The Peak Issue No 4- Final Draft

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CELEBRATING AWESOME-NESS THE HIGHEST HONOR: SM'S AND DM'S OF THE YEAR One of the best things to happen at the DTC Conference is awards night. A time when those that went the extra mile are recognized and celebrated amongst their peers. These folks are the definition of retail and all it encompasses. TNF wouldn’t be the same without you, and for that, we thank you, truly, for all that you do. Congratulations! SM of the Year: Yadira Martinez, TNF #301, Sawgrass Mills SM of the Year: Matt Muirhead, TNF #304, Vacaville Yadira Martinez (center) with Troy Greenwood, Conrad Anker, Todd Rutan, Erik Searles, and Mark Rush Matt Muirhead (center) with Troy Greenwood, Conrad Anker, Mark Rush, Todd Rutan, and Erik Searles “I am passionate about driving results and to continuously keep setting a bar for myself and my team. This is a huge accomplishment for me. I'm thankful to have been awarded with this award. This year I am going to keep working hard, improving myself as a team leader and my team to reach their highest potential.” – Yadira Martinez "Winning this award is a great honor because it is a huge testament to all of the hard work the team has contributed over the past three years. I consider this much more of a team award than an individual honor because without the great team we have built, there is no way we could have achieved the kind of growth, development and success that we've realized." - Matt Muirhead DM of the Year: David Pulcinella, NY Metro DM of the Year: Alfonso Davila, Southwest David Pulcinella (center) with Troy Greenwood, Conrad Anker, Todd Rutan, Erik Searles, and Mark Rush Alfonso Davila (center) with Troy Greenwood, Conrad Anker, Mark Rush, Erik Searles, and Todd Rutan "I love the culture. The Never Stop Exploring motto is something that inspires me to push myself and go outside of my comfort zone. The team I work with all share a passion for the outdoors and adventure so it makes it fun to come to work every day. The North Face is just a cool place to work!!" - David Pulcinella "What do I love about working for TNF? Lots! LOVE the Brand, LOVE the culture! LOVE that I am part of such a great organization that consistently is committed to exceeding expectations. Enjoy and respect for the people/staff who work for TNF and the dedication they have also. And last! The customers! How they believe in our products and I am glad to be there to assist and help in their needs." - Alfonso Davila CONGRATULATIONS TO THESE AWARD WINNERS WOW! Service Award Colin Keene, TNF #509, Westfarms Joe Segura, TNF #83, San Marcos Rookie of the Year Brent White, TNF #321, Rehoboth Edgar Cortes, TNF #74, Woodburn Never Stop Exploring Award Mark Romano, TNF #308, Tannersville Justin Wambold, TNF #80, Castle Rock HQ Partner of the Year Marzan Woo Top Sales Award: TNF #301, Sawgrass Mills TNF #48, Bethesda TNF #81, Gilroy TNF #506, South Coast Plaza Sales Contest Winners: TNF #28, White Plains TNF #78, Tulalip
TECH UPDATE ORDER UP! Introducing In-Store Pick-Up Orders Can’t find what you’re looking for? We got you. Recently, we made updates to our systems to reflect real time store inventory, even mid-day. That means that what you see on the site, is what we have available in store. End of story, almost. Now, comes the next phase of this multi-year, customer service enhancing project: In-Store Pick Up Orders. In the near future, three Seattle stores will pilot a new and convenient way for customers to shop. On your way out of town and realized you forgot your jacket? We got you. Order from the website on your smartphone while you’re en route and we’ll have the jacket waiting for your arrival at the store. Payment is completed online so pick up is a breeze. Order online, pick up in store. Done. WHERE ARE WE HEADED? A look into what's next We keep saying it, but that’s because it’s true.Technology is where it’s at. In fact, we never stop exploring when it comes to technology. In the last couple of years, we’ve seen quite a bit of success in our world. We’ve successfully rolled out an all new scheduling application (Storeforce) and a customer survey application (InMoment) in which we’ve seen a lot of traction. But, one of our biggest wins has been the rollout of Square mobile POS, where we are approaching almost $4 Million in sales! But we can’t stop there. Because we want customers to have more inventory available to them than ever before, we’re working on further enhancements where customers buy online and product is shipped directly to the customer from the closest location possible, store or warehouse. This phase increases speed to customer and shipping efficiency in the biggest way possible. A huge win in our goals to increase sales and delight our customers. “If TNF has it in stock anywhere in the network and a customer wants it, we will get it to them as fast as possible.” – Beth Shamrock, Project Manager, DTC Operations We’ll keep you updated on this project as we go… stay tuned! So, what’s next? Here are a few things we’re working on: • An interim Time and Attendance solution for Canada via Storeforce. • Moving Square from the consumer application to the newly developed retail solution which will accommodate a larger SKU library and allow for more Square users within each location. • Event based selling, which will give stores the ability to sell at offsite events in their local areas. Of course, keep in mind that we learn as we explore and future and ongoing projects are always subject to change. 11
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The Peak Issue No 4- Final Draft

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