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THE HEIDI KLEIN STORY

INTRODUCING HEIDI KLEIN 

INTRODUCING HEIDI KLEIN 

Heidi Klein draws inspiration from 

the world’s most beautiful destinations. 

From its origins as a Notting Hill concept 

store, Heidi Klein has become synonymous 

with stylish, sought-after holidaywear, crafted 

with exceptional attention to detail. 

You’ll find Heidi Klein worn on the world’s 

most beautiful beaches by fashion insiders 

and style icons, all of whom love the brand’s 

effortless chic and luxe provenance. 

Founders Heidi Gosman and Penny 

Klein established the original Heidi Klein 

holiday boutique with the aim of delivering 

unmistakably elegant resortwear. Sourcing 

swimwear and accessories that lived up to 

their vision proved a challenge – driving them 

to create their own. Drawing inspiration from 

the world’s most beautiful destinations, Heidi 

Klein produces three collections each year, 

using luxury Italian fabrics, bespoke colours 

and hand-painted prints. 

The brand has earned a devoted following, 

supporting global growth. In addition to its 

two London flagships, award-winning website 

and standalone in-resort stores, Heidi Klein is 

carried in leading independent boutiques and 

top department stores around the world. 

Heidi Klein is Britain’s most iconic 

holidaywear; immediately recognisable, it 

inspires a mood of carefree indulgence, a 

Heidi Klein piece is an investment that repays 

the wearer in uplifting body confidence. 

Whatever your destination, your holiday starts 

with Heidi Klein. 

Heidi Gosman 

Founder & Creative Director 

Penny Klein 

Founder & Commercial Director 

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THE HEIDI KLEIN STORY 

THE HEIDI KLEIN STORY 3

Brand Philosophy 

Whatever the 

destination, your 

holiday starts with 

Heidi Klein 

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Brand Promises 

WE WORK HARD FOR YOU, BEHIND 

THE SCENES, TO GIVE YOU YOUR BEST 

BEACH BODY. 

WE OBSESS OVER FIT, CUT AND 

DESIGN. YOU LOOK EFFORTLESSLY 

CHIC ON THE BEACH. 

WE OFFER THE SUPPORT AND 

COVERAGE YOU NEED, WITHOUT EVER 

COMPROMISING ON STYLE. 

WE WILL NEVER SACRIFICE FIT FOR 

FASHION - WE KNOW THAT PERFECT 

CUT EQUALS CONFIDENCE. 

WE PROMISE THAT AN INVESTMENT IN 

HEIDI KLEIN SWIMWEAR WILL PAY YOU 

BACK IN BODY CONFIDENCE, 

WEAR AFTER WEAR. 

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THE HEIDI KLEIN CUSTOMER 

KEY ATTRIBUTES OF OUR CUSTOMER 

Heidi Klein has a wide, established and 

international customer base who are loyal to the brand. 

Core customers are abc1 women aged between 25-45. 

“I want everything 

from Heidi Klein” 

With a confident sense of contemporary luxury, the Heidi Klein customer 

loves high fashion and is not price sensitive. Savvy and informed, she travels 

frequently and wants to feel gorgeous and look her best. 

A global citizen with curated style, she travels 7-8 a year. 

ELLE MACPHERSON 

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THEIR EXPERIENCE 

“Britain’s most 

iconic swimwear” 

CANDICE LAKE 

“A breezy temple of bikini chic, 

stepping in here feels like you are 

going on holiday.” 

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OUR USPS 

Impeccable Fit 

Adjustability built into every detail 

Mix and match sizing 

Craftmanship in construction 

Tested for real life 

Perfect cut = confidence 

Luxuriously Designed 

Hand painted prints 

Finest Italian fabrics 

Heavyweight hardware accents 

Signature trims 

Velvety mattes and sculpted textures 

Secret Ingredients 

“The best thing 

you’ll ever do for 

your behind” 

Behind the scenes hidden support 

A super flattering silhouette 

For those in the know 

What sets Heidi Klein apart is our obsessive attention 

to detail – those you can see and those you can’t – to 

give the wearer a truly transformational experience. 

