2012 BIKE COLLECTION - CYCLEPEDIA

2012 BIKE COLLECTION

You’re about to join a group of people that is not defined by age, gender, race, personality or body fat percentage. 

WE JUST LOVE THE FEELING OF RIDING A BIKE. 

IT’S FUN. 

Now, some do their best to engineer the fun right out of their bikes, because you know, cycling is serious business. 

These people probably don’t have streamers on their handlebars. 

WE MAKE BIKES THAT MAKE PEOPLE SMILE. 

And this year, we’re going to make you sweat a little too. With the introduction of the Verse, we’ve expanded 

into fitness/transit riding. The Verse is a sporty ride that’ll go as hard as you’re willing to. 

Whatever you’re into, we understand the bike is just the beginning. The stuff you add on to it and the gear you 

wear are all part of the ride. They’re what make your ride your own. So be sure to also check out our Electra 

Life and Accessories Catalog while you’re at it.

TAKE YOUR TIME... 

HOW TO CHOOSE YOUR ELECTRA 

The only hard part about riding an Electra is choosing which one to get. They’re all easy to ride and they look 

amazing. So take your time to figure out which one is perfect for you. We have multiple collections with different 

models within each line. Here are a few things to consider that will help you while you peruse. 

PURPOSE Commuting? Burning calories? Joyriding? Find one that lives at the speed of you. 

STYLE As important as anything. It’s got to be love at first sight. 

ATTIRE There is no dress code, but if you’re biking in pants or a long skirt you might want a chainguard and fenders. 

COMFORT We pride ourselves on having some of the most comfy bikes around. Not to brag, but we were awarded 

a patent for our Flat Foot Technology ® that optimizes comfort and control. Even our more sporty bikes feel good, but 

some are more laid back than others. 

THINGS TO CARRY Laptop, groceries, beach towel? We’ve got racks, baskets and bags to help you out. 

TIRES The 26” are all-purpose and cushy, while the 700c are faster-rolling road tires. Also check out the balloon tires 

for even more shock absorption. 

GEARS You have a lot of options from the number of gears to the type of system (internal vs. derailleur). Learn more 

on the GEARING OPTIONS page of the TECHNICAL section on electrabike.com. 

There are no rules. But if you keep these things in mind it will help you focus in on the bike that is tailor made 

for you. Work with your local authorized Electra dealer to determine which model is best for you. 

YOU’LL BE SEEING A LOT 

OF EACH OTHER. 

CONTENTS 

ABOUT ELECTRA .............................................................1 

HOW TO CHOOSE YOUR ELECTRA ............................. 2 

VERSE 

............................................................................ 5 

TICINO ® 

..........................................................................13 

FLAT FOOT TECHNOLOGY ® 

........................................ 24 

TOWNIE ® 

....................................................................... 27 

AMSTERDAM ® 

............................................................... 53 

CRUISER ........................................................................ 65 

KIDS ..............................................................................113

IF YOU WERE EVER GOING TO 

IF YOU WERE EVER GOING TO 

ROCK THE STRETCHY SHORTS, 

ROCK THE STRETCHY SHORTS, 

THIS IS THE ONE TO DO IT ON. 

THIS IS THE ONE TO DO IT ON. 

At Electra, Style is in our DNA. 

Our bikes aren’t simply a means 

to get from here to there, 

or a piece of equipment in your fitness regimen. 

Introducing the Verse. TM 

It’s our entry into a category 

And fortunately, 

that’s fairly conventional. 

conventional isn’t our strong suit. 

So we infused our unique aesthetic 

into a fitness-oriented ride 

to give you a bike with speed, versatility 

and good looks all in one package. 

A bike that doesn’t discriminate against 

agenda or attire. A bike that asks you to 

rethink what you know about fitness riding.

RETHINK FITNESS 

VERSE 24D MEN’S / MOSS / SAGE / 24-SPEED 

RETHINK WORKOUTS 

VERSE 24D MEN’S / CHARCOAL / LAVA / 24-SPEED 

RETHINK LUNCH RETHINK TRANSPORTATION 

VERSE 24D LADIES’ / SAPPHIRE / OPAL / 24-SPEED VERSE 24D LADIES’ / AMETHYST / PEARL WHITE / 24-SPEED 

Lightweight 6061-T6 Aluminum Frame w/Internal Cable Routing & Aluminum Fork • Shimano 24-Speed Alivio MegaRange Drivetrain • 

Shimano EZ-Fire Plus Shifters • SR Suntour Forged Alloy Crankset • Alloy Dual Pivot Caliper Brakes • Double Wall Alloy Rims • 

700 X 35c Mixed Tread Tires • Electra Custom Sport Fitness Saddle

RETHINK SWEAT 

VERSE 21D MEN’S / BLACK / CHARCOAL / 21-SPEED 

RETHINK TRAFFIC 

VERSE 21D MEN’S / BURGUNDY / CHAMPAGNE / 21-SPEED 

RETHINK CARDIO RETHINK COMMUTE 

VERSE 21D LADIES’ / JADE / TURQUOISE / 21-SPEED VERSE 21D LADIES’ / SILVER / WHITE / 21-SPEED 

Lightweight 6061-T6 Aluminum Frame w/Internal Cable Routing • Shimano 21-Speed Acera MegaRange Drivetrain • 

Shimano EZ-Fire Plus Shifters • SR Suntour Forged Alloy Crankset • Alloy Dual Pivot Caliper Brakes • Double Wall Alloy Rims • 

700 X 35c Mixed Tread Tires • Electra Custom Sport Fitness Saddle

verse TM 

The sweeping lines. 

The graphics. 

The little details you discover 

as you spend time with your bike. 

Our bikes move you, 

in more ways than one. 

F R A M E S I Z E S 

MEN’S LADIES’ 

17” / 43cm 

19” / 48cm 

22” / 57cm 

16.5” / 42cm 

18.5” / 47cm 

• Lightweight 6061-T6 Alloy Frame 

- Internal Cable Routing 

- Front and Rear Fender and Rack Mounts 

- Dual Water Bottle Bosses on Most Sizes 

• Shimano EZ-Fire Plus Trigger Shifters in 24 or 21 Speeds 

• Alloy Dual-Pivot Road Style Caliper Brakes 

• Electra Custom Bend Alloy Low-Rise Handlebar and Alloy Stem 

• High Polished Double-Wall Alloy Rims w/Alloy Hubs and Stainless Steel Spokes 

• Electra Custom Sport Fitness Saddle 

• 700 x 35c Mixed Tread Tires 

TRAFFIC. 

SHMRAFFIC. 

VERSE 

VERSE 24D 

Men’s: Charcoal/Lava, Sage/Moss 

Ladies’: Amethyst/Pearl White, Sapphire/Opal 

6061-T6 Alloy 

Men’s: 17”, 19”, 22” 

Ladies’: 16.5”, 18.5” 

6061-T6 Alloy Unicrown, 

Tapered/Radiused Leg 

1 1/8” Steel Threaded/ 

Integrated 

Sealed Cartridge 

118mm/68mm 

Double-Wall Alloy, High-Polished 

700c x 32h 

14 Gauge Stainless/ 

Brass Nipples 

Alloy Low Flange 32h w/QR 

Shimano Cassette 32h w/QR 

700 x 35c Mixed Tread 

SR Suntour Forged Alloy 170mm 

w/48/38/28T Chainrings 

Alloy Cage/Resin Body 

Shimano EZ-Fire Plus 

8-Speed Trigger 

Shimano M191 

Shimano Alivio 8-Speed 

Shimano 8-Speed 11-34T 

Shimano HG40 1/2” x 3/32” 

Alloy Dual Pivot Caliper 

Alloy 4-Finger, Reach Adjustable 

Electra Ergonomic Fitness 

Alloy Micro Adjust 27.2mm x 350mm 

Alloy Custom Bend 

30mm Rise 

Forged Alloy 25.4mm Quill 

Kraton Rubber 

w/Hand Stitched Leatherette 

Internal Cable Routing, Stainless Steel 

and Anti-Rust Hardware 

Men’s: Black/Charcoal, Burgundy/Champagne 

Ladies’: Silver/White, Jade/Turquoise 

6061-T6 Alloy 

Men’s: 17”, 19”, 22” 

Ladies’: 16.5”, 18.5” 

Hi-Ten Steel Unicrown, 

Tapered/Radiused Leg 


Integrated 


118mm/68mm 

Double-Wall Alloy, High-Polished (Select Models) 

700c x 32h 


Brass Nipples 



700 x 35c Mixed Tread 

SR Suntour Forged Alloy 170mm 

w/48/38/28T Chainrings 

Resin Platform w/Non-Slip Tread 

Shimano EZ-Fire Plus 

7-Speed Trigger 

Shimano M191 

Shimano Acera 7-Speed 


KMC Z51 1/2” x 3/32” 

Alloy Dual Pivot Caliper 

VERSE 21D 


Electra Ergonomic Fitness 

Alloy Micro Adjust 27.2mm x 350mm 


30mm Rise 

Forged Alloy 25.4mm Quill 

Kraton Rubber 

w/Hand Stitched Leatherette 

Internal Cable Routing, Stainless Steel 


COLOR 

FRAME 

FORK 

HEADSET 

BOTTOM BRACKET 

RIMS 

SPOKES 

FRONT HUB 

REAR HUB 

TIRES 

CRANKSET 

PEDALS 

SHIFTERS 

FRONT DERAILLEUR 

REAR DERAILLEUR 

CASSETTE/REAR COG 

CHAIN 

BRAKE 

LEVERS 

SADDLE 

SEATPOST 

HANDLEBAR 

STEM 

GRIPS 

MODEL 

SPECIAL FEATURES 

Specifications and availability are subject to change without notice. 

CONTROLS SEATING BRAKING 

DRIVETRAIN 

WHEELSET 

FRAMESET

PARTY LIKE IT’S 1949. 

TICINO® 

OLD SCHOOL STYLE. NEW SCHOOL EVERYTHING ELSE. 

Great for everyday transportation and light touring, the Ticino picks up where bike builders of the ‘40s and ‘50s left 

off, giving it a true handcrafted feel not found in many of the today’s cookie-cutter bikes. The retro-inspired hubs, 

cranksets, chainrings, tourist handlebars, forks, pedals and rims show classic craftsmanship. But this thing is far from 

a relic. When it comes to performance, the Ticino is decked out with modern components custom-manufactured by 

Electra, fast-rolling 700c wheels and a lightweight frame for a fine-tuned, smooth-gliding ride. 

13 

TICINO ®

TICINO 20D MEN’S / BLACK / 20-SPEED 

Handcrafted Electra 760 lugged fork with 

chrome-plated investment-cast fork crown and 

tapered chromoly legs. 

Compact 50/39 tooth double-alloy chainrings 

utilize dedicated ramps and pins to provide 

precise front-shifting performance. 

