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Community
Bendigo Property Plus - Part of the community
Proudly Supporting
Kangaroo Flat Football Club
Kangaroo Flat Bowls Club
St Pauls Anglican Church Art Show
Harcourt Newsletter
Kangaroo Flat Fire Brigade
Marong Cricket Club
Mens Biggest Lunch
Harcourt Newsletter
Beyond Blue
Kangaroo Flat Cricket Club
Bendigo Community Health Refugee Program
Eddington Cricket Club
Flat Matters Community Newsletter
Laanecoorie/Dunolly Cricket Club
Bendigo Women’s Football Club
Make a Wish Foundation
Sunshine Benddigo

Service Charter
Our commitment to our clients
³ ³ Inform and educate about the selling process
³ ³ Put all agreed terms and conditions in writing
³ ³ Act in an ethical manner to all parties involved in a transaction
³ ³ Respond to both client & purchaser enquiries in a timely manner
³ ³ Always provide feedback after every private inspection and open house
³ ³ Maintain contact on a weekly basis or as necessary depending on needs
³ ³ Show the appropriate level of discretion with the sale of your property
³ ³ Obtain the best result possible for price and conditions

About Us
Bendigo Property Plus started business in 2010 with a goal to change the real estate
landscape in Bendigo. We could see there was a need in the market for an agency that
offered a more transparent way to sell your home, a superior service that covers all
the bases. Since opening our doors we have grown to have a strong following of repeat
business due to hard working staff, personalised service and our ability to relate.
Culture
Our team are well trained and are committed to a professional and supportive work
environment, and this in turn flows onto positive results for our clients.
Quality
Our service begins with local knowledge & experience complimented with industry
research. Setting the benchmark for our quality marketing, great communication and strong
negotiation skills. Our follow up service extends beyond the sale and beyond settlement.
To us, you’re a client for life and can call on us for any of your real estate needs.
Integrity
A good reputation is something that is earnt over time, we do not take our clients business
for granted. We are quite often selling the biggest asset a person owns. Your decision to
select us to assist in this process is considered a privilege.
In the past 12 months our sales team
³ ³ Conducted over 1,300 property inspections with buyers
³ ³ Provided over 350 free appraisals to locals
³ ³ Attract on average 63,200 property views a month on websites
³ ³ Printed over 1,600 free newspaper adverts for our sellers
³ ³ Receive on average 205 email enquiries a month from websites
³ ³ Sold 3 properties per week on average

Services
WEDDERBURN
ROCHESTER
Service coverage
INGLEWOOD
TARNAGULLA
DUNOLLY
NEWBRIDGE
RAYWOOD
BRIDGEWATER
MARONG
EAGLEHAWK
EPSOM
BENDIGO
MANDURANG
ELMORE
GOORNONG
AXEDALE
TOOLEEN
STRATHFIELDSAYE
RAVENSWOOD
HARCOURT
HEATHCOTE
MALDON
CASTLEMAINE
Bendigo Castlemaine Harcourt
Residential Investments Rural
Land Commercial Business

Buyers
Types of Buyers
1. The LOCAL Buyer – This buyer is already living in the suburb, their
life is based around this area, and they will remain in the area
2. The OUT OF AREA Buyer – This buyer is from another state, city
and/or country
3. The PASSIVE Buyer – This buyer is not even looking, they are
potentially a working family, time poor and have found the property
in the paper/online. It ticks all of their boxes, they don’t over-analyse
and are buying on emotion.
4. The ACTIVE Buyer – These buyers heavily analyse every property
and procrastinate before they make their final decision. These are
the most common buyer.
Facts
about
buyers
³ ³ Most are motivated on feelings and emotions, so when presenting a home,
it’s very important to create the right atmosphere
³ ³ They usually choose an area, have a price budget and an array of other
requirements. If a property doesn’t meet these main criteria they will move
on and rarely revisit a property. If they do revisit the property it will not be
with the same level of enthusiasm, generally resulting in a lower offer.
First impressions count - hook buyers the first time.
³ ³ Some search for months or years for the perfect property. Like everyone
they have other things going on in their lives and finding a property may
not be a priority until the right one presents itself. If the right property does
come onto the market they will act fast. Sellers need to be prepared to
receive an early offer as its usually from someone who is genuine, and it’s
been proven over time that in most cases an early offer can be the best offer.

