Mana Kai - Brand Book

COME AND
JOIN US ON
OUR JOURNEY

Nā tō rourou
nā taku rourou
– ka ora ai te iwi.
With your food basket and
my food basket we will thrive.
MĀORI PROVERB

WELCOME
Haere mai
From trees to bees,
and from hive to hand,
we are indigenous specialists
in the full journey
of premium NZ Honey –
serving the land, the bees,
the people and you.
Mai i te rākau ki ngā pī,
mai i ngā kōpapa ki te ringa
Ko mātou ngā rangatira o te mīere nō
te whenua tuturu o Aotearoa
e whakamana ana i te whenua,
ngā pī, ngā iwi me koe.

THE STORY
Te kōrero
Our story begins with our passion
for bees and beekeeping.
In New Zealand, honeybees can no longer survive
without human intervention. We don’t take this
responsibility lightly.
Formed in 2013, Mana Kai is an emerging boutique
beekeeping business. Our home and workplace
is in the small rural community of Awanui, 5kms
north of Kaitaia, in the Far North of New Zealand.
We have a beekeeping, honey extraction and
sales operation, with a supporting administration
office. Our Māori beekeeping business is vertically
integrated, from the flower to the honey jar.
We are keen to grow our business, extend our
knowledge and experience, and share our journey
along the way – continuously working with innovative
partners to progress and develop our business further.
The success of our business relies on the strength
of our relationship with our honeybees and all
partners across our business – whānau, landowners,
employees and customers.
Before any product is exported we strive to maximise
the benefits for our Northland community. We are
passionate about honeybees, our people and this
wonderful resource.
BEEKEEPING
EXTRACTION
POLLINATION

OUR HONEY
Mana Kai Miere
We bring you a portfolio of honey, ranging from high
UMF Manuka to Native Flora and Multiflora blends,
all beautifully crafted by our honeybees.
We specialise in exquisite high grade Manuka
Honey – a world-renowned wonder food.
Produced in New Zealand by bees that pollinate
the Manuka bush, Manuka Honey is one of the
most unique and beneficial honeys in the world.
The potent trilogy of hydrogen peroxide,
methylglyoxal (MGO) and dihydroxyacetone (DHA)
found in Manuka Honey results in antibacterial
qualities, which have been known to be beneficial
for burns, wounds, ulcers, sore throats and more.
UMF
We are a licensed
member of the
internationallyrecognised
UMF
Honey Association,
which sets standards
to ensure genuine
Manuka Honey.
MGO
Manuka Honey
contains a high
concentration of
methylglyoxal (MGO),
one of the active
compounds that
can help healing.
100% NATURAL
This honey has been
sourced from pure and
natural New Zealand
environments, to
produce 100% pure
and natural honey.
MANUKA
Manuka Honey
is produced by
honeybees that
extract nectar from
the indigenous
Manuka Bush.

OUR HONEY RANGE
Reserve Manuka
Honey
Mana Kai Reserve Manuka
Honey is a luxurious, creamy
honey with a distinct flavour.
The UMF® grading system appraises natural makers
found in Manuka honey and assures purity and quality.
Our honey is 100% pure New Zealand Manuka honey,
free from adulteration and chemicals.
Manuka Honey has unique properties that have become
one of the most respected and researched honeys in
the world – and for good reason!
You will love this prestigious food.

TAKING
ORDERS
NOW
Share our honey
taste experience
Our honey is sourced from pure and
natural New Zealand environments,
to produce pure and natural honey.
We don’t manipulate our honey – we
don’t need to – the bees have done
the job perfectly.
If you’re interested in being one of the
first to purchase our Reserve Manuka
Honey, then please enquire now.

OUR TEAM
Roopu
Bobby Leef
Co-Founder and
Head Beekeeper
Bobby has been
beekeeping for over
six years. He began
with assisting large
corporate beekeeping
companies operating
in the Far North, to
founding his own Honey
Extraction Factory
as well as managing
and growing his own
beekeeping operation.
Sera Grubb
Co-Founder and
Managing Director
Sera began beekeeping
four seasons ago.
She oversees the
daily administration
management and
also assists with the
Queen Bee rearing
operation. Sera is
decended from three
Māori Grandparents
being; (Te Aupōuri,
Ngāti Kuri, Te Rarawa),
(Ngāpuhi), (Ngāti Maru,
Ngāti Paoa).
Aaron Grubb
Extraction Factory
Manager
Aaron runs the day to
day operations of the
Extraction Factory and
honey storage facility.
He manages all client
relationships, ensuring
delivery times of the
beekeepers supers
works with the needs
of their operations.
Danya Gore
Sales and Marketing
Danya manages the
retail aspect of the
business including
sales, marketing and
export. Born and raised
in the Far North, Danya
has returned home
after gaining overseas
experience in the
corporate world.

OUR SYMBOL
Tohu
Our honey bee tohu encompasses the following
symbols, which form the foundation of our
thinking and our business.
FISH HOOK
Matau
HAMMERHEAD
Mangopare
SPIRAL
Koru
SEA
Moana
Symbolising good luck,
safe journey, strength
and prosperity.
Symbolising natural
abundance, strength
and determination.
Symbolising new
life and growth.
Water; symbolising
harmony with the
forces of nature.

OUR HERITAGE
Taha Māori
Māori culture is rich in symbols that represent
the connections between nature and man.
We are proud to be of Māori descent and our Ngā Uara (core values) reflect that:
TIKA
PONO
AROHA
To be correct, true, fair,
accurate, appropriate,
lawful and proper.
To be true, valid,
honest, genuine
and sincere.
Love, passion and
sustainability.
MĀTAU-
RANGA
KAI-
TIAKI-
TANGA
To be an industry leader
through knowledge
and wisdom.
Guardians of the land,
people and culture.

Ehara taku toa
i te toa takitahi,
engari he toa
takitini ke.
My strength is not of an
individual, but that of
the collective.
MĀORI PROVERB

FIND US
Our factory
and hives
We are commercial beekeepers
operating 2,000 beehives for
Honey Production, Avocado
Pollination, and Queen Rearing.
The Mana Kai extraction facility services over
30 beekeepers and their combined 15,000 beehives.
CONTACT US
76 State Highway 1, Awanui,
Far North 0486, New Zealand
P. +64 (9) 408 7981
E. info@manakai.co.nz
manakaihoney
ManaKaiHoney
www.manakai.co.nz