Graceful mixte frame design prominently 

featured on ladies’ model for an elegant look. 

TICINO 20D LADIES’ / MERLOT / 20-SPEED 

Butted 6061 Aluminum Frameset • Traditional Hand-Brazed, Investment-Cast Crown, Tapered-Leg Chromoly Fork • Shimano 20-Speed Tiagra Drivetrain • Shimano Tiagra 10-Speed 

Rapidfire Shifters • Ticino Forged Alloy Compact Double 50/39T Crankset • Tektro Cantilever Brakes [Men’s] Alloy Center-Pulls [ Ladies’] • Ticino Five Star High Flange 32h Hubset • 

Electra Elite High-Polished Alloy Rims w/Stainless Eyelets • Panaracer Pasela Aramid Folding Bead 700 x 35c Tires • Ticino Dual-Density Saddle • Ticino Alloy Touring Pedals • 

Hand-Brazed Chromoly Quill Stem • Hammered Alloy Fenders • Alloy Rear Carrier 

TICINO 20D 

No expense spared, no detail overlooked on our flagship Ticino 20D. Handcrafted, butted 6061 aluminum frame. Classic hand-brazed, 

tapered, butted chromoly, double-chromed investment crown fork. Enduring reverse-hinged brake levers and exclusive wrapped grips. 

Wide-range Shimano Tiagra 20-speed gearing and Rapidfire trigger shifters, lightweight polished alloy rear carrier, Japanese Panaracer 

Pasela 35c skinwall tires and a host of vintage touches - normally you’d be placed on a waiting list for a handmade bike like this. 

15 

TICINO ®

TICINO 8D MEN’S / DENIM / 8-SPEED 

TICINO 8D LADIES’ / WINTERMINT / 8-SPEED 

TICINO 8D MEN’S / LATTE / 8-SPEED 

TICINO 8D LADIES’ / PEARL WHITE / 8-SPEED 

Butted 6061-T6 Aluminum Frameset • Investment-Cast Crown, Tapered-Leg, Butted Chromoly Fork • Shimano 8-Speed 2300 Drivetrain • Shimano Acera Rapidfire Shifter • 

Forged Alloy Crankset w/42T Alloy Chainring/Dual Guards • Tektro Cantilever Brakes [Men’s] Alloy Center-Pulls [Ladies’] • 32h Low Flange Hubset • Electra Elite Double- 

Wall Alloy Rims • 700 x 35c Tires • Ticino Dual-Density Saddle • Ticino Touring Pedals • Hammered Alloy Fenders 

TICINO 8D 

The Ticino 8D is packed with Electra design details. Like vintage, hammered-finish alloy fenders, classically-styled 

alloy crankset, touring pedals and a brilliant chrome-plated stem. Unique reverse-hinged bar-end levers operate 

retro-style brakes–cantilevers on the men’s and center-pulls on the ladies’. 

17 

TICINO ®

TOUR DE 

WHEREVER.

TICINO 7D MEN’S / MIDNIGHT BLUE / 7-SPEED TICINO 7D MEN’S / RUBY / 7-SPEED 

TICINO 7D LADIES’ / GLACIER BLUE / 7-SPEED 

TICINO 7D 

6061-T6 Aluminum Frameset • Investment-Cast Crown, Tapered-Leg, Steel Fork • Shimano 7-Speed Altus Drivetrain • Shimano TX50 Thumb Shifter Plus • 

Forged Alloy Crankset w/42T Chainring/Dual Guards • Shimano Cantilever Brakes [Men’s] Center-Pull Brakes [Ladies’] • 32h Low Flange Alloy Hubset • 

Double-Wall Alloy Rims • 700 x 35c Tires • Ticino Dual-Density Saddle • Hammered Alloy Fenders 

The classic essence of Ticino, with a 6061 aluminum frame and 7-speed rear derailleur. Available in both men’s diamond frame 

and an elegant ladies’ twin-top tube “mixte” frame, you can’t help but sink into this multi-speed’s lush, Ticino Dual-Density saddle 

and revisit a time when life and bicycles were less complicated. 

Handcrafted Electra investment-cast crown fork 

with chromoly legs. Men’s models feature powerful 

cantilever brakes while ladies’ models use lowprofile, 

yet potent center-pull brakes. 

Ticino dual-density saddles are constructed with 

comfort-enhancing dual-density bases and use highquality 

weather-resistant coverings. 

Shimano’s Thumb Shifter Plus for trouble-free 

shifting with an easy-to-read gear indicator. 

TICINO 7D LADIES’ / BLUSH METALLIC / 7-SPEED 

21 

TICINO ®

EVERY TIME YOU PEDAL 

A KITTEN IS BORN. 

TICINO® 

TICINO 20D MODEL 

Men’s: Black 

Ladies’: Merlot 

6061-T6 Butted Alloy 

Men’s: Regular, Large 

Ladies’: Regular 

Steel Investment-Cast Lugged Crown; Tapered, 

Radiused, Butted Chromoly Blades 

1 1/8” Alloy Threaded 


68mm/110mm 

Electra Elite Double-Wall Alloy 

w/Stainless Eyelets 32h, High-Polished 

14 Gauge Stainless/Brass Nipples 

Ticino Five Star High Flange 32h/QR 

Ticino Five Star High Flange 

Cassette 32h/QR 

Panaracer Pasela 700 x 35c, 

66 TPI Aramid Folding Bead 

Ticino Forged Alloy 

172.5mm (Men’s Regular), 175mm (Men’s Large), 

170mm (Ladies’) w/7075 Alloy 50/39T 

Compact Double Chainrings 

Ticino Touring Pedal Alloy Body 

w/Alloy Cage 

Shimano Tiagra 10-Speed Rapidfire Trigger 

Shimano Tiagra 10-Speed 

Shimano Tiagra 10-Speed 

Shimano Tiagra 10-Speed 12-30T 

Shimano 10-Speed 

Front/Rear: (Men’s) Tektro Cantilever 

Front/Rear: (Ladies’) Alloy Center-Pull 

Bar End Alloy 4-Finger, Reach Adjustable 

Ticino Cyclo-Tourist Dual-Density Base, 

Hand-Stitched Cover, Stainless Steel Bag Loops 

Alloy Micro-Adjust 27.2mm x 350mm 

Ticino Cyclo-Tourist 6061 Alloy 

635mm/25.0” Width x 75mm/2.95” Rise 

25.4mm Brazed Chromoly Quill, 

Regular: 80mm Extension, 15º Rise 

Large: 100mm Extension, 10º Rise 

Electra Cyclo-Tourist Ergo Base 

w/Leatherette Tape Wrap 

Hammered Alloy Fenders, 

Rear Alloy Carrier 

Men’s: Denim, Latte 

Ladies’: Wintermint, Pearl White 




Steel Investment-Cast Lugged Crown; Tapered, 

Radiused Chromoly Blades 

1 1/8” Steel Threaded 


68mm/110mm 

Electra Elite Double-Wall Alloy 

w/Stainless Eyelets 32h 


Alloy Low Flange 32h/QR 

Alloy Low Flange Cassette 

32h/QR 

700 x 35c, Mixed Tread Skinwall 



170mm (Ladies’) w/42T Chainring/ 

Double-Alloy Chainguards 

Ticino Touring Pedal Alloy Body 

w/Alloy Cage 

Shimano 8-Speed Rapidfire Trigger 

N/A 

Shimano 2300 8-Speed 

SRAM 8-Speed 12-26T 

KMC Z7 Nickel Plated 

Front/Rear: (Men’s) Tektro Cantilever 


Bar End Alloy 4-Finger, Reach Adjustable 



Alloy Micro-Adjust 27.2mm x 350mm 



25.4mm Brazed Chromoly Quill, 



Electra Cyclo-Tourist Ergo Base 

w/Leatherette Tape Wrap 

Hammered Alloy Fenders 

TICINO 8D 

Men’s: Midnight Blue, Ruby 

Ladies’: Glacier Blue, Blush Metallic 




Steel Investment-Cast Lugged Crown; 

Tapered, Radiused Blades 



68mm/110mm 

Double-Wall Alloy 32h 




700 x 35c, Mixed Tread Skinwall 



170mm (Ladies’) w/42T Chainring/ 

Double-Alloy Chainguards 

Alloy City w/Non-Slip Rubber Tread 

Shimano 7-Speed Thumb Shifter Plus 

N/A 

Shimano Altus 7-Speed 


KMC Z7 Nickel Plated 

Front/Rear: (Men’s) Shimano Cantilever 





Alloy 27.2mm x 350mm 

TICINO 7D 



25.4mm Tig-Welded Quill, 



Electra Hand-Stitched 

Hammered Alloy Fenders 

COLOR 

FRAME 

FORK 

HEADSET 


RIMS 

SPOKES 

FRONT HUB 

REAR HUB 

TIRES 

CRANKSET 

PEDALS 

SHIFTERS 




CHAIN 

BRAKE 

LEVERS 

SADDLE 

SEATPOST 

HANDLEBAR 

STEM 

GRIPS 




DRIVETRAIN 

WHEELSET 

FRAMESET

HOLD ON TIGHT 

AND FEEL THE AWESOME. 

Flat Foot Technology ® 

Innovation is in our blood. Along with some other stuff, but that’s not 

important. What is significant is that Electra was awarded US patent 

#7740262 for inventing a completely new type of bike that provides an 

improved level of comfort and control. It’s called Flat Foot Technology ® 

and it provides an upright, relaxed riding position with proper leg 

TOWNIE ® 

Patented comfort. Patented control. 

extension that also lets you drop your feet flat on the ground whenever 

you want without leaving the saddle. Developed in 2003, this industry 

innovation was first featured in Electra Townie ® and 20” Kids’ bicycles. 

Over the years, it has been integrated to varying degrees into the Electra 

Cruiser and Amsterdam ® collections. 

MORE COMFORT. MORE CONTROL. 

FEEL THE DIFFERENCE OF FLAT FOOT TECHNOLOGY ® IN THESE ELECTRA COLLECTIONS 

AMSTERDAM ® CRUISER KIDS’ 20” 

Upright seating 

The Electra Difference 

Wide view of the road 

Drop your feet flat on the ground 

whenever you want 

Relaxed arm position 

Full and proper leg extension 

when pedaling 

You can’t fake it. 

AS THE ORIGINATOR AND 

ONLY AUTHORIZED MANUFACTURER 

OF FLAT FOOT TECHNOLOGY ® 

ELECTRA IS PROUD TO PROVIDE YOU 

WITH A BETTER WAY TO RIDE.

THAT FEELING OF AMAZEMENT? 

WE ACTUALLY PATENTED IT. 

TOWNIE® 

FORWARD THINKING, WITHOUT ALL THE THINKING. 

The Townie was Electra’s first bike collection to showcase our patented Flat Foot Technology ® in all its glory. 

