Impact Magazine Issue One 2017

MAGAZINE
SANTA BARBARA’S
ENTREPRENEURIAL HUB
Issue 01

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HELLO
CONTENTS
The space. The resources.
The community. The people.
Santa Barbara: An Entrepreneur’s Paradise Feature 02
Satellite Drew Cuddy 08
Salty Girl Seafood Norah Eddy and Laura Johnson 10
Zymbit Phil Strong 14
The Hub Space 16
Best Foot Forward Caleigh Hernandez 18
When Success Breeds Success Feature 20
Cardona Law / Clean Habit Jillian and Mark Cardona 23
Spotlight 26
Eudemonia Erik Joule (‘EJ’) and Gabe Fox 28
DialedPR / PRTraction Andrea Holland 34
Driply Automation / Fine Artist Roy Clark 36
Flame Design Studio Rita Tate 38
Boma Investments Marlys and Ron Boehm 42
WP Managed Secure Jack Voorheis 44
Raindance Partners Mike Tognotti 46
Aquaviable Solutions Rodney Loehr 48
Strictly Vacations Steven Shulem 50
Executive Editors
Dan Ferrick
Diana Pereira
Ted Singley
Managing Editors
Ashley Radosevic
Pia Dorer
Editor
Chantal Peterson
Feature Editor
Brett Leigh Dicks
Creative Director
Pia Dorer
Senior Designer
Melissa Summers
Copy Editors
Camille Robbins
Megan Overholt
Advertising
Eric Sanchez
Donna Compaglia
Photography
David Mendoza
Printing
V3 Printing
Impact Hub Santa Barbara is a coworking mecca for
change-makers and entrepreneurs to collaborate, be
inspired and make an impact. It’s a place where ideas
are born, startups flourish and new opportunities
are found in day-to-day interactions. What’s most
exciting about the rising popularity of collaborative
and coworking spaces globally, is that they offer the
kind of networking and skill sharing that simply can’t
be found in a coffee shop, never mind a home office.
Part innovation lab, part business incubator and part
social enterprise community center, Impact Hub is
the epicenter for entrepreneurship in Santa Barbara.
The growing popularity of collaborative spaces
marks a break with traditional office structure and
company culture as we know it. People are looking
for something different – a new way of thinking
and doing work in today’s world. Surely, coworking
offers something different for everyone, but what
most can agree on is that spaces like Impact Hub
are redefining the way we work, and with whom
we work, for the better. Impact Hub provides
entrepreneurs the space, education, community
and resources needed to build sustainable and
scalable businesses.
We are very excited about the inaugural issue of
Impact Magazine. As the diverse stories found in
these pages will illustrate, the work created by
members at Impact Hub is innovative and powerful;
these are movers and shakers in our community, and
our world. This issue also offers insight into the larger
entrepreneurial climate, and how coworking has
become an integral part of that continual evolution.
Although the people interviewed in this magazine
represent only a fraction of the Impact Hub
community, we have found similarities echoed by all
that speak to the greater mission of this space. Many
expressed that being surrounded by entrepreneurs
motivates them to keep moving forward and do their
best work. Others said that having found an alternative
to working from home or renting a costly office space
has been transformational. Still, for others, the value
of coworking lies simply in the opportunity for casual
conversation over coffee breaks, and the implicit
confidence that a like-minded community offers. The
mentorship programs, educational programs, and
networking events are also value add opportunities.
The greater vision of collaborative spaces, however,
is about much more than providing space, Wi-Fi,
and great coffee; it is about creating opportunities
for interaction between people with diverse talents
and backgrounds, who may not otherwise do so.
It provides bridges to expanded capabilities and
networks, and within our own membership alone,
it connects teams on opposite sides of the globe.
Indeed, today’s entrepreneurs come from all walks
of life, age groups, and professional and academic
backgrounds. This built-in potential for serendipity
and novel collaboration makes Impact Hub an
attractive space for entrepreneurs.
The 2005 origins for Impact Hub embodied grassroots
entrepreneurship. So many individuals have ideas for
making the world a better place, but where do they go
to make them happen? Impact Hubs were designed
to provide a collaborative environment in which
people could work, meet, and learn. The ethos of
Impact Hub is reflected in the one resounding value
that members interviewed for this magazine shared:
the commitment to making a positive impact through
their work. Certainly, a strong sense of ingenuity and
initiative are common traits among this community,
but it is the desire to make a positive difference, be
that through their business or philanthropic work
that connects members at Impact Hub.
We hope that this magazine can serve as a source of
inspiration for those who share our exciting vision.
Change the way you work!
Welcome to Issue 01
of Impact Magazine.
Impact Mag Team
impact magazine / 1

Allan and Malcolm Loughead in their bi-plane, Santa Barbara, California 1918
Santa Barbara’s waterfront was a very different place
100 years ago. The elegant 390-room Potter Hotel, with
its pristine gardens, sprawled along West Beach. While
steamships weaved their way in and out of Stearns
Wharf, two brothers were busy building a seaplane in
the heart of, what is now, Santa Barbara’s Funk Zone.
In 1916, Allan and Malcolm Loughead established the
Loughead Aircraft Manufacturing Company in a garage
on the northwest corner of State and Mason Streets. With
the help of a young draftsman named Jack Northrop, the
company designed and constructed a ten-passenger
biplane flying boat called the Model F-1, which made a
record-setting flight from Santa Barbara to San Diego two
years later.
“The Technology Management Program at UCSB has
created a very rich environment for brilliant young
students to test their innovative ideas and have invited
many of Santa Barbara’s finest business innovators
to teach, mentor and even occasionally, finance these
students’ start-ups. There is no shortage of successful
business people in Santa Barbara who thrive on their
collaboration with innovative people with great ideas.
That combination creates an environment for success.”
Motel 6
Success for the Loughead brothers came from a simple
desire to build a plane that they could use for their
sightseeing business. However, it was a shared passion for
travel that led William Becker and Paul Greene to shake
up the budget travel industry when they started Motel 6
in 1962.
While working as a house painter in Santa Barbara during
the early 1960’s, Becker set off on a road trip. Dismayed
by the poor quality and inflated prices of the motels he
encountered along the way, Becker later reached out to
Greene, a local contractor friend, about building a lowcost
chain of hotels. After two years of formulating a
business plan for their budget-oriented concept, Becker
and Greene opened their first Motel 6 two blocks from
Santa Barbara’s East Beach.
Original Motel 6, Santa Barbara, California 1962
“There’s a highly creative
and highly innovative
environment here,”
Garufis said. “i’m sure
the weather and the
location and beauty has
something to do with
IT. Santa Barbara is a
very Inspirational place
to live, but you’re also
surrounded by people
who really want to
change the world.”
SANTA BARBARA:
AN ENTREPRENEUR’S
PARADISE
How some of Santa Barbara’s most
iconic brands got their start
The Loughead Aircraft Manufacturing Company later
became Lockheed Corporation and produced iconic crafts
such as the Super Constellation passenger airliner, F-117
Nighthawk stealth fighter and the Hubble Space Telescope.
Meanwhile, Jack Northrop went on to found the Northrop
Corporation.
However, it is not just in aviation where Santa Barbara
businesses have made their mark. Locally based
entrepreneurs have succeeded in everything from the
travel industry, to entertainment, fashion, and electronics.
“There are a number of extraordinary businesses that have
started here in Santa Barbara,” Janet Garufis, President
and CEO of Montecito Bank & Trust, explained to Impact
Magazine. “Successful entrepreneurs have chosen Santa
Barbara as their home over many other options. Many of
these creative and innovative business people are ‘serial
entrepreneurs,’ and have discovered Santa Barbara as a
great incubator for their ideas.”
The brand adopted a no-frills approach to lodging,
offering every room at every location for $6. By 1968,
the two partners had established a chain of 180 motels
that they sold later that year for $14 million. The chain’s
original Santa Barbara property is still hosting travelers –
for around $209 per night during summer’s peak period.
Kinko’s
Not long after Becker and Greene sold their interest in
Motel 6, Paul Orfalea had an idea. Orfalea, whose curly
hair had earned him the nickname of “Kinko,” rented a
small space in Isla Vista from which he started offering
UCSB students a small selection of stationery supplies
along with four cent photocopies. That was in 1970. Ten
years later, Kinko’s boasted a network of more than 80
nationwide stores.
When expanding, Orfalea ignored the burgeoning
franchising trend of the time and instead formed co- Exterior shot of first Kinko’s in Isla Vista, California, 1970
Janet Garufis, CEO Montecito Bank & Trust
2 / feature story
Feature STORY / 3

