InterAktive August 2017

Case Study
Bath
Rugby
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BACKGROUND
Bath Rugby, established in 1865, is one of the oldest rugby
clubs in the world. Over its prestigious history, international
stars such as Jeremy Guscott, Jason Robinson, Phil de Glanville,
Mike Catt and Mike Tindall have all played for the club.
THE CHALLENGE
In 2010, Bath Rugby signed a 99-year lease on Farleigh House,
to be used as the club’s training and administrative facility—
while maintaining The Rec as its traditional home ground.
Challenges associated with having two facilities centre on fast
and efficient transference of communication and improving
club operations both on and off the pitch.
THE SOLUTION
Bath Rugby and Ricoh have formed a partnership covering
corporate sponsorship and hospitality, business services and
knowledge exchange. At the core of the partnership is the
application of innovative Ricoh technology to improve player
development. The Ricoh Communication Services solution
comprises interactive whiteboard (IWB) technology, Ricoh
Projectors and Ricoh Multifunction Products (MFPs) at Farleigh
House, along with Event Digital Signage at The Rec.
WHY RICOH?
“Ricoh has relationships in sport, so it understands sport—the
ambition, pressure and competition, which is very important
for us. We can be quite demanding as a partner. We are
pushing the boundaries and [at the same time, probably]
asking some slightly unrealistic questions,” says Mat Powell,
Business Development Director at Bath Rugby.
“We need to create a
progressive environment
and the Ricoh technology
allows us to be as efficient
“
as we can with players...
Toby Booth, First Team Coach
Bath Rugby
BENEFITS
• Interactive Whiteboard (IWB)
The four IWBs enable coaches to watch and analyse
footage of a Bath Rugby game, an opposing team or
individual players. Match sequences are played and
paused so coaches can mark up the screen image,
interact with the players and discuss ways to improve
play. Content from an IWB, such as training session
analysis of an individual player, can be saved and
emailed to the player or printed out on a Ricoh MFP.
The IWBs are used to access and present information
in a dynamic, interactive way, so coaches and players
can communicate and collaborate effectively.
• Projectors—ultra short throw and mounted
A combination of portable, ultra short throw and
mounted projectors allows for the dissemination
of information to larger audiences as well as for
corporate presentations.
• Event Digital Signage solutions
Ricoh’s Event Digital Signage equipment at The Rec
is used to improve the visitor experience, such as
showing specific information and game footage in
corporate hospitality suites.
• Helping Bath Rugby improve its performance
“We constantly want to improve and stay ahead of
the opposition—it’s relentless and very competitive.
So Ricoh, particularly on the rugby side in terms of the
technology, is helping us communicate to players in
a more effective and efficient way and this is brilliant.
From a corporate side we’ve now got some great
facilities at Farleigh House, which all our partners
enjoy using. Longer term there is an opportunity
for Ricoh to help us to improve the customer and
supporter experience at The Rec. So far Ricoh has been
exceptional and has helped us perform at a world-class
level,” says Powell.
To view the video case study of how Ricoh
is contributing to Bath Rugby’s drive to
improve its performance, both on and off
the pitch, click on the link.
New Holden models aid city escape and help
explore Auckland’s hidden gems
Holden is quite literally a brand on the move, with the
iconic marque in the middle of a renaissance which will
see the launch of 24 new models by 2020.
Leading the charge is a range of exciting and dynamic
two and four-wheel drive Sport Utility and Light
Commercial vehicles, all of which were put through their
paces as part of a recent media event on the west coast
of Auckland.
The drive route included a tour to Karioitahi Beach, where
the journalists experienced the outstanding visibility on
offer thanks to the raised driving position.
Under the guidance of a 4WD expert, the media drove
south along the beach to the mouth of the country’s
longest river, the mighty Waikato, to witness it empty into
the Tasman Sea.
The chance to observe this awe-inspiring meeting of the
fresh and sea water would not have been possible in
standard road going two-wheel drive cars, but thanks to
the enhanced ride height both 2WD and 4WD models
completed the test with ease, displaying not only
fantastic versatility but also demonstrating the breadth of
choice for customers.
Following the beach drive, there was the chance to
test skills on a four-wheel drive experience in the hills
high above the beach.
Many of the press were new to four-wheel driving,
but thanks to smart technologies including driver
assistance features such as Hill Start Assist, Hill
Descent Control, reverse camera and other passive
and active systems, they were able to negotiate the
challenging terrain like seasoned pros.
The favourite vehicles on the drive were the new
five star ANCAP safety rated Holden Colorado and
Trailblazer SUV.
These vehicles delivered an unbeatable combination
of outstanding features and attributes, and were
judged perfect for work-based applications during the
week, then family and sport orientated getaways on
the weekend.
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