9 Aug_ICAE_Book_with PT Notes

28 GLOBAL PERSPECTIVES
ON THE ISLAMIC CREATIVE ECONOMY
WHAT DUBAI
RESIDENTS SAY
About 20% of Dubai residents feel
strongly that they do not know enough
about Islamic Culture and Art to engage
with it – especially 18 to 24 year olds.
More importantly, there is a very strong
demand among all nationalities, age
groups, and religious groups for more
knowledge and information about Islamic
Culture and Art. Practically half of Dubai’s
residents (48%) would like to know more
and almost one in three admit to not
knowing enough.
OPINION
ON ISLAMIC
CULTURE AND
ART
15%
48%
27%
Total
(1003)
48%
1%
8%
This might help to explain why there is
a big difference between interest and
participation in Islamic Culture and Art.
Residents, specifically Emiratis (43%),
say they have only had one interaction
with Islamic Culture and Art in the past
six months. This holds constant across all
nationalities and age groups, with the one
exception being that there seems to be
more engagement when education levels
rise.
15%
27%
Total
(1003)
1%
8%
Aysha Al Qasimi | creatopia.ae/ashyaalqasimi
20%
Interest in Islamic Culture
and Art peaks at 20% in
the 18-24 age group and
interest to know more peaks
with higher education levels.
On the whole, the residents of Dubai tend
to seek information on culture and art
online, through websites and blogs (42%)
and on social media (38%) and TV (29%).
TV is relatively more important for male
residents, especially for the 55+ segment,
whose use of social media is far below
that of the other age groups and who also
seem to rely more on newspapers and
magazines. These statistics should inform
the long-term strategy for marketing
and communications of Islamic Culture
and Art in Dubai and should guide the
selection of key influencers in media and
social media.
A lack of time is the greatest barrier to
learning more about the Islamic Culture
and Arts Economy for those older than 45
and for Emiratis (20%). This may indicate
an opportunity to develop services
that assist with scheduling attendance,
develop VIP access and other tools that
simplify participating by combining culture
with other activities or reduce the amount
of time required to engage with ICA
activities.
ENGAGEMENT
IN ISLAMIC
ARTS AND
CULTURE IN
DUBAI
8%
11%
Total
(1003)
27%
11%
47%
9%
11%
14%
12%
14%
Male
(544)
Gender
40%
8%
8%
11%
Total
(1003)
4%
Female
(459)
27%
11%
8%
10%
12%
47%
55%
9%
10%