Media Kit 2017
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Welcome<br />
WELCOME TO GOLFER’S LINK MAGAZINE!<br />
Golfer’s Link Magazine is a luxury Iifestyle country club based magazine created onIy<br />
for the most elite and prestigious reader; reaching consumers while relaxed and captive<br />
via their private residence, country clubs, vacation home or select waiting rooms.<br />
Golfer’s Link Magazine stands alone in a competitive market and defines luxury for the<br />
reader. Our readers appreciate the finer things in Iife and possess more buying power<br />
than any audience around the globe. The benefit of a highly concentrated circulation<br />
is a cost-effective advertising spend that reaches the 1% controlling more than 50% of<br />
the world’s wealth. PubIished quarterly, Golfer’s Link Magazine presents readers with<br />
an interesting display of articles, exquisite products and services they desire. Golfer’s<br />
Link Magazine is selective with its partners, accepting a Iimited number each year,<br />
which allows your advertisement a place of style and distinction.<br />
Join our distinguished collection of member recommended advertisers<br />
who exclusively target the wealthiest demographic readership.
Why Choose Us<br />
QUALITY<br />
Golfer’s Link Magazine attracts the discerning<br />
reader with intelligent and relevant editorials.<br />
Through this private invitation into an exclusive<br />
club of class and luxury, readers are immediately<br />
given access to topics, products and services<br />
that accommodate their lifestyle. From superior<br />
design and photography, to impressive covers<br />
and high-quality paper, Golfer’s Link Magazine<br />
distinguishes itself amongst its newsstand peers.<br />
SOPHISTICATION<br />
Golfer’s Link Magazine is a recognized icon<br />
among the elite. Its readers span across the<br />
world consisting of global 500 executives, celebrities,<br />
entrepreneurs, diplomats and professional<br />
athletes. Through our exclusive relationships<br />
your advertising dollars will be concentrated to<br />
an impressive conglomerate of absolute spending<br />
power.<br />
STYLE<br />
Golfer’s Link Magazine defines luxury for the<br />
reader and significantly influences buying decisions.<br />
There’s a high expectation to deliver the<br />
latest trends on a superior level while including<br />
reviews on topics such as real estate, finance,<br />
travel, fashion, jewelry, aviation, boating and automobiles.<br />
MICRO-TARGETED MARKETING<br />
When your targeted demographic represents<br />
1% of consumers who control more than 50%<br />
of the world’s wealth, reaching them can present<br />
a challenge. Golfer’s Link Magazine connects<br />
your brand to our targeted subscriber list of the<br />
wealthiest 1%, with additional coverage throughout<br />
exclusive locations. Published quar-terly,<br />
Golfer’s Link Magazine offers you advertising opportunities<br />
that are well-positioned to heavily influence<br />
major buying decisions.
DEMOGRAPHICS<br />
(AVERAGE OF COMBINED CIRCULATION)<br />
Golfer’s Link Magazine has selected only those luxury communities that are<br />
home to the most affluent readers. A carefully chosen distribution method ensures<br />
our advertisers that their advertising dollar will reach the “sweet spot”<br />
of the luxury consumer marketplace. Each copy of our magazine will be in the<br />
hands of a pre-qualified reader living in a luxury gated or waterfront community,<br />
thus avoiding the “hit or miss” demographic targeting commonly faced by<br />
other publications.<br />
TARGET AUDIENCE:<br />
55% Annual income of 75,000 – 100,000<br />
25% Annual income of 125,000 – 175,000<br />
DEMOGRAPHICS<br />
Female/Male 56%/44%<br />
<strong>Media</strong>n Age 43.7<br />
Married Couples 79%<br />
EDUCATION<br />
Master ’s or Doctorate Degree 37%<br />
Business Owner,<br />
Professional/Management 54%<br />
INCOME & RESPONSE<br />
Average Household Income $338,800<br />
Average Household Net Worth $4,300,00<br />
Average Home Value $1,195,000<br />
Average People in Household 3.41<br />
Reader Response 54%<br />
Saved an article/advertisement 47%<br />
Purchased a product 43%<br />
Attended an event<br />
Visited a Web site or<br />
contacted an advertiser 28%<br />
*All figures from 2002 Census<br />
15% Annual income of 250,000 – 500,000<br />
5% Annual income of 500,000+<br />
OUR READERS<br />
• Visit doctors on a regularly basis<br />
• Take vitamins, minerals, & herbal supplements<br />
• Go to a Health Club<br />
• Use salons and spas serviced<br />
• Buy designer clothing<br />
• Have cosmetic procedures<br />
• Purchase vehicles over $40,000<br />
• Vacation abroad<br />
• Participate in luxury and business travel<br />
• Go on luxury cruises<br />
• Stay at resorts or upscale hotels<br />
• Earn over $150,000<br />
• Invest in stocks & bonds<br />
• Use a financial planner<br />
• Own their own business<br />
• Are senior managers<br />
• Make business decisions<br />
• Are self-employed<br />
• Keep informed of new products and services<br />
• Buy based on quality, not price
Change language