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Collecting basic contact<br />
info on your landing<br />
pages like names and<br />
emails are mandatory.<br />
But you also need to<br />
consider other<br />
information that your<br />
landing pages need to<br />
collect so you can<br />
effectively qualify and<br />
prioritize leads.<br />
Hubspot is a B2B company. Which is why<br />
they ask leads for website URL, job title<br />
and business challenges.