Contextual journal PDF

Founded in 1992 in Pennsylvania, Anthropologie is a one-of-a-kind destination for those seeking a
curated mix of clothing, accessories, gifts and home décor that reflects their personal style and fuel
their lives' passions. The brand takes inspiration from the worlds of fashion, art and
entertainment.They are popular due to their offering of signature products and unmatched service.
They are also passionate about collaboration and partnerships with both established and upcoming
artists bringing their customers unique and covetable pieces to treasure. Their buyers and
designers travel the world to uncover special products and collaborate with talented artists.This has
lead to a unique assortment that includes clothing, accessories, beauty, found objects, gifts and
more, with influences ranging from vintage to global.
Looking at any of their furniture lines, I have discovered that may of the items has influences of the
Bohemian. As they have a wide range of patters, textures and styles within some of the items that
they sell. As the store doesn’t design many of the items but collaborates with artists, the bohemian
style has been interoperated in different ways, through the varied use of fabrics, textures, patterns
and colours.
Patterns is one of the main aspects of the bohemian style and many of the items that the store sells,
even with in their fashion and ceramics ranges contain patterns. However, within the fabrics
patterns are used both heavily and dominantly to enhance the look of the item such as the frame of a
char or the shape of a pillow. Many colours are also used including clashing colours, which isn’t that
popular within the style. But when pared with the bold detailed patterns the colour looks more
subdued than what they actually are.
Another aspect within the style is that many different textures are used, such as the velvet chairs.
The use of the velvet softens the look of the frame and allows for the shape of the chair to be
exaggerated due to the full coverage of the velvet on the chair. The use of the single colour within
the velvet also allows for the texture and look of the fabric to stand out and be the main aspect of the
furniture.
Anthropologie looks for a variety of different furniture to sell, allowing for a wide range of
customers to buy off them. However, many of the items that they sell and have sold are influenced by
the bohemian style. They may not follow the exact rules of the style but they do touch upon some of
the features that are connected to the bohemian. By looking into the store I have been able to see
the types of items that work well with the patters, fabrics, textures and colours. It has also allowed
for me to see some of the items that are popular to customers and what is sellable to competitive
market. By doing this research I will be able to base my ideas on what is sellable and what is not by
looking into popular stores such as Anthropologie.