owner partnerships with various regional investors. Catering to
the needs of college students, Orfalea sought out locations near
college campuses, but the clientele soon expanded to include all
manner of customers.
Fueled by its open-all-hours policy, Kinko’s spread internationally,
establishing over 1,200 locations with 23,000 employees in 10
different countries. In 1997, Orlafea sold a stake in Kinko’s to the
investment firm of Clayton, Dubilier & Rice and left the company
in 2000. In 2004, Kinko’s was acquired by FedEx Corporation and
became FedEx Kinko’s, later being rebranded as FedEx Office.
Deckers
In 1973, Doug Otto was wrapping up studies for a B.A. in Business
Economics at UCSB, when he teamed up for a business venture
with classmate Karl Lopker.
In a footwear fashion landscape strewn with penny loafers and
wingtip shoes, the pair started making sandals aimed at the local
surf community, and initially sold their wares at craft fairs up
and down the west coast. During a trip to Hawaii, Otto heard
the locals referring to flip-flops as ‘deckas’ and, upon his return
home, he christened his creations Deckers.
With the burgeoning success of Deckers, the company started
purchasing other casual footwear brands to add to its company.
In 1982, Lopker left the company to join Santa Barbara-based QAD
Inc., a software company founded by his wife, Pamela Lopker.
Otto remained at the helm of Deckers Outdoor Corporation
until his retirement in 2008. Now boasting brands such as UGG,
Teva, Sanuk, Ahnu and Hoka One One, in 2010 Decker’s revenue
surpassed the $1 billion mark.
Territory Ahead
Santa Barbara’s outdoor-oriented lifestyle has nurtured more
than just footwear. After working for companies such as LL Bean
and Espirt, in 1987 Bruce Willard made the professional move
from the Bay Area to Los Angeles. Electing to base himself in
Santa Barbara, Willard commuted south each day, but in 1989
gave up the drive completely when he founded Territory Ahead.
“I wrote the business plan for Territory Ahead on the steering
wheel of my Saab, while driving back and forth to Los Angeles,”
Willard told Impact Magazine. “Santa Barbara is really quite a
supportive community. It’s a small but creatively vibrant place
where it’s relatively easy to get to know people, so I found it a
very supportive town for starting a business.”
Bruce Willard, Territory Ahead Founder
“I wrote the
business plan for
Territory Ahead
on the steering
wheel of my Saab,
while driving back
and forth to Los
Angeles”
In 2000, Willard stepped down as Territory Ahead’s
President. The chief executive with Territory Ahead
subsequently sold the company to Massachusettsbased
Distinctive Apparel. Willard has gone on to be
the driving force behind several other locally based
clothing companies including Carbon to Cobalt,
True Measure, and 32 Bar Blues.
Sonos
The tech industry has also tapped into Santa
Barbara’s inherently creative soul. In 2002, John
MacFarlane, Craig Shelburne, Tom Cullen and
Trung Mai founded Santa Barbara-based Sonos,
developing and manufacturing a range of highquality
smart speakers. Now, with offices in 12
countries, the company opened its first Sonos Store
in New York City last year.
Procore
In 2003, Craig “Tooey” Courtemanche launched
Procore, a project management software
application he created in response to issues
he was having with the construction of his new
Santa Barbara home. Designed to support
input from several sources, the software allows
the management of everything from meeting
minutes to drawing markups, while also providing
document storage capacity for all project-related
materials.
Procore started in Montecito with just a handful of
employees, Deckers was born from local craft fairs
and Kinko’s first served the copying needs of UCSB
students. If one thing can be learned about Santa
Barbara’s role in fostering some of the country’s
leading enterprises, it is this: the greatest driving
force behind the success has been Santa Barbara’s
greatest resource – its people.
“There’s a highly creative and highly innovative
environment here,” Garufis said. “I’m sure the
weather and the location and beauty have something
to do with it. Santa Barbara is a very inspirational
place to live, but you’re also surrounded by people
who really want to change the world.”
4 / FEATURE STORY

THE HUB
“We are creating community
while providing a totally hip,
comfortable workplace.”
Dan Ferrick, Co-Founder Impact Hub Santa Barbara

SATELLITE
Wine lover, entrepreneur, space cadet
The goal of Satellite
is to stand as a nexus
for the education
and exploration of
excellent wine...
Drew Cuddy is well acquainted with both the
science and the art of farming. Having grown up on
a large farm in Canada, Drew draws upon his vast
knowledge-base in his role as a wine professional
and creator of Impact Hub’s much-anticipated café
and wine bar Satellite Santa Barbara.
As an undergraduate student, Drew moved to
Vancouver to study geography, and since then, he has
entered the world of wine through the London-based
Wine and Spirit Education Trust (WSET) program, which
he is expecting to graduate from this year.
Throughout college, Drew helped his father establish
a wine importing company, producing much of the
marketing material, including video and photography
content. He was the lucky one who got to spend his
summers in Europe working for the winemakers with
whom they partnered and quite literally, he began his
wine career trimming vines and picking grapes.
After college, Drew worked for a stint with distributor
The Henry Wine Group, followed by a harvest season
with Sonoma County winery Medlock Ames. It was just
after his time in Sonoma that Drew was asked to put
together a concept for Satellite Santa Barbara.
The intent of Satellite is to stand as a nexus for the
education and exploration of excellent wine, and be a
place to enjoy bites from a well crafted, locally sourced
food menu. Satellite is teaming up with the much-loved
restaurant Scarlett Begonia to provide a simple menu
that pairs well with wine and beer and is comprised
of sustainable, organic foods. A catering service for
Impact Hub events will also be established by this same
collaboration through Satellite.
As the mastermind behind all of this, Drew can talk at
length about any wine, region, or soil type. With a deep
understanding of growing wine grapes, he views wine
and its impact on the earth and our societies from a
wider lens. “Wine is an expression of place, of history, of
culture, and of individuality,” he explains. “But it’s also a
product that requires really good farming.”
From farm to table...and tasting room
Cuddy’s goal for Satellite’s wine menu is to offer patrons
high-quality wines from all over the world at great value.
Local wine lovers will be in good hands as well. Satellite
plans to pay tribute to small, independent, local wines
via weekly ‘flight night’ parties. During these parties,
there will be a set wine tasting menu from a winery that
will be showcased by a representative, who will pour
and talk about the wines.
Drew plans to rotate through thematic menus that
expose people to wines ranging from just $6-$14, and
to alternate those wines every week or so. Satellite
will also offer a wine club membership to encourage
members to learn all they can about new wines on a
regular basis.
Impact Hub is enthusiastic to have Cuddy in town.
Drew moved to Santa Barbara in June specifically to
launch Satellite and says that Impact Hub has been a
great base for him. “I’m getting to know my clientele
on a day-to-day basis. I’m making friends and coming
to understand what people are looking for.” He talks
about the environment at Impact Hub as comfortable
and inspiring, because everyone is working toward his/
her goals and supports one another in that growth.
As passionate about food and wine as he is about
entrepreneurship, with Drew’s vision, Satellite
customers and Impact Hub members are in for a unique
experience full of variety and high-quality product. (PS -
Impact Hub members will happily benefit from a discount!)
8 / Impact magazine our people / 9

SALTY GIRL
Sustainable, traceable seafood
A POSITIVE
IMPACT
photo: Lauren Lear Photography
As the second most traded food commodity in the
world, the ethical and sustainable procurement
of seafood is a hot topic these days. The practices
of the fishing industry have a considerable effect
on the health of our oceans, and significantly
affect the biology of marine ecosystems.
One Santa Barbara-based company, founded by two
marine scientists, is positioned to make a positive,
lasting impact in the seafood industry. Salty Girl
Seafood is a startup that offers traceable, sustainable
seafood. The company is just over two years old, but
founders Norah Eddy and Laura Johnson started
working on the business concept while still in grad
school at the Bren School of Environmental Science
and Management at UCSB.
The pair met the first day of class at Bren, forming
an instant camaraderie based on their similar
academic paths, both studying Coastal Marine
Resource Management. They say Bren School was
instrumental in getting Salty Girl Seafood off the
ground, offering them early encouragement and
support from the get-go.
Formation of the power team
Once Norah and Laura realized they had a viable
business idea, they grew their team quickly, bringing
in Gina Auriemma as their first employee, and Craig
Cummings as their founding CEO. Craig has since
taken on the role of Chairman of the Board, and
Vanessa Tang, who comes to Salty Girl with 16+ years
of consumer retail experience, now serves as CEO.
Tang moved with her husband from Los Angeles to
work with Salty Girl because she saw the immense
potential of the company.
Salty Girl Seafood sells a line of products nationally.
Utilizing their biology degrees to properly vet various
fisheries, all fish are sustainably sourced. The
company buys primarily from the North Pacific and
Alaska and retailers include natural food stores like
Whole Foods and Lazy Acres.
In order to aid customers in making informed buying
choices, the story of where the fish comes from and
Part of what makes
the company interesting
and inspiring is that
seafood is an old
industry rife with
problems and there’s a
significant barrier for
women in the industry.
10 / Impact magazine our people / 11

photo: Lerina Winter, Winter Creative Co.
how it was caught is actually displayed on the packaging
itself. This information often includes the specific vessel it
was caught on and even the name of the fisherman who
caught it.
“Buyers need to be purchasing sustainably,” Norah
asserts, “and they also need to communicate their process
effectively to consumers in order to empower them to
make good decisions.” It’s clear that in the case of seafood,
the consumer really can “vote with her dollar,” and that
the vote cast is one for the future health of our fisheries.
Santa Barbara for start-ups
Many will tell you that Santa Barbara is a hard place to
start a business and “make it”. The women of Salty Girl
Seafood have thus far found the opposite to be true.
They say they’re glad to be in the area because there’s so
much expertise, wealth and knowledge here. For Salty Girl,
being based in this beachy paradise, surrounded by smart,
accomplished people has given them access to great
advisors. Norah says that they’ve had a number of people
excited to mentor them and that those relationships have
been invaluable. “I think people are inspired to see young
people chasing a dream and climbing a really big hill.”
Part of what makes the company inspiring is that
seafood is an old industry, rife with problems and there
is a significant barrier for women. Salty Girl Seafood
combats these challenges with a great business model, a
strong desire to improve the planet, and perhaps most
importantly, an exceptional work ethic. Also unique is that
their founders have actually spent time working on fishing
boats and in fishing communities and aren’t afraid to get
their hands dirty.
The Salty Girl team understands the immensity of the
challenges they are undertaking, but are confident in their
ability to provide practical solutions. “It’s important not to
fear monger and to instead bring out the positive cases,
and to empower people to make a good choice,” Norah
explains. “Like, here is what you can do today to address
this problem if it’s meaningful to you.”
Dreams as big as the oceans
12 / OUR PEOPLE
Salty Girl Seafood has already become a flagship model
of traceability and sustainability in the seafood industry,
helping educate consumers about the importance of
informed choices. Their goal is to become large enough
to positively influence the health of entire fishing
communities and their biology. The team reports that they
have exciting partnerships in the pipeline with large NGOs
and new clients that may help them realize that dream
sooner than they had imagined. Let’s hope they keep
dreaming big.
Salty Girl Seafood has
already become a flagship
model of traceability
and sustainability in the
seafood industry, helping
educate consumers
about the importance of
informed choices.
INTEGRITY, PURPOSE
AND LEADERSHIP
From back office to boardroom, Balance is a team member and a partner in helping your
company lower costs, improve business efficiencies and promote long term sustainability.
Contact us: www.balancefm.com | Santa Barbara, CA
Phone: 805-618-3125 | Email: hello@balancefm.com