It challenged the hierarchy of traditional bike design and created a different riding experience with an 

ergonomic, upright seating position that lets you plant your feet flat on the ground whenever you want. 

The Townie set a new standard in comfort and control, and started a cult following in the process. 

27 

TOWNIE ®

TOWNIE ORIGINAL 1 MEN’S / BLACK / SINGLE - SPEED 

ORIGINAL 1 

TOWNIE ORIGINAL 1 LADIES’ / WHITE / SINGLE - SPEED 

Lightweight 6061-T6 Aluminum Frame • Shimano Single-Speed w/Coaster Brake • Alloy Linear-Pull Front Brake • Double-Wall Alloy Rims • 26”x 2.0” Semi-Slick Street Tires 

Experience Townie in its purest form. All the benefits of Electra Flat Foot Technology® coupled with the refreshing 

simplicity of a single-speed drivetrain plus a powerful rear coaster brake with a front linear-pull brake. Enjoy as-is, or 

personalize your ride with Electra parts and accessories to make it your own. 

TOWNIE ORIGINAL 3i MEN’S / STEEL BLUE / 3-SPEED 

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • 

Alloy Linear-Pull Front Brake • Double-Wall Alloy Rims • 26”x 2.0” Semi-Slick Street Tires 

ORIGINAL 3i 

Enjoy all the advantages of Townie’s Flat Foot Technology ® — comfort, control, efficiency and a wide view of the road—along 

with a Shimano Nexus 3-speed internal hub that makes shifting as easy as a twist-of-the-wrist. The gearing is protected inside 

the rear hub, so there’s virtually no maintenance required to keep shifting smoothly. 

29 

TOWNIE ®

TOWNIE ORIGINAL 3i MEN’S / BLOOD ORANGE / 3-SPEED TOWNIE ORIGINAL 3i LADIES’ / LILAC / 3-SPEED 

TOWNIE ORIGINAL 3i MEN’S / FIELD GREY / 3-SPEED 

TOWNIE ORIGINAL 3i LADIES’ / CARIBBEAN BLUE / 3-SPEED 

TOWNIE ORIGINAL 3i LADIES’ / PINK PEARL / 3-SPEED 

31 

TOWNIE ®

TOWNIE ORIGINAL 3i (24” WHEELS) 

LADIES’ / CHAMPAGNE PEARL / 3-SPEED 

TOWNIE ORIGINAL 3i LADIES’ / CHAMPAGNE PEARL / 3-SPEED 

TOWNIE ORIGINAL 3i LADIES’ / CRANBERRY / 3-SPEED 

THE ROAD IS CALLING. 

DON’T HIT IGNORE.

TOWNIE ORIGINAL 7D MEN’S / RED METALLIC / 7-SPEED 

ORIGINAL 7D 

Lightweight 6061-T6 Aluminum Frame • Shimano TX-35 7-Speed w/MegaRange Gearing • Shimano Revo Twist Shifter • Forged Alloy 

Crankset w/44T Chainring/Dual Guards • Alloy Linear-Pull Brakes • Double-Wall Alloy Rims • 26”x 2.0” Semi-Slick Street Tires 

Lucky number 7 means gears a-plenty for most general riding with a Shimano 7-speed derailleur, powerful front and rear 

linear-pull brakes and Electra’s Flat Foot Technology ® . Just decide which color catches your eye, then get on and go. 

TOWNIE ORIGINAL 7D MEN’S / BLACK / 7-SPEED 

TOWNIE ORIGINAL 7D MEN’S / GRAPHITE / 7-SPEED 

TOWNIE ORIGINAL 7D MEN’S / CHOCOLATE / 7-SPEED 

35 

TOWNIE ®

TOWNIE ORIGINAL 7D LADIES’ / WHITE / 7-SPEED 

TOWNIE ORIGINAL 7D LADIES’ / QUARTZ GREY / 7-SPEED 

TOWNIE ORIGINAL 7D LADIES’ / MATTE SAGE / 7-SPEED 

TOWNIE ORIGINAL 7D LADIES’ / VANILLA / 7-SPEED 

TOWNIE ORIGINAL 7D (24” WHEELS) 

LADIES’ / VANILLA / 7-SPEED 

TOWNIE ORIGINAL 7D LADIES’ / FUCHSIA / 7-SPEED 

TOWNIE ORIGINAL 7D LADIES’ / ORANGE PEARL / 7-SPEED 

37 

TOWNIE ®

TOWNIE ORIGINAL 7D LADIES’ / VIOLET / 7-SPEED 

TOWNIE ORIGINAL 7D LADIES’ / POLAR BLUE / 7-SPEED 

TOWNIE ORIGINAL 8i MEN’S / CHARCOAL METALLIC / 8-SPEED 

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 8-Speed w/Freewheel • Shimano Nexus Twist Shifter • Painted Alloy Fenders • 

Suntour XCT Alloy Suspension Fork • Alloy Linear-Pull Brakes • Double-Wall Alloy Rims • 26”x 2.0” Semi-Slick Street Tires 

Forget the traditional fixed angles and stems, this 

easy-to-adjust alloy stem caters to short and tall and 

everyone in between. 

Shimano’s Nexus Internal 8 is the hub to have for a 

wide-ratio gear range at the twist of the wrist. 

Lightweight alloy pedals with non-slip nubbed, soft 

urethane inserts grip and go, even without bike shoes. 

TOWNIE ORIGINAL 8i LADIES’ / LAVENDER MIST / 8-SPEED 

ORIGINAL 8i 

Top-of-the-line internal hub performance and convenience combine with the many benefits of Electra’s Flat Foot Technology ® . 

Enjoy carefree shifting with the wide gear range and virtually maintenance-free Shimano Nexus 8-speed internal hub with freewheel. 

Suspension fork and matching full fenders finish this refined Townie. 

39 

TOWNIE ®

TOWNIE ORIGINAL 21D MEN’S / BLACK SATIN / 21-SPEED / ALSO AVAILABLE IN TALL 

ORIGINAL 21D 

TOWNIE ORIGINAL 21D MEN’S / WHITE / 21-SPEED 

Lightweight 6061-T6 Aluminum Frame • Shimano TX-35 21-Speed w/MegaRange Gearing • Shimano EZ-Fire Plus Shifters [Men’s] or Revo Twist Shifters [Ladies’] • Alloy 

Linear-Pull Brakes • SR Suntour XCT Alloy Suspension Fork • Double-Wall Alloy Rims • 26”X 2.0” Semi-Slick Street Tires 

The go-anywhere Townie. Ride with abandonment thanks to the lightweight frame, 21 speeds and a suspension fork equipped to 

handle hills, bumps, street and hardpack paths. Customize it to fit your needs with extras like racks, bags and fenders, or cherish the 

distinct, modern clean lines of the innovative Electra Flat Foot Technology ® frame. 

TOWNIE ORIGINAL 21D MEN’S / LIQUID SILVER / 21-SPEED 

TOWNIE ORIGINAL 21D MEN’S / BLUE METALLIC / 21-SPEED 

41 

TOWNIE ®

TOWNIE ORIGINAL 21D LADIES’ / PEWTER / 21-SPEED 

TOWNIE ORIGINAL 21D LADIES’ / PERSIMMON / 21-SPEED 

TOWNIE ORIGINAL 21D LADIES’ / POLISHED BLUE / 21-SPEED 

TOWNIE ORIGINAL 21D LADIES’ / CELERY / 21-SPEED 

43 

TOWNIE ®

WE LIKE BLENDERS. 

BLENDING, NOT SO MUCH.

TOWNIE BALLOON 3i MEN’S / BROWN METALLIC / 3-SPEED 

TOWNIE BALLOON 3i LADIES’ / TANGERINE / 3-SPEED 

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • Alloy Linear- 

Pull Front Brake • Painted Alloy Rims w/Machined Sidewalls • Schwalbe Fat Frank 26”x 2.35” Tires 

BALLOON 3i 

Big tires make a big difference. Balloon tires offer more than just striking good looks. With lower air pressure, these high- 

volume tires have less rolling resistance than their skinny brethren and act as a pneumatic cushion, absorbing impacts to 

ensure a smooth, fast ride. And with a puncture-resistant Kevlar ® guard you have greater protection against flats. 

47 

TOWNIE ®

TOWNIE BALLOON 7D MEN’S / MATTE BLACK / 7-SPEED 

Lightweight 6061 Aluminum Frame • Shimano 7-Speed w/MegaRange Gearing • Alloy Linear-Pull Brakes • Shimano Revo 

Twist Shifter • Forged Alloy Crank • Painted Alloy Rims w/Machined Sidewalls • Schwalbe Fat Frank 26”x 2.35” Tires 

TOWNIE BALLOON 7D LADIES’ / LIME / 7 -SPEED 

BALLOON 7D 

49 

TOWNIE ®

TOWNIE BALLOON 8i MEN’S / EBONY / 8-SPEED 

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 8-Speed w/Freewheel • Shimano Nexus Twist Shifter • 

Shimano Nexus Roller Brakes w/Cooling Fins • Painted Alloy Rims • Schwalbe Fat Frank 26”x 2.35” Tires 

BALLOON 8i 

TOWNIE BALLOON 8i LADIES’ / BURGUNDY METALLIC / 8-SPEED 

TOWNIE® 

ORIGINAL 1 


Ladies’: White 

6061-T6 Alloy 

w/Patented Flat Foot Technology ® 


Straight/Tapered Leg 


Integrated 


68mm/113mm 

Double-Wall Alloy 

26”x 32/36h 



Shimano Coaster Brake 36h 

Electra 26”x 2.0” Semi-Slick 

Forged Alloy 170mm 

w/Steel 44T Chainring 

Resin Platform 

w/Non-Slip Tread 

N/A 

N/A 

N/A 

Shimano 20T 

KMC 1/2”x 1/8” 

Rear: Shimano Coaster Brake 

Front: Cold-Forged Alloy 

Linear-Pull 


Ergonomic w/Shock-Absorbing 

Elastomers 

Alloy 27.2mm x 400mm (Men’s) 

300mm (Ladies’) 


25.5” Width/5” Rise 

Forged Alloy 25.4mm Quill, 

80mm Extension 

Kraton Rubber 

Alloy Kickstand, Stainless Steel 


ORIGINAL 3i 

Men’s: Blood Orange, Field Grey, 

Steel Blue 

Ladies’: Pink Pearl, Caribbean Blue, 

Lilac, Cranberry, Champagne Pearl* 

6061-T6 Alloy 





Integrated 


68mm/113mm 

Double-Wall Alloy 26”x 32/36h 

Painted w/Machined Sidewalls 

(Select Models) 


Brass Nipples 


Shimano Nexus 3-Speed Internal 36h 

26”: Electra 26”x 2.0” Semi-Slick 






Shimano Revo 3-Speed Twist 

w/Optical Gear Display 

N/A 

N/A 

Shimano 20T 

KMC 1/2”x 1/8” 

