Portfolio-2017

KONSTANTIN ATANASOV
GRAPHIC DESIGN
2017

3
4
26
32
CV
Advertising
Artament
Photography
1

CV
KONSTANTIN ATANASOV
1.x.1.onetimesone@gmail.com
+359 88 4404739
EDUCATION
2008 - 2013 NHFA “Tsanko Lavrenov” Plovdiv
Graphic Design
2013 - now
New Bulgarian University
Graphic Design - BA
WORK EXPERIENCE
2012 - 2013
Night of Museums & Galleries - Plovdiv
Photographer
2013 - 2014
Logowski
Logo / Identity designer
2013 - 2015 ARTAMENT
Photographer
2015 - 2017 Graffiti BBDO
Creative
2

SKILLS
ADOBE
PHOTOGRAPHY
Experienced in interior / exterior photography.
Has worked with both digital and analog.
Excellent photo editing skills.
TRADITIONAL
Great hand drawing skills, with understanding
of composition and color.
Educated in history of art / design.
PERSONAL
Well balanced & friendly.
Confident in my work, always giving
my best to do a better job.
Strong interest in the extraordinary, and
in the enormous diversity in different cultures.
GENERAL INTERESTS
ART & DESIGN
I am interested in the development of the
discourse in and out of the art & design circles,
and how the movements and trends within them
change with time.
DANCING
Mostly butoh, but also freedancing
to cringeworthy pop songs.
3

ADVERTISING
PORTFOLIO
Advertising
Two years ago I thought about
working in a studio or going into
printmaking and editorial design.
It seems that I came to love the
industry, from the people to the
strange corporate world we have to
work with.
In BBDO I started through an
advertising academy at New
Bulgarian university as an intern.
It seems that I had the qualities
and enthusiasm as a designer and
creative, keeping me here for almost
two and a half years.
I have done work for Postbank,
Sobranie, Wrigley (Orbit, 5 Gum),
Kamenitza, Henkel (Ceresit), Pepsi,
Mars & different various campaigns.
I have had the chance to expand
my experience and knowledge in
digital advertising, interactive and
ambient design, search, strategy and
planning & PR.
I still have quite a lot to learn,
though, and I aim to focus in digital
and marketing.
And I believe that my future in
the industry will provide that
opportunity.
2015 - 2017
4

ADVERTISING
PORTFOLIO
5

ADVERTISING
PORTFOLIO
Postbank
Postbank is the first corporate
client that I have worked on, and
the main client of Graffiti BBDO.
It is one of the leaders in credit
and debit cards, mortgage and
consumer loans, saving products,
as well as regarding corporate
tailored products - from those for
small businesses to large international
companies operating in the
country.
On the other, Postbank’s visual
identity is build and supported
by the agency, which gives the
client the freedom to take a U-turn
when it comes to the bank’s visual
representation. Even corporate
products such as Business banking
and Private banking do not have
a set guideline, and they constantly
change with the needs of the
industry.
It is challenging working for a financial
institution. On the one side,
the products they offer are absolutely
abstract. Finding insight and
visual representation of a credit offer
is to give dimensions to an idea
that is never too honest, and never
too exalted about the product.
6

ADVERTISING
PORTFOLIO
7

ADVERTISING
PORTFOLIO
Business
Banking
OOH Campaign
Business Banking is a new
corporate product that
merges Corporate Banking
and Small Business.
8

ADVERTISING
Christmas
Campaign
2016
OOH Campaign
This print is a playful way
to wish Postbank’s clients a
Merry Christmas by making
a witty comment over
their long legal texts.
PORTFOLIO
OOH Campaign
A series of Christmas prints
that would take all of Postbank’s
billboard positions.
They rely on making a lasting
impression through the
intrusive Christmas jingles.
9

ADVERTISING
PORTFOLIO
Product
Image
Campaign
Print Campaign
Postbank’s retail product
categories visual representation.
10

