11 months ago

Strategic Data Integration for Magento's Open Source Ecommerce Platform

Magento Powers over 28% of Ecommerce Websites Today An open source ecommerce plugin that has dominated the market since its inception in 2008, Magento is a fully customizable ecosystem that attracts many big brands and top businesses. But having a great looking Magento ecommerce site is only the beginning; you also have to fulfill customer expectations after the sale is made. Download the FULL whitepaper to learn more about how to take your Magento store to the next level with scalable, robust omni channel data integration. DOWNLOAD THE WHITEPAPER HERE:

Strategic Data Integration for Magento's Open Source Ecommerce

Strategic Data Integration for Magento's Open Source Ecommerce Platform In This Document: • Statistical and key functional information on Magento's ecommerce platform • What integrating your Magento store with your other channels means for your business, illustrated with a case study • How agile, real time data integration for your entire technology stack can help your business accelerate growth Did You Know Magento Powers 28% of Ecommerce Websites? Magento is an open-source ecommerce platform launched in 2008, Magento has grown to consistently win over ecommerce businesses worldwide. The release of Magento 2.0 in 2015 brought an improved user experience and increased efficiencies, ultimately keeping Magento among the top ecommerce platforms year over year. As the number one ecommerce platform in a number of countries and one of the top three ecommerce platforms used by the top 500 internet retailers, part of the key to Magento’s ongoing success lies in their open source nature. Remaining an open source platform over its lifetime, this unique orientation allows for open collaboration with developers and designers. This brings unconstrained creativity, ecommerce flexibility and more to a platform that is already well regarded for being an industry standard with their open and unlimited customization. . A huge benefit of the open source nature of Magento is its API. Open source developers working with the platform have the ability to build, modify, and control Magento's API capabilities. This API flexibility is central to how your business is able to move data in and out of your ecommerce store, including customer and transaction data, inventory data, order data, and more. While Magento’s Version 1 (Magento 1.x) supports SOAP API calls, Magento Version 2 (Magento 2.x) has the built-in capacity for both REST and SOAP APIs. This makes 2.0 a much more robust and flexible platform for developers to integrate and automate data movements in and out of. The updated version of the ecommerce platform means developers can build APIs that can potentially make a web API call every second. This in part allowed Magento to handle $101 billion in transaction volume in 2016 1 . The improved API capabilities of 2.0 are absolutely critical to how efficiently and effectively businesses can fulfill orders and complete business-critical tasks between Magento and other backend applications. 28 % Magento powers 28% of ecommerce websites across the internet 1 Why Sophisticated, Agile Data Automation & Integration For Your Magento Store Just Makes Sense Your Magento store is a powerful tool in your business’ technology stack; for many e- tailers, it serves as the core sales channel. But if data moving to and from your Magento store is not integrated, automated, and taking your business rules into account, you’re behind the curve. A highly customized Magento cart requires an equally sophisticated data integration and automation strategy and solution. WWW.VLOMNI.COM 1

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