Rear: Shimano Nexus Coaster Brake 

Front: Cold-Forged Alloy Linear-Pull 


Ergonomic w/Soft Lycra ® Insert 

and Shock-Absorbing Elastomers 







Kraton Rubber 

Internal Cable Routing, Alloy Kickstand, 

Stainless Steel and Anti-Rust Hardware 

*Also available in 24” Version 

6061-T6 Alloy 


ORIGINAL 7D 

Men’s: Chocolate, Graphite, 

Red Metallic, Black 

Ladies’: Vanilla*, Matte Sage, White, 

Fuchsia, Quartz Grey, Polar Blue, 

Violet, Orange Pearl 




Integrated 


68mm/113mm 

Double-Wall Alloy 26”x 32h 




Brass Nipples 





Forged Alloy 170mm w/Steel 44T 

Chainring/Double Chainguards 





N/A 

Shimano TX-35 7-Speed 


KMC Z51 7-Speed 1/2”x 3/32” 

Front/Rear: Cold-Forged 

Alloy Linear-Pull 



Elastomers 







Kraton Rubber or Electra Hand-Stitched 

(on Select Models) 



*Also available in 24” Version 

ORIGINAL 8i 

Men’s: Charcoal Metallic 

Ladies’: Lavender Mist 

6061-T6 Alloy 


SR Suntour XCT Suspension 

w/Adjustable Preload, 63mm Travel 


Integrated 


68mm/113mm 

Double-Wall Alloy 

26”x 32/36h 


Brass Nipples 






Alloy Platform 

w/Non-Slip Rubber Tread 

Shimano Nexus 8-Speed Twist 


N/A 

N/A 

Shimano 20T 

KMC 1/2”x 1/8” Rustproof 






Butted Alloy Micro Adjust 

27.2mm x 400mm (Men’s) 




Adjustable Forged Alloy 

25.4mm Quill, 80mm Extension 

Ergo-Shaped Hand-Stitched Leatherette 

Internal Cable Routing, Painted 

Aluminum Fenders w/Stainless 

Steel Brackets, Alloy Kickstand, 


ORIGINAL 21D 

Men’s: Black Satin*, Newport Blue, 

White, Liquid Silver 

Ladies’: Celery, Persimmon, 

Pewter, Polished Blue 

6061-T6 Alloy 


SR Suntour XCT Suspension 

w/Adjustable Preload, 63mm Travel 


Integrated 


68mm/122mm 

Double-Wall Alloy 26”x 32h 




Brass Nipples 




Forged Alloy 170mm Triple: 

48/38/28T Chainrings 



Shimano E-Z Fire Plus 

21-Speed Trigger (Men’s), 

Shimano Revo 21-Speed Twist (Ladies’) 

Shimano C051 

Shimano TX-35 7-Speed 


KMC Z51 7-Speed 1/2”x 3/32” 












Kraton Rubber or Electra Hand-Stitched 

(on Select Models) 



*Also available in Tall 

BALLOON 3i 

Men’s: Brown Metallic 

Ladies’: Tangerine 

6061-T6 Alloy 





Integrated 


68mm/122.5mm 

Painted Alloy/Machined Sidewalls 

26”x 32/36h 


Brass Nipples 



Schwalbe Fat Frank 26”x 2.35” Balloon 

w/Puncture-Resistant Kevlar ® 

Guard Casing, 67TPI 







N/A 

N/A 

Shimano 20T 


Rear: Shimano Nexus Coaster Brake 

Front: Cold-Forged Alloy Linear-Pull 




Alloy 27.2mm x 400 (Men’s) 







Internal Cable Routing, Painted Rims, 

Alloy Kickstand, Stainless Steel 


BALLOON 7D 

Men’s: Matte Black 

Ladies’: Lime 

6061-T6 Alloy 





Integrated 


68mm/122.5mm 

Painted Alloy/Machined Sidewalls 

26”x 32/36h 


Brass Nipples 






Forged Alloy 170mm w/Steel 44T 






N/A 

Shimano Altus 7-Speed 


KMC Z72 1/2”x 1/8” Rustproof 

Front/Rear: Cold-Forged Alloy 

Linear-Pull 












Alloy Kickstand, and Stainless Steel 


BALLOON 8i 

Men’s: Ebony 

Ladies’: Burgundy Metallic 

6061-T6 Alloy 





Integrated 


68mm/122.5mm 

Painted Alloy 

26”x 36h 


Brass Nipples 

Shimano Nexus HB-IM40 

w/Roller Brake Alloy 36h 

Shimano Nexus 8-Speed Internal 

w/Roller Brake, Alloy 36h 





w/Alloy 44T Chainring 





N/A 

N/A 

Shimano 20T 


Shimano Nexus Roller Brakes 

Front/Rear: BR-IM50 w/Cooling Fins 

Shimano Nexus Alloy 4-Finger, 

Reach Adjustable 




27.2mm x 400mm (Men’s) 






Ergo-Shaped 

Hand-Stitched Leatherette 


Alloy Kickstand, and Stainless Steel 


COLOR 

FRAME 

FORK 

HEADSET 


RIMS 

SPOKES 

FRONT HUB 

REAR HUB 

TIRES 

CRANKSET 

PEDALS 

SHIFTERS 




CHAIN 

BRAKE 

LEVERS 

SADDLE 

SEATPOST 

HANDLEBAR 

STEM 

GRIPS 

MODEL 




DRIVETRAIN 

WHEELSET 

FRAMESET

YOU CAN ALMOST FEEL THE 

COBBLESTONES BENEATH THE WHEELS. 

AMSTERDAM® 

A TASTE OF EUROPE. TO GO. 

The Amsterdam is the embodiment of the European cycling state of mind. A modern take on the Dutch city 

bike, it’s an elegant combination of practicality, comfort and style that is perfect for everyday transportation. We 

started with our patented Flat Foot Technology ® and added fast rolling 700c wheels, an enclosed chaincase and 

full fenders so you can ride in your work clothes, a dress, whatever. Puddles and chain grease be damned. Some 

models are dressed up with additional features like a coat guard, racks, lights, and the coveted bell. 

53 

AMSTERDAM ®

GET CAUGHT UP 

IN THE WHIRLWIND 

OF YOUR 

IMAGINATION. 

Girard’s timeless style is the perfect 

complement to our classic Amsterdam. 

Whimsical wooden toys, hand-painted pieces of folk art, 

color, texture, intricate details, imaginative prints, cutting-edge 

designs. It wasn’t just what Alexander Girard created, but what 

he collected and that fascinated him all of his life. From 

around the globe, he sought out tens of thousands of unique 

cultural pieces for his home — everything from hand-crafted 

dolls to grand canvases and glittering tapestries. 

Girard’s collection was his constant inspiration for all of the 

beauty and charm, joy and excitement that fill his designs. 

From textiles to interiors to airlines, everything Girard created 

is infused with his colorful imagination. He challenged the 

bland palette of the 1950s and brought about a multi-cultural, 

electric energy to design trends that are as innovative today 

as they were then. 

All Alexander Girard Designs Copyright© Alexander Girard®. All rights reserved. 

AMSTERDAM GIRARD 3i LADIES’ / LA FONDA DEL SOL / 3-SPEED COLLECTOR’S EDITION 

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • Shimano 

Nexus Front Roller Brake • Enclosed Metal Chaincase and Integrated Alloy Crank • Basta Halogen Headlight • Battery-Powered LED 

Rear Light • Painted Double-Wall Alloy Rims • Premium Chrome • 700 x 40c City Tires • Alloy Rear Rack • Matching Bell 

AMSTERDAM GIRARD 3i LADIES’ / BLACK TREE OF LIFE / 3-SPEED COLLECTOR’S EDITION 

AMSTERDAM 

GIRARD 3i 

The artwork of mid-century master designer Alexander Girard creates a new kind of kinetic art. Girard’s colorful 

and energetic designs add quirk and character to Electra’s elegantly modern Dutch city bike—adorning the 

frame, saddle, grips and even the bell. Experience art in motion with this truly unique ride. 

55 

AMSTERDAM ®

AMSTERDAM ROYAL 8i LADIES’ / PEARL WHITE / 8-SPEED 

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 8-Speed w/Freewheel • Shimano Nexus Twist Shifter • Shimano Nexus Roller Brakes • 

Enclosed Metal Chaincase and Integrated Alloy Crank • Shimano Dynamo Front Hub • Basta Halogen Headlight • Battery-Powered LED Rear Light • Premium Chrome • 

700 x 40c City Tires w/Kevlar ® Puncture-Resistant Casing • Alloy Rear Rack • Custom Bell 

ROYAL 8i 

A truly aristocratic ride. The Royal 8i is our lightweight aluminum premium-edition Dutch bike: well-bred for stylish luxury and 

yet, practical everyday cycling. Top-of-the-line Shimano Nexus 8-speed internal hub, smooth and powerful front and rear roller 

brakes and durable tires with Kevlar ® puncture-resistant casing are a few of the special upgraded features that adorn Electra’s 

comfortable and ergonomic Amsterdam frame with patented Flat Foot Technology ® . Now anyone can feel like royalty. 

AMSTERDAM ROYAL 8i MEN’S / BLACK / 8-SPEED 

AMSTERDAM ROYAL 8i LADIES’ / BLACK / 8-SPEED 

57 

AMSTERDAM ®

AMSTERDAM CLASSIC 3i MEN’S / FOREST METALLIC / 3-SPEED 

AMSTERDAM CLASSIC 3i LADIES’ / FOREST METALLIC / 3-SPEED 

AMSTERDAM CLASSIC 3i MEN’S / BLACK / 3-SPEED AMSTERDAM CLASSIC 3i LADIES’ / BLACK / 3-SPEED 

CLASSIC 3i 

An enhanced, elegant rendition of the classic Dutch bicycle used for everyday transportation. Vastly improved with Electra’s 

patented Flat Foot Technology ® frame geometry and stylish refinements to functional features – fully-enclosed chaincase, 

coat/skirt guards, rear rack, full fenders, dynamo powered headlight and battery-powered LED rear light. 

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • Enclosed Metal 

Chaincase and Integrated Alloy Crank • Basta Halogen Headlight and Generator • Battery-Powered LED Rear Light • Double-Wall Alloy 

Rims • Premium Chrome • 700 x 40c City Tires • Alloy Rear Rack • Custom Bell 

59 

AMSTERDAM ®

STAND OUT. 

COMMUTERS. 

WEEKEND WARRIORS. 

EVERDAY SLACKERS. 

WELCOME.

