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the<br />
<strong>start</strong><br />
<strong>up</strong><br />
notebook
the<br />
<strong>start</strong><br />
<strong>up</strong><br />
notebook
“you are never too old<br />
to set another goal of<br />
to dream a new dream.”<br />
-c.s. lewis
the<br />
<strong>start</strong><br />
<strong>up</strong><br />
notebook
<strong>start</strong><br />
now<br />
name<br />
email<br />
phone<br />
company
index<br />
brainstorm | categories | ideas<br />
research & analysis<br />
location | demographics | competition<br />
target | relationships | channels<br />
value proposition<br />
operation | personnel | resources<br />
alliances| costs | expenses<br />
sales strategy | price<br />
branding | marketing | swot<br />
financials | action plan | results<br />
to-do
“what is not <strong>start</strong>ed<br />
today is never finished<br />
tomorrow.”<br />
-Johann Wolfgang von Goethe
ain<br />
storm<br />
inspire / create / toss out ideas<br />
don’t judge any idea<br />
that comes to mind / just write<br />
find facts and additional information
ain<br />
storm<br />
what is the problem?<br />
what is the solution?
ain<br />
storm<br />
what is the concept?<br />
think outside the box
ain<br />
storm<br />
random categories<br />
[Here goes a very broad list of categories and<br />
sub-categories of different types of businesses]
ain<br />
storm<br />
ideas<br />
pros<br />
cons
ain<br />
storm<br />
ideas<br />
pros<br />
cons
ain<br />
storm<br />
ideas<br />
pros<br />
cons
ain<br />
storm<br />
idea checklist<br />
are you passionate about your idea?<br />
does it solve a problem for it’s users?<br />
is it unique?<br />
does It have a clear competitive advantage?<br />
is it perceived to be profitable?<br />
do you have the commitment and skills to make it work?<br />
will it be attractive for buyers?<br />
is it an idea that is possible to create or become real?
ain<br />
storm<br />
idea checklist<br />
are you passionate about your idea?<br />
does it solve a problem for it’s users?<br />
is it unique?<br />
does It have a clear competitive advantage?<br />
is it perceived to be profitable?<br />
do you have the commitment and skills to make it work?<br />
will it be attractive for buyers?<br />
is it an idea that is possible to create or become real?
ain<br />
storm<br />
idea checklist<br />
are you passionate about your idea?<br />
does it solve a problem for it’s users?<br />
is it unique?<br />
does It have a clear competitive advantage?<br />
is it perceived to be profitable?<br />
do you have the commitment and skills to make it work?<br />
will it be attractive for buyers?<br />
is it an idea that is possible to create or become real?
ain<br />
storm<br />
idea description
“<strong>start</strong> where you are.<br />
use what you have.<br />
do what you can”<br />
-arthur ashe
esearch<br />
& analisys<br />
concepto / concepto / concept<br />
frases del proceso<br />
frases del proceso<br />
frases del proceso
esearch<br />
& analisys<br />
industry<br />
size / growth<br />
market shares
esearch<br />
& analisys<br />
key player<br />
market trends
esearch<br />
& analisys<br />
location<br />
why here?<br />
why not?
esearch<br />
& analisys<br />
demographics<br />
who is here?<br />
how are they?<br />
what do they like?<br />
how do they behave?
esearch<br />
& analisys<br />
competition<br />
who are they?<br />
what do they offer?<br />
what are their strengts?<br />
prices?
esearch<br />
& analisys<br />
competition<br />
is it easy for others to enter the market?<br />
what are the substitute products?<br />
what key players have power?<br />
is the rivalry between competitors high?
esearch<br />
& analisys<br />
target<br />
who are my target clients/segments?<br />
location<br />
age<br />
salary<br />
behaviour
esearch<br />
& analisys<br />
relationships<br />
how do i talk to my clients?<br />
how will i develop business?
esearch<br />
& analisys<br />
channels<br />
where and how will i distribute my product or service?<br />
retail? wholesale?
“the future belongs to those<br />
who believe in the beauty<br />
of their dreams”<br />
-eleanor roosevelt
value<br />
proposition<br />
concepto / concepto / concept<br />
frases del proceso<br />
frases del proceso<br />
frases del proceso
value<br />
proposition<br />
how are you different?<br />
what are you offering?<br />
consider [VRIO]
value<br />
proposition<br />
[inspirational examples]
value<br />
proposition<br />
operation<br />
what are your critical processes to make things happen?<br />
what activities are key?<br />
[draw a diagram here]
value<br />
proposition<br />
operation<br />
who are your s<strong>up</strong>pliers?<br />
where are they located?<br />
how will your logistic look like?<br />
licenses – registrations - permits
value<br />
proposition<br />
personnel<br />
who are your employees?<br />
1<br />
[hierarchy]<br />
2<br />
3<br />
4 5
value<br />
proposition<br />
personnel<br />
what do they do? responsibilities?<br />
employee 1<br />
employee 2<br />
employee 3
value<br />
proposition<br />
resources<br />
What do you need to make your operation possible?<br />
money<br />
people<br />
technology<br />
research<br />
others
value<br />
proposition<br />
alliances<br />
who are your key partners?<br />
what is your main network?
