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HOW IMPORTANT IS TRANSFORMING THE WAY SHE SHOPS Now more than ever, retail is fueled by the breakneck speed of the modern digital landscape. As a result, consumer habits are shifting, as are their demands for a personalized, seamless customer journey. Ashley HomeStore is investing millions to transform the way she wants to shop across all brick-to-click channels—and we’re doing it in new and exciting ways. 51% 57% of consumers want the ability to purchase products for delivery via a mobile device. of consumers say it’s absolutely critical for companies they purchase from to be innovative 12 ASHLEY HOMESTORE
+ + + + + + + + 2K SQ. FT. HOMESTORE/ INNOVATION LAB RETAIL Ashley Concierge Digital Touchscreen Displays Mobile Payment/Checkout Paperless Receipts Dream Diagnostic MOBILE Ashley App Track My Order Geo-targeted marketing/Smart Beacons VIRTUAL AND AUGMENTED REALITY Ashley 360° ONLINE Live Chat Digital-only Catalogs CRM/SALESFORCE MERCHANDISING Personalized Lifestyles SOCIAL UGC Content Blog MARKETING Target Marketing
Page 3: IT’S A BRAND NEW DAY AT ASHLEY
Page 6 and 7: LET’S GET THE CONVERSATION STARTE
Page 9 and 10: HOW DO YOU DEFINE “ VISION Being
Page 11: ASHLEY’S VALUE CHAIN—HOW WE ANT
Page 17 and 18: WHAT ARE YOU DOING TO CREATE RAVING
Page 20: HOW DO YOU CREATE QUALITY IN EVERY
Page 23 and 24: CHAIR A CHAIR B Selling Price Cost
Page 25 and 26: AHS VALUE IN THE NUMBERS On the sup
Page 27 and 28: ASSOCIATE GROWTH AND TRAINING Onboa
Page 29 and 30: Hope to Dream The ongoing mission o

Retail Brochure single pages

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