ADVERTISING
Mutual
Funds
OOH Campaign
A mutual fund is an investment
vehicle made up of
a pool of funds collected
from many investors for the
purpose of participating in
stocks and money markets.
PORTFOLIO
Money
Exchange
Print Campaign
Postbank offers safer currency
exchange rates for a
wide range of currencies.
11

ADVERTISING
Mortgage
Loans
OOH & Digital Campaign
A mortgage loan credit that
guarantees your interest rate
and gives you the option to
lower it with time.
PORTFOLIO
Euro
Credits
OOH & Digital Campaign
This credit gives you in advance
the money for an approved
European project, so
you can fund your business.
12

ADVERTISING
PORTFOLIO
Credit
Products
OOH Campaign
Various prints for Postbank’s
credit offers.
13

ADVERTISING
Sobranie
Sobranie is the second main client I
have worked with, and I have been
with them from the pitch to the introduction
of their new family lines.
Through Japan Tobacco International
I have also worked with
Camel, B&H, More and Winston.
Sobranie was the first client to
introduce me to 1to1 activations
and event planning. I have had
the opportunity of working for the
re-branding of their REFINE line
and the upcoming launch of their
Slim line.
PORTFOLIO
Sobranie
Refine
OOH & Print Campaign
Key visuals and BTL planning
for the Sobranie
REFINE line.
14

ADVERTISING
Sobranie
Slim Launch
OOH & Print Campaign
Key visuals and yearly
planning for the launch of
the Sobranie Slim line.
PORTFOLIO
POS Displays
Totem and shelf display for
the launch of the Sobranie
Slim line.
15

ADVERTISING
Tablet
games
A Q&A game done for Sobranie
activation. The goal
is to find which King Size
cigarettes suit you best.
PORTFOLIO
A puzzle game done for
Sobranie activation. The
goal is to match all the
right Fabergé cards in a
limited time.
16

ADVERTISING
Sofia Fashion
Week
Event
Layouts for Sobranie’s
Sofia Fashion week lounge.
The proposals range from
haute couture to contemporary
fashion.
PORTFOLIO
17

ADVERTISING
Various
BBDO
Talks
PORTFOLIO
Poster
Albena Aleksieva is the
founder of EYES ON
FOUR PAWS Foundation.
We wanted to create a
poster that challenges our
colleagues and create a
conversation about the
speaker.
18

ADVERTISING
Kamenitza
Alcohol is a
Bad Driver
OOH, PR and digital
A campaign that speaks
about the dangers of drinking
and driving.
2015
PORTFOLIO
2017
19

ADVERTISING
PORTFOLIO
BTV
Mish Mash
Party
Event
BTV wanted their yearly party to be focused on
the highlight show for the upcoming year - The
Farm. We wanted to create a fusion of folklore
and contemporary.
20

ADVERTISING
Orbit
Wonder
Campaign
OOH & Digital
A campaign for Orbit’s
launch of their new chewing
gum Fruit Flavors.
PORTFOLIO
Facebook Game
Facebook Activation game.
You have 7 tries to find all
of the gum packages, and
have a chance to win a
price if you do.
21

ADVERTISING
Freelance
PORTFOLIO
UASG
Theory &
Criticism
Editorial design
University of Architecture,
Civil Engineering and Geodesy
wanted me to create
a book for their Theory
& Criticism program. It
consists of an overview of
their program, lectures and
the faculty.
THEORY & CRITICISM
POST GRADUATE MASTER PROGRAM
2014/2015
22