ZYMBIT
IoT innovator, cyber security whiz,
life-long entrepreneur
Phil Strong is a guy that you want on your team.
However, you may not know you need him until you
understand what he does, how good he is at it, and that
it’s people like him who keep the digital world going
‘round.
A life-long successful entrepreneur, Phil has built and sold
a handful of tech companies. “I’m comfortably scared all
the time,” he says. “I know that it can be really good, or
really bad [he chuckles]. I think being an entrepreneur is
about being pretty honest with yourself about what your
customers do and don’t want.”
Several years ago, after clocking about 1.5 million miles of
air travel, Phil decided he wanted to spend more time with
his family, and direct his talents to the vibrant tech startup
community in Santa Barbara. So, after a stint consulting for
some great innovators in town, he was ready to start his
newest company Zymbit, with the aim to create value in
the emerging field of the Internet of Things (IoT). “I’ve spent
much of my career automating factories, and now it is time
to automate our planet for the betterment of mankind,”
Phil says.
Securing a cool future.
Phil started his new venture by tackling the global challenge
of making machines more energy and operationally
efficient. He chose commercial refrigeration systems to
start with, because, as he explains, “The largest single
consumer of electrical energy on our planet is cooling, in
the form of refrigeration and air conditioning. Together that
accounts for about 30 percent of electricity consumption.”
“I’ve spent much of my career automating
factories, and now it is time to automate
our planet for the betterment of mankind”
Interestingly, what began as an effort to save resources
has also migrated into the realm of cyber security, which
may seem like a pivot, but in fact follows a very natural and
logical trajectory.
What does Zymbit do?
Zymbit is comprised of a talented team of five innovators
who started out with the goal of providing “healthcare” for
machines in the form of data and services. The technology
they have developed acts like an EKG for key parts of a
machine. (Just so we’re all on the same page, an EKG is a
test that checks for problems with the electrical activity
of the heart.) Zymbit technology monitors the health of
a machine over time, building a record of what a healthy
machine looks like. Using that information, the technology
can then look for anomalies and predict hiccups in the
system, and automatically call for a service tech before
catastrophe strikes.
Here’s a hypothetical example of one such catastrophe
using one of Zymbit’s actual local clients and the kind of
fiasco anyone with a sweet tooth will certainly relate to:
think full meltdown of Rori’s ice cream refrigerators due
to an unforeseen glitch. Beyond devastation among the
customer base, this could very likely mean a loss of tens of
thousands of dollars. Zymbit technology can prevent such
costly calamities.
The second thing that Zymbit does is make things secure.
The Zymbit team understands that the data their technology
produces needs to be kept secure and private, so they build
security right into their products. Phil says, “With 50 billion
things predicted to be connected to the Internet by 2020,
each one of those things is a potential security threat when
they are connected to the Internet.”
Things and connected devices become access points into
one’s business or home and can easily become hosts for
malware. For the IoT to really flourish, operators need to
be able to trust the devices and the data they generate.
“It’s critical to build trust into the system,” says Phil, “and it’s
really hard to do that well.”
To make it easy for other developers to make their things
secure, Zymbit is now selling its security technology as
a standalone product in the form of a ‘trust module’ and
security monitoring services. Phil says they’ve already
shipped this technology out to a few big companies who
are trying it on for size.
Local partnerships
Part of the reason Zymbit has been able to produce this effective technology in
a relatively short amount of time is thanks to its relationship with local hardware
company and Impact Hub sponsor Laritech, which designs and builds hardware
for Zymbit’s software. Laritech put the coworking space on Phil’s radar.
Being at Impact Hub has provided Zymbit further opportunities for collaboration,
which they are excited about. For example, he plans to work with Drew Cuddy
at Satellite, Impact Hub’s forthcoming café and wine bar, for which Zymbit’s
technology could be utilized to monitor and maintain optimal refrigeration
temperatures for Satellite’s wine selection.
Whatever Phil’s collaborations and future projects may be, we can count on
Zymbit to keep our most treasured technological devices secure and growing
smarter every day.
14 / OUR PEOPLE
OUR PEOPLE / 15

THE SPACE
Downtown or The Funk Zone.
An inspiring
place to work.
Boasting two prime locations — 1117 State Street in the heart of
Downtown and 10 E. Yanonali in the Funk Zone arts district — Impact
Hub Santa Barbara offers an innovative and inspiring collaborative
work space. Members are well cared for with exquisite coffee and tea
selection, fresh kombucha, a wine bar and cafe, and dozens of other
amenities. Private offices, permanent desks and open coworking are
all offered with 24/7 access and state-of-the-art conference rooms
with Zoom technology. The Lab is already home to some of the
largest emerging tech companies in the region. Weekly social events,
educational opportunities and onsite mentors help members network
and gain valuable information and resources to succeed. Check out
our space and change the way you work!
16 / THE SPACE
THE SPACE / 17

BEST FOOT FORWARD
Social entrepreneur, world traveler, advocate for women
to Uganda to do research for her thesis on women entrepreneurs and their access
to aid programs. It was during this period that she developed the idea for her
business, while learning the ins and outs of the anything-but-linear industry.
The college years are a time for gaining new
perspectives, expanding the mind and ideally
coming to understand more about what the
rest of the world is really like. Many of us get
emboldened with passionate new ideas we come
across in our studies, and perhaps for the first
time, become convinced of how we can make
great change in our world. It’s an exciting time.
Then we graduate. For many, the need to get a job
and enter the workforce takes top priority. It’s at that
point that some of those yearnings to continuously
explore begin to fade. Most will accept this fate
to some degree and satisfy themselves by staying
connected to their passions at a loose distance.
But Caleigh Hernandez is an exception to the rule.
Having graduated from college in 2015, she’s taken
her experience studying International Development
and African Studies and amplified it, making direct
use of her education by creating a business that
addresses important social issues; namely, high
unemployment rates faced by many Africans today.
This has become the basis of her business, Best Foot
Forward.
The power of a sandal
Best Foot Forward (BFF) imports beaded leather
sandals made on the Kenyan Coast by local artisans.
Currently, the company sells the sandals here in the
U.S. at festivals and home shows, and eventually,
a number of boutiques. The business employs 36
Kenyan women who do the intricate bead working
and six Kenyan men who cut the leather and rubber
that make up the upper and the sole. Caleigh explains
that on average it takes a woman artisan half a day to
make one pair of sandals.
The artisans themselves live in the Kenyan town of
Malindi, which is about 100 kilometers north of the
larger city of Mombasa. Unemployment in Malindi is
around 50 percent and has been on the rise since the
tourist industry took a hit under the threat of the Al
Shabab, a terrorist group that’s been wreaking havoc
and consequently disrupting local economies.
Caleigh’s idea for her impact-driven business was
ignited while studying abroad in Uganda, when she
lived in a rural village with a host family and worked
for a local NGO. On the weekends she would venture
into larger nearby cities to visit craft bazaars, where
people sold all variety of African-made products. She
kept coming across beautiful beaded sandals at the
bazaars, and through her curiosity, learned about the
regional sandal industry from local shopkeepers and
artisans.
Her interest in local goods and incessant desire to be
of service drove her to return the following summer
Best Foot Forward is
committed to giving
10 percent of profits
back to people of
Malindi, Kenya
After graduating from college, she received a fellowship through Princeton
University that brought her again back to Africa, and it was at this time that she
started Best Foot Forward. Immediately, the shoe gained traction in the U.S.
through festivals and home shows. This is how Caleigh raised a bit of startup
funding to get rolling.
100 percent committed to creating a social good enterprise
In addition to creating jobs, Best Foot Forward is committed to giving 10 percent
of profits back to people of Malindi, Kenya, which it does by channeling money
through a Community Development Fund. The artisans themselves determine
the allocation of funds, as the locals know what their community needs most.
Caleigh notes that empowering artisans to become change-makers in their own
communities is a vastly different model from how many international aid-based
programs work.
Best Foot Forward also offers “fair wages for fair work,” so that the artisans who
work for the company are paid higher wages than the industry standard. Caleigh
says that long-term goals also include being able to offer employees health care
and daycare.
Customers can now purchase BFF sandals online at bffshoes.com. The company is
interested in collaborating with local residents who want to host home shows, to
which Caleigh herself will come and present information about the issues that BFF
is addressing. BFF is also looking to expand by creating more products, with the
larger goal of positioning Best Foot Forward as a hub for ethical fashion.
Coworking: from Kenya to California
Caleigh has been a global Impact Hub member for a while now, having first learned
about it while living in Kenya and attending Nairobi Impact Hub events. “Being an
entrepreneur is really isolating when you’re working alone,” explains Caleigh. She
says that Impact Hub is very popular in Nairobi among the entrepreneurial Kenyan
crowd and that it even became a source of inspiration as she started her business
there. When she moved back to Santa Barbara in the beginning of August 2016,
she already knew that Impact Hub Santa Barbara would be her U.S.-based home.
Any entrepreneur can tell you that the life of an entrepreneur is not for everyone;
the inconsistency of the highs and the lows often weed out the faint of heart.
Caleigh talks about the peaks and valleys of entrepreneurship and how working at
the Hub has helped her keep her sanity as she weathers the storms.
She says she likes to know that people around her are going through some of the
same things. She adds, “It’s nice to be in a space where you are surrounded by
like-minded people who are interested in doing social good, while also having a
successful business.”
Caleigh travelled back to Kenya again in January 2017. Always on the go, she is
learning to expect the unexpected. “One day, it’s that the Pope came to Nairobi,
so the shoe shipment is a week late. The next day, I’m sanding wood for a shoe
display,” she says. “It’s empowering and humbling at the same time.”
18 / OUR PEOPLE OUR PEOPLE / 19

