
www.mi.com/mena<br />
Distributor Details
Promoters Kit<br />
The following mentioned artworks can be obtained from the Google Drive and can be used to produce promoter kits.<br />
Mi Bags Mi Tshirts Promoter<br />
ID Cards<br />
MIUI Keychain<br />
Cards
www.mi.com/mena
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