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NEW VENUES NEW HORIZONS
AMADEUS SECURES
FIRST MAJOR CONTRACT
in the East of England
•
Amadeus have secured a number of impressive new contracts over the last year – the most
recent to join the portfolio is the East of England Arena and Events Centre in Peterborough. To
find out more about the recent £4.4m contract win, Glorious speaks to Marc Frankl, Food and
Beverage Director at Amadeus and Richard Tate, Chairman of the venue.
The new £4.4m contract for East of England
Arena and Events Centre includes running all
hospitality catering at the venue – everything
from weddings and banqueting to corporate
events. The three-year contract will see
Amadeus provide catering services across the
venue’s newly refurbished conference centre,
state of the art arena and exhibition centre.
Amadeus’ rapidly expanding external
catering portfolio forms part of the ambitious
growth strategy led by Managing Director
Kevin Watson. At the time of the win, he
said, “This contract was a perfect fit for us.
Amadeus are experts in conference and
exhibition catering, constantly innovating and
changing our offering based on delegate or
visitor profile. We also understand the art of
arena catering – the importance of speed of
sale without compromising on quality.
“We bring four decades of experience
to our new partnership with the venue.
In this way, our world-class hospitality will
contribute to the status of the venue as a
whole, underpinning the benefits offered to
event organisers.”
Based in Peterborough, The East of
England Arena and Events Centre is the
gateway to the strong and growing East of
England. Chairman Richard Tate tells Glorious
more about the new relationship.
“Amadeus’s unrivalled expertise in arena
and event hospitality and their commitment to
develop our business was the most attractive
part of the relationship. We felt we would work
well together. Having Amadeus on board as
our hospitality partner is part of our investment
in infrastructure and services to attract and
support event organisers. With them on
board our hospitality offering is continuously
benchmarked to international standards.
“Hospitality and catering are fundamentally
important to the experience and enjoyment
10 GLORIOUS