AMSTERDAM ORIGINAL 3i LADIES’ / ORANGE / 3-SPEED 

ORIGINAL 3i 


Enclosed Metal Chaincase and Integrated Alloy Crank • Matching Full Fenders • Polished Double-Wall Alloy Rims • 700 x 40c City Tires 

A stylish, streamlined Dutch bike with Amsterdam-signature features: comfortable and efficient patented 

Flat Foot Technology ® , fully-enclosed chaincase and matching full fenders. Stunning in its simplicity, yet playful with its palette. 

AMSTERDAM ORIGINAL 3i MEN’S / BLACK / 3-SPEED 

AMSTERDAM ORIGINAL 3i MEN’S / CHARCOAL METALLIC / 3-SPEED 

AMSTERDAM ORIGINAL 3i LADIES’ / CREAM / 3-SPEED 

AMSTERDAM® 

GIRARD 3i 

Tree of Life: Black 

La Fonda del Sol: Cream 

Dutch Royal 6061-T6 Alloy 



Tapered, Radiused Leg 



68mm/118mm 

Painted Double-Wall Alloy 36h 


Shimano Nexus HB-IM41 w/Roller Brake 

Alloy 36h 

Shimano Nexus 3-Speed 

Internal 36h 

City 700 x 40c 

(Cream Color on La Fonda del Sol) 

Forged Alloy 170mm w/Alloy 38T 




N/A 

N/A 

Shimano 19T 

KMC 1/2”x 1/8” 

Shimano Rear Coaster, Front: Shimano 

Nexus Roller w/Cooling Fins BR-IM45 


Retro Leatherette w/Steel Springs 

Classic Alloy Pillar 

27. 2mm x 300mm 


24.8” Width/3.5” Rise 

Alloy Head, 1 1/8” Steel Quill, 


Ergo-Shaped 


Painted Steel Fenders, Enclosed Chaincase, 

Front Mud Flap, Coat/Skirt Guards, 

Steel Rear Rack w/Strap, Basta Generator, 

6V Halogen Headlight, Battery-Powered 

LED Rear Light, Matching Bell, Alloy 

Kickstand, Stainless Steel and Anti-Rust 

Hardware, Premium Chrome 

ROYAL 8i 


Ladies’: Black, Pearl White 



4130 Chromoly, Unicrown; 




68mm/118mm 

Polished Double-Wall Alloy 36h 


Shimano Nexus HB-IM41 w/Roller Brake 

Alloy 36h 


Internal 36h 


w/Kevlar ® Puncture-Resistant Casing 


Alloy Platform w/Non-Slip Rubber Tread 



N/A 

N/A 

Shimano 19T 

KMC 1/2”x 1/8” 

Shimano Nexus Roller w/Cooling Fins 

Front/Rear: BR-IM45 




27.2mm x 300mm 





Ergo-Shaped 


Painted and Pinstriped Steel Fenders, 

Enclosed Chaincase, Front Mud Flap, 

Coat/Skirt Guards, Alloy Rear Rack 

w/Strap, Axa High-Output Generator, 

6V Halogen Headlight, Battery-Powered 

LED Rear Light, Amsterdam Bell, Heavy 

Duty Kickstand, Stainless Steel and 

Anti-Rust Hardware, Premium Chrome 

CLASSIC 3i ORIGINAL 3i 

Men’s: Black, Forest Metallic 

Men’s: Black, Charcoal Metallic 

Ladies’: Black, Forest Metallic 

Ladies’: Orange, Cream 







68mm/118mm 

Painted or Polished 

Double-Wall Alloy 36h 


Alloy Low Flange Nutted 36h 


Internal 36h 






N/A 

N/A 

Shimano 19T 

KMC 1/2”x 1/8” 

Shimano Rear Coaster 

Front: Cold-Forged Alloy Side-Pull 




25.4mm x 300mm 

Steel Custom Bend 




Ergo-Shaped 



Enclosed Chaincase, Front Mud Flap, 

Coat/Skirt Guards, Alloy Rear Rack 

w/Strap, Basta Generator, 6V Halogen 

Headlight, Battery-Powered LED 

Rear Light, Amsterdam Bell, Alloy 

Kickstand, Stainless Steel and 

Anti-Rust Hardware, Premium Chrome 







68mm/118mm 

Polished Double-Wall Alloy 36h 


Alloy Low Flange Nutted 36h 


Internal 36h 


(Cream Color on Orange) 





N/A 

N/A 

Shimano 19T 

KMC 1/2”x 1/8” 

Shimano Rear Coaster 

Front: Cold-Forged Alloy Side-Pull 




25.4mm x 300mm 

Steel Custom Bend 




Ergo-Shaped 



Enclosed Chaincase, Alloy Kickstand, 


MODEL 

COLOR 

FRAME 

FORK 

HEADSET 


RIMS 

SPOKES 

FRONT HUB 

REAR HUB 

TIRES 

CRANKSET 

PEDALS 

SHIFTERS 



CASSETTE /REAR COG 

CHAIN 

BRAKE 

LEVERS 

SADDLE 

SEATPOST 

HANDLEBAR 

STEM 

GRIPS 




DRIVETRAIN 

WHEELSET 

FRAMESET

GET A LITTLE WIND 

IN YOUR BEARD. 

CRUISER 

WHEREVER YOU GO, THERE YOU ARE. 

We didn’t invent the cruiser. We just dialed the awesome up to 11. We took the old clunky ride, opened up the frame geometry, 

moved the pedals forward, relaxed the seat angle and gave the entire body breathing room. Once it felt good, we made it look 

even better. We view every Electra Cruiser as a work of art. An expression of your individual style that is integrated through 

every detail of the bike to create a ride like you’ve never experienced. Choose between a steel or aluminum frame, single or 

multiple gears, and a variety of styles and accessories that let your true self shine. 

65 

CRUISER

FASHION 

Sophisticated and expressive 

styles that are ready for the 

urban runway. 

The unique personalities of our 

Fashion Cruisers are fully 

integrated throughout the entire 

bike—from the frame, fenders 

and chainguards to the carefully 

crafted saddles and matching 

grips, right down to the rims 

and tires. 

And after nineteen years of 

refinement to their frame 

geometry and a U.S. patent, 

these beauties ride as great 

as they look, setting a new 

standard for the modern cruiser. 

GIGI/FLEUR 

FLEUR 3i LADIES’ / RASpbERRy / 3-SpEED 

GIGI 3i LADIES’ / CREAMy bLUE / 3-SpEED 

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • 26”x 2.125” Tires • 

Matching Bell • Alloy Rear Rack [Gigi] and Classic Fork Struts [Gigi] 

BLACK BETTY 3i LADIES’ / bLACK / 3-SpEED 

NIGHT OWL 3i LADIES’ / bLUE FADE / 3-SpEED 

bETTy/NIGHT OWL 

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • 

Shimano Revo Twist Shifter • 26”x 2.125” Tires [Night Owl] • 26”x 2.125” Hotster Flame Tires [Betty] • 

Matching Bell [Night Owl] • Dice Valve Caps [Betty]• Genuine Leather Streamers [Betty] 

67 

CRUISER

SIT DOWN. 

STAND OUT.

SUGAR SKULLS 

SUGAR SKULLS 3i LADIES’ / bLACK / 3-SpEED 


Shimano Revo Twist Shifter • 26”x 2.125” Tires • Matching Bell • Genuine Leather Streamers 

CHÉRIE 


Shimano Revo Twist Shifter • 26”x 2.125” Tires • Matching Bell and Valve Caps 

CHÉRIE 3i LADIES’ / bLACK / 3-SpEED 

CHÉRIE 3i LADIES’ / HOT pINK / 3-SpEED 

71 

CRUISER

DAISy/GypSy 

GYPSY 3i LADIES’ / FOREST GREEN / 3-SpEED 

DAISY 3i LADIES’ / yELLOW FADE / 3-SpEED 

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • 

26”x 2.125” Tires • Matching Bell [Daisy], Chrome Ding-Dong Bell and Wicker Basket [Gypsy] 

DAISY 3i (24” WHEELS) 

LADIES’ / yELLOW FADE / 3-SpEED 

MARIPOSA 3i LADIES’ / bLACK / 3-SpEED 


Shimano Revo Twist Shifter • 26”x 2.125” Tires • Matching Bell 

MARIpOSA 

73 

CRUISER

NAVAJO 3i LADIES’ / COppER / 3-SpEED 

NAVAJO 


Shimano Revo Twist Shifter • 26”x 2.125” Tires • Matching Bell • Embroidered Saddle • 

Tassels on Saddle and Grips 

75 

CRUISER

PEACE 3i (24” WHEELS) 

LADIES’ / pURpLE / 3-SpEED 

PEACE 3i LADIES’ / pURpLE / 3-SpEED 

pEACE 

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo 

Twist Shifter • 26”x 2.125” Tires • Matching Bell and Valve Caps • Peace Symbol Spoke Pattern 

OM 3i LADIES’ / JADE / 3-SpEED 


26”x 2.125” Tires • Matching Bell • Classic Fork Struts [Karma] • Handlebar Flower [Om] 

OM/KARMA 

KARMA 3i LADIES’ / pURpLE FADE / 3-SpEED 

77 

CRUISER

KOI/HULA 

KOI 3i LADIES’ / NUDE / 3-SpEED 

HULA 3i LADIES’ / IVORy/bLUE / 3-SpEED 


26”x 2.125” Tires • Full Rim Design [Koi] • Matching Bell and Valve Caps 

BLANC ET NOIR 3i LADIES’ / bLACK / 3-SpEED 

bLANC ET NOIR 

BLANC ET NOIR 3i LADIES’ / WHITE / 3-SpEED 


26”x 2.125” Tires • Matching Bell • Genuine Leather Streamers 

79 

CRUISER

ATTITUDE 

Pinstriped, flamed, stretched, 

stripped and chopped. They’re 

the answer to the age-old 

question “What are you lookin’ 

at?” If you want something with 

a little more punch, you found it. 

The Men’s Attitude collection 

features custom frames and 

components inspired by the 

hotrod and motorcycle cultures. 

Tricked out forks, struts, fenders, 

handlebars, racks and custom tires 

give these bikes a look all their 

own. All style. All substance. 

All attitude. Not to mention 

patented Flat Foot Technology. ® 

COURIER 3i ALUMINUM / MEN’S / CHICAGO GREy / 3-SpEED 

COURIER 3i ALUMINUM / MEN’S / KHAKI/RED / 3-SpEED 

Lightweight 6061-T6 Aluminum Frame w/Wooden Tank Plate • Shimano Nexus Internal 3-Speed w/Coaster Brake • 

Shimano Revo Twist Shifter • Alloy Crank and Sealed Cartridge Bottom Bracket • Painted Alloy Rear Rack 

w/Wood Slats • 26”x 2.35” Vintage Diamond Balloon Tires • Spinner Bell COURIER 

Blank wooden plate available to create custom signage. See Electra Life and Accessories Catalog or electrabike.com for details. 

