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What is lur ® ?<br />
lur ® is beautiful.<br />
We believe clothing is a personal expression of the wearer and as such, it is our<br />
aim to create pieces that are as beautiful as the women who wear them. Our styles<br />
are figure-flattering, comfortable, and made to be worn with casual ease season<br />
after season, year after year.<br />
lur ® is eco-friendly.<br />
The furious pace of fast-fashion takes a toll on the environment. The drain of raw<br />
materials, combined with the waste generated by here-today, gone-tomorrow<br />
fashion, has wreaked havoc on Mother Earth. We strive to break that cycle with our<br />
sustainable process that uses recycled plastic bottles and recycled cotton fiber to<br />
make our one-of-a-kind Reparel fabric.<br />
lur ® is socially-conscious.<br />
For clothing to be truly beautiful, it needs to benefit more than just the wearer.<br />
That’s why our cutting and sewing facilities in Guatemala adhere to strict health and<br />
safety standards and pay fair wages. It also means, among other things, we do not<br />
employ children, and employees are treated with dignity and respect. We dedicate<br />
a portion of our profits back into the regions in which our products are made via<br />
the non-profit organizations we support.<br />
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