Skurt Campaign

This event proposal, prepared by Ahbria Marshall has been created exclusively for use by
SKURT and the artist Hashtag Talia.
EXECUTIVE SUMMARY
Hop in the SKURT and ride out with R&B singer Hashtag Talia to get the full fan
experience at Summer Rim Miami charity basketball tournament.
BACKGROUND INFO
Nothing feels better than knowing you and your friends are about to stunt and have some
fun at the coolest charity basketball game in the city. You get that text message that your friends
are on the way; so, you throw on your new outfit, take a couple selfies, and before you know it
you can hear the squad outside your house screaming your name. These are the best moments.
The “in-between” moments when you guys are just together having fun and enjoying the ride.
Those moments when you catch up on gossip and scroll through your timeline to show the crew
funny twitter videos. And you already know your friend sitting shotgun is juggling lipstick in the
right hand and her phone in the left – managing to fix her makeup in the mirror while playing DJ
at the same time. No one even asks to hold the charger cord because they don’t want to mess up
everyone’s vibes of seat-dancing and singing at the top of their lungs.
Hashtag Talia wants to collaborate with SKURT to provide those moments for those who may
not have a ride to get to the game. She’ll pick up selected fans and their friend to get an exclusive
listen to her upcoming mixtape “The Cover Up,” as well as watch her perform the National
Anthem at Summer Rim. Hashtag Talia will also talk about what influenced her project in the car
ride and give fans the ultimate VIP experience at the game.
This campaign will cross promote SKURT and Hashtag Talia, using social media/content
marketing. It will also enhance the relationship between the organizer Ahbria Marshall, eclectic
artist Hashtag Talia, and SKURT for future events and collaborative opportunities.
Although #HT has a solid fan base in the southern region, the focused audience for this event
will be the Miami market with the purpose of giving back and fan feedback.While other singers
focus on pushing a song, #HT wants to create a solid artist image through storytelling avenues
and genuine content. Although #HT’s presence isn’t over the top, her sweet, mysterious
personality makes her appealing to audiences.
SITUATION ANALYSIS
OBJECTIVES
1) SKURT provides car for Hashtag Talia
Reason: Give back to the community organically by providing a ride for contest winners in
Miami to go to a community event

Benefits: Enlightening and caring content – Skurt’s brand will be apparent in a sector that
competing brands don’t necessarily approach
Measurement: Positive feedback from the winners, audience experience how Skurt works,
number of participants in contest, potential positive press, concern/representation within the
community that will support the business, content views on social platforms
2) Cross promotion of SKURT and artist #HashtagTalia
Reasoning: Create a working relationship
Benefits: Increase in following for all brands affiliated in campaign
Measurement: Social media follower growth, media views, publishing
MARKETING CONCEPT/ KEY MESSAGES
• Summer Rim Miami Tickets: Free attendance to the game
Winners will be able to attend Summer Rim for free with #HT
• Car
We are asking if Skurt can provide a car to take fans to the game. The desired vehicle
would be a SUV or something big enough to hold 4 people and a videographer. I
understand the service of the car being dropped off, but if it helps I will go pick the car up
as well. I would love if we could get it the day before or early the morning of the game
(Sunday, July 23) to ensure no problems. We want to pick up winners by 12 p.m. noon
due to Hashtag Talia’s performance. I also have a code if it is necessary: DPGSM. The
event will end at 8 p.m. so I can also take the car back the next day Monday, or it can be
picked up, whatever is best for Skurt. I also ask if Skurt doesn’t charge us for gas but let
me know if this is a problem.
• Signage and promotion
Skurt’s social media will be promoted during the contest and in any visual content after
the activation. In order to qualify, contestants will use either Skurt’s hashtag or have to
follow Skurt. Skurt’s logo will be represented on social content as well. If you have any
other signage that you would want included in pictures, videos, the car, at the basketball
tournament, or given out you can either provide it or I can have it printed up. We would
appreciate anything we can include in the gift bags we have, if you have bags we can use
those as well for branding purposes.
• Activation and Attendee Interaction
I am asking Skurt to help drive the campaign and activation, possibly in the SUV at the
basketball game. We have been given the OK to play music from the car speakers while
people enter the game and I want to set up a mini basketball shooting game or table hoop
for them to play. Something simple like if you make it in the hoop, you get a gift bag, a
shirt, a CD, or a prize from Summer Rim. I can also place Skurt stickers on the mini hoop
backboard or the ball depending on which basketball set we get. If Skurt could sponsor
this activation it will be greatly appreciated, I’ve seen a few basketball sets for $30 or less
but I can try to find cheaper.
• Promotion of content on social platforms

I’m getting a videographer and photographer to put content together to publish on
Hashtag Talia’s page. Peter said this wouldn’t be a problem but we would love if Skurt
could publish or retweet the content and tag Hashtag Talia.
• Public Relations: We will push for positive press to shed light on all parties involved.
• Anything in this document is subject to change if participating parties and Skurt needs to
modify, add, or delete. I am just looking for a collaborative effort of any level from your
brand so if you like something we can work and develop around it, and/or change things
to your discretion.
About the Summer Rim MIA Charity Basketball Tournament
When: Sunday, July 23, 2017
2:00pm-8:00pm
Where: Joe Celestine Center
1525 NORTHWEST 135TH STREET
What: This year, Summer Rim Miami has joined forces with the Haitian Children's Initiative to
collect shoes for donation towards the new school year in Haiti. You will automatically receive
$5 off admission at the event if you donate school supplies/new shoes.
“Summer Rim Miami is a Artist basketball tournament geared toward making South Florida fun
again. Every one weekend in July we bring Rappers, Singers, Producers, Marketing Groups,
Clothing Designers, etc. together to play for a cause! Summer Rim Miami was established in
2014 and it gets bigger every year. Just in it’s first year we had over 300 attendees and the 2nd
year, increasing by 200%. We allow the attendees to be involved by voting for their favorite
teams, grabbing online give-a-ways and trash talking online. Above all, we give back to the
kids.” - UG MIAMI