Engaging a legal represenative
Legal
Representation
³ ³ best practice is to engage a legal representative to perform the legal
process of selling your property before it goes onto the market.
Your representative will draw up a Vendors Statement (section 32)
which will be used by your agent during the marketing of the property.
This document will also form part of the contract when sold.
Subject to obtaining full finance approval
³ ³ In most cases this will take up to 3 weeks because of bank turnaround
times. Therefore, a 3 week timeframe is usually stipulated in the contract.
Subject to a satisfactory building & pest inspection
³ ³ The building and/or pest inspection is paid for by the purchaser. The
time frame in which to have the inspection/s completed and deemed
satisfactory or not is one week from the date the offer was accepted.
Although the condition is put on the contract , in most cases, the
inspections have been completed prior to both parties (Vendor and
purchaser) signing the contract.
Subject to the sale of their property
³ ³ If you receive an offer subject to the buyer’ s property selling there are
many factors to take into account before making a decision e.g.
Is the buyer’s property a property that will be easily sold?
Is their property on the market now, if not, when?
Do they have anyone interested in buying their property?
Common
conditions
in an offer

Presentation
Why can two properties that appear the same
on paper, sell for different prices?
Buyers Eyes
Stand in the street outside your property and try to imagine seeing it for the first time.
Most buyers will see your property for the first time from that same vantage point as they
drive or walk past. At this point they often make a decision whether or not to inspect. If
buyers see a fence that needs painting, an untidy garden or dirty windows, it is likely that
their interest will be lessened.
Create a special atmosphere
³ ³ Display vases of fresh flowers
³ ³ Play quiet, classical music in the background
³ ³ Light the fireplace on cold days
³ ³ Take pets away during open inspections and clear away
evidence of indoor pets
³ ³ Clear away dishes and bits and pieces from bench tops
³ ³ Clean bench tops
³ ³ Make up beds and add a few throw cushions to make
bedrooms more inviting
³ ³ Open curtains and blinds to let light in
³ ³ Turn lights and lamps on in dark rooms and passage ways
³ ³ Neutralise cooking and pet odours and replace them with
the aroma of coffee brewing or freshly baked cake

Quite often it simply comes down to a
matter of presentation
Declutter
It is very important to make each room appear as spacious as possible. Storing some
furniture with a friend, a self-storage company or in the garage to ‘open-up’ rooms and
hallways is a good way of doing this. Opening the curtains and blinds to allow as much
natural light in as possible will brighten up the property and again help accentuate the
feeling of spaciousness. Similarly, trees and shrubs which shade windows may need to
be pruned to increase natural light.
Top 10 low cost presentation checklist
1. Weed and cultivate the garden beds, add a splash of colourful
flowers to the garden
2. Clean walls, floors and windows , repair and paint (if necessary)
3. Steam clean carpets (if necessary)
4. Prune trees or shrubs close to the property to help with natural
light
5. Clean dust and cobwebs from the exterior
6. Repair items such as dripping taps, sticking doors and drawers
7. Repair any fences or gates that may need attention
8. Remove all unnecessary articles from cupboards. It has to be
done eventually. Better to do it now and display the full value of
your storage
9. Store excess furniture to ensure rooms appear as spacious as
possible.
10. Use a skip bin or trailer to ensure all excess rubbish is removed
from the property prior to going on the market.

