Choices Local - Launch July-August 2017

Separate Talkers
from Doers
Top Biz Guru, Ron G Holland explains...
Here’s a real gem for you: Over the
coming years you’ll meet all sorts
of people who will ‘talk the talk’
and convince you that they are the right ones
to do your PR, web building or design,
marketing, sales or some other service. You’ll
no doubt sign them up, give them an advance
and pay them month after month. Most
times you’re going to end up bitterly
disappointed! Why? Simply because most
people ‘talk the talk’ – very few, perhaps one
in a hundred, (if you’re lucky!) can and will
actually deliver and ‘walk the walk’.
So can you build your business, prosper and
save yourself heartache and frustration? Well,
you can, but it isn’t simple, so here’s my best
shot, based on over forty-years of experience
in the field, dealing with lots of ‘talkers’ and
a few actual ‘doers.’ Even if someone sounds
really good, it still pays to have a colleague in
the room with you listening to the sales pitch
so that the two of you can decide how
realistic the proposal is, then try to talk to at
least three people who they have performed
their miracles for in the past. Drill down on
these previous clients and get to the bottom
of what was really delivered and what wasn’t.
Don’t forget if they fail to deliver, the
excuses you’ll get will be just as exotic as the
sales pitch you received in the first place,
maybe even more so. Unfortunately you can’t
build a business based on excuses, not even
exotic ones – only demonstrable results. Try
to get warm introductions from your own
business associates who you trust and have
known for years and get them to introduce
you to people who really can deliver. Realise
that some things do take time to build up,
like PR, stuffing sales funnels and lead times,
so don’t confuse your misunderstanding of
business time frames with the lack of
someone else’s performance.
Get a one page agreement in writing, as to
what they get paid and what you can
realistically expect in return for your money.
In that agreement, try to capture all the
promises and inferences that went down in
the ‘talk of talks’ sales pitch to you. Cover
off lead times and time frames in the
agreement. Enter into agreements with your
eyes wide open – most people don’t. Have a
weasel clause so you can escape and stop
paying if you’re not getting the required
results, so you can get on with your life, get
shot of the ‘talker’ and tie up with a ‘doer.'
Sometimes you have to kiss many frogs to
find the princess and once you do – marry
her! (Or him!)
Ron G Holland is a 22-Times #1 Best Selling Author, Business and
Mind Power Mentor and Fundraiser - www.ronhollanddirect.com
20 CHOICES Local Haringey