Impact Magazine Issue One 2017
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HELLO<br />
CONTENTS<br />
The space. The resources.<br />
The community. The people.<br />
Santa Barbara: An Entrepreneur’s Paradise Feature 02<br />
Satellite Drew Cuddy 08<br />
Salty Girl Seafood Norah Eddy and Laura Johnson 10<br />
Zymbit Phil Strong 14<br />
The Hub Space 16<br />
Best Foot Forward Caleigh Hernandez 18<br />
When Success Breeds Success Feature 20<br />
Cardona Law / Clean Habit Jillian and Mark Cardona 23<br />
Spotlight 26<br />
Eudemonia Erik Joule (‘EJ’) and Gabe Fox 28<br />
DialedPR / PRTraction Andrea Holland 34<br />
Driply Automation / Fine Artist Roy Clark 36<br />
Flame Design Studio Rita Tate 38<br />
Boma Investments Marlys and Ron Boehm 42<br />
WP Managed Secure Jack Voorheis 44<br />
Raindance Partners Mike Tognotti 46<br />
Aquaviable Solutions Rodney Loehr 48<br />
Strictly Vacations Steven Shulem 50<br />
Executive Editors<br />
Dan Ferrick<br />
Diana Pereira<br />
Ted Singley<br />
Managing Editors<br />
Ashley Radosevic<br />
Pia Dorer<br />
Editor<br />
Chantal Peterson<br />
Feature Editor<br />
Brett Leigh Dicks<br />
Creative Director<br />
Pia Dorer<br />
Senior Designer<br />
Melissa Summers<br />
Copy Editors<br />
Camille Robbins<br />
Megan Overholt<br />
Advertising<br />
Eric Sanchez<br />
Donna Compaglia<br />
Photography<br />
David Mendoza<br />
Printing<br />
V3 Printing<br />
<strong>Impact</strong> Hub Santa Barbara is a coworking mecca for<br />
change-makers and entrepreneurs to collaborate, be<br />
inspired and make an impact. It’s a place where ideas<br />
are born, startups flourish and new opportunities<br />
are found in day-to-day interactions. What’s most<br />
exciting about the rising popularity of collaborative<br />
and coworking spaces globally, is that they offer the<br />
kind of networking and skill sharing that simply can’t<br />
be found in a coffee shop, never mind a home office.<br />
Part innovation lab, part business incubator and part<br />
social enterprise community center, <strong>Impact</strong> Hub is<br />
the epicenter for entrepreneurship in Santa Barbara.<br />
The growing popularity of collaborative spaces<br />
marks a break with traditional office structure and<br />
company culture as we know it. People are looking<br />
for something different – a new way of thinking<br />
and doing work in today’s world. Surely, coworking<br />
offers something different for everyone, but what<br />
most can agree on is that spaces like <strong>Impact</strong> Hub<br />
are redefining the way we work, and with whom<br />
we work, for the better. <strong>Impact</strong> Hub provides<br />
entrepreneurs the space, education, community<br />
and resources needed to build sustainable and<br />
scalable businesses.<br />
We are very excited about the inaugural issue of<br />
<strong>Impact</strong> <strong>Magazine</strong>. As the diverse stories found in<br />
these pages will illustrate, the work created by<br />
members at <strong>Impact</strong> Hub is innovative and powerful;<br />
these are movers and shakers in our community, and<br />
our world. This issue also offers insight into the larger<br />
entrepreneurial climate, and how coworking has<br />
become an integral part of that continual evolution.<br />
Although the people interviewed in this magazine<br />
represent only a fraction of the <strong>Impact</strong> Hub<br />
community, we have found similarities echoed by all<br />
that speak to the greater mission of this space. Many<br />
expressed that being surrounded by entrepreneurs<br />
motivates them to keep moving forward and do their<br />
best work. Others said that having found an alternative<br />
to working from home or renting a costly office space<br />
has been transformational. Still, for others, the value<br />
of coworking lies simply in the opportunity for casual<br />
conversation over coffee breaks, and the implicit<br />
confidence that a like-minded community offers. The<br />
mentorship programs, educational programs, and<br />
networking events are also value add opportunities.<br />
The greater vision of collaborative spaces, however,<br />
is about much more than providing space, Wi-Fi,<br />
and great coffee; it is about creating opportunities<br />
for interaction between people with diverse talents<br />
and backgrounds, who may not otherwise do so.<br />
It provides bridges to expanded capabilities and<br />
networks, and within our own membership alone,<br />
it connects teams on opposite sides of the globe.<br />
Indeed, today’s entrepreneurs come from all walks<br />
of life, age groups, and professional and academic<br />
backgrounds. This built-in potential for serendipity<br />
and novel collaboration makes <strong>Impact</strong> Hub an<br />
attractive space for entrepreneurs.<br />
The 2005 origins for <strong>Impact</strong> Hub embodied grassroots<br />
entrepreneurship. So many individuals have ideas for<br />
making the world a better place, but where do they go<br />
to make them happen? <strong>Impact</strong> Hubs were designed<br />
to provide a collaborative environment in which<br />
people could work, meet, and learn. The ethos of<br />
<strong>Impact</strong> Hub is reflected in the one resounding value<br />
that members interviewed for this magazine shared:<br />
the commitment to making a positive impact through<br />
their work. Certainly, a strong sense of ingenuity and<br />
initiative are common traits among this community,<br />
but it is the desire to make a positive difference, be<br />
that through their business or philanthropic work<br />
that connects members at <strong>Impact</strong> Hub.<br />
We hope that this magazine can serve as a source of<br />
inspiration for those who share our exciting vision.<br />
Change the way you work!<br />
Welcome to <strong>Issue</strong> 01<br />
of <strong>Impact</strong> <strong>Magazine</strong>.<br />
<strong>Impact</strong> Mag Team<br />
impact magazine / 1