magazine

BLANCO
GODWIN
T E E N Z
FASHION

WHO YOU ARE
THE IDEAL CAREER POSITION IS ONE
WHERE I’M ALWAYS LEARNING NEW
THINGS AND BEING STRETCHED TO BE
CREATIVE.
S T A R T W I T H T H E R I G H T
P E R S P E C T I V E
B E K I N D T O P E O P L E
I A M G O D W I N B L A N C O . I A M 1 5 Y E A R S O L D , M Y B I R T H D A Y
W A S I N N O V E M B E R 2 3 , 2 0 0 0

FRIENDS ARE MY STRENGTH BECAUSE THEY ARE
MY
IN SIDE ANYTIME
ALWAYS
MY FRIENDS
FAMILY
This my father and mother. They are my
weakness because i am nothing without them
MY

FEATURING LIFESTYLE
FEATURING LIFESTYLE
AT HUME BUILDING, WE
STRONGLY ADVISE YOU TO
START BY ANALYSING
YOUR SHORT AND LONG-
TERM GOALS IN AN
OBJECTIVE MANNER.
H E S P O R T &
T
I F E S T Y L E A C T I V I T Y
L
O S T E R S S Y N E R G I E S
F
N D K N O W L E D G E
A
H A R I N G B E T W E E N
S
B R A N D S ,
E N C O U R A G I N G
I N N O V A T I O N ,
C R E A T I V I T Y A N D
S U S T A I N A B I L I T Y ,
W H I L E P R E S E R V I N G
E A C H B R A N D ’ S
I D E N T I T Y .
LIVING A HEALTHY LIFESTYLE
DOESN’T MEAN HOURS OF
TRAINING AT THE GYM AND EATING
ONLY SALAD LEAVES. IT’S ABOUT
MAKING EASY-TO-MANAGE
HEALTHY CHOICES IN YOUR DAY-
TO-DAY LIVING.

ADVERTISEMENT
T h e y a r e m y f r i e n d s
w i l l i n g t o m a k e m e s m i l e
e v e n w h e n I ' m s t r u g g l i n g
h a r d
THEY ARE IMPORTANT TO ME
BECAUSE THEY ARE ALWAYS THERE
WHEN I NEED HELP

T I M E
M A N A G E M E N T
TIME MANAGEMENT IS AN IMPORTANT SKILL TO CULTIVATE. IT CAN HELP YOU MAKE
THE MOST OUT OF EACH DAY, LEADING TO SUCCESS IN AREAS LIKE WORK AND
SCHOOL. TO MANAGE YOUR TIME, USE YOUR TIME PRODUCTIVELY BY WORKING IN
THE RIGHT ENVIRONMENT AND PRIORITIZING TASKS. MINIMIZE DISTRACTIONS BY
SHUTTING OFF YOUR PHONE AND SOCIAL MEDIA WHEN NECESSARY. MAKE SURE TO
FOLLOW A DAILY SCHEDULE THAT ALLOWS YOU TO MAKE THE MOST OUT OF EACH
DAY.

S T R E S S
M A N A G E M E N T
THIS IS JUST THE REASON FOR ELIMINATING MY
STRESS AS WELL AS MY HOBBY IS DRIVING MOTOR
AND MOTOR SETUP

