Brand Deck

Target Audience
Always remember the demographic
and target audience.
Tell Stories / Be Interesting
We should be able to tell interesting
stories with our posts.
Be a Personality
Social media should be a conversation with our
audience, never a one-way dialogue. Avoid
branding and product-focused content.
One Size Does Not Fit All
Diversify. Learn what type of content does best to get more
of our audience engaged and to earn more fans. But
remember: content that is good for one social channel
doesn’t mean that it’s good for all social channels.
Use Themes and Quotes to Inspire
Recurring themese are a good way to inject our
brand into culturally relevant conversation and
drive engagement.
Keep Content Congruent
Make sure the copy reflects the imagery and
focuses on a single primary message.
Maintain a Consistent Look and Feel
When searching for or creating imagery for our
social media channels, make sure it is aspirational
and has the same look and feel as the website.
Vary Content
All forms of content should be tested to determine the
type of content that resonates best with our audience.
When creating an editorial calendar, content types should
be spread out so they aren’t repeated too frequently.