WHEN SUCCESS
BREEDS SUCCESS
The positive impact of social entrepreneurship
Often touted as the non-profit capital of the world,
Santa Barbara has long boasted a social consciousness
that has stimulated a rich and enduring tradition of
community and environmental support. It is woven
into the heart and soul of the City, and extends outside
of Santa Barbara’s non-profit sector.
A considerable number of local business enterprises have
also embraced this ethic. Their social entrepreneurship
does not just offer support to the local community, but
through programs incorporated into both their charter
and practices, these businesses are making an impact
nationally and internationally.
Impact Hub co-founder, Diana Pereira, explains that,
”social entrepreneurship manifests in a variety of
ways in both the non-profit and for-profit sectors.
Social entrepreneurship is not just about corporate
responsibility. It is about having social and environmental
good baked into the very core of your business model.
Rather than doing good despite how it might affect the
profitability, social entrepreneurship means doing right is
inextricably linked to the success of a company. So they
don’t choose between doing what is right or doing what is
profitable, they do good by doing well.”
Pereira continues, “When social responsibility is part of a
company’s core values, the more it succeeds the greater
the impact it will have. Making a social or environmental
impact just through being successful becomes part of the
fiber of a business. This symbiotic relationship between
what is good for the world and what is good for the
company allows for continuous sustainable social impact.”
20 / FEATURE STORY
Pereira says that the profitability of the clean technology
industry has shown how successful social entrepreneurship
can be.
“Clean tech was one of the first waves of a market-based
solution – people made money by doing good,” she said.
“Renewable energy, such as solar, is a great example of
social entrepreneurship. As a commercial enterprise,
it’s profit driven and the more successful it becomes,
the more good it does for the environment and global
communities.”
It is not just clean energy technology that is leading
the charge. A number of local businesses with varied
commercial interests are also making an impact.
Weaving a social conscience into its business practices has
come to define Ventura-based Patagonia Inc. Not only did
the company’s founder, Yvon Chouinard, help establish 1%
for the Planet, an organization that encourages businesses
to contribute at least one percent of their annual sales
to environmental causes, Patagonia has also weaved a
number of other socially and environmentally responsible
initiatives into its operations.
Social and environmental considerations define how
the company manages its supply, production, and
infrastructure, including construction techniques, energy
use, storm-water runoff, landscaping, water use, and even
employee transportation.
Yvon Chouinard, Founder Patagonia
& Co-Founder 1% for The Planet
Tin Shed, Ventura 2010
“Patagonia is a commercial enterprise, but look at all the
good they’re doing!” Pereira said. “If you start looking at
their impact, it reaches further than some of the nonprofits
out there who lack the sustained cash flow to make a lasting
difference.”
Another local outdoor company making a considerable social and
environmental impact is Santa Barbara-based Toad&Co.
Founded in a Telluride garage in 1991 by Jessica Nordhaus, after
a stint in Chicago, the company landed in Santa Barbara in 2002.
Creating meaningful change through socially and environmentally
smart business practices has been as essential to the company’s
success as its lifestyle orientated range of clothing and apparel.
“As the various brands based here have grown and started to become
real leaders in the outdoor industry, the central coast has started to be
viewed very seriously as a leader in sustainability and environmental
impact,” Toad&Co CEO, Gordon Seabury, told Impact Magazine.
“The Santa Barbara community is very proactive and receptive to
businesses and brands that are focused on more than just the
financial bottom line. That played a big part when we were assessing
where the right community base was for our brand.”
Sustainability and environmental impact have also long been foremost
in the mind of the company’s design philosophy, which is driven by
producing high quality, low maintenance, and long lasting clothing.
Toad&Co’s clothes are made using sustainable fibers like organic
cotton, eco-processed and cellulose-based Tencel and Modal (derived
from responsibly managed, sustainably grown forest plantations),
recycled polyester, and both non-mulesed and recycled wool. The
company also uses recycled and recyclable materials in all of its
packaging.
Diana Pereira & Dan Ferrick, Co-Founders Impact Hub Santa Barbara
Paul Orfalea (center), Lead Mentor Impact Hub Santa Barbara
“...once we start baking
into our business model
some positive result that
provides a greater good we
start shifting into social
entrepreneurship. That can
be through supporting
employees, the community
or the environment.”
FEATURE STORY / 21
photo: Paul Wellman, Santa Barbara Independent

Gordon Seabury, CEO Toad&Co
“The Santa Barbara community is so
proactive and receptive to businesses
and brands that are focused on more
than just the financial bottom line.”
“...Now younger companies are thinking
about cause - whether it’s environmental
or social - before they even write their
business plan.”
When Toad&Co partners with a manufacturer, it seeks out a commitment to
human rights and works with its manufacturers to promote sustainability and
a community culture. The company has also joined forces with a number of
non-profit organizations and supports its employees in their local volunteering
efforts.
Another Santa Barbara company being recognized for its efforts on both social
and environmental fronts is Channel Island Outfitters.
Partnering with organizations such as B Corps, Leave No Trace, and 1% for the
Planet, the company’s mission is to help save the oceans and natural places
through fostering an understanding of them via education, adventures and
outdoor experiences. Channel Island Outfitters offsets all the carbon emissions
from its vessels and donates one percent of its gross sales to organizations
that support ocean research, preservation, and education.
“Doing good is ingrained within their business model.” Pereira said.
This harmonization of business goals and social good is something that
Gordon Seabury sees becoming more prevalent over the coming years.
“When we look at the next generation and at who will control the buying power,
I think that the civic conscience kids are growing up with will make having
an environmental and social conscience an absolute must for businesses,”
Seabury said. “When you look at some of the most successful young startups,
that’s how they’re doing business.”
“I’m a Gen-Xer and I was inspired by a handful of triple bottom line businesses
like Patagonia, Stonyfield Farms and Ben & Jerry’s. But, at that time, they were
the absolute exception to the rule. Now, younger companies are thinking
about causes, whether it’s environmental or social, before they even write
their business plan.”
Cardona Law
/Clean Habit
Jillian and Mark Cardona have many ideas,
numerous talents, and as a result, multiple
businesses.
The couple met in college at UCSB and later moved
to the Los Angeles area where Mark attended law
school. Upon graduation, Mark opened Cardona
Law, which he and his wife Jillian have been running
for the past three years. They recently returned
to Santa Barbara and Jillian has since completed
her law degree at Santa Barbara College of Law.
Up until this point, Jillian has managed everything
outward-facing in the business, while Mark carries
out the legal services they offer.
Mark talks about his
entrance into the
Impact Hub community
as being catalyzed by
the mentoring sessions
with Paul Orfalea,
founder of Kinko’s and
one of Impact Hub’s
most visible mentors.
Jack and Jackie of many trades
Now, in addition to Cardona Law, this super couple has launched
a second business, Clean Habit, an all-natural skin care line. Jillian
explains that the new brand is based on the simple premise that
beauty is both an internal and external quality. She’s passionate
about offering people the option of using natural products in their
skin care regimen, crafted with ingredients of the highest possible
quality. In line with her holistic approach to wellness and skin care,
she also offers customers access to meditations and mindfulness
practices on the Clean Habit website (cleanhabit.co).
Jillian was inspired to create her own skincare line because of a
personal quest to learn about and make natural skin care products
that she could be confident used the purest ingredients available.
In the same vein, Jillian also became increasingly interested in
ways to remove harmful chemicals from her life and wants to help
educated others about the alternatives available. “The way I think
about it is this: I’m really particular and careful about the food I put
in my body, so why wouldn’t I be particular about what I put on my
skin?” After all, the skin is the largest organ in in the human body!
Currently the Clean Habit line includes a cleanser, a toner, two clay
masks, a sugar scrub, hair oil, and beard oil and can be purchased
online at cleanhabit.co. The company is also working to develop a
skincare/wellness subscription box that will feature other product
lines in addition to theirs, all of which will be made by local Santa
Barbara businesses.
The Cardonas at the Impact Hub
Both Mark and Jillian say they were drawn to Impact Hub because
of their interest in the convergence of social and environmental
impact businesses within the larger entrepreneurial community
here in Santa Barbara. They say they’ve been happy to find that
Impact Hub attracts this demographic. As early adopters of the
space, they were excited about what a new coworking environment
with a mission could mean for locals. They say that once they saw
the space in its final stage of development, they bought a larger
membership package right away.
Mark talks about his entrance into the Impact Hub community
as being catalyzed by the mentoring sessions with Paul Orfalea,
founder of Kinko’s and one of Impact Hub’s most visible mentors.
During these sessions, the group meets at the Hub, and each
member has a chance to talk about his or her business and get
constructive critique and advice from Mr. Orfalea. As Mark put it, “I
think he just loves mentoring. The way he can break down how to
make things happen in your business is incredible.”
The Cardonas have also enjoyed the events and especially
the networking opportunities at Impact Hub. Having already
collaborated with seven different businesses at Impact Hub,
it’s safe to say that the Cardonas exemplify the true spirit of
coworking.
22 / FEATURE STORY our people / 23

