5 Reasons Why Your Influencer Marketing Strategy Could Fail
47% of the consumer are in the age group of 18 – 24 and are using the ad blocker. So, Influencer marketing can be the effective way to promote your brand. For more information contact us: https://www.skybounddigital.com/
47% of the consumer are in the age group of 18 – 24 and are using the ad blocker. So, Influencer marketing can be the effective way to promote your brand. For more information contact us: https://www.skybounddigital.com/
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5 REASONS WHY YOUR<br />
INFLUENCER MARKETING<br />
STRATEGY COULD FAIL
01<br />
NOT CHECKING<br />
INFLUENCER BRAND STORY<br />
94% of people think it is effective to market their brand with an<br />
<strong>Influencer</strong> who has thousands of followers but it is not always true.<br />
After finding such an <strong>Influencer</strong>, the next important step is to check<br />
the <strong>Influencer</strong>'s “brand story” and find out if any controversies are<br />
associated with them as it may hamper the promotion of the brand.
02<br />
CHOOSING INAPPROPRIATE<br />
INFLUENCER FOR YOUR<br />
PRODUCT<br />
When you have a marketing strategy ready, it is important to<br />
choose an appropriate influencer for your product for<br />
promotion. If the product includes serious scientific elements<br />
and warning on side effects, then your <strong>Influencer</strong> should be<br />
from the scientific world and not a celebrity.
03<br />
FAILING TO PROVE<br />
INFLUENCER'S LOYALTY<br />
It is very important to prove the loyalty of the <strong>Influencer</strong> towards<br />
the brand. The <strong>Influencer</strong>'s followers really need to believe that<br />
they like the brand. The <strong>Influencer</strong> might be a big name but only<br />
one ad might not work for your promotion. You need to post a<br />
series of ads and this will prove the <strong>Influencer</strong>’s loyalty towards<br />
the brand.
04<br />
INAUTHENTIC CONTENT<br />
The basic of <strong>Influencer</strong> marketing is authenticity. You need to<br />
allow the <strong>Influencer</strong> some flexibility as they have their own<br />
style to represent. Trust on them to use their own voice and<br />
creativity and this is going to be more effective and reliable to<br />
the audience.
05<br />
EVERYONE IS NOT A CONTENT<br />
CREATOR<br />
We often see beautiful feeds on Instagram, but that doesn't<br />
mean that we are all capable of producing visually attractive<br />
content. A common mistake among amateur content creators is<br />
that they often post embarrassing contents which can be bad<br />
for both the brand and the influencer.
47% of the consumer are in the age group of 18-24 and are using<br />
ad blockers. So, <strong>Influencer</strong> marketing can be the effective way to<br />
promote your brand. For more information contact us:<br />
Skybound Digital LLC<br />
2410 W. Memorial Rd. C, #213,<br />
Oklahoma City, OK 73134, United States<br />
405-531-4021<br />
www.skybounddigital.com
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