The Jaguar #02

You can’t deny the statistics.
THE MOTORING JOURNALIST & MUM Globally, compact SUVs are
ERIN BAKER – MANAGING DIRECTOR the fastest growing sector of
CARS, THE TELEGRAPH the car market. As buyers, we
just love that combination of
raised ride height, a bigger
boot, room for five passengers, and the extra
security of all-wheel drive.
Most people need these types of cars to be
a practical means of transport, often for a
family. But it’s also a big purchase, so we want
good looks to project the right image.
Premium brands like Jaguar have a big part
to play in the SUV market - design and brand
appeal really matter here.
The F-PACE was a brave move, and it’s been
very well received. Now we have the E-PACE,
which comes down a size and now opens up a
whole new market.
When you look at the specifications for the
car, it’s clear that Jaguar has stayed close to its
roots in dynamic driving. I think this will be a
more purposeful driver’s car than most SUVs.
It won’t disappoint current Jaguar owners,
who perhaps already have an F-TYPE and
need an SUV for family duties. But it will also
reassure customers new to the brand that the
Jaguar DNA hasn’t been diluted.
As a mum of two, I think it will also play the
versatile family car very well. The interior has
some clever touches, and that wide boot space
is really important to families loading up their
shopping, holiday bags or kids’ bikes. Talking
to the engineers, I know they worked hard to
create more rear legroom - that’s important.
If I set out to design an everyday sports car
with a raised ride height and a big boot, I think
it would look a lot like this.
“IT WILL PLAY THE VERSATILE
FAMILY CAR VERY WELL”
THE JAGUAR 23