81 

CRUISER

ZARAPE 3i ALUMINUM / MEN’S / MATTE pETROL / 3-SpEED 

Bullet Tank 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • 

Shimano Revo Twist Shifter • Alloy Crank and Sealed Cartridge Bottom Bracket • Alloy Fender Stays • 

Classic Fork Struts • 26”x 2.35” Vintage Diamond Balloon Whitewall Tires 

ZARApE 

Each Zarape saddle uses a genuine Mexican blanket and has a unique appearance which may differ from what is pictured. 

83 

CRUISER

MULHOLLAND 

MULHOLLAND 3i ALUMINUM / MEN’S / bLACK/RED / 3-SpEED 

Bullet Tank 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • 

Shimano Revo Twist Shifter • Alloy Crank and Sealed Cartridge Bottom Bracket • Alloy Fender Stays • 

Classic Fork Struts • 26”x 2.35” Vintage Diamond Balloon Tires

LAKESTER 3i ALUMINUM / MEN’S / RED/CREAM/bLUE / 3-SpEED 

Hydroformed 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • 

Shimano Revo Twist Shifter • Alloy Crank and Sealed Cartridge Bottom Bracket • 24”x 3.0” Fatti-O Tires 

LAKESTER 

STRAIGHT 8 3i ALUMINUM / MEN’S / bLACK SATIN / 3-SpEED 

Hydroformed 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano 

Revo Twist Shifter • Alloy Crank and Sealed Cartridge Bottom Bracket • 24”x 3.0” Fatti-O Tires • 8 Ball Valve Caps 

STRAIGHT 8 

87 

CRUISER

RAT FINK 3i ALUMINUM / MEN’S / METAL FLAKE GREEN / 3-SpEED 

Extra-Stretched Hydroformed 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • 

Extra Long Chrome Plated Triple Clamp Fork • Alloy Crank and Sealed Cartridge Bottom Bracket • 24”x 3.0” Fatti-O Tires • Dice Valve Caps [Rat Fink] 

RAT FINK/GHOSTRIDER 

GHOSTRIDER 3i ALUMINUM / MEN’S / bLACK / 3-SpEED 

Ed “big Daddy” Roth was, to many, 

the consummate artist, free-spirited 

maverick of Southern California’s 

car culture of the 1950s through 

the ‘90s. His Rat Fink grinning, 

fly-pestered image is an icon of the 

Southern California car scene and 

beatnik years. Ed was constantly 

inventing and innovating new cars, 

new trikes and new bikes. We 

believe Ed would be pleased to find 

that his namesake is the coolest of 

cool bikes. 

Rat Fink name and device are registered 

trademarks of Ed “Big Daddy” Roth, Inc. © 2011 

RATROD 3i MEN’S / MATTE bLACK / 3-SpEED 

Classic Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • 

Shimano Revo Twist Shifter • 26”x 2.125” Hotster Flame Tires • Dice Valve Caps 

RATROD 

89 

CRUISER

TANDEM 

Forget heavy cruiser tandems. 

We made our own with light- 

weight aluminum frames and 

chromoly forks. A clean fusion 

of Electra’s men’s and ladies’ 

patented Flat Foot Technology ® 

cruiser geometry into one 

seamless bicycle built-for-two. 

Crafted with modern components 

including smooth-braking front 

and rear roller brakes. 

Two distinctive styles to choose 

between: the elegant Swing with 

white pinstriping on black, and 

the feisty Hellbetty with hot rod 

flames, bold extra-wide Fatti-O 

rear tire, and saddles and grips 

with tassels. 

SWING/HELLbETTy 

SWING TANDEM 3i ALUMINUM / bLACK / 3-SpEED 

HELLBETTY TANDEM 3i ALUMINUM / HOT RED / 3-SpEED 

Lightweight 6061-T6 Aluminum Tandem Frame • Chromoly Fork • Shimano Nexus Internal 3-Speed w/Freewheel • Shimano Revo Twist Shifter • Alloy Cranks 

and Sealed Cartridge Bottom Brackets • Shimano Nexus Roller Brakes • 26”x 2.125” RetroRunner Tires [Swing] • 26”x 2.125” Hotster Flame Front Tire and 

24”x 3.0” Fatti-O Rear Tire [Hellbetty] 

5 83 Cruiser

CLASSIC 

Never underestimate a classic. 

It pedals smooth and sweet, 

but still invokes all the classic 

cruiser’s dreamy lines and 

vintage styling. 

Seventeen years ago, we were 

the first to paint flowers on a 

bike. Today, we’ve refined the 

traditional cantilever frame, 

added our patented Flat Foot 

Technology ® and offer a variety 

of gearing options. From 

distinctively refined Cruiser 

and Coaster graphics to the 

two-tone dart paint on the 

Super Deluxe to the hibiscus 

floral design on the Hawaii, 

fun rolls with every ride. 

CRUISER CUSTOM 

CRUISER CUSTOM 1 MEN’S / CHARCOAL/bLACK / SINGLE-SpEED 

Classic Steel Frame • Single-Speed w/Coaster Brake • Alloy Rims [Charcoal/Black] or Painted Alloy Rims [Blue/Dark Blue] • 26”x 2.125” Classic Knobby Tires 

CRUISER CUSTOM 1 MEN’S / bLUE/DARK bLUE / SINGLE-SpEED 

93 

CRUISER

CRUISER CUSTOM 

CRUISER CUSTOM 1 LADIES’ / pEARL WHITE/MINT / SINGLE-SpEED 

CRUISER CUSTOM 1 LADIES’ / LAVENDER/pURpLE / SINGLE-SpEED 

Classic Steel Frame • Single-Speed w/Coaster Brake • Painted Alloy Rims • 

26”x 2.125” Classic Knobby Tires • Painted Fenders

CRUISER 1 

CRUISER 1 MEN’S / SILVER SATIN / SINGLE-SpEED 

CRUISER 1 MEN’S / bLACK SATIN / SINGLE-SpEED / REGULAR / ALSO AVAILABLE IN TALL 

Classic Steel Frame • Single-Speed w/Coaster Brake • Alloy Rims • 26”x 2.125” Classic Knobby Tires 

CRUISER 1 (24” WHEELS) 

MEN’S / bLACK SATIN / SINGLE-SpEED 

CRUISER 1 MEN’S / RED SATIN / SINGLE-SpEED 

CRUISER 1 MEN’S / bLUE / SINGLE-SpEED 

CRUISER 1 LADIES’ / MINT / SINGLE-SpEED 

CRUISER 1 LADIES’ / bLUE / SINGLE-SpEED 


LADIES’ / MINT / SINGLE-SpEED 

CRUISER 1 LADIES’ / bLACK / SINGLE-SpEED 

97 

CRUISER

CRUISER 1 LADIES’ / WHITE / SINGLE-SpEED 

CRUISER 1 LADIES’ / pURpLE / SINGLE-SpEED 


LADIES’ / WHITE / SINGLE-SpEED 

CRUISER 1 LADIES’ / pINK / SINGLE-SpEED 

OH YES WE DID.

CRUISER 7D MEN’S / RED SATIN / 7-SpEED 

CRUISER 7D MEN’S / bLACK SATIN / 7-SpEED 

Classic Steel Frame • Shimano TX-35 7-Speed w/MegaRange 14-34T Gearing • 

Alloy Linear-Pull Brakes • Alloy Rims • 26”x 2.125” Classic Knobby Tires 

CRUISER 7D 

CRUISER 7D LADIES’ / MINT / 7-SpEED 

CRUISER 7D LADIES’ / pINK / 7-SpEED 

CRUISER 7D LADIES’ / WHITE / 7-SpEED 

101 

CRUISER

COASTER 1 

Lightweight aluminum modern cruiser with nineteen years of refinement built 

in to improve the ride experience. you’ll notice the difference with Electra’s 

patented Flat Foot Technology ® combined with custom bend handlebars. 

COASTER 1 ALUMINUM / MEN’S / SILVER SATIN / SINGLE-SpEED COASTER 1 ALUMINUM / LADIES’ / RObIN’S EGG bLUE / SINGLE-SpEED 

COASTER 3i ALUMINUM / MEN’S / SILVER SATIN / 3-SpEED 

COASTER 3i ALUMINUM / LADIES’ / pEARL WHITE / 3-SpEED 

COASTER 1 ALUMINUM / MEN’S / bLACK / SINGLE-SpEED 

Lightweight 6061-T6 Aluminum Frame • Shimano Single-Speed w/Coaster Brake • Alloy Crank and Semi Cartridge Bottom Bracket • 

Alloy Seat Post • 26”x 2.125” RetroRunner Tires • Painted Fenders [Ladies’] 

COASTER 1 ALUMINUM / LADIES’ / ELECTRIC pINK / SINGLE-SpEED 

COASTER 3i ALUMINUM / MEN’S / bLACK / 3-SpEED 

COASTER 3i 

COASTER 3i ALUMINUM / LADIES’ / ELECTRIC TURQUOISE / 3-SpEED 


Alloy Crank and Semi Cartridge Bottom Bracket • Alloy Seat Post • 26”x 2.125” RetroRunner Tires • Painted Fenders [Ladies’] 

103 

CRUISER

COASTER 7D Lightweight 

COASTER 7D ALUMINUM / MEN’S / bLACK SATIN / 7-SpEED 

COASTER 7D ALUMINUM / MEN’S / SILVER SATIN / 7-SpEED 

6061-T6 Aluminum Frame • Shimano TX-35 7-Speed w/MegaRange 14-34T Gearing • 

Shimano Revo Twist Shifter • Alloy Linear-Pull Brakes • Alloy Crank and Semi Cartridge Bottom 

Bracket • Alloy Seat Post • 26”x 2.125” RetroRunner Tires • Full-Wrap Painted Fenders [Ladies’] 

COASTER 7D ALUMINUM / LADIES’ / ELECTRIC GREEN / 7-SpEED 

COASTER 7D ALUMINUM / LADIES’ / CREAM / 7-SpEED 

105 

CRUISER

SUPER DELUXE 3i ALUMINUM / LADIES’ / AQUA/CREAM / 3-SpEED 

SUPER DELUXE 3i ALUMINUM / MEN’S / NAVy/CREAM / 3-SpEED 

SUpER DELUXE 

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • Alloy Crank and Sealed Cartridge Bottom Bracket • 

Painted Alloy Rims [Aqua/Cream, Navy/Cream] and Alloy Rims [Candy Red/White] • Rear Rack • Classic Fork Struts • Alloy Fender Stays • 26”x 2.125” RetroRunner Tires 