Marketing price
Marketing for the best figures
1. The EMOTIONAL Figure – The buyer doesn’t just like the property but they
MUST have it. This buyer will pay a figure above the probable price
2. The PROBABLE Figure – This is the figure determined by other comparable
sales in the area and other methods of appraisal.
3. The MATHEMATICAL Figure – The buyer is a bargain hunter, they want the
buy a property under the probable figure
Traditional Fixed Price
A single figure price shows a straight forward approach to buyers. This figure should allow
room to negotiate backwards so it is important to keep this in mind.
Advantages
³ ³ If you have an interested party early into the campaign, they could pay full
price
³ ³ You can use an odd number to spark buyers interest ie: $349,000 as
opposed to $350,000
Disadvantages
³ ³ Overpricing and leaving too much room for negotiation will not attract buyers
Price Range
³ ³ Discloses your price (no chance to exceed it unless you have a bidding war)
A price range opens up your seller pool. A wider range broadens the appeal to more
people. Generally what you are aiming for is an offer into the mid range, and possibly get
to the upper end of the range if there was strong interest.
Advantages
³ ³ Attracting more buyers can lead to multiple offers
³ ³ Ranging your price subconsciously suggests to buyers that you are
negotiable without actually saying it.
Disadvantages
³ ³ Sellers sometimes only look at the bottom figure on the range
³ ³ Large ranges can be confusing to buyers, detracting interest in you property.

Express Date Sale
This process compliments properties that have unique features, are strong in demand
or require a timely decisive selling outcome. We adhere to a discreet tender process
generally over an intense four week marketing campaign which culminates with a closing
date for sealed written offers. Properties are marketed without a price similar to an Auction
or a broad price range is used.
Our goal is to produce the most competitive bidding process by giving buyers only one
opportunity to put in their best offer. Unlike a public auction, buyers do not have the
advantage of knowing what any other bids are. They are, therefore, compelled to offer
their best offer rather than risk losing the property to another bidder. In a public auction,
instead of paying as much as they can for the property, they only have to outbid the next
highest bidder by a minimal amount to win. They may have paid much, much more.
Although discouraged to do so, the purchasers do have the opportunity to put conditions
in their offer and this is a more attractive option to them as opposed to an auction whereby
they have to sign an unconditional contract on the day and pay a deposit, this process
can cut out a high percentage of buyers who could potentially pay more for your property
but simply can’t comply with the strict auction conditions that are in place.
Advantages
³ ³ Having a closing date shows buyers that the seller is motivated to sell
Disadvantages
³ ³ Discreet process, unlike a public auction that does not have a fall back
plan if it does not sell on the day particularly if the property is passed in
³ ³ If a buyer inspects the property and wants to buy the property immediately,
we encourage them to submit an offer that is attractive enough for the
vendor to accept and forego the remainder of the campaign.
³ ³ Some buyers like the opportunity to negotiate, but if there is high demand
and it is the correct property to sell in this way it will not matter
³ ³ Some additional marketing costs are incurred.

NO S
Our Marketing Package
Our guaranteed commitment to you
³ Zero marketing fees
³ Peace of mind for a risk free sale
³ No hidden charges
16
Websites
Sign
Boards
NO CH
FREE ADV

kAngARoo FlAt
4/18 Lowe Street
1.5
SAFE & SECURE
• Quaint 2 bedroom townhouse in well sort after cul de sac
• Main bedroom with WIR and 3 piece bathroom with dual access
• Large lounge area with gas wall furnace and air conditioner
$239,000 - $249,000
Inspect Saturday1.30 - 2.00pm
2
1
Print
Media
kangaRoo flat 12 Highview Terrace
2
1
1
ALE
ARGE
ERTISING
Petite RetReat
• Low maintenance living
• Split system heating & cooling plus ceiling fans
• Well sized bedroom with 2 way access to bathroom plus 2 toilets
• Excellent undercover entertaining area for year round enjoyment
$259,000
Inspect Saturday 11.45 - 12.15pm
Automated
Email
Database
Window
Displays

Third Party Extras
First Impressions count!
³ ³ Highlight your properties best features
that will attract buyers
³ ³ A picture is worth 1000 words, so
make it a great one
³ ³ Quality photography should present a
home so it stirs buyers emotions and
curiosity to want to know more
³ ³ Floor plans, aerial drone shots &
Interactive 3D tours inform and
educate buyers that are analytical and
prefer to research properties, these
buyers are generally busy people who
are time poor or live long distances
away so they want information before
they commit to an inspection
Please Note: All third party services are charged upfront, and are paid directly to the service provider.

