somin_vevo_final_presentation
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Type 5: Motion <strong>vevo</strong> rebranding Somin Hwang<br />
VEVO Brand Guideline
Introduction<br />
Identity History
Introduction<br />
Identity History
Introduction<br />
Brand Positioning<br />
Products / Services<br />
Demographic<br />
STANDARD<br />
MV streaming<br />
Personalize MV playlist<br />
able to view concert and music festival up<br />
coming events, and then, in order to see/<br />
experience exclusive ticket offers, the user<br />
needs to sign up for premium account.<br />
PREMIUM<br />
MV streaming<br />
Personalize MV playlist<br />
See live concert schedule<br />
Live concert/festival streaming<br />
Buy exclusive tickets<br />
AR at concert for SNS or record<br />
Communicate with people at the event<br />
/share information<br />
Age 18-31<br />
Young generations who love music<br />
and attend various music events
Introduction<br />
Mission Statement<br />
Vevo now embraces live music.<br />
Bringing connection between<br />
audience and live performance<br />
together to expand spirit of music.
Logotype<br />
Primary lockup
Logotype<br />
Secondary lockup<br />
explore. embrace. engage.
Logotype<br />
Rules and Guides
Logotype<br />
Logotype rules (illegal)
Logotype<br />
Primary colors<br />
Magenta Yellow White<br />
# E0146D<br />
R:224 G:20 B:109<br />
C:6% M:100% Y:31% K:0%<br />
# FEF052<br />
R:254 G:240 B:82<br />
C:3% M:0% Y:80% K:0%<br />
# 000000<br />
R:0 G:0 B:0<br />
C:75% M:68% Y:67% K:90%
Logotype<br />
Secondary colors<br />
Dark grey Light grey Black<br />
# 59595B<br />
R:89 G:89 B:91<br />
C:64% M:56% Y:53% K:28%<br />
# DCDBDB<br />
R:220 G:219 B:219<br />
C:13% M:10% Y:10% K:0%<br />
# 000000<br />
R:0 G:0 B:0<br />
C:75% M:68% Y:67% K:90%
Tagline<br />
EXPLORE.<br />
EMBRACE.<br />
ENGAGE.
Tagline<br />
EXPLORE.<br />
EMBRACE.<br />
ENGAGE.
Texture<br />
Patterns
Typography<br />
Primary Typography<br />
Secondary Typography<br />
This is<br />
Daxline<br />
AaBbCcDdEeFfGgHh<br />
IiJjKkLlMmNnOoPpQq<br />
RrSsTtUuVvWwXxYyZz<br />
This is<br />
Neutra<br />
AaBbCcDdEeFfGgHh<br />
IiJjKkLlMmNnOoPpQq<br />
RrSsTtUuVvWwXxYyZz<br />
size: 138pt<br />
leading: 10pt<br />
tracking: 0<br />
size: 128pt<br />
leading: 10pt<br />
tracking: 0
Photography<br />
Image usage and treatment
Animation<br />
Logo Animation
Digital Product Space<br />
Web UI Design
Digital Product Space<br />
Web UI Design
Digital Product Space<br />
Logo placement
Digital Product Space<br />
Mobile UI Design
Type 5: Motion <strong>vevo</strong> rebranding Somin Hwang<br />
THANK YOU
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