2017-18 Phoenix Suns Playbook_AZMP
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Dear Arizona Milk Producers-<br />
After a strong draft and exciting Summer League we couldn’t be more excited for the<br />
<strong>2017</strong>-<strong>18</strong> <strong>Suns</strong> season! As we prepare for the upcoming season please review this<br />
activation playbook which details the elements of our current marketing partnership.<br />
COMPONENT<br />
PAGE<br />
BRAND CAMPAIGN 3<br />
MEDIA 10<br />
PROMOTIONS 12<br />
OUT-OF-ARENA ACTIVATION 16<br />
HOSPITALITY <strong>18</strong><br />
SUMMARY 23<br />
SCHEDULE 26<br />
If you have questions regarding the Arizona Milk Producers partnership, please contact<br />
me at 602-379-7741 or gmunoz@suns.com. I look forward to working with you this<br />
season and growing the fantastic activations between the <strong>Suns</strong> and Arizona Milk<br />
Producers!<br />
Sincerely,<br />
Gabby Munoz<br />
Gabby Munoz<br />
Activation Coordinator<br />
Marketing Partnerships<br />
2
BRAND CAMPAIGN
50 TH ANNIVERSARY CAMPAIGN<br />
4
50 TH ANNIVERSARY CAMPAIGN<br />
5
SUNS LOGO<br />
Please incorporate the “PHX Bird” logo with in-market advertising opportunities that extend<br />
beyond the <strong>2017</strong>-<strong>18</strong> NBA Season.<br />
6
TEAM MARKS<br />
TRADEMARK USE: All use of team logos and marks must be approved by the <strong>Suns</strong><br />
and if used out-of-arena by the NBA. Internally we will need 1-2 business days to<br />
complete a review of use and submission to the NBA for review within 7-10 business<br />
days.<br />
7
TEAM MARKS<br />
8
YOUR BRAND<br />
Description:<br />
Logo Use<br />
o At times the <strong>Phoenix</strong> <strong>Suns</strong> may need to create artwork or documents<br />
containing Arizona Milk Producers logo. The <strong>Suns</strong> look to ensure<br />
strict adherence of Arizona Milk Producers brand identity standards<br />
for all aspects and usage of the brand.<br />
Deliverables:<br />
Please provide brand standards as available to provide visual<br />
representation and requirements for brand elements and applications.<br />
Deadline: September 22, <strong>2017</strong><br />
Example:<br />
9
MEDIA
RADIO COMMERCIAL<br />
Description: One (1) thirty second (:30) in-game commercial spot during each <strong>Phoenix</strong><br />
<strong>Suns</strong> pre-season and regular season English radio broadcast on AZ Sports 98.7FM<br />
Deliverables: Please send spots as early as possible, but NO LATER than two (2)<br />
business days before air<br />
Format – .wav, mp3 or DGS format<br />
Spots can be sent via E-mail, Centaur, Extreme Reach, WeTransfer or<br />
YouSendIt<br />
Instructions should specify for <strong>Phoenix</strong> <strong>Suns</strong> and include flight dates<br />
EMAIL COPY AND TRAFFIC TO:<br />
E-MAIL: bthompson@suns.com<br />
CC: continuity@bonneville.com<br />
Deadline: Initial Instructions and Traffic Copy due by September <strong>18</strong>, <strong>2017</strong><br />
11
PROMOTIONS
IN-ARENA PROMOTION<br />
Description: Three (3) in-arena giveaway promotions during the <strong>Phoenix</strong> <strong>Suns</strong> regular<br />
season<br />
Previous promotion concept: MOO-LETTE<br />
Deliverables: Please provide the following to Gabby Munoz (gmunoz@suns.com)<br />
Logo approval<br />
Any copy to accompany advertising as a lead in<br />
Deadline: As needed<br />
*Click to play<br />
13
PROMOTIONS<br />
Creative on file from previous season:<br />
14
GROWTH POSTER<br />
Description: Distribution to the first two thousand five hundred fans (2,500) at one<br />
(1) designated <strong>Suns</strong> regular season home game<br />
Two (2) week inclusion on the <strong>Suns</strong>.com promotional page;<br />
In-Arena PA announcements during two (2) <strong>Suns</strong> regular season home<br />
games;<br />
Five (5) radio drop-in mentions;<br />
Two (2) <strong>Suns</strong> Twitter posts;<br />
Ten (10) :30 radio spots with a <strong>Suns</strong> personality voiceover;<br />
Photoshoot with featured <strong>Suns</strong> player on poster<br />
Deadline: TBD<br />
15
OUT-OF-ARENA<br />
