Sexy Cat brand book

Developed by cats for cats, Sexy Cat combines
advanced cat nutrition with the unique needs
of individual cat personalities and lifestyles,
promoting healthy weight with satisfying
flavours.

Famous Hollywood feline starlet Tiggy shot to
fame after appearing with Grace Kelly on the
cover of Glamour magazine. Tiggy was cast as the
leading feline in all the big Hollywood films and
was voted the sexiest cat alive.
But as Tiggy’s fame increased, the indulgences of a
feline starlet lifestyle started to take it’s toll. Tiggy
realised she need to go on a diet, but discovered all
the cat food for weight loss tasted bland and was
embarrassing to eat.
With the help of a team of top chefs and sciencey
types, Tiggy developed her own range of purrfectly
portioned and flavour packed meals to help her
reclaim sexy cat status.

The plan was so successful Tiggy decided to bring
her secret to the world as Sexy Cat and developed
even more meal options through research with
millions of cats around the world, tailored to unique
lifestyles and tastes.

Sexy Cat benefits both cats and their humans by
providing an alternative to bland tasting healthy
cat food formulas in boring and embarrassing
packaging.
Sexy Cat meals are not only flavour packed
and nutritionally stacked, but come in fun and
engaging packaging designs and flavours.
It’s this unique position amongst other cat food
alternatives that gains trust and loyalty from
consumers. Sexy Cat connoisseurs love the taste
and know it gets results.

The Sexy Cat audience are urban gen x and
millennial who take cat ownership seriously but
also want to add some fun to the mundane task of
buying cat food.
Sexy Cat consumers are crazy cat people who like
to pamper their furbabies just like human babies
and want only the healthiest ingredients.

The Sexy Cat culture is a tribe full of youthful,
flirtatious, creative, fun, adventurous,
compassionate, edgy, diverse and sexy cat crazy
people.

Youthful
Flirtatious
Creative
Fun
Playful
Compassionate
Trend setter
Tech savvy
Silly
Vibrant
Intelligent
Adventurous
Sexy
Caring
Engaging
Witty
Hipster
Foodie
Open minded
Curious
Urban
Independent
Social
Charismatic
Warm
Loving

Sexy Cat promises to takes the hassle out of
feeding time, by providing purrfectly portioned
meal plans customised to your cat’s specific health
requirements and tastes.
Sexy Cat brings a bit of fun and silliness to the
boring everyday task of shopping for cat food, with
playful and quirky packaging and flavours.
Following the Sexy Cat meal plan guarantees to
keep your cat happy, healthy and looking sexy.

Sexy Cat’s flirtatious and humorous spin on
ordinary cat food makes shopping and feeding
your furbabies a fun and enjoyable experience.
Meal options are personalised by completing
an online assessment of your cat, based on their
lifestyle and health requirements. Providing piece
of mind for your cats nutrition and health.
Sexy Cat pink is proven to have positive
psychology effects, promoting feelings of love,
nurturing, optimism, fun and trust.
Anthropomorphic cat characters, colourful
packaging and playful flavours gives ordinary
cat food unique personalities that consumers can
identity with and build rapport.

Sexy Cat brand book
by Emelye Tracy
Student ID 00162345T
July 2017