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% of vol<strong>um</strong>e contribution<br />
"New" Big data and "Rough" <strong>Data</strong> Vol<strong>um</strong>e Exceeds but<br />
Does Not Eliminate "Curated" <strong>Data</strong>!<br />
120<br />
100<br />
80<br />
60<br />
40<br />
20<br />
Curated data (traditional)<br />
Rough data (virtual)<br />
New (big) data<br />
0<br />
About 20% of the data warehouse market can be consi<strong>de</strong>red leading<br />
implementations. By 2018, logical data warehouses in half of them will have<br />
combinations of all three of these data management approaches.<br />
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