ACTIVATION
SCHOOL NUTRITION PROGRAM<br />
Description: One (1) nutrition/wellness program with <strong>Phoenix</strong> metropolitan area schools<br />
Details: The winning school will receive:<br />
One (1) school assembly:<br />
One (1) <strong>Suns</strong> Personality<br />
One (1) <strong>Phoenix</strong> <strong>Suns</strong> Player Appearance<br />
Members of the <strong>Suns</strong> Entertainment Team<br />
Deliverables:<br />
Gabby to work with Arizona Milk Producers on customized landing page<br />
<strong>Phoenix</strong> <strong>Suns</strong> to assist Arizona Milk Producers in promotion of program<br />
17
HOSPITALITY
GAMEDAY TICKETS<br />
LOWER LEVEL TICKETS<br />
Description: Four (4) lower level tickets for ten (10) <strong>Phoenix</strong> <strong>Suns</strong> regular season<br />
home games<br />
Deliverables: Gabby Munoz to work with Arizona Milk Producers on game dates<br />
One (1) parking pass included<br />
Deadline: TBD<br />
19
V.I.P. SUITE NIGHT<br />
Description: One (1) V.I.P. Party Suite Night during one (1) <strong>Suns</strong> regular season<br />
home game<br />
Forty (40) tickets<br />
<strong>Suns</strong> branded giveaway items<br />
Complimentary food and non-alcoholic beverage package<br />
Deliverables: Please submit Partner Suite Selection Form on next page to Gabby<br />
Munoz (gmunoz@suns.com)<br />
Please submit your food orders to Courtney Parks (cparks@suns.com) at<br />
least two (2) business days prior to your suite night<br />
Deadline: Please complete form by August 22, <strong>2017</strong>. Tickets are mailed a minimum<br />
of two (2) weeks prior to your suite night<br />
20
PARTNER SUITE SELECTION FORM<br />
Click here to access form:<br />
http://www.nba.com/suns/mp10suitesselection<br />
Please keep in mind that the link will not be live until August 11 (assuming the schedule is released by that point)<br />
21
COURTSIDE SEATS<br />
Description: Two (2) courtside seats and one (1) parking pass for three (3) <strong>Suns</strong><br />
regular season home games<br />
Deadline: Please work with Gabby Munoz (gmunoz@suns.com) on selecting game<br />
dates<br />
22
SUMMARY
SUMMARY OF ASSETS<br />
MEDIA<br />
SUNS RADIO BROADCASTS<br />
Description: One (1) in-game commercial during each<br />
<strong>Suns</strong> pre-season regular season broadcast<br />
Deliverables: Updates to existing<br />
Deadline: 9.<strong>18</strong>.17<br />
PROMOTIONS<br />
IN-ARENA PROMOTION<br />
Description: Three (3) in-arena giveaway promotions<br />
Deliverables: Game selection<br />
Deadline: As needed<br />
GROWTH POSTER<br />
Description: Distribution to the first two thousand five<br />
hundred fans (2,500) at one (1) designated <strong>Suns</strong> regular<br />
season home game with assets to support<br />
Deadline: TBD<br />
24
SUMMARY OF ASSETS<br />
OUT-OF-ARENA ACTIVATION<br />
SCHOOL NUTRITION PROGRAM<br />
Description: One (1) nutrition/wellness program with<br />
<strong>Phoenix</strong> metropolitan area schools<br />
Deliverables: Customized landing page, <strong>Suns</strong><br />
promotional assistance<br />
HOSPITALITY<br />
V.I.P. SUITE NIGHT<br />
Description: One (1) V.I.P. Party Suite Night during one<br />
(1) <strong>Suns</strong> regular season home game for forty (40) guests<br />
Deliverables: Suite Night Selection Form<br />
Deadline: 8.22.17<br />
COURTSIDE SEATS<br />
Description: Two (2) courtside seats and one (1) parking<br />
pass for three (3) <strong>Suns</strong> regular season home games<br />
Deliverables: Game selection<br />
TICKETS<br />
Description: Four (4) lower level tickets and one (1)<br />
parking pass for ten (10) regular season home games<br />
Deliverables: Game selection<br />
25
SCHEDULE
<strong>2017</strong>-<strong>18</strong> SUNS SCHEDULE<br />
27
28
THANK YOU!<br />
Gabby Munoz<br />
Activation Coordinator<br />
Marketing Partnerships<br />
gmunoz@suns.com<br />
P: 602.379.7741<br />
F: 602.379.7978<br />
Erin Skuse<br />
Account Executive<br />
Marketing Partnerships<br />
eskuse@suns.com<br />
P: 602.379.7808<br />
F: 602.379.7922<br />
29
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