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COLLECTIONS 

Resortwear 

Swimwear 

Accessories 

Collections 

Kids 

Fragrance 

Heidi Klein creates five individually sought after lines, each instantly recognizable 

as Heidi Klein, offering a complete holiday wardrobe for the chic, discerning, global 

citizen who wants only the best and knows how to find it. 

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HEIDI KLEIN SWIMWEAR 


Mainline 

Core 

Simplicity perfected. A considered edit of best-selling Heidi Klein essentials, 

available all year round. Mix-and-match separates in block colours and 

slimline stripes meet sporty and sexy figure-hugging swimsuits. 

Our design team travel the world, drawing inspiration from the 

most glamorous women in the most exclusive locations, and 

translating them through the hottest swimwear trends. Each piece 

is finessed by client feedback, focus groups, as well as fitting each 

garment seven times to create the perfect silhouette. 

Limited Edition 

Inspired by Sophie Anderson’s 

traditionally hand-woven bags made 

in Colombia, this tight beachwear 

collection is hand-crafted in Europe 

offering 3 woven prints finished with 

playful pom-poms. 

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bb, by Heidi Klein. 

Body by Heidi Klein 

A considered and form-flattering 

range of swimwear to deliver 

your sleekest silhouette. 

Subtle luxury for the 

modern minimalist 

A pared back, minimalist and modern 

take on the essence of Heidi Klein 

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RESORTWEAR 

RESORTWEAR 

Beachwear 

Daywear 

Eveningwear 

Heidi Klein resortwear collection features dresses and 

separates designed to be as flattering and effortless as the 

swimwear it perfectly accessorises. Crafted from the finest 

materials and using signature Heidi Klein prints and trims, this is 

the collection that takes you from beach to bar. 

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ACCESSORIES 

ACCESSORIES 

Bags 

Shoes & Hats 

A jet-set must have known and desired 

from Capri to the Hamptons, Heidi Klein’s 

accessories range is crafted with trademark 

attention to detail. It includes raffia totes, 

natural straw hats, sandals and jewelry, 

and merges fashion-forward style with the 

practicality required by the frequent traveler. 

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CHILDRENSWEAR 

HOME FROM HOME 

The Heidi Klein children’s wear 

collection echoes the mainline. Cleverly 

adapted for play and designed with 

beautiful hand-painted prints, the range 

is offered from babies to teenagers. 

Fragrance 

As an iconic British brand, Heidi Klein worked with 

famed British parfumier Jo Harris, of Miller Harris, 

to create the perfect sun kissed scent. 

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CHANNELS 

CHANNELS 

Flagships 

Seasonal Retail 

PORTO MONTENEGRO 

CHELSEA 

ST. LUCIA 

NOTTING HILL 

URUGUAY 

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GLOBAL OMNICHANNEL OFFERING 

GLOBAL OMNICHANNEL OFFERING 

Online Store 

Wholesale 

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SHOP IN SHOP 

SHOP IN SHOP 

HARVEY NICHOLS 

LIBERTY 

HARRODS 

LIBERTY 

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THE LOOK AND FEEL 

THE LOOK AND FEEL 

THE FIRST DAY OF YOUR HOLIDAY 

ELEGANT AND UNDERSTATED 

BRUSHED GOLD ACCENTS 

FRESH PALM LEAVES 

WHITEWASHED WOOD 

COCONUT BREEZE SCENT 

RAFFIA FURNISHINGS 

ASPIRATIONAL BUT UNTIMIDATING 

LUXURIOUS CHANGING ROOMS 

A Hamptons Retreat 

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With Love, Heidi Klein 

34 THE HEIDI KLEIN STORY 


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CONTACTS 

FOR FURTHER INFORMATION, 

PLEASE CONTACT: 

ERIC KOBY 

CHIEF EXECUTIVE OFFICER 

ERIC@HEIDIKLEIN.COM 

PENNY KLEIN 

COMMERCIAL DIRECTOR 

PENNY@HEIDIKLEIN.COM

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