THE LAB
“We are committed to creating
a space with the tools,
resources and support
members need to succeed.”
Eric Sanchez, Tech Partnerships
24 / THE LAB

SPOTLIGHT.
Our members herald from around the globe and
from a diverse spectrum of industries. Some
members are sole proprietors, and some are
small companies not looking to grow in size but
who thrive on the vibe and connection we foster
at the Hub. And then we have the companies who
are literally shooting for the stars and use the
Hub as their launchpad. SPOTLIGHT highlights
these companies, and also the corporate
partners who help expedite development and
go-to-market strategies by providing funding,
tools and professional support. Buckle up - these
companies are literally taking off!
SWEETSPOT Founded in Santa Barbara, CA
SweetSpot Powered By AKI is the next generation
in non-optical, BLE motion capture technology.
Integrating the study of movement, engineering
and technology, SweetSpot’s 9-axis multi-sensor
platform expands the study of injury prevention
in health, sport and science. Our movement
laboratory, engineers and trainers support athletes,
coaches, physicians, sports therapists, physical
therapists, organizations and teams at all levels
in developing custom training and treatment
solutions. To learn more contact Eric Sanchez,
Director of Business Development eric@akilabs.com
akilabs.com/sweetspot
ARROW A Fortune 150 company with 18,500
employees worldwide, Arrow brings technology
solutions to a breadth of markets, including
telecommunications, information systems,
transportation, medical, industrial and consumer
electronics.
As a global provider of products, services and
solutions to industrial and commercial users of
electronic components and enterprise computing
solutions, with 2016 sales of $23.28 billion. Arrow
serves as a supply channel partner for over 100,000
original equipment manufacturers, contract
manufacturers and commercial customers through
26 / SPOTLIGHT
a global network of more than 460 locations serving
over 85 countries. arrow.com
GRAPHIQ is a semantic technology company
that focuses on instantly delivering insights from
the world’s data. We’re seeing a shift happen
in how information is retrieved and delivered
through conversational interfaces and interactive
visualizations. We see a huge opportunity to help
consumers and businesses interact with data in
brand new ways for the benefit of society. If you’re
interested in learning more, find us at graphiq.com
KOPU Like many inspiring ideas, KOPU started
with a love story. Founders Justin and Mindy
Mahy visited New Zealand, Justin’s birth country,
on their honeymoon. After tasting the purity
of the water, they hatched a plan to bring this
experience home to the US. This spring, KOPU
Luxury Sparkling Water, the first water to be sold
in re-sealable aluminum bottles, will launch at
Impact Hub Santa Barbara, as well as locations
in Los Angeles and Las Vegas, including luxury
hotels, high-end restaurants, and gourmet markets.
kopuwater.com
ZOOM unifies cloud video conferencing, simple
online meetings, group messaging, video webinars,
and a software-defined conference room solution
into one easy-to-use platform. Our solution offers
the best video, audio, and wireless screen-sharing
experience across desktop, mobile, and conference
room systems. Over 450,000 businesses choose
Zoom, including Slack, RingCentral, One Medical
Group, Palo Alto Networks, and the California
State University system. With unique features like
mobile screen sharing and voice commands, Zoom’s
engineering team is constantly innovating to bring
amazing collaboration experiences to life. zoom.us
MICROCHIP Technology Inc. is a
leading provider of microcontroller and analog
semiconductors, providing low-risk product
development, lower total system cost and faster
time to market for thousands of diverse customer
applications worldwide. Microchip offers outstanding
technical support along with dependable delivery
and quality for customers of all sizes.
Now more than ever, the professional maker
and start-up community is on the leading edge
of bringing a vast array of innovative products to
market. We know that many times these efforts
are hampered by a lack of manpower, technical
expertise in some very complex technologies
and financial support. That’s where our new “Get
Launched!” program comes in. We’re helping
entrepreneurs and innovators overcome these
challenges and successfully bring their product from
concept to production. Our four-pronged approach
covers design, contract manufacturers, funding
and production to get your project up and running.
microchip.com/GetLaunched
BREAD INC’s software platform, Breadware,
allows for LEAN, cost-effective, and rapid design of
custom electronic hardware for IoT applications.
Breadware greatly increases accessibility to
hardware design. The easy-to-learn platform
provides customized PCB hardware and firmware
at lead-times, costs, and performance-levels of offthe-shelf
products. To speed up your prototypeto-product
development, use Breadware.
Breadware.com
Plotograph Pro uses one of a kind
technology to easily animate any static image,
infusing it with dynamic movement and bringing it
to life. Static images no longer hold the attention the
way moving images can and users have found that
adding movement increases consumer engagement
up to 5x’s. The Plotagraph Pro Membership includes
Plotagraph Pro Software, Tutorials, Cloud Storage
and the Community Site for sharing (coming soon)
and much more! Start your free trial today at
plotagraphpro.com/home
• EXPERIENCE LISTENS •
Seller | Investor | Buyer
WILSON
QUARRÉ
CalBRE: 01415465 | 805.680.9747
wilson.quarre@sothebyshomes.com | wilsonquarre.com
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or
unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc.

THE triple bottom line:
profit, environmental impact,
and social impact.
EUDEMONIA
Aristotelian marketing gurus
Aristotle first used the word eudemonia to describe
the theoretical notion of the “greatest human good.”
The word is composed of two Greek terms: eu meaning
“good” and daimon meaning “spirit.” While, Aristotle
never explicitly said what the greatest human good was,
the word acts as a sort of placeholder for us to explore
the possibilities of what that might be.
Erik Joule (‘EJ’) and Gabe Fox, founders of Eudemonia, a
flourishing creative agency, pursue their own form of the
greatest good through the work they do and the businesses
they help grow.
In EJ’s words, their agency was created, “To help brands
become the best they can be and make the greatest possible
impact that they can.” The unique value that EJ and Gabe are
committed to upholding, and perhaps can attribute to their
early success, is that they choose to work with clients who
want to make an environmental or social impact - businesses
with a triple bottom line: profit, environmental impact, and
social impact.
Spend a few minutes with these guys and you’ll get to know
a dynamic duo of savvy, articulate, creative businessmen
with a clear mission. Eudemonia helps brands effectively
communicate their vision and mission in order to attract
more clients and, ultimately, become more profitable. EJ and
Gabe provide comprehensive marketing services, including
but not limited to brand positioning, website design, content
management, and social media strategy.
“To help brands
become the best they
can be and make the
greatest possible
impact that they can.”
Combining their individual skills sets,
EJ and Gabe explain that Eudemonia
takes a comprehensive approach when
compared to a standard creative agency.
“Usually the creative agency is separate
from the sales operation, but we offer
a solution where the two departments
talk to each other,” EJ says.
Past, present and future: crafting a
new way forward
Gabe and EJ are both cycling enthusiasts
who met at Stinner Frameworks, a
small company in Goleta that makes
custom steel bicycles, and became fast
friends. At the time, Gabe was working
for Stinner’s parent company, and EJ
was transitioning from an executivelevel
position at Strava in the Bay Area.
Realizing that they had complementary
skills and got along effortlessly, the two
initially came together to help evolve
the Stinner brand. This first project
proved to be a huge success and gave
them the confidence, and clientele,
needed to start their own venture.
Through Eudemonia, they are excited
to help change the way businesspeople,
and business in general, are perceived
in the world. “Businesses can do really,
really positive things,” EJ shared. In
addition to developing businesses with
good professional relationships, they
are enthusiastic to develop a community
of people who care about one another
and understand that businesses have
the potential to connect people deeply.
Part of this vision is to work with and
be surrounded by friends and those
who inspire them. Gabe and EJ have
successfully evolved their friendship
to include a business partnership,
and this is simply the way they intend
to roll. To this point, EJ added, “It
would be really wonderful to always
work with friends and not be scared
of the word ‘love’ in business. I was
fortunate enough to spend five years
at Levis, and, at the executive level, we
were very comfortable with that. We
wanted to work in a community-based
environment, and understood that if
we could actually love each other and
be great together, we could build really
great brands.”
They say that if you want to make the
world a better place, you have to live
your own life in an exemplary way; if
there is something you want changed
in the world, change it in your own life
first.
After getting to know EJ and Gabe, it
seems plausible that heart-centered
business practice is one way that
Aristotle hoped we might realize our
own unique forms of eudemonia.
our people / 29

Order food,
be the hero
Birthdays at the beach,
office meetings at work or
family gatherings at home,
anyone can be a hero.
VIBE
VivaTacoBar.com
“There are so many things about
this workspace & community that
make it a truly transformative
place to do business.”
Kymberlee Weil, Hub Member
Please visit
Gourmet Catering Delivered

CHANGE THE
WAY YOU NETWORK.
The Chamber of the Santa Barbara Region (805) 965-3023

