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Leads Generation Guide

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Landing pages are<br />

specific locations that you<br />

send website traffic.<br />

✓ Get strait to the point<br />

✓ Use contrasting colors<br />

✓ Use your logo & branding<br />

✓ Avoid visual clutter<br />

✓ Use proper formatting<br />

✓ Add social proof<br />

Your landing pages<br />

should include an opt-in<br />

form and content offer<br />

to convert visitors into<br />

subscribers and leads.<br />

✓ Keep landing pages consistent

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