Important difference between SERP and PageRank

Improvement in Page Rank Will Increase Google SERP
Whenever an Internet user queries for a product or service by typing in the search box of a browser, the
search engines displays the results through Search Engine results page (SERP). It displays both the
organic as well as sponsored results. Attaining a rank on the first page of search results will open the
flow of traