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TOP 5<br />
ON-PAGE RANKING FACTORS<br />
THAT ARE PERTINENT TO<br />
SEO
ON-PAGE SEO REFERS TO:<br />
Something within the website that<br />
improves its search engine ranking.<br />
This includes the HTML source code<br />
and the content of the page.
47% of users expect your website to load<br />
quickly, in less than 2 seconds.<br />
Each second of delay results in a<br />
7% reduction in conversions.<br />
43% of users choose a website based<br />
on the meta descriptions.
TOP ON-PAGE RANKING<br />
FACTOR #1 - SITE SPEED<br />
More than half of US shoppers won't buy<br />
from a site if it doesn't load quickly.<br />
<strong>Page</strong> speed is an important ranking factor<br />
for mobile-first index.<br />
A typical user only waits 2 seconds<br />
for a page to load.<br />
Users abandon sites that take more than<br />
3 seconds to load.<br />
Decreasing page load time can<br />
drastically improve conversion.
FACTOR #2 – META CONTENT<br />
43% of users choose a site after reading<br />
the meta content.<br />
The title content should be around<br />
50-60 characters.<br />
The meta description should be around<br />
155-160 characters.<br />
Don't stuff your keywords.<br />
Use latent semantic indexing or<br />
synonyms of main keywords instead.
FACTOR #3 – USER EXPERIENCE<br />
75% of users judge a company’s credibility<br />
based on its website design.<br />
50 milliseconds is all it takes for a user to<br />
form an opinion about your website.<br />
94% of users give importance<br />
to look and feel of website.<br />
Make it easy for users to find<br />
the information they’re looking for.<br />
Your website should be easy to navigate,<br />
legible, and use a good choice of colors.
FACTOR #4 –<br />
CRAWL FRIENDLINESS<br />
Make it easy for spiders to crawl and<br />
index your web pages.<br />
When redesigning a website,<br />
remember to keep the old URL structure.<br />
Spell out words instead of using<br />
binary numbers on blog pages.<br />
Interlink internal blog pages.
FACTOR #5 – CONTENT IS KING<br />
Google loves fresh content.<br />
Duplicate content and<br />
thin content is penalized.<br />
Your SEO consultant should add videos<br />
to your site, as they are a great<br />
way to engage users.<br />
Write content that answers<br />
the user's questions.
Slideshow Presented By:<br />
5225 Library Road, #136 Bethel Park, Pennsylvania<br />
Email: info@thinkbigseo.com<br />
Phone: (412) 945-0153
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