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Viceroy Cartagena Obra Pía

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CARTAGENA, COLOMBIA<br />

• CARTAGENA’S colonial walled city is a<br />

UNESCO World Heritage site<br />

• Premier “jet-set” destination globally<br />

• One of the top 5 conference destinations<br />

in Latin America<br />

• Over 1,500,000 tourists in 2016 (growing at<br />

10%+ annually); City population of approx.<br />

1,200,000<br />

• International airlift from Houston, Miami,<br />

New York (JFK & LGA), Madrid, Frankfurt,<br />

Fort Lauderdale, Panama City, Atlanta,<br />

etc. to <strong>Cartagena</strong>’s int’l airport expected to<br />

triple by 2020<br />

• International visitors to <strong>Cartagena</strong> have<br />

quadrupled in the last 5 years; projected to<br />

grow at a double-digit percentage pace for<br />

next decade<br />

• High-end hospitality in the walled city<br />

area of <strong>Cartagena</strong> (site of the <strong>Viceroy</strong><br />

project) is chronically under-supplied;<br />

under 1,000 total rooms at 4 stars and<br />

above<br />

• GETSEMANÍ: Convento <strong>Obra</strong> <strong>Pía</strong> is located<br />

in the heart of the hippest neighborhood<br />

with the most favorable entertainment<br />

and dining zoning within the colonial city<br />

• COLOMBIA has experienced a sustained<br />

“peace dividend” economic boom for 15+<br />

years<br />

• Final Peace Agreement (ending the<br />

country’s civil war) signed in 2016<br />

• 5%+ compounded GDP growth since 1994<br />

• 3rd largest economy in Latin America—<br />

after Brazil and Mexico<br />

• U.S.-Colombia Free Trade Agreement:<br />

2012<br />

• EU-Colombia Free Trade Agreement:<br />

2014<br />

• Colombia has a 30-year corporate income<br />

tax exemption for new hotel developments<br />

OBRA PÍA | 26

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