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% of vol<strong>um</strong>e contribution<br />
The Notion of "Fit for Purpose" Has Evolved and Is<br />
Supported in the LDW<br />
100<br />
90<br />
80<br />
70<br />
60<br />
50<br />
40<br />
30<br />
20<br />
10<br />
0<br />
2005 2010 2015 2020<br />
Curated data (traditional)<br />
Rough data (virtual)<br />
New (big) data<br />
The law of<br />
diminishing<br />
returns<br />
Curated data for analytics was differentiating in 1995. In 2015, differentiation is<br />
in ren<strong>de</strong>ring data in various states to various user types. Think about the value<br />
of each data type to each user—not vol<strong>um</strong>e!<br />
11 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
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