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BYB Mag - Dip Your Feet In

Branding doesn't have to be as hard as you think it is! Dip your feet in and enjoy the ride with this issue of the Beast Your Brand Mag!

Branding doesn't have to be as hard as you think it is! Dip your feet in and enjoy the ride with this issue of the Beast Your Brand Mag!

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KAMI ANDERSON | THE LINGUISTIC MAMA DIVA!<br />

KILLER BRAND SEGMENT<br />

KILLER BRAND SEGMENT<br />

KAMI ANDERSON | THE LINGUISTIC MAMA DIVA!<br />

Brand Assessment<br />

Once you’ve clicked to watch the video, you can answer these questions!<br />

1. At the beginning of Kami’s interview, we talked about the story that led to her passion-based<br />

brand. What’s your story?<br />

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2. How do you think you can incorporate your passion into your brand’s story?<br />

Meet the Linguistic Mama Diva!<br />

Dr. Kami J. Anderson has published extensively in both English<br />

and Spanish in scholarly<br />

and trade journals as well as in national US news publications.<br />

She has traveled to 17 countries across the globe for academic<br />

and professional endeavors. She is a strong advocate for<br />

study abroad in particular for students of color.<br />

A loving mother to four wonderful, bilingual children,<br />

Kami has a vested interest in the construction of identity<br />

with bilingualism. She has published the book, Language,<br />

Identity and Choice: Raising Bilingual Children in a Global<br />

Society (2015, Lexington Books) which talks about her own<br />

experiences raising her children bilingual.<br />

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3. Kami found a gap that needed to be filled in her community and created a whole brand and<br />

business to fill that gap. What gap is your business filling? Why does your company exist?<br />

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CLICK FOR MORE CLARITY & DIRECTION!<br />

12 © BEAST YOUR BRAND MAGAZINE | DIP YOUR FEET IN © BEAST YOUR BRAND MAGAZINE | DIP YOUR FEET IN 13

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