F A V O R I T E S U C C E S S S T O R Y
TONY TAN CAKTIONG’S LIFE AND HIS JOLLIBEE
COMPANY IS ANOTHER RAGS TO RICHES STORY OF AN
ENTREPRENEUR THAT TRULY INSPIRES EVERYONE.
TONY WAS THE THIRD OF SEVEN SIBLINGS BORN TO
POOR PARENTS WHO MIGRATED FROM THE FUJIAN
PROVINCE IN CHINA TO LOOK FOR A BETTER LIFE
HERE IN THE PHILIPPINES. HIS FATHER BEGAN AS A
CHEF IN A CHINESE TEMPLE. NOT LATER ON HIS
FATHER WAS INVITED TO OPEN A RESTAURANT
BUSINESS IN DAVAO SO THE WHOLE FAMILY MOVED
SOUTH. ALL TOGETHER, THEY HELPED ONE ANOTHER
IN MANAGING THE RESTAURANT BUSINESS WHICH IN
TURN BECAME PROFITABLE. THIS ALLOWED YOUNG
TONY TO RETURN BACK TO MANILA AND PURSUE HIS
COURSE CHEMICAL ENGINEERING AT THE UNIVERSITY
OF SANTO TOMAS (UST).
IN 1975, TONY AND HIS COLLEAGUES WENT ON A VISIT TO A MAGNOLIA ICE CREAM
PLANT LOCATED IN QUEZON CITY AND LEARNED THAT IT WAS OFFERING
FRANCHISE WHEN HE SAW A POSTER FOR IT. BY THE MONTH OF MAY, WITH HIS
FAMILY SAVINGS, HE TOOK P350,000 TO GRAB THE FRANCHISE OPPORTUNITY AND
OPENED TWO MAGNOLIA ICE CREAM PARLORS NAMED CUBAO ICE CREAM HOUSE
LOCATED NEAR THE CORONET THEATER, AND QUIAPO ICE CREAM HOUSE LOCATED
BESIDE THE BRIDGE – THE ONE GOING TO ILALIM – NEAR A MERCURY DRUG
OUTLET. THEY ALL WORKED HANDS-ON BUT AS THE BUSINESS PROPELS, THEY
NOTICED THEY COULD NOT DO IT ALL SO THEY STARTED TO SET UP AN
ORGANIZATION HIRED STORE MANAGERS, AND TRAINED PEOPLE.
TONY STARTED WITH JUST TWO ICE CREAM. THEN AFTER TWO YEARS, HE
OFFERED CHICKEN AND HAMBURGER SANDWICHES, BECAUSE CUSTOMERS WERE
TELLING THEM THEY DIDN’T WANT TO BE EATING ICE CREAM ALL THE TIME. THEY
PREPARED THE FOOD IN THE BACK KITCHEN, AND SOON NOTICED THAT PEOPLE
WERE LINING UP MORE FOR HAMBURGERS THAN FOR ICE CREAM. THEN IN 1978,
WHEN THEY ALREADY HAD SIX ICE CREAM PARLORS, THEY ASKED THEMSELVES:
“WHY DON’T WE CHANGE INTO A HAMBURGER HOUSE?”

THAT WAS ALSO THE TIME THEY DECIDED
TO INCORPORATE AND REALIZED THET THEY
NEEDED A BRAND NAME. THEY WERE
LOOKING FOR A SYMBOL THAT WOULD
REPRESENT THE GROUP, AND BECAUSE TONY
WAS VERY IMPRESSED WITH DISNEYLAND
CHARACTERS, THEY DECIDED ON A BEE. THE
BEE IS A BUSY CREATURE THAT PRODUCES
HONEY – ONE OF LIFE’S SWEETEST THINGS.
THEY THOUGHT IT WOULD BE A VERY GOOD SYMBOL TO REPRESENT EVERYBODY.
THEY DECIDED THEY WOULD ALL BE VERY BUSY AND HAPPY AT THE SAME TIME,
BECAUSE IF THEY WERE BUSY BUT NOT HAPPY, IT WOULDN’T BE WORTH IT. THAT’S
WHY THEY PUT THE WORD JOLLY AND JUST CHANGED THE “Y” INTO “I” TO FORM A
BRAND NAME – JOLLIBEE.
“ I T W A S N ’ T L O N G B E F O R E W E H E A R D T H A T T H E M U L T I N A T I O N A L S W E R E
C O M I N G I N – I N C L U D I N G M C D O N A L D ’ S . F R I E N D S S T A R T E D A S K I N G U S I F
W E W E R E G O I N G T O G E T A M C D O N A L D ’ S F R A N C H I S E B U T I R E M E M B E R
S A Y I N G , I F Y O U F R A N C H I S E , Y O U C A N ’ T G R O W O U T S I D E T H E
P H I L I P P I N E S ” , S A Y S T O N Y .
M C D O N A L D ’ S C A M E I N 1 9 8 2 , B U T T H E Y D I D N ’ T F E E L T H R E A T E N E D
B E C A U S E T H E Y W E R E A L I T T L E N A Ï V E A N D J O L L I B E E W A S D O I N G V E R Y
W E L L . T H E Y F O U N D M C D O N A L D ’ S T O B E V E R Y G O O D A T E V E R Y T H I N G ,
B U T I T D I D N ’ T K N O W T H E L O C A L C U L T U R E . T H E Y K N E W T H E F I L I P I N O ’ S
T A S T E B U D S A N D W H A T H E L I K E D I N F O O D , S O T H E Y O F F E R E D H I M
F L A V O R F U L A N D G O O D - T A S T I N G P R O D U C T S . H E L I K E S P A S T A , S O T H E Y
S T A R T E D O F F E R I N G S P A G H E T T I . H E L I K E S C H I C K E N , S O T H E Y C A M E U P
W I T H G O O D F R I E D C H I C K E N B Y M I X I N G D I F F E R E N T F L A V O R S . T H E Y A L S O
K N E W S O M E T H I N G I M P O R T A N T A L L A L O N G : F I L I P I N O T A S T E I S S W E E T .
T H I S I S V E R Y F I L I P I N O – V E R Y A S I A N . H E S A I D : “ I F W E E A T A N Y T H I N G
S W E E T ; W E D O N ’ T R E A L L Y T H I N K I T ’ S S W E E T ; B U T T R Y G I V I N G I T T O A
F O R E I G N E R A N D T H E Y ’ D B E S U R P R I S E D . ”
TONY NARRATES: “FILIPINOS ALSO LIKE TO SMELL THEIR FOOD BEFORE THEY EAT
IT. THEY WANT TO BE SURE IT SMELLS DELICIOUS BEFORE THEY TAKE A BITE.
SOMETIMES THEY WOULD OPEN A KETTLE AND SAY, WHAT’S THIS? IT SMELLS
GOOD! THIS WAS PROVED BY THE LANGHAP-SARAP ADVERTISING CAMPAIGN BY
BASIC [FOOTCONE AND BELDING]. THEY DID IT FOR US INITIALLY FOR THE
HAMBURGER, AND WHEN IT BECAME SUCCESSFUL, WE STARTED USING IT AS A
CAMPAIGN SLOGAN FOR THE OTHER PRODUCTS.”

