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Leads Generation Guide

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Collecting basic contact<br />

info on your landing<br />

pages like names and<br />

emails are mandatory.<br />

But you also need to<br />

consider other<br />

information that your<br />

landing pages need to<br />

collect so you can<br />

effectively qualify and<br />

prioritize leads.<br />

Hubspot is a B2B company. Which is why<br />

they ask leads for website URL, job title<br />

and business challenges.

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