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IDEAS + INNOVATION<br />
THE PRICE OF LUXURY<br />
How much are you willing to pay for <strong>Cuba</strong>n rum that is rare and luxurious?<br />
Executives at Havana Club have been betting that connoisseurs<br />
of the island’s “liquid gold” are ready to pony up more than $1,600 for<br />
a half liter bottle. Dubbed Havana Club Máximo, only 1,000 bottles<br />
of the precious, aged rum are produced each year. Technically, the rum<br />
cannot be marketed in the U.S. But you can snatch a bottle online<br />
through UK’s Whiskey Exchange for £1,235 pounds sterling. As for<br />
the taste, “notes of pear and dried fruit percolate through the drink’s<br />
smoky oak base before melting into a cinnamon finish,” said one review<br />
in London’s The Telegraph.<br />
Your Personal Concierge<br />
Service in <strong>Cuba</strong><br />
WET & WILD<br />
Taking a page from nearby Florida, <strong>Cuba</strong>’s<br />
Tourism Ministry plans to court foreign<br />
investment for theme and water parks in<br />
this year’s Portfolio of Opportunities for<br />
Foreign Investment. According to a XinhuaNet<br />
interview with Reinaldo Daniel<br />
Alonso, the ministry’s director of business<br />
development, some 140 new projects<br />
will be presented in the hospitality sector.<br />
While most of these will be for new hotels<br />
and golf courses, several will seek capital<br />
for amusement parks. Details will be announced<br />
at this year’s Havana International<br />
Fair in November.<br />
Photo by Alexandre Meneghini/Reuters<br />
CHIC RECYCLING<br />
The absence of wholesale stores and a scarcity of raw materials<br />
in <strong>Cuba</strong> has forced many designers to rummage through<br />
trash cans and sidewalks for materials, according to Reuters.<br />
The designers have succeeded in creating clothes, household<br />
goods, and stylish appliances out of the recycled materials<br />
they gather. One entrepreneur said he uses leftover carpentry<br />
scraps and the frames of discarded windows and doors<br />
to make bases for his lamps. Another entrepreneur said she<br />
makes bags out of old trousers, while the backs of shirts are<br />
used to make patchwork quilts.<br />
A dedicated service guaranteed to make your travel to <strong>Cuba</strong> effortless<br />
whether for business or pleasure, Bespoke has been in the travel business<br />
solely to <strong>Cuba</strong> for 10 years.<br />
We make sure our clients have:<br />
• Access to the most desireable hotels<br />
• The most knowledgeable guides and drivers<br />
• Exclusive tickets to special events<br />
• Individually curated itineraries for each and every traveller<br />
Please contact us for all your <strong>Cuba</strong> travel needs: 212-352-8012<br />
Bespoke Custom <strong>Cuba</strong> Travel<br />
16 CUBATRADE AUGUST 2017<br />
41 Union Square West #725 • New York, NY 10003
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