IT DIDN’T TAKE THEM LONG TO INTRODUCE NEW PRODUCTS WHEN THEY WERE
STARTING OUT. THE FAMILY MEMBERS WOULD DISCUSS WHAT NEW PRODUCTS
CUSTOMERS WOULD LIKE, AND WITHOUT MUCH MARKETING THEY’D BRING
SOMETHING OUT – LIKE SPAGHETTI. TONY’S SISTER IS ALSO A GOOD COOK, SO SHE
WOULD COME UP WITH A NEW RECIPE, THEY WOULD COMMENT ON IT, AND THEN
SHE’D FIX THE RECIPE BEFORE THEY STARTED OFFERING IT. “BEFORE, IT WAS
SIMPLE. NOW, THERE’S A FORMAL STRUCTURE. THERE’S A BIG RESEARCH AND
DEVELOPMENT (R&D) DEPARTMENT AND A MARKETING DEPARTMENT. THE
MARKETING DEPARTMENT GETS INPUTS FROM CUSTOMERS AND THE PRODUCTS
THEY LIKE, AND THEN COMMUNICATE THAT TO R&D. R&D THEN DEVELOPS IT. WE
HAVE AN INTERNAL TASTE PANEL THAT TASTE THE FOOD AND COMMENT ON IT, AND
WHEN A FORMULATION IS NEEDED THEY DO IT. THE NEXT STEP IS A CONSUMER
PANEL
TEST. WE HAVE THE PRODUCT TASTE-TESTED BY
CONSUMERS, AND IF IT’S OKAY, WE TEST THE PRODUCT
IN A FEW STORES. BEFORE IT WAS EASY, BUT NOW IT
TAKES THREE TO SIX MONTHS TO ROLL OUT A NEW
PRODUCT. ANOTHER TIME-CONSUMING PROCESS IS
TRAINING OUR PEOPLE ON HOW TO PREPARE AND
SERVE THE NEW PRODUCT.” SAYS TONY.
JOLLIBEE GROUP HAS ALSO BECOME BIGGER. NOW THEY HAVE CHOWKING,
GREENWICH, DELIFRANCE, AND THE RECENTLY ACQUIRED RED RIBBON.
GREENWICH PIZZA STARTED AS AN OVER-THE-COUNTER PIZZA STORE AT THE
GREENHILLS SHOPPING CENTER IN SAN JUAN, METRO MANILA, IN 1971. ONE TIME,
THE FOUNDER APPROACHED TONY TO ASK IF THEY WERE INTERESTED – AT THAT
TIME SHE HAS 50 KIOSKS AND HAVING DIFFICULTY MANAGING THE BUSINESS –
WHEN SHE ASKED THEM IF THEY WERE INTERESTED, TONY SAID, “WHY NOT? LET’S
FORM A JOINT VENTURE.” THEY TOOK OVER THE MANAGEMENT IN 1994, BUT THEY
RETAINED THE TASTE OF HER PRODUCTS BECAUSE IT SUITS THE LOCAL MARKET.
ON THE OTHER HAND, THEY TOOK OVER CHOWKING IN 2000 BECAUSE CHINESE
FOOD IS ALSO VERY POPULAR AMONG FILIPINOS, BUT THERE WAS NO GOOD
COMPANY SERVING THE MARKET. SO THEY TOOK OVER AND WORKED ON IT.

P E R S O N A L R E C I P E
H O P E
F O R S U C C E S S W I T H
R E F L E C T I O N
E N E R G Y
P O S I T I V I T Y
F O C U S
L E A D E R S H I P

1 5 Y E A R S F R O M N O W
I W A N T T O B E C O M E A
S E A M A N S O M E D A Y