loveFMD Magazine Issue7

FASHION & TECHNOLOGY | GLOBAL FASHION CITIES
FACER - THE 1ST FASHION CITY RATING LIST
N°8 Stockholm
Thanks to a very strong brand portfolio including
H&M, Acne Studios, Cos Sweden and Filippa K,
Stockholm is one of the strongest cities. With
its own Fashion Week, it is also an incubator for
Swedish designers to innovate.
N°7 Tokyo
Tokyo is the biggest fashion city in Asia and
undoubtedly one of the most uncommon fashion
locations in the world. Not only does it have
international brands like Uniqlo, sacai, Shiseido,
Undercover and Adeam, but also has a very wellbuilt
and strong print media landscape which
includes urban magazines like Commons&Sense,
Fudge, JJ, Ginza, Glitter to name a few.
N°6 São Paulo
São Paulo is the leading fashion city in South
America and hosts the fifth biggest fashion
week in the world after the big-four. Every
season, São Paulo shows the world, the Brazilian
appeal in fashion with international renowned
Brazilian brands such as Ellus, Osklen, Alexandre
Herchcovitch, Animale and Carlos Miele. The
fact that the most beautiful women such as Gisele
Bundchen, Isabeli Fontana, Carolina Trentini,
Adriana Lima and Alessandra Ambrosio come
from Brazil, also contributes to the success of the
agencies in São Paulo.
N°5 Madrid
Madrid holds the 5th position due to the fact that it
is also the 5th strongest destination when it comes
to fashion media. The Madrid Fashion Week is the
most prestigious fashion event in Spain and is part
of the world-wide Mercedes-Benz Fashion Week
circuit. It also has an impressive brand portfolio
with brands such as Loewe, Delpozo, Carrera y
Carrera and Ansorena. As the heart of Spanish
fashion consumption, production and exhibition,
Madrid undoubtedly dominates the Spanish
fashion market.
MAPPING THE WORLD‘S LEADING FASHION CITIES
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