Fig. 2
Fig. 1
Fig. 3
ADVERTISING
COURSE
OVERVIEW
Theory of Architecture I Auditorium work: 45 h Credits: 8
The discipline articulates the principal themes in the theoretical debate on
architecture as cultural phenomenon. Space in field conditions, boundaries in architecture
space, functions and semantics in architecture language, orders in space, methods of
architecture design, and poetics of architecture as expressive system, are some of the
principal subjects of analytical discourse, critical articulation and assessment in the
course. The program formats the abilities of the students to critically judge the architecture
phenomena in their different contexts and to put their own works in relation to the
universalities of architecture culture.
Theory of Architecture II Auditorium work: 45 h Credits: 8
The discipline considers the development of architectural profession through
formation of expressive systems. The principle space-form-structure invariants that
constitute the basis of the individual architecture languages as well as their evolution and
metamorphoses through personal history, are analyzed through the works of Rem
Koolhaas, Frank Gehry, Alvaro Siza, Louis Kahn, Kazuo Sejima and other architects. The
profiles of the architects evolutionary phases are presented in synchronic and diachronic
formats.
6
1ST SEMESTER 2ND SEMESTER
Georgi Stanishev I UACEG
MA (UACEG, Sofia), PHD (Marchi Moscow), Professor of
IAA since 2003, Member CICA (Paris), Affiliate Member RIBA
(London)
Architect and architecture publicist. Founder of Projects
GS, an awarded bureau for architecture and urban design projects.
Exhibition participant in RIBA, London, AA, London, Rundeturm, Vienna,
MAA-Manezh, Moscow, etc. Curator of the Bulgarian pavilion at Biennale di
Venecia (2008). Associated Professor and head of Architecture History and
Theory department of the Architectural Faculty at the University for
Architecture, Civil engineering and Geodesy, Sofia.
COURSES OVERVIEW
12
13
Theory of Architecture I
Credits: 8 Auditorium work: 45
Architecture & Philosophy
Credits: 6 Auditorium work: 45
The discipline articulates the principal themes in the theoretical debate on
architecture as cultural phenomenon. Space in field conditions, boundaries in
architecture space, functions and semantics in architecture language, orders in space,
methods of architecture design, and poetics of architecture as expressive system, are
some of the principal subjects of analytical discourse, critical articulation and assessment
in the course. The program formats the abilities of the students to critically judge the
architecture phenomena in their different contexts and to put their own works in relation
to the universalities of architecture culture.
Theory of Architecture II
Credits: 8 Auditorium work: 45
The discipline considers the development of architectural profession through
formation of expressive systems. The principle space-form-structure invariants that
constitute the basis of the individual architecture languages as well as their evolution
and metamorphoses through personal history, are analyzed through the works of Rem
Koolhaas, Frank Gehry, Alvaro Siza, Louis Kahn, Kazuo Sejima and other architects. The
profiles of the architects evolutionary phases are presented in synchronic and diachronic
formats.
1ST SEMESTER 2ND SEMESTER
The interdependence between the philosophical and the development of scientific
paradigm – from one hand, and the architecture conversions and revolutions in history
is the topic of the discourse in this discipline. The course also covers the reflections of
concrete philosophical and scientific models in the individual architecture languages of
sensitive to this discourse architects. The philosophy of understanding space in context of
changing visions of the universe is the principle preoccupation of the debate.
Cultural Studies of Socialized Space Credits: 4 Auditorium work: 30
The course defines a critical vision towards the interactions between the cultural
models of urban life and their spatial correlations. The analysis is given through the
structural oppositions of public-private, sacred-profane, ours-theirs, and their application
to space-use by the different social strata and cultures. Recent history of the city life in in
relation to the urban space habitation in Europe and the US is exposed in its diachronic
transition from industrial to post-industrial city.
1ST SEMESTER
1ST SEMESTER
PORTFOLIO
Contemporary Architectural
Phenomena I
Credits: 4 Auditorium work: 60