DIALED PR/
PRTRACTION
#GirlBoss, tech whisperer, globe trotter
If there is one PR professional who understands the
lively and demanding world of the entrepreneur today,
it’s Andrea Holland. A successful entrepreneur herself,
Andrea is CEO and founder of Dialed PR, a PR consultancy
specializing in early stage B2C tech startups. She is also
co-founder of her newest venture PRTraction, which
offers PR coaching to help solopreneurs, entrepreneurs,
and consultants build authority and credibility without
having to pay the high price of a PR firm.
After graduating from UCSB in 2006, Andrea spent nine
years working for a handful of large global PR agencies
primarily in Silicon Valley, San Francisco, and New York
City. But after nearly a decade in the corporate world,
she decided that it wasn’t the world she wanted to stay in
forever. In the face of a tempting offer for a promotion at
her company, she decided instead to take the leap and start
her own venture: “I didn’t want to have to stay within the
box; I had my own ideas,” she recounts. Her vision was to
create a PR consultancy that was high-touch and less bound
by the constant pressure to keep profits as high as possible,
as she was previously required to do. She also wanted to
work more with start-ups, which is an entrepreneurial
demographic she is passionate about supporting.
In January of 2013, after exiting from her corporate job,
Andrea founded Dialed PR, and it was in Santa Barbara that
she found her first clients. She quickly got keyed into the
local tech and start-up scene here, and it wasn’t long before
business began to pick up and she decided to uproot her
life in the Bay Area to make Santa Barbara her home base.
The southward move did not, however, symbolize a settling down for Andrea Holland just yet. The
opposite was true, in fact. A few months into her new life in Santa Barbara, she found out about
an entrepreneurship program in Southeast Asia called Project Getaway. She was accepted into the
program, and later that year found herself in Bali, working and living with 20 other entrepreneurs and
digital nomads from all over the world. Due to the nature of her location-independent business, she
was able to pick up with her laptop and cell phone and move Dialed PR to Southeast Asia for a spell.
She ended up staying for three months, garnering tons of new experience and clients.
Once she returned to Santa Barbara, news traveled fast that the darling of tech and start-up PR was
back in town. Business steadily grew, and before long Andrea realized she needed to expand and hire
her first employee. Three and a half years later, Dialed PR is now a team of five.
Business #2: PRTraction
Working, as she loves to, with start-ups, business owners and solopreneurs, Andrea has unique
insight into their pain points and specific needs from a PR standpoint. Unlike startups with massive
capital, many business owners, consultants and solopreneurs cannot afford a five-figure per month
PR consultancy, but do, however, understand the value of the craft and know that it can grow their
business and help them become credible. This is the gap that Andrea wanted to bridge, and the
premise for her new venture, a PR coaching program called PRTraction.
Through the program, clients learn how to build authority and credibility in their industry by doing
their own effective PR work. “We help clients figure out answers to questions like: How can I get my
blog content read by millions? How do I get reporters to listen to me? How do I write compelling
content that will lead people back to my website?” After going through the program, clients have a full
system in place that will allow them the ability to create what their story looks like and get in front of
the appropriate audiences.
Andrea says that creating the program and figuring out how to teach what she has learned over the
past 12 years has been one of the most rewarding challenges of her career thus far. “It’s a lot harder
to teach than do! It’s been amazing to see clients getting results using the methods I have been using
for a decade.”
Thanks to Andrea and her team, entrepreneurs of today can get dialed in to the world of PR with more
proficiency than ever before.
“We help clients figure out answers to
questions like: How can I get my blog
content read by millions? How do I get
reporters to listen to me? How do I write
compelling content that will lead people
back to my website?”
Great people.
Great value.
Great printing.
Chris Sowers / Pressman / V3 Printing
Chris at V3 Printing knows a thing or two about ink. He can also talk to
you about coverage, color density, registration, humidity, and PMS
consistency on coated, uncoated, glossy or matted stock. But more than
just talk, Chris takes the details personally.
Modern Michelangelo +
Call (800) 882-1844 today
for your free quote or visit
www.printv3.com
34 / our people

DRIPLY
AUTOMATION/
FINE ARTIST
questions about where his life was headed and whether or not he was
happy with the work he was doing. His conclusion, ultimately, was that he
was not satisfied and needed to shift away from the 9-to-5 grind. Once he
left his job, Roy says he found the time to reflect more deeply on where
his life was headed, while simultaneously rediscovering his art.
Roy shares that he was also strongly influenced by a book called The
War of Art by Steven Pressfield, which talks about the artist’s internal
resistance to creating his art, and all of the convincing excuses that
hinder success. “The author tells the reader to give resistance the finger
and to get work,” Roy explains with a smile. The tough-love talk from
the author was a wake-up call for Roy and allowed him to see more
clearly his self-imposed creative roadblocks.
Many artists speak of the powerful force that comes through them
when immersed in a creative undertaking; the trick, Roy explains,
is to give oneself over to it. He shares that, “there is a powerful and
mysterious force that we can all tap into as humans, and one way to do
that is through art.”
Oil painter, digital marketer,
coffee shop philosopher
An unlikely debut
The story of Roy’s first public show is a good one. Over a year ago he
began looking into public venues around Santa Barbara to show his
work. He knew of a popular bar in the Funk Zone that regularly hung
work on their walls, so he called up a friend who worked there, only to
learn that they had a very long waitlist.
Upon meeting Roy Clark, one senses an open inquisitiveness in his
nature that is more than general curiosity. After talking to Roy for
a while, it’s clear that his curiosity might be better described as a
deep seeking.
It is precisely this seeking that compelled him to leave his full-time job
at ONTRAPORT and start his own digital marketing business, Driply
Automation. He says he learned a lot during his time with the company, but
had come to a point when he felt ready to start his own consulting business.
It was the renewed sense of energy and creativity that entrepreneurialism
offered, which also inspired him to pick up the paintbrush again after
nearly a decade. He has since created an impressive collection of oil
paintings and prints and had numerous sales.
Like many creatives today, Roy splits his time between his art and his
bread and butter work with Driply Automation. Digital marketing certainly
gets Roy excited, because he knows his services help others grow, but it’s
clear that his heart is in his artwork…and the canvas doesn’t lie.
Waxing philosophic with Roy
So what is it that compels someone with a comfortable job in a thriving
company to strike out on his own and take a big risk like Roy did? As Roy
tells it, he’d reached a point in his life when he started to ask some bigger
36 / our people
Many artists speak of the powerful
force that comes through them when
immersed in a creative undertaking; the
trick, Roy explains, is to give oneself
over to it.
Months later, after he’d all but forgotten about the bar, he got a call one
night at 12:30 a.m. from that same friend. She told him that if he could
get down there with his work within the next hour he could hang his show
that night. Evidently, the artist who had been showing got worked up
over a comment someone made about his art, and in throes of emotion,
took all of his art off the walls and left with it that evening.
Roy, full of surprise and excitement, loaded his truck with his paintings,
and had the show hung that same night. It was a bit of luck, coupled
with his immense talent that got Roy Clark his first public show in Santa
Barbara.
Now that his art business is growing, Roy is beginning to move into
producing and selling prints. A lot of his sales are online, primarily
through social media sites, such as Instagram and Facebook. “Instagram
is where I sell most of my art. It has become the platform for art
collectors to discover new artists,” he explains.
He’s also spending more time in Los Angeles, because he says the art
scene is exploding there. “It’s growing faster than almost anywhere in
the world right now. Artists are moving there and art buyers are going
there to purchase.”
We may eventually lose Roy to the City of Angels, but his Santa Barbara
connections will travel with him in spirit, and perhaps make their way
onto a canvas or two.
our people / 37

FLAME DESIGN
STUDIO
Designer, environmentalist, entrepreneur
The beautiful irony about Rita Tate of Flame Design
Studio is that if you had to describe her effervescent
personality and smiling face to someone, you might
end up comparing her to a big, colorful flower.
Flame Design Studio is an event floral design company that
sources its product locally. Rita, a Templeton, California
native who recently moved back to the area after a long
stint on the East Coast, has been in the floral business for
over a decade. She started as a flower buyer for Whole
Foods, where she learned the retail side of the business,
but which also made her privy to the unsustainable nature
of the industry, including its massive carbon footprint.
In many cases flowers are flown overnight from across
the world to meet consumer demands. Since most of the
growing industry is concentrated in a few key areas, an
immense amount of fuel is used to get a bouquet of flowers
to your table centerpiece.
Rita also discovered the amount of waste big events
generate; almost everything, including fresh floral
arrangements, is thrown away after large events like parties
and weddings. Rita thought there had to be a better way
to make events more sustainable without sacrificing beauty
and creativity.
The strong desire to affect change in the flower industry
became the catalyst of Rita’s plan to start her own floral
design business. The fact that she is an entrepreneur and
artist at heart made the choice even easier.
The land of flower children
After a lot of research, Rita decided to set up shop in a place
that has a year-round growing season and is the epicenter of
ecologically-minded business: Southern California. Coming
from the floral design business on the East Coast, and
having spent time working on a flower farm in Connecticut,
she knows how stressful it can be to grow flowers in a place
where the season is short and farmers are at the mercy of
frosts, mold, and other natural calamities.
However, life as a Southern California flower farmer isn’t
easy either, Rita explains. Current trade policies have made
it even cheaper to import flowers from places around the
world. She also notes that with the recent legalization of
marijuana, many of the local greenhouses may be tempted
to join that industry because of the increased opportunity
for profit.
Despite all of these challenges, Rita’s goal at Flame Design
Studio is to source locally as much as possible, which
achieves the dual objective of providing income to local flower farmers, and helping decrease the global carbon
footprint of the floral industry. Additionally, there is the importance of quality control: “The local product is so
much better,” Rita explains, “because it’s fresher and there’s more variety.” For example, when flower breeders
select rose species for increased petal count, it’s often at the expense of fragrance. Flowers can be bred to look
nice, but in the process often lose sensual complexity. “People want cheap flowers,” says Rita, “but often it’s
because they don’t understand the true value of locally grown flowers.”
Rita says that it’s important for designers to think outside the box and to consider what’s available locally. “We
should be supporting each other,” she adds. “It’s more than just a flower; it’s a farmer who lives in the area, and
it’s another local business.”
A Space for Creatives
While still living on the East Coast, Rita began looking into office space in the Santa Barbara area and after a call
to Dan Ferrick, she got the upstairs office she’s in now at Impact Hub, sight unseen. She also uses a designer
workspace in Carpinteria, where much of her inventory is housed. The new Funk Zone location that will open
soon is appealing to Rita too, as she looking forward to doing a modular floral wall installation there. She hopes
that projects like these will help attract more artists and creatives to the Funk Zone.
IT’S IMPORTANT FOR DESIGNERS TO
THINK OUTSIDE THE BOX AND TO
CONSIDER WHAT’S AVAILABLE LOCALLY.
38 / our people our people / 39