SUPER DELUXE 3i ALUMINUM / LADIES’ / CANDy RED/WHITE / 3-SpEED 

SUPER DELUXE 3i ALUMINUM / MEN’S / CANDy RED/WHITE / 3-SpEED 

107 

CRUISER

HAWAII 

HAWAII 1/3i LADIES’ / RED / SINGLE-SpEED OR 3-SpEED 

HAWAII 1/3i LADIES’ / MINT / SINGLE-SpEED OR 3-SpEED 

Classic Hi-Ten Steel Frame • Shimano Single-Speed or Nexus Internal 3-Speed w/Coaster Brake • 

Shimano Revo Twist Shifter • 26”x 2.125” [24”x 2.125” on 24”] Blossom Trail Whitewall Tires 

HAWAII 1/3i (24” WHEELS) 

LADIES’ / pINK / SINGLE-SpEED OR 3-SpEED 

HAWAII 1/3i (24” WHEELS) 

LADIES’ / bAby bLUE / SINGLE-SpEED OR 3-SpEED 

HAWAII 1/3i LADIES’ / pINK / SINGLE-SpEED OR 3-SpEED 

HAWAII 1/3i LADIES’ / bAby bLUE / SINGLE-SpEED OR 3-SpEED 

109 

CRUISER


DRIVETRAIN 

WHEELSET 

FRAMESET 

CRUISER 

MODEL 

COLOR 

FRAME 

FORK 

HEADSET 


RIMS 

SPOKES 

FRONT HUB 

REAR HUB 

TIRES 

CRANKSET 

PEDALS 

SHIFTERS 




CHAIN 

BRAKE 

LEVERS 

SADDLE 

SEATPOST 

HANDLEBAR 

STEM 

GRIPS 


Various, Refer to Catalog Page 

Boomerang Hi-Ten Steel 


Steel Unicrown (some models 

w/Classic Fork Struts*) 

1” Steel Threaded 

9-PC Loose Ball 

Painted Alloy 

14 Gauge Stainless Steel/ 

Brass Nipples (some models 

with powdercoat finish*) 

Alloy 36h 


Internal w/Coaster Brake 36h 

RetroRunner, Blossom Trail or 

Hotster* 26”x 2.125”; 

24”: Strat-o-Ballon 24”x 2.125” 

Classic Steel One Piece 

Electra Retro 



N/A 

N/A 

22T 

KMC 410 

Shimano Coaster 

N/A 

LADIES’ FASHION 3i 

MODELS 

Electra Comfort with Matching 

Design w/Double-Coil Springs 

Classic Steel Pillar 

Electra Café 

Alloy Classic 

Various, Coordinated to Bike 

Painted Fenders, Integrated 

Kickstand, and Stainless Steel 

and Anti-Rust Hardware & Bell. 

Some Models Include: 

Alloy Rack, Wicker Basket, 

Custom Valve Caps, Bar-End & 

Saddle Tassels. 

*Refer To Catalog Page For Details 

BULLET TANK 3i 

MODELS 

Zarape: Matte Petrol 

Mulholland: Black/Red 

6061-T6 Alloy 

w/Hydroformed Bullet Tank and 

Patented Flat Foot Technology ® 

Steel Unicrown 

w/Classic Fork Struts 



Painted Alloy 


Brass Nipples 

Alloy 36h 



Electra Vintage Diamond 26”x 

2.35” (Whitewall on Zarape) 

Electra Custom Alloy 3-Piece 

Electra Retro 



N/A 

N/A 

22T 

KMC 410 


N/A 

Zarape: Comfort with Zarape 

Fabric w/Double-Coil Springs 

Mulholland: Electra Low Profile 

w/Double-Coil Springs 


Electra Bullhorn 

Polished Alloy Classic 

Zarape: Comfort Kraton 

Mulholland: Hand-Stitched 

Painted Fenders, Alloy Fender 

Stays, Integrated Kickstand, 

and Stainless Steel and Anti- 

Rust Hardware 

STRAIGHT 8 3i/ 

LAKESTER 3i 

Straight 8: Black Satin 

Lakester: Red/Cream/Blue 

6061-T6 Alloy 

w/Hydroformed Top Tube and 


Steel Unicrown Straight Blade 

1 1/8” Steel Threadless 


Painted Alloy 


Brass Nipples (Powdercoated 

on Straight 8) 

Alloy 36h 



Electra Fatti-O 24’’x 3” 


Lakester: Electra Retro 

Straight 8: Alloy Platform 



N/A 

N/A 

22T 

KMC 410 


N/A 

Electra Low Profile 



Electra Attitude 

Threadless 4-Bolt 

Electra Custom 

Painted Stubby Rear Fender, 

Integrated Kickstand, and 

Stainless Steel and Anti-Rust 

Hardware 

Straight 8: Checker Rear Rim, 

8-Ball Valve Caps 

RAT FINK 3i/ 

GHOSTRIDER 3i 

Rat Fink: Metal Flake Green 

Ghostrider: Black 

6061-T6 Alloy 

w/Hydroformed Top Tube 

Extra Long Triple Clamp Steel 

1 1/8” Steel Threadless 


Ghostrider: Polished Alloy 

Rat Fink: Painted Alloy 


Brass Nipples 

Alloy 36h 


Internal 36h w/Coaster Brake 

Electra Fatti-O 24’’x 3” 

Rat Fink: Custom Tubular Steel 

3-Piece; Ghostrider: Electra 

Custom Alloy 3-Piece 

Electra Retro 



N/A 

N/A 

22T 

KMC 410 


N/A 

Rat Fink: Electra Flame Bucket 


Ghostrider: Electra Low Profile 



Electra Attitude 

Threadless 4-Bolt 

Rat Fink: Electra Rat Fink 

Ghostrider: Electra Custom 

Painted Stubby Rear Fender, 



Hardware 

Rat Fink: Dice Valve Caps 

Matte Black 

RATROD 3i 

Stream Ride Hi-Ten Steel 





Painted Alloy 


Brass Nipples 

Alloy 36h 


Internal w/ Coaster Brake 36h 

Electra Hotster 26”x 2.125” 


Deluxe Block 



N/A 

N/A 

22T 

KMC 410 


N/A 

Electra Comfort 




Alloy Classic 

Electra RatRod Flame 

Painted Fenders, Dice Valve 

Caps, Integrated Kickstand, and 


Hardware 

Khaki/Red, 

Chicago Grey 

COURIER 3i 

6061-T6 Alloy 

w/ Wooden Tank Plate and 





Painted Alloy 


Brass Nipples 

Alloy 36h 



Vintage Diamond Balloon 

26”x 2.35” 

(Cream on Chicago Grey) 


Electra Retro 



N/A 

N/A 

22T 

KMC 410 Rustproof 


Alloy 




Electra Café 


Comfort Kraton 

Painted Fenders, Alloy Rack 

w/Wood Slats, Integrated 


and Anti-Rust Hardware, 

Spinner Bell 

Swing: Black 

Hellbetty: Hot Red 

Classic 6061-T6 Alloy Tandem 


Chromoly Unicrown 



Swing: Alloy 

Hellbetty: Painted Alloy 


Brass Nipples 

Shimano Nexus BR-IM40 

w/ Roller Brake Alloy 36H 


Internal w/Freewheel 36h 

Swing: RetroRunner 26”x 2.125” 

Hellbetty: F: Hotster 26”x 2.125” 

R: Fatti-O 24”x 3.0” 


Swing: Deluxe Block 

Hellbetty: Electra Retro 



N/A 

N/A 

22T 

SWING/HELLBETTY 

TANDEM 3i 

KMC 410 

Front and Rear: 

Shimano BR-IM45 Roller 

Alloy 

Swing: Comfort w/Double-Coil 

Springs 

Hellbetty: Electra Low Profile 



F: Electra Café 

R: Electra Custom Tandem 


Swing: Electra Kraton 

Hellbilly: Electra Hellbilly 

Painted Fenders (Stubby Rear 

on Hellbetty), Integrated 



CRUISER CUSTOM 1 

CRUISER 1 

CRUISER 7D 

COASTER 1 

COASTER 3i 

COASTER 7D 

SUPER DELUXE 3i 

HAWAII 1/3i 

KIDS’ 16” 

KIDS’ 20” TOWNIE KIDS’ 20” 7D 

(26”/24”) 

(26”/24”) 

Men’s: Charcoal/Black 

Blue/Dark Blue 

Ladies’: Pearl White/Mint, 

Lavender/Purple 

Classic Hi-Ten Steel 





Painted Alloy/Alloy 


Brass Nipples 

Steel 36h 

Coaster 36h 

Classic Knobby 26”x 2.125” 


Deluxe Block 

N/A 

N/A 

N/A 

22T 

KMC 410 

Coaster 

N/A 


w/Elastomer Springs 



Alloy Classic 



Kickstand and Stainless Steel 


Men’s: Black Satin*, Silver Satin, 

Red Satin, Blue 

Ladies’: White*, Mint*, Blue, Pink, 

Purple, Black 






Alloy 


Brass Nipples 

Steel 36h 

Coaster 36h 

26”: Classic Knobby 26”x 2.125” 

24”: Classic Knobby 24”x 2.125” 

(Whitewall on Ladies’) 


Deluxe Block 

N/A 

N/A 

N/A 

22T 

KMC 410 

Coaster 

N/A 





Alloy Classic 


Integrated Kickstand and 


Hardware 

*Also available in 24” 

Men’s Black also available 

in 24” and Tall Frames 

Men’s: Black Satin, Silver Satin 

Ladies’: White, Mint, Pink 






Alloy 


Brass Nipples 

Alloy 36h 

Shimano Coaster 36h 

Classic Knobby 26”x 2.125” 



w/44T Chainring/Double 

Chainguards 

Deluxe Block 


w/Optical Display 

N/A 

Shimano Tourney TX-35 

Shimano 14-34T 

KMC Z51 

Alloy Linear Pull 

Alloy 





Alloy Classic 


Painted Fenders (Ladies’), 

Integrated Kickstand and 


Hardware 

Men’s: Black Satin, Silver Satin, 

Ladies’: Robin’s Egg Blue, 

Electric Pink 

Classic 6061-T6 Alloy Aluminum 




Semi Cartridge 

Alloy 


Brass Nipples 

Alloy 36h 

Shimano Coaster 36h 

RetroRunner 26”x 2.125” 



Resin Barefoot 

N/A 

N/A 

N/A 

22T 

KMC 410 


N/A 





Alloy Classic 





Hardware 

Men’s: Black Satin, Silver Satin, 

Ladies’: Pearl White, 

Electric Turquoise 






Alloy 


Brass Nipples 

Alloy 36h 

Shimano Nexus 3-Speed Internal 

w/Coaster Brake 36h 







N/A 

N/A 

22T 

KMC 410 


N/A 





Alloy Classic 





Hardware 

Men’s: Black Satin, Silver Satin 

Ladies’: Cream, Electric Green 






Alloy 


Brass Nipples 

Alloy 36h 

Alloy 36h 




w/44T Chainring/Double 

Chainguards 




N/A 

Shimano Tourney TX-35 

Shimano 14-34T 

KMC Z51 

Alloy Linear Pull 

Alloy 





Alloy Classic 





Hardware 

Men’s: Navy/Cream, 

Candy Red/White 

Ladies’: Aqua/Cream, 

Candy Red/White 



Steel Unicrown w/Classic 

Fork Struts 



Navy/Cream, Aqua/Cream: 