The course gives a revision of principle trends and names which actively form the
field of contemporary architecture landscape. The material is articulated by principal
figures in the architecture practice today, and profiles the historic background, the
conceptual and visionary specificity of each presented architecture person and/or trend,
The material researched and presented is on the basis of the Japanese historic
architectural tradition and contemporary architecture of Japan.
Contemporary Architectural
Phenomena II
Credits: 5 Auditorium work: 60
The second part of the course gives a revision of principle trends which actively
form the field of contemporary architecture landscape. These trends will be elucidated
by analyzing some seminal writings by contemporary architects such as Rem Koolhaas,
Peter Eisenman, Fumihiko Maki, Daniel Liebeskind, Toyo Ito, Bernard Tschumi, Arata
Isozaki and others. The goal is to underline the role of text and writing in the development
of contemporary architectural practice.
1ST SEMESTER 2ND SEMESTER
Architecture & the Arts
Credits: 2 Auditorium work: 30
The discipline profiles the interdependence between the worlds of artistic expression
to the trends emerging in architecture. Specific accents are given to visual and acting
arts like: photography, cinema, theatre and performance arts, but also parallels and
correlations are configured and disclosed in the architecture to music and to dance
resonances. The exposed and analyzed artistic relations of architecture to arts are given
in historic perspective.
Academic Writing and Editing
Credits: 3 Auditorium work: 30
in English
The course is aimed to form the postgraduate students’ capacity to professionally
self-express in English language in write and in speech. The different types of academic
genres like: study, article, essay, critical analysis etc. are formatted and given as invariant
structures and are exemplified by contemporary and historic critical and theoretical texts.
1ST SEMESTER
1ST SEMESTER
THE COURSE
THE COURSE
35
36
22
Toward a Critique of Architectural Ideology I Manfredo Tafuri I 1969
translated for this anthology by StephenSartarell
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque feugiat sed mi a
accumsan. Duis ornare congue tincidunt. Duis convallis ac quam at condimentum.
Ut convallis mi id diam mattis finibus. Donec ut mauris vitae erat vehicula consequat
volutpat eget arcu. Suspendisse nisi ante, dapibus vitae vehicula facilisis,
vulputate et felis. Nam vehicula eros et justo rhoncus hendrerit. Proin nec orci ut
augue fringilla vulputate sed in tellus.
Donec cursus justo at bibendum fermentum. Donec elementum nibh id ligula
tempus aliquet. Sed semper ante et scelerisque feugiat. Integer eu dapibus dolor,
quis tempor urna. Sed massa justo, posuere ut turpis non, congue aliquam
sapien. Ut lobortis commodo enim. Fusce augue mi, ornare eget neque non,
bibendum tempor felis. Curabitur non fermentum erat.
Sed vestibulum lacus non eros elementum, ac gravida augue efficitur. Aenean
interdum eu ipsum ut consectetur. Mauris tincidunt neque nec justo mattis sodales.
Sed ultrices neque at leo mattis, vel tempor mi iaculis. Mauris placerat pretium
ante, nec pellentesque mi imperdiet et. Nulla congue tempus lectus, eget aliquam
diam commodo ut. Phasellus rhoncus posuere ipsum in finibus. Sed efficitur quam
nec consequat malesuada. Nulla eu eleifend nunc. In enim nisi, mattis et orci
sed, finibus accumsan magna. Nam nec nisi purus. Aliquam sollicitudin neque et
magna dapibus accumsan non ut ex. Vivamus non aliquet neque, vel ultrices
justo. Etiam consectetur commodo magna, non posuere erat tristique et. Sed
ultricies auctor quam, volutpat pellentesque diam convallis sed.Morbi eget mi
ligula. Praesent egestas turpis non vestibulum semper. Duis laoreet, quam ac
pharetra viverra, nunc ex varius turpis, sit amet facilisis libero dui in nisi. Sed
blandit, nisi id feugiat blandit, ex justo luctus lectus, eget tempus sem nibh quis
odio. Sed placerat elit ac lacus finibus lobortis.
Donec sed eros dui. Integer sagittis magna enim. Nam finibus pharetra nunc ut
ullamcorper. Nullam sed nunc sit amet odio fringilla vestibulum at in purus. Duis
sodales et dolor non rutrum. Nullam mollis nibh ac sapien vehicula consequat.
Cras diam augue, accumsan at metus sit amet, semper ullamcorper dolor. Phasellus
fringilla leo felis, id egestas felis accumsan vitae. Cras tempus tempor auctor.
Suspendisse viverra ex sed nisl sodales, nec fermentum mi maximus. Etiam non
