Strategic Data Integration for Magento's Open Source Ecommerce Platform

Strategic Data Integration for Magento's
Open Source Ecommerce Platform
In This Document:
• Statistical and key functional information on Magento's ecommerce platform
• What integrating your Magento store with your other channels means for your business, illustrated with a case study
• How agile, real time data integration for your entire technology stack can help your business accelerate growth
Did You Know Magento Powers 28% of Ecommerce Websites?
Magento is an open-source ecommerce platform launched in 2008,
Magento has grown to consistently win over ecommerce businesses
worldwide. The release of Magento 2.0 in 2015 brought an improved
user experience and increased efficiencies, ultimately keeping Magento
among the top ecommerce platforms year over year.
As the number one ecommerce platform in a number of countries and
one of the top three ecommerce platforms used by the top 500
internet retailers, part of the key to Magento’s ongoing success lies in
their open source nature. Remaining an open source platform over its
lifetime, this unique orientation allows for open collaboration with
developers and designers. This brings unconstrained creativity,
ecommerce flexibility and more to a platform that is already well
regarded for being an industry standard with their open and unlimited
customization. .
A huge benefit of the open source nature of Magento is its API. Open
source developers working with the platform have the ability to build,
modify, and control Magento's API capabilities. This API
flexibility is central to how your business is able to move data in
and out of your ecommerce store, including customer and
transaction data, inventory data, order data, and more. While
Magento’s Version 1 (Magento 1.x) supports SOAP API
calls, Magento Version 2 (Magento 2.x) has the built-in capacity for
both REST and SOAP APIs. This makes 2.0 a much more robust and
flexible platform for developers to integrate and automate data
movements in and out of. The updated version of the
ecommerce platform means developers can build APIs that can
potentially make a web API call every second. This in part allowed
Magento to handle $101 billion in transaction volume in 2016 1 . The
improved API capabilities of 2.0 are absolutely critical to how
efficiently and effectively businesses can fulfill orders and
complete business-critical tasks between Magento and other backend
applications.
28 %
Magento powers 28% of ecommerce websites across the
internet 1
Why Sophisticated, Agile Data
Automation & Integration For
Your Magento Store
Just Makes Sense
Your Magento store is a powerful tool in
your business’ technology stack; for many e-
tailers, it serves as the core sales channel. But if
data moving to and from your Magento store is
not integrated, automated, and taking your
business rules into account, you’re behind
the curve. A highly customized Magento
cart requires an equally sophisticated data
integration and automation strategy and
solution.
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