Painted Alloy 

Candy Red/White: Alloy 


Brass Nipples 

Alloy 36h 




(Whitewall on Candy Red/White 

and Aqua/Cream) 


Electra Retro 



N/A 

N/A 

22T 

KMC 410 


N/A 





Alloy Classic 

Hand-Stitched 

Rear Rack, Painted Fenders, 



Hardware 

26” Ladies’: Mint, Pink, Red, 

Baby Blue 

24” Ladies’: Pink, Baby Blue 






Alloy 


Brass Nipples 

Alloy 36h 

1: Shimano Coaster 36h 

3i: Shimano Nexus 3-Speed 

Internal w/Coaster Brake 

26”: Blossom Trail 26”x 2.125” 

24”: Blossom Trail 24”x 2.125” 

(Whitewall) 


Deluxe Block 

1: N/A 

3i: Shimano Revo 3-Speed 

Twist w/Optical Gear Display 

N/A 

N/A 

22T 

KMC 410 


N/A 




Electra Café 

Alloy Classic 



Kickstand, Stainless Steel and 

Anti-Rust Hardware, Hawaii 

Design Saddle 

Mini Rod Boys’: Black, Red 

Hawaii Girls’: Pink, Baby Blue 





Mini Rod: Painted Alloy 

Hawaii: Alloy 


Brass Nipples 

Alloy 36h 

Coaster 28h 

Mini Rod: Hotster 16”x 2.125” 

Hawaii: Blossom Trail 16”x 2.125” 


Resin 

N/A 

N/A 

N/A 

18T 

KMC 410 

Coaster 

N/A 

Electra Kids Comfort 

w/Elastomer Springs and 

Flame Design (Mini Rod) or 

Hawaii Design (Girls’) 


Electra Kids Cruiser Bar 

Various, Refer to Catalog Page 






Hawaii: Alloy 

RatRod, Chérie, Betty: 

Painted Alloy 


Brass Nipples 

Alloy 36h 

Coaster 36h 

RatRod, Sparker, Betty: 

Hotster 20”x 2.125”; Chérie, Hawaii: 

Strat-O-Balloon 20”x 2.125” 


Resin 

N/A 

N/A 

N/A 

20T 

KMC 410 

Coaster 

N/A 

RatRod, Sparker, Betty, Chérie: 

Electra Kids w/Double-Coil Springs; 

Hawaii: Electra Kids w/Elastomer 

Springs 


Electra Kids Cruiser Bar 

RatRod, Hawaii: Electra Kraton; 

Sparker, Chérie: Electra Hand- 

Stitched 





COLOR 

FRAME 

FORK 

HEADSET 

CRANKSET 



SADDLE 

HANDLEBAR 

GRIPS 

MODEL 


RIMS 

SPOKES 

FRONT HUB 

REAR HUB 

TIRES 

PEDALS 

SHIFTERS 


CHAIN 

BRAKE 

LEVERS 

SEATPOST 

Alloy Alloy 



STEM 

Electra Kraton 




Boys’: Black 

Girls’: Lilac 

6061-T6 Alloy 

w/Patented Flat FootTechnology ® 


Straight Tapered Leg 


Steel 3 Piece 

Painted Alloy w/machined 

sidewalls 


Brass Nipples 

Alloy Low Flange 28h Nutted 

Alloy Low Flange 28h Nutted 


Forged Alloy 152mm w/40T 


Resin 



N/A 

Shimano FT-30 7 Speed 


KMC Z51 

7-Speed 1/2”x 3/32” 

Front/Rear: Cold Forged Alloy 

Linear-Pull 



Elastomers 

Alloy 27.2mm x 250mm 



Hand-Stiched 

Internal Cable Routing, 

Alloy Kickstand, and Stainless 

Steel and Anti-Rust Hardware 



DRIVETRAIN 

WHEELSET 

FRAMESET

KID-SIZED BIKE. 

YOU-SIZED FUN. 

KIDS’ 

BASEBALL-CARD-IN-THE-SPOKES FUN. 

The whole point of being a kid is to have fun. Well, there’s learning and stuff, but we don’t make books. We make bikes. And what 

sets Electra apart from the pack is the patented Flat Foot Technology ® . Available on all 20” models, it ensures proper leg exten- 

sion and no tippy-toe stops so kids can focus on the enjoyment of the ride. 

Our specially designed kid-sized saddles, handlebars and grips help guarantee perfect fit and our unique frame design offers 

the adjustability to accommodate major growth spurts. While the little ones will definitely like the cool designs, parents will 

appreciate the rustproof stainless steel hardware, alloy rims, and thud-resistant steel chainguards and fenders. Choose between 

the 16” Cruisers (with removable training wheels) and the 20” models, and get ready to ride like the wind. 

113 

KIDS’

MINI ROD KIDS’ 1 (16” WHEELS) bOyS’ / bLACK / SINGLE-SpEED 

KIDS’ 16” 

HAWAII KIDS’ 1 (16” WHEELS) GIRLS’ / bAby bLUE / SINGLE-SpEED 

MINI ROD KIDS’ 1 (16” WHEELS) bOyS’ / RED / SINGLE-SpEED 

Cruiser Hi-Ten Steel Frame • Single-Speed w/Coaster Brake • Alloy Rims, Front Hub, Seat Clamp and Stem • Training Wheels • 

16”x 2.125” Blossom Trail Tires [Hawaii] or 16”x 2.125” Hotster Tires [Mini Rod] 

HAWAII KIDS’ 1 (16” WHEELS) GIRLS’ / pINK / SINGLE-SpEED

KIDS’ 20” 

Lets kids be kids and enjoy all the quality and design details 

of our adult bikes, plus the benefits of Electra’s patented 

Flat Foot Technology ® . RatRod, betty, Chérie and Hawaii 

models are made to match the adult versions. 

SPARKER SPECIAL KIDS’ 1 (20” WHEELS) bOyS’ / RED / SINGLE-SpEED 

SPARKER SPECIAL KIDS’ 1 (20” WHEELS) bOyS’ / bLUE / SINGLE-SpEED 

RATROD KIDS’ 1 (20” WHEELS) bOyS’ / MATTE bLACK / SINGLE-SpEED 

HAWAII KIDS’ 1 (20” WHEELS) GIRLS’ / bAby bLUE / SINGLE-SpEED 

HAWAII KIDS’ 1 (20” WHEELS) GIRLS’ / pINK / SINGLE-SpEED 

CHÉRIE KIDS’ 1 (20” WHEELS) GIRLS’ / HOT pINK / SINGLE-SpEED 

BETTY KIDS’ 1 (20” WHEELS) GIRLS’ / bLACK / SINGLE-SpEED 

Cruiser Hi-Ten Steel Frame • Single-Speed w/Coaster Brake • Alloy Rims, Front Hub and Seat Clamp • Alloy Stem and Integrated Kickstand • 

20”x 2.125” Strat-O-Balloon Tires [Chérie, Hawaii] or 20”x 2.125” Hotster Tires [RatRod, Sparker Special, Betty] 

117 

KIDS’

KIDS’ TOWNIE 

Modern Electra style and all the benefits of patented Flat Foot Technology ® 

in a lightweight aluminum 7-speed offering. 

TOWNIE KIDS’ 7D (20” WHEELS) ALUMINUM / bOyS’ / bLACK / 7-SpEED 

TOWNIE KIDS’ 7D (20” WHEELS) ALUMINUM / GIRLS’ / LILAC / 7-SpEED 

Lightweight 6061-T6 Aluminum Frame • Shimano TX-35 7-Speed • Shimano Revo Twist Shift • Alloy Linear-Pull Brakes • 

Alloy Crank w/Double Chainguard • Alloy Rims, Seatpost and Handlebar • Q/R Seat Clamp • 20”x 2.125” Semi-Slick Street Tires

. 

DRESS YOURSELF. 

DRESS YOUR BIKE. 

Now that you’ve found your bike, 

It’s time to make it your own. 

Be sure to check out our 

Life and Accessories Catalog 

or electrabike.com for ways to 

trick out your ride. 

ELECTRA LIFE/ACCESSORIES CATALOG 2012 

As fun as it would be, you can’t 

live your whole life on your bike. 

So this year we added a line of 

bags, shirts and socks that go 

beyond the bike and into your life. 

C 

A 

B 

C 

D 

E 

HANDLEBAR CAMERA MOUNT (368798) 

AMSTERDAM BELL (328619) 

E 

REAR MOUNT WICKER SADDLE BASKETS w/LINER (368792) 

POLISHED ALLOY RACK (368766) Designed to fit Amsterdam 

AMSTERDAM BUBBLE VALVE CAP (328277) 

D 

A B 

E 

Special Thanks to barrio Star Restaurant. photography by brian Kuhlmann, Mark Clifford and James Cassimus. More at electrabike.com

USA HEADQUARTERS 

Electra Bicycle Company ® , LLC. 

3270 Corporate View, Suite A 

Vista, CA 92081 

Tel 760-607-2453 

Order line 800-261-1644 

Fax 760-598-7350 

www.electrabike.com 

electrabike.com 

EURopE 

Electra Bicycle Company ® GmbH 

Hamburg, Germany 

Tel +49 40 55 00 60 60 

Fax +49 40 55 00 60 629 

yes@electrabike.com 

www.electrabike.de 

WAY TO ROLL 

CAnAdA 

Revolution Sport Supply, Inc. 

#15, 5656 10th Street NE 

Calgary, Alberta T2E 8W7 

Tel 403-569-2686 

Toll free 877-809-2453 

www.revolutionss.com 

for our complete list of dealers and international distributors please visit electrabike.com 

AUSTRALIA 

Southcott Cycle Division 

34 Hinkler Rd. 

Mordialloc, Victoria, 

Australia 3195 

Tel +61 (0)3 9580 7388 

Toll Free 1 800 805 024 

www.southcottcycles.com.au 

JApAn 

Rainbow Products Japan 

8096 Ohba Fujisawa 

Kanagawa 

Japan 251-0861 

Tel +81 (0)466 47 8885 

www.electra-bike.jp 

Amsterdam ® , Flat Foot Technology ® , Ticino ® , Townie ® , Verse and Way to Roll are trademarks of Electra Bicycle Company ® , LLC. Specifications and availability are subject to change without notice. Always wear a helmet. ©2011 Electra Bicycle Company ® , LLC. All rights reserved. Printed in the USA.

2012 BIKE COLLECTION - CYCLEPEDIA

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