libero sagittis ante luctus tempor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque feugiat sed mi a
accumsan. Duis ornare congue tincidunt. Duis convallis ac quam at condimentum.
Ut convallis mi id diam mattis finibus. Donec ut mauris vitae erat vehicula consequat
volutpat eget arcu. Suspendisse nisi ante, dapibus vitae vehicula facilisis,
vulputate et felis. Nam vehicula eros et justo rhoncus hendrerit. Proin nec orci ut
augue fringilla vulputate sed in tellus.
Donec cursus justo at bibendum fermentum. Donec elementum nibh id ligula
tempus aliquet. Sed semper ante et scelerisque feugiat. Integer eu dapibus dolor,
quis tempor urna. Sed massa justo, posuere ut turpis non, congue aliquam
sapien. Ut lobortis commodo enim. Fusce augue mi, ornare eget neque non,
bibendum tempor felis. Curabitur non fermentum erat.
Sed vestibulum lacus non eros elementum, ac gravida augue efficitur. Aenean
interdum eu ipsum ut consectetur. Mauris tincidunt neque nec justo mattis sodales. Sed ultrices
neque at leo mattis, vel tempor mi iaculis. Mauris placerat pretium ante, nec pellentesque mi
imperdiet et. Nulla congue tempus lectus, eget aliquam diam commodo ut. Phasellus rhoncus
posuere ipsum in finibus. Sed efficitur quam nec consequat malesuada.
Nulla eu eleifend nunc. In enim nisi, mattis et orci sed, finibus accumsan magna.
Nam nec nisi purus.
Aliquam sollicitudin neque et magna dapibus accumsan non ut ex. Vivamus non
aliquet neque, vel ultrices justo. Etiam consectetur commodo magna, non posuere
erat tristique et. Sed ultricies auctor quam, volutpat pellentesque diam convallis
sed.Morbi eget mi ligula. Praesent egestas turpis non vestibulum semper. Duis
laoreet, quam ac pharetra viverra, nunc ex varius turpis, sit amet facilisis libero
dui in nisi. Sed blandit, nisi id feugiat blandit, ex justo luctus lectus, eget tempus
sem nibh quis odio. Sed placerat elit ac lacus finibus lobortis.
POLINA KYOSSEVA
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam ullamcorper aliquam
lacus at elementum. Suspendisse cursus, augue vitae rhoncus scelerisque, massa risus
varius risus, vitae egestas mi nisi sed ex. Vestibulum ut risus sed diam pellentesque
elementum quis vitae quam. Aliquam ipsum erat, condimentum sed lorem a, vestibulum
tempus tortor. Quisque sollicitudin elementum ex, a sollicitudin enim commodo sed. Proin
fringilla metus in elementum bibendum. Aliquam auctor porttitor dolor, eu interdum tortor
imperdiet sit amet. Sed at diam eget ex molestie euismod sit amet sit amet orci. Curabitur
non tempus est.
Quisque libero urna, tristique sed nunc ac, placerat ultrices velit. Nunc ut commodo
magna, ac bibendum orci. Nullam in tellus sed lacus convallis mattis. Sed sed venenatis
massa, mollis tempus mauris
Relation Between the Architectural Theory & Practiceof Fumihiko Maki
Contemporary Architectural Phenomena 2 I as. prof. arch. Milena Metalkova
What we could call the main stream of Fumihiko Maki theoretical investigations is
the topic of the city and collective form. In his “Investigations in Collective form”, published
in 1964 he writes:
… there is almost a complete absence of any coherent theory beyond the one of single
buildings. We have so long accustomed ourselves to conceiving of buildings as separate entities that,
today we suffer from an inadequacy of spatial languages to make meaningful environment. This
situation has prompted us to investigate the nature of “Collective Form.
This is how he sets the beginning of series of publications and experiments, focusing
on the very border between architecture and urban planning. His first book, published in
1964 comprises two parts – “Collective Form – Three Paradigms” (in which he makes a
classification of different collective forms) and “Linkage in Collective Form” written in
cooperation with Jerry Goldberg (in which they explore different means of binding
separate elements into entity). This remained the base of his subsequent theoretical
writings.
And his book “Nurturing Dreams: Collected Essays on Architecture and the City”
could be considered a general view of his theoretical activity. The original collective form
theory is re-published in its second chapter without changes, while the next two chapters
include essays on particular cities, projects and urban phenomena. The main stream is
thus investigated by particular cases in the cities of Tokyo, New York, Brasilia, etc. This
provides a wide view to Maki’s theoretical way of thinking from his global statements to
his detail observations of urban reality.
Republic Polytechnic campus I 2007
READING ROOM
READING ROOM
STUDENT WORK
23

