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Buyers<br />
Types of Buyers<br />
1. The LOCAL Buyer – This buyer is already living in the suburb, their<br />
life is based around this area, and they will remain in the area<br />
2. The OUT OF AREA Buyer – This buyer is from another state, city<br />
and/or country<br />
3. The PASSIVE Buyer – This buyer is not even looking, they are<br />
potentially a working family, time poor and have found the property<br />
in the paper/online. It ticks all of their boxes, they don’t over-analyse<br />
and are buying on emotion.<br />
4. The ACTIVE Buyer – These buyers heavily analyse every property<br />
and procrastinate before they make their final decision. These are<br />
the most common buyer.<br />
Facts<br />
about<br />
buyers<br />
³ ³ Most are motivated on feelings and emotions, so when presenting a home,<br />
it’s very important to create the right atmosphere<br />
³ ³ They usually choose an area, have a price budget and an array of other<br />
requirements. If a property doesn’t meet these main criteria they will move<br />
on and rarely revisit a property. If they do revisit the property it will not be<br />
with the same level of enthusiasm, generally resulting in a lower offer.<br />
First impressions count - hook buyers the first time.<br />
³ ³ Some search for months or years for the perfect property. Like everyone<br />
they have other things going on in their lives and finding a property may<br />
not be a priority until the right one presents itself. If the right property does<br />
come onto the market they will act fast. Sellers need to be prepared to<br />
receive an early offer as its usually from someone who is genuine, and it’s<br />
been proven over time that in most cases an early offer can be the best offer.
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