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Moving forward by looking back IWords by Jerry Cohen, founder of EBBETS FIELD FLANNELS Iloved baseball uniforms as a kid growing up in Brooklyn. I’d this random stuff around. I picked up one box and opened it. It contained the actual, original cardboard templates for the Red Sox spend hours looking at old photos of Jackie Robinson and Babe Ruth, always in those classic flannel uniforms. That numbers. And they had the handwritten notes from the original foldy, slightly baggy look they had—that was really what spoke supplier, a guy named Tim McAuliffe, on them. It must have dated to me about baseball. I was fascinated by them. from the ’60s. I asked if I could have it, and they said, “Sure.” They Fast-forward to the ’70s and ’80s, when the worst of the didn’t care. They had no appreciation of the heritage of it. garish, double-knit uniforms were really prevalent. I always Since then, my company has grown. We sell all over the world, thought it was sad that Hank Aaron beat Babe Ruth’s and we’ve worked with everyone from Ralph Lauren to J. Crew. And home-run record in 1974 while wearing that awful Braves uniform, all this time, that box has been sitting on my desk like a talisman, a instead of the classic one he’d worn for years. He looked like he was physical, visceral, intimate connection to the old uniform makers. wearing a softball uniform. I was really offended by it. But here’s the best part. For the 40th anniversary of the 1967 Red So in the late ’80s, I quit my career as a musician to start a Sox “Impossible Dream Team,” the Sox actually called me to make company dedicated to replicating the classic uniforms, made with the uniforms for all the surviving veterans. That meant I was able to the classic materials, using the original manufacturing processes. get that box off my desk, which had probably the same exact We sold my wife’s car for $500 and set up shop in our apartment. template used in 1967 to make Carl Yastrzemski’s uniform, and I called the company Ebbets Field Flannels, after the former home make Carl Yastrzemski’s uniform, again. And this year, the Sox of my father’s beloved Brooklyn Dodgers. called me to do the uniforms for the 50th. It’s a real honor. This was before the internet, so research was hard work. I pored Building Ebbets Field Flannels was never about money for me. over old trade manuals and traveled the country rooting through I wanted to touch people. I was an evangelist for the timeless the archives of the old factories and fabric suppliers that used to baseball uniform style, and why it was better, and what was make the uniforms. I remember offering to take bolts of fabric off beautiful about it. And that Sox home uniform is a perfect example. their hands because they didn’t know what to do with it anymore. Every player who went through that organization from 1930 to “You want this old wool?” they’d say. “I can’t use it.” Damn right I do! today is associated with that design, from Ted Williams to David One day in the early ’90s, I was visiting the factory in New Ortiz. I love that. It really captures why I started this company all England that used to make the Red Sox uniforms. And they had all those years ago. It’s a beautiful, beautiful thing. WHAT INSPIRES YOU? Tell us about a story, person, object, or something else that pushes you forward, and we may include it in a future issue. And we may make you photograph or illustrate it, too. Email INSPIRE@ENTREPRENEUR.COM with the subject line “WHAT INSPIRES ME.” PHOTOGRAPH COURTESY OF JERRY COHEN 104 / ENTREPRENEUR.COM / September 2017
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