value<br />
proposition<br />
costos<br />
what costs are direct to your product or service sales?
value<br />
proposition<br />
expenses<br />
what will be your expenses?<br />
[make a list. include $ if you have them]<br />
monthly? yearly?
sales<br />
strategy<br />
concepto / concepto / concept<br />
frases del proceso<br />
frases del proceso<br />
frases del proceso
sales<br />
strategy<br />
how will you sell?<br />
how many will you sell?<br />
unique selling points
sales<br />
strategy<br />
price<br />
how will you charge?<br />
one time? membership? monthly? yearly?<br />
what will be your price?
“remember to<br />
celebrate milestones<br />
as you prepare<br />
for the road ahead”<br />
-nelson mandela
sales<br />
strategy<br />
branding<br />
what will your name and brand reflect as attributes?<br />
how do you see your brand?<br />
if your brand were a person, how would he/she be?<br />
[color descriptions of logos]
sales<br />
strategy<br />
branding<br />
what will be the name of your company?<br />
what will be the name of your brand(s)?<br />
logo and slogan development
sales<br />
strategy<br />
marketing<br />
[Include a list of possibilities]<br />
tv<br />
newspaper<br />
radio<br />
trade shows<br />
special events<br />
public relations<br />
direct mailing<br />
digital [see next page]
sales<br />
strategy<br />
digital<br />
webpage<br />
seo<br />
google ads.<br />
re-marketing.<br />
email marketing<br />
social media<br />
facebook<br />
instagram<br />
pinterest<br />
twitter<br />
other<br />
[tip: you do not need them all]
sales<br />
strategy<br />
swot<br />
strengths<br />
weaknesses<br />
opportunities<br />
swot<br />
threats
“a year from now<br />
you may wish<br />
you had <strong>start</strong>ed today”<br />
-karem lamb
sales<br />
strategy<br />
initial investment<br />
what do you need to <strong>start</strong>?<br />
how much does that cost?
sales<br />
strategy<br />
financials<br />
[sales projections]
sales<br />
strategy<br />
financials<br />
[costs / expenses / etc]
sales<br />
strategy<br />
financials<br />
break – even analysis: how much do you need to sell in<br />
order to cover costs and expenses?<br />
others:
sales<br />
strategy<br />
results<br />
how would you measure results to make sure<br />
you are on the right track?<br />
how often?<br />
sales in $$ sales in units. month / year<br />
number of clients new or total. month/year<br />
market share %
sales<br />
strategy<br />
action plan
to<br />
do<br />
main to-do list<br />
1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
7<br />
8<br />
9<br />
10<br />
11<br />
12<br />
13<br />
14<br />
15<br />
list the activities you must do with their date<br />
to be accomplished and who it will be assigned to
to<br />
do<br />
main to-do list<br />
1 finish your business plan.<br />
2 get the resources.<br />
3 ...<br />
4<br />
5<br />
6<br />
7<br />
8<br />
9<br />
10<br />
11<br />
12<br />
13<br />
14<br />
15<br />
list the activities you must do with their date<br />
to be accomplished and who it will be assigned to
notebook<br />
“you don’t have to see<br />
the whole staircase,<br />
just take the first step”<br />
-martin luther king, jr.<br />
the<br />
<strong>start</strong><br />
<strong>up</strong>
suggestions<br />
market research: joorney.<br />
business plan provider: joorney.<br />
webpage: wix.<br />
logo creation:<br />
e-commerce: shopify.<br />
online retail: amazon<br />
office: regus. wework<br />
accounting: quickbooks<br />
legal: rocketlawyer<br />
design: crowdesign<br />
freelance: freelance<br />
virtual assistant
end<br />
are you ready to <strong>start</strong> now?<br />
digitalize. take pictures of your notebook.<br />
send them by mail now@the<strong>start</strong><strong>up</strong>notebook.com<br />
get a quote.<br />
get a business plan written.<br />
take your business plan to the bank or to your<br />
friends/family or other possible investors, or if you<br />
have the resources just <strong>start</strong>!<br />
<strong>start</strong> and go! make this idea real!
“the only thing<br />
that will stop you<br />
from fulfilling your<br />
dreams is you”<br />
-tom bradley
the best way to get<br />
things done is to<br />
simply begin<br />
dream, plan, do
the<br />
<strong>start</strong><br />
<strong>up</strong><br />
notebook
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