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NOW MEET OUR<br />
NEW BOSS<br />
HELLO, WHITNIE<br />
She’s stylish, social and knows exactly what she wants.<br />
Treat her like your only customer and she’ll return the favor<br />
by shopping Ashley 24/7.<br />
Information-savvy customers like Whitnie now control the marketplace. For<br />
these customers, constant connectivity is a way of life. They expect companies<br />
to respond and interact in real time, and treat them as human beings with<br />
unique preferences, not addresses on an email list. Understanding consumer<br />
wants and needs is at the epicenter of a positive consumer journey.<br />
2.8x<br />
74% 71%<br />
more Millennial consumers<br />
run their life from mobile<br />
devices vs. Baby Boomer and<br />
Traditional consumers<br />
are likely to switch brands<br />
if they had a difficult<br />
purchasing or checkout<br />
process.<br />
are more likely to<br />
purchase products that<br />
have positive online ratings<br />
ASHLEY HOMESTORE 11
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