Virtual Furniture
Aerial Drone Shot
3D
Floor Plan
Coloured Site Plan
3D Interactive Tours

Third Party Marketing Boost
Premiere Property
³ ³ Capture up to 20 times more
views than a standard ad.
³ ³ A Premiere Property apears at
the top of search results.
³ ³ Largest ad and photos invite
more enquiries.
³ ³ Rotate to the top of search
results after 15 days.
Highlight Property
³ ³ Capture up to 7 times more
views than a standard ad.
³ ³ Be seen by buyers towards
the front of search results.
³ ³ Large ads and photos double
the size of standard ads.
Feature Property
³ ³ Capture double the views
of a standard ad.
³ ³ Be seen before standard ads
in search results

Print Media
Actual size adverts
kangaRoo flat
12 Highview Terrace
maiden gully
8 Janelle Drive
2
1
1
Petite RetReat
• Low maintenance living
• Split system heating & cooling plus ceiling fans
• Well sized bedroom with 2 way access to bathroom plus 2 toilets
• Excellent undercover entertaining area for year round enjoyment
$259,000
Inspect Saturday 11.45 - 12.15pm
Standard Ad 86 x 53mm
kAngARoo FlAt
4/18 Lowe Street
2
1.5
SAFE & SECURE
• Quaint 2 bedroom townhouse in well sort after cul de sac
• Main bedroom with WIR and 3 piece bathroom with dual access
• Large lounge area with gas wall furnace and air conditioner
$239,000 - $249,000
Inspect Saturday1.30 - 2.00pm
Standard Ad 65 x 53mm
white hills
1
Space, SubStance & Style
• Spacious family home flooded with natural light on 1796m 2 (approx.)
• 3 large bedrooms plus study. Heated pool with decking
• Landscaped gardens with nothing more to do but move in & enjoy
• Dual street access, all services available at rear of property primed for sub division (STCA)
$510,000 - $540,000
Inspect Saturday 1.15 - 1.45pm 3 2 2
3 Photo Ad 86 x 106mm
189 St Killian Street
comfortable home on big block
Family homes on large blocks are becoming a rarity these days.
Very neat and tidy, this 3 BR, 2 living area home offers space
where it counts for family life. Features include: Main BR with
ens. and BIR, BR’s 2 & 3 also have BIR’s. The front living room is
carpeted and provides views of the bush block across the road.
$385,000 - $395,000
Inspect Saturday 10.00 - 10.30am
3 photo Ad 172x 106mm
The back living room is also spacious and comprises a wood
heater. Adjoining here is the kitchen with a large corner pantry,
wall oven gas cooktop and dishwasher. Ideal for entertaining, the
undercover outdoor area has LP gas connection for the BBQ and
looks out across the beautiful big backyard.
3
2
2

Why Bendigo Property Plus?
Well trained consultants that are motivated, experienced & friendly
Extensive buyer database and buyer enquiries from a broad base of
properties on the market
Unique selling systems that are simple, fair & upfront
Quality marketing across advertising streams and service 7 days a week
Local area knowledge and in depth research tools to appraise properties

Summary
Marketing Price:
Commission:
Possible Third Party Marketing Boost:
Recommendations & Notes:

www.bendigopropertyplus.com.au
Phone: 03 5447 4088
Email: mail@bendigopropertyplus.com.au
148 – 152 High Street, Kangaroo Flat VIC 3555