Feeling Inspired. Your ideas start here. Your impact could go anywhere.
REAL IMPACT.
10 IMPACT HUB ENTREPRENEURS NAMED TO 2017 FORBES
30 UNDER 30 LISTS IN THE USA AND EUROPE

Boma Investments
Social Impact Investors, advocates for education, power couple
direct: helping entrepreneurs create sustainable positive change. Sustainable for
them means business models that make sense, and can become financially selfsustaining.
Santa Barbara is fortunate to have people who
financially embrace organizations committed to
positive social impact. Marlys and Ron Boehm
are two such individuals who, for over 10 years,
have supported businesses imparting social and
environmental change.
The Boehms created Boma Investments, a for-profit
social impact investing company, to finance and
support entrepreneurs with sound business models
who are looking to affect social change.
and many different initiatives that they focus on.
In 2008, the Boehms became interested in a group of
YPO networks operating under the umbrella name of
the Social Engagement Networks (SEN). SEN members
focus on working with people and organizations in
the social impact space. Marlys explains that they
have always been drawn to programs that focus on
education, early intervention, and job creation. It
was through YPO that they made many of their initial
connections for Boma Investments.
Talk to any number of people who have been in the NGO or philanthropic world,
especially those who work overseas, and a great majority of them will likely tell you
that traditional aid models have proven to be ineffective, often creating more harm
than good in the long-run. There are many reasons for this, but largely it is because
aid money creates dependency and offers the recipients neither dignity nor means
to stand independently after the aid monies, with all of their contingencies, have
been distributed.
Indeed, as the Boehms began to travel more for Boma Investments, they witnessed
the more adverse effects of international aid. With this realization, they decided to
work with for-profit models, as their success could more accurately be measured.
“The better model,” as Marlys asserts, “was to give people a hand up and get them
started on businesses that could eventually become self-sustaining. It doesn’t
require a lot of money, but more often, some mentorship and connections.”
Early on with Boma, the husband and wife team made
the deliberate decision to use their capital and time to
primarily invest in, rather than donate to, for-profit
social businesses. The Boehms strongly believe that
businesses often create more sustainable solutions
than non-profits.
Savvy business people themselves, the Boehms ran
ABC-CLIO, an international publishing company in
Santa Barbara, from 1982 to 2008 after Ron Boehm’s
family moved the business here from Europe in 1960.
Ron learned the business from an early age and went
on to run it with great success.
Upon the creation of Boma Investments, the Boehms
already had some familiarity with the social enterprise
space thanks to their involvement with the Young
Presidents Organization (YPO), which Ron joined in
the early 1990’s. YPO is an international organization
of business leaders who share the mission of
“becoming better leaders through education and
idea exchange.” Now an organization of nearly 24,000
CEOs in over 85 countries, YPO has many chapters
Why the social impact space?
Marlys explains that their interest in social impact
comes from the simple, but powerful, commitment to
wanting to do good in the world. She says that the task
of figuring out how best to do good, without doing
harm, while keeping in mind all the stakeholders
involved, is a challenging but fulfilling one.
Unlike other businesses with similar investment
models, Boma Investments’ interests are not
exclusive to a particular sector or country. They
explain that what they care about most is simple and
they have always been
drawn to programs that
focus on education,
early intervention, and
job creation.
The work of Boma Investments
For a number of reasons, Boma Investments focuses on making smaller working
capital investments rather than large equity investments. Working capital loans, they
explain, allow the investees an affordable way of repayment, rather than forcing
entrepreneurs to plan for a kind of exit that traditional Venture Capitalists expect.
Most social impact entrepreneurs care deeply about their businesses and are not
necessarily looking to sell their ventures, which is often the only way to provide the
return the VCs are seeking. As Ron explains, “Expecting an unlikely and significantly
delayed return, is not a good practice.”
In addition to providing capital, the Boehms often become involved in their
investees’ business strategy and operations, using their business experience and
connections to advance their investee’s chances to succeed.
Marlys explains that most people who start an organization or social impact
business do so because they want to solve social problems, not because they want
to start a business. “They have passion and an idea, but don’t necessarily approach
it like a business. Whereas, people who go about starting a business in an effort
to solve a social problem, look at it in a very different way.” This is why Boma
provides other forms of support including helping investees develop their business
systems and sales models, managerial accounting, marketing, and clarifying their
messaging. To date, Boma Investments has worked with over 45 companies
and made approximately 100 investments.
The Boehm’s dedication to their business and greater mission in life is a clear
reflection of their genuine desire to make impactful change in the world.
Boma Investments is an inspiring example of the way one family’s life’s work
can create a multiplier effect of indelible social good.
42 / our people our people / 43

WP Managed
Secure
Serial entrepreneur, early adopter,
marketing whiz
user-friendly ways to do so. Needless to say, when the
association members learned that Jack had acquired
this skill, he became a very busy guy.
His current business venture, WP Managed Secure,
offers premium WordPress management/optimization
web hosting and state-of-the-art website security. His
service is built to help address the many challenges
entrepreneurs face that can derail their success. As he
puts it, websites done right can empower entrepreneurs
with the ability to leverage their business efforts.
Helping people share their messages and gifts with the
world is what excites him most about his work.
An additional foresight Jack had, which has since
enabled him to greatly increase the efficiency and
growth of his own business, was the implementation
of virtual teams. At the time, this form of collaboration
was still viewed with skepticism, but he says he has
had nothing but success with his virtual partnerships.
His current team consists of both domestic and
international team members, allowing him to offer
high-touch service 24 hours a day for every customer.
Next Steps
Ever curious about innovative tools that can help people
gain advantages in the marketplace, Jack’s most recent
undertaking is in the world of podcasting. He says that
once he became a member at Impact Hub, he saw a
great opportunity for podcasting in its community. He’s
now gearing up to start the official Impact Hub podcast
series, envisioning a weekly podcast highlighting
member stories and topics relevant to the community.
“Podcasts are an excellent content creation tool that
can help people grow their businesses,” he explains.
To demonstrate his earnestness, he’s furnished all the
equipment for the Audio Studio at the Impact Hub,
which is available to members and non-members alike
for rent.
Born with entrepreneurship in his very DNA, Jack
Voorheis is the kind of guy who’s always forward-facing
and excited to embrace whatever the future brings.
44 / our people
As a fifth-generation entrepreneur, Jack Voorheis knows the highs and the lows that
the entrepreneurial rollercoaster can, and usually does, take a person through. An
early adopter and a risk taker, he’s risen to the top, fallen to the bottom, and gone
right back up again over the course of his career. Now a seasoned entrepreneur, he
understands that the ups and downs are all part of the process.
Jack learned early that being someone’s employee wasn’t for him. He had his first taste
of entrepreneurialism while still in high school, and by the age of 20, had started a signmaking
business in his hometown in Michigan.
After a successful decade in the industry, Jack sold his thriving sign company and took a
leap into uncharted territory. Back before most people had ever even spoken on a cell
phone and despite discouragement from friends and family, Jack got into the wireless
communications industry. Why, they asked him, would I ever want to carry a telephone
around with me all the time? But Jack’s instincts told him that cell phones would take
off and eventually become mainstream. Indeed, Jack went on to become one of the top
marketers in the industry.
Champion for WordPress
While still living in Michigan in 2005, Jack served as president of the Michigan Home-
Based Business Association. At the time, many of the members were in need of websites
for their small businesses, but website building required tedious technical coding.
Observing the growing need, and always ahead of the curve, Jack taught himself how to
build WordPress websites. His intuition again told him that WordPress was going to be
the future platform for website building, and so he committed himself to finding the most
His service is built to
help address the many
challenges entrepreneurs
face that can derail their
success.
MILLIONS OF PRODUCTS
SHIPPED AT THE SPEED OF
INNOVATION
From attenuators to zender diods,
we’ll help take your design to the next level.
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Raindance
Partners
High-level recruiter, scientist, budding philanthropist
Mike Tognotti’s decision to start his own company proved to be the best choice for not
only his career, but for many others’ as well. Raindance Partners is a national recruitment
company that is a genuine reflection of both Mike’s personal expertise and his desire to
help others reach their own career goals.
Tognotti is a former Vice President Sales of a biotech company based in Seattle and prior to that,
he worked for Illumina, one of the largest DNA sequencing companies in the world. But in 2008,
he saw a unique opportunity in which he could combine his industry knowledge with that of his
technical scientific background and decided start Raindance Partners.
At the time, Mike and his wife had three kids in diapers, and while it was risky to make such a
bold move in that economic climate, he says he had the full support of his wife, and that together
they believed in his vision. Thankfully, he did well in his first year and was able to grow his team,
proving that he had a solid model and that the need for his service was substantial.
The focus of Raindance Partners, as Mike explains, is nationwide executive placement. They
work for companies that are looking for qualified individuals for specific positions, often in the
technology and biotechnology industries. Mike says he thinks of the bulk of the work they do as
conducting “career consultations” with people. With corporate headquarters in Santa Barbara
and offices in the Bay Area, they plan to expand to Asia and Europe in 2017-18.
Coming from an academic background in molecular and cell biology, he gravitated toward biotech
and research early on, but eventually evolved his career into selling and marketing biotech
products. He realized that he really loved finding rare and exceptional talent for companies that
result in gainful, long-term fits. Mike says that helping people is a great passion of his, and nothing
gives him more gratification than making these connections for both the employee and employer.
The desire to be of service extends to his team as well. Mike explains that Raindance Partners is
built upon three core values that drive decisions and create the company culture: family, health,
and helping others. “Almost all of our employees are family people with kids. They have technical
degrees and backgrounds, but many have stopped to have a family. They still want to contribute,
so they work on their own time from wherever they are.” Mike says he is committed to his team
being able to live their lives and take care of their families first, while still making a good living.
Repurposing the scientific method
Today, Mike explains that he utilizes his background in science in
his recruiting business. Because many of the positions he recruits
for are technical, he uses a scientific approach to finding the right
people and vetting them appropriately. The formula he’s developed
for matching people to companies is repeatable and is in fact based
on the scientific method’s approach to finding solutions. The team
builds relational mapping between candidates and the positions
that employers are looking for. Mike explains, “It’s not about
the transaction – it’s really about the equilibrium, the fit on both
sides. We are thorough and specific, and we have good intentions
throughout the entire process.”
Mike sees the California coast as “one big Silicon Valley” in regard
to the talent pool from which he draws on his clients’ behalf. Over
the years, they’ve built their own proprietary database that they
combine with other resources, such as LinkedIn. He talks about
the West Coast as being one of the hot spots for innovation. Santa
Barbara in particular, is a hub for experienced executives and highly
educated people. All this makes Santa Barbara a great central
location for Raindance Partners.
Lighting up Social Impact
Mike Tognotti has larger visions for his company, and he’s
particularly excited about getting to the point where the company
can grow its philanthropic capacity to make an impact in the larger
community.
One example already underway involves a collaboration with
Impact Hub member, Megan Birney, the president of local nonprofit
Unite to Light, which makes small solar-powered portable lights
and phone chargers intended for developing nations and those in
need. While feeding the homeless with his church, Mike learned
that many homeless women feel insecure when they’re unable to
charge their cell phones, or don’t have access to light at night. So
Mike and Megan decided to figure out how to distribute Unite To
Light’s solar powered phone charging devices to homeless women
in Santa Barbara. They are currently in the planning phases and
want to expand this effort in 2017.
He talks about the West Coast as being one
of the hot spots for innovation. Santa
Barbara in particular, is a hub for experienced
executives and highly educated people.
46 / our people our people / 47