PRINT 14
ADVERTISING
PORTFOLIO
Betahaus
Poster
BETAHAUS | SOFIA
A print made with Konstantin
Diamandiev for the
2 Years
Excellent 2
co-working space’s anniversary
celebration.
Anniversary
BETAHAUS | SOFIA ‘s second anniversary was an event with
two parties and an afterparty. It had to show the personality
of the coworking space. And no one could have done it better
than laila, everyone’s beloved dog.
Execution: Konstantin Diamandiev & Konstantin Atanasov
24

13
PRINT
ADVERTISING
Farmhopping
PosterFARMHOPPING
A series Sofia Breathes posters created 2014
with Konstantin Diamandiev
for Farmhopping’s Sofia
Disha presence.
FarmHopping gives you the opportunity to support
local farms from around the world and get farm fresh goodies in return.
The posters/flyers are made for the annual festival Sofia Breathes.
They wanted to show the bio/pesticide free side of their products.
Execution: Konstantin Diamandiev & Konstantin Atanasov
PORTFOLIO
25

ARTAMENT
PORTFOLIO
Artament
Artament is a project by Konstantin
Atanasov and Konstantin Diamandiev.
It is an exploration of people
and their habitat - how the self is
reflected into the homes they live in.
The project started in 2013 while
I was still working in Betahaus,
with Diamandiev, on his Logowski
project. It was just an experiment
at first, but over the year it grew
and from photographic project
finding the most prominent details
reflecting a person’s identity, we
started interviewing the people we
photographed.
After we parted ways the project
started being of less importance for
both of us, and it ended in 2014.
2013 - 2015
26

ARTAMENT
“
Artament as a living character who tells
the mirror stories not only of the individual
homes but also of the people living in them.
In the interior of each person is seen his
character, or as the slogan of Artament
says - Home is a person.
Capital Light
PORTFOLIO
27

ARTAMENT
PORTFOLIO
28

ARTAMENT
PORTFOLIO
“
Magnetic, laconic, real and mysterious,
the interiors and their inhabitants
seem to be a parallel world
for which we have suspected but
have not been invited so far.
Bravacasa
29

ARTAMENT
PORTFOLIO
HOME
IS A
PERSON.
30

ARTAMENT
PORTFOLIO
31

PHOTOGRAPHY
PORTFOLIO
Photography
Photography is probably my main
hobby and I do it purely for pleasure.
I am proficient both in digital
and analog photography. All post
production I do using Adobe products,
specifically Lightroom. For my
film photography I prefer doing
B&W - I understand the process of
developing the film and the photographic
printing techniques.
Most of my photographs have
either one, or none focus in them.
I prefer nature photography, or a
very stripped down urban environment.
I do not prefer taking photographs
of people, I find it way too
much of a fuss, and most people
are vain and never participate in
my images the way I want them to.
2012 - 2016
32

PHOTOGRAPHY
PORTFOLIO
33

PHOTOGRAPHY
PORTFOLIO
34

PHOTOGRAPHY
PORTFOLIO
35

PHOTOGRAPHY
PORTFOLIO
36

PHOTOGRAPHY
PORTFOLIO
37

PHOTOGRAPHY
PORTFOLIO
38

PHOTOGRAPHY
PORTFOLIO
39

PHOTOGRAPHY
PORTFOLIO
40

PHOTOGRAPHY
PORTFOLIO
41