AquaViable Solutions
Scientist, historian, water steward
Rodney Loehr knows a thing or two about water. He knows how crucial and how precious it
is because he grew up with very little, in the arid American Southwest. Raised with a great
respect for this precious natural resource, and understanding first-hand the consequences of
its absence, Rodney developed something of an obsession with water issues. His persistent
interest in water has led him down the entrepreneurial path he’s now on.
Water conservation, however, is one thing. But making more of it, quite literally out of thin air, is
another thing altogether. An independent source of fresh water is what Rodney Loehr, Founder of
AquaViable Solutions, offers his customer.
A lot of hard work and a bit of fate led Rodney to our coastal paradise to start his business AquaViable
Solutions, which allows people to make their own fresh, clean drinking water out of air.
The Rainmaker
Other than a connection to electricity, there is no infrastructure needed to bring drinking water to
your table with AquaViable technology. This is how it works: A machine collects water condensation
generated by circulating a quantity of air over a chilled surface. The water is then zapped with ultraviolet
light and run through a few filters to purify it. This technology, which as been around since the 1970’s,
mimics the natural precipitation processes. Rodney says that the water comes out crisp, almost like
distilled water or rain, and very tasty. “We’re making and using water that would otherwise not be used,”
he explains.
Of course, as Rodney explains, the machine works better in more humid environments (35 percent
humidity or higher). In Southern California it can produce approximately five gallons in a 24-hour
period. Currently AquaViable Solutions is designed for residential office units and single-family homes.
Rodney seems to have landed in the right place, where sustainability and ecological awareness are part
of the everyday vocabulary -- and the right time, as California weathers an historic drought. AquaViable
Solutions takes sustainability to a new level, offering pure drinking water, “from cloud to table.” We call
that: localism at its finest.
The backstory: making lemonade out of lemons
Rodney grew up in rural Arizona in a house his parents built. He remembers the day their well pump
broke and left the family without water for almost two weeks. The experience left a strong impression
on him, and sparked his interest in water issues. He did not, however, realize how passionate about
water conservation and efficiency he was until he landed an internship with the Arizona legislature a
year later, while in graduate school.
Like so many Millennials, Rodney graduated right after the economy tanked in 2008 and struggled
to find a job. In his search for employment, he ended up winning a competitive research internship
with the Arizona legislature and was put on the Agriculture and Water Committee. He thought that
the committee assignment had been purely random, but one day he bumped into the Chief of Staff
who shared how impressed she was with his interest in water conservation, which he had expressed
strongly in all three of his interviews for the internship. It was then that it fully dawned on him that
water issues really were what he was most passionate about.
After completing his graduate program at Northern Arizona University, Rodney headed west to the
California coast and made his way to Santa Barbara through a series of one-off gigs before he was
hired as a water policy analyst at an economic consulting firm in town.
Fortunate for him, Santa Barbara seems to have chosen Rodney as much as he chose it. He explains
that his desire to come here was based on two important factors. One influence was that his graduate
school mentor went to UCSB and frequently referred to Santa Barbara water issues in his lectures. The
second was that, because Santa Barbara was the birthplace of the American environmental movement,
it was the right place to start his eco-focused business.
A lot of hard work and a bit of fate
led Rodney to our coastal paradise
to start his business AquaViable
Solutions, which allows people
to make their own fresh, clean
drinking water out of air.
our people / 49

OF THE
In 1989, Steven Shulem started Strictly Vacations, a boutique travel
agency that specializes in exotic locations and specialty cruises.
Steven’s clients come to him when they want to take unique,
extraordinary vacations that require inside knowledge and artful
logistical coordination. Steven and his team work with locations all
over the world, providing customized, high-touch experiences to
their clientele.
Take a minute on the Strictly Vacations website and you’ll find an advanced
search page with highly customizable filters. Through the site, customers
can select specifics such as destination, mode of travel, price point, and
level of luxury in which they desire to travel. Steven and his team are
confident in their ability to arrange any dream vacation or adventure that
their clients can imagine.
A co-working success story
Strictly Vacations has been in Santa Barbara since its inception in the
1980’s, but has recently made a new home at Impact Hub. One of the
reasons the team of four made the move from a large, plush office a few
blocks away is because, thanks to technological advances, they simply
don’t need the kind of space that they used to.
“I can run my company from anywhere now,” Steven explains. “I don’t need
a big, luxurious office anymore because no one needs to come to my office;
everything is done over the phone and via email.” Indeed, gone are the
50 / our people
Strictly
Vacations
Travel agent extraordinaire,
social impact advocate
days of massive filing cabinets and paper trails; now Steven’s team uses voiceover
IP phones, which need only an internet connection and allow them to
communicate as if they were in the same office sharing the same telephone
lines. “My phone bill went from $700 per month to $100,” he says. Between
the phone bills, utilities, and rent, the company saves money by being at
Impact Hub, and his team has the freedom to work from anywhere, which
they do. Indeed, the world has gotten smaller and bigger at the same time.
Steven explains that the Impact Hub space was on his radar for awhile, and
once he came for a tour he was bowled over. Later, when he found out that
one of his long-standing clients, Paul Orfalea, was involved, he says that he
gained even more confidence in the co-working vision.
There’s a growing demand, Steven
explains, for adventurous trips
and vacations that add a social
good component to the itinerary.
More and more, people of all ages
want to make their travels more
meaningful in this way.
To the future and beyond
Steven says he’s looking forward to
getting more involved with the Impact
Hub community, and that he has plans for
special travel promotions and offerings
for its members through his agency. The
agency specializes in cruises, which they
say can often be a cost-effective and
worry-free way to travel. “Cruising has
become so much more popular these
days, even with the younger people.”
While the bigger, more ornate trips are
what Strictly Vacations has been doing
really well for decades, their offerings
will soon be expanding. Looking into the
future, Strictly Vacations is interested in
promoting trips for young people that
are adventurous and affordable. Many
are even centered on service. There’s a
growing demand, Steven explains, for
adventurous trips and vacations that add
a social good component to the itinerary.
More and more, people of all ages want
to make their travels more meaningful in
this way. Strictly Vacations is doing this
by partnering with a company called G
Adventures that reaches this demographic
very effectively. By the same token,
Steven is a very active contributor to the
Dream Foundation in Santa Barbara.
Further, Steven says he wants to be a
resource for Impact Hub members who
have travel-related questions big and
small. “I want it to be an open door;
people can come in and ask us anything
about travel.”
While there’s a lot of information for travel
enthusiasts on the web these days, Steven
explains that there’s still a lot to be said for
utilizing services that can dial you in, find
you the inside deals, and organize logistics
in a way that most people would likely
want to leave to an expert. And there’s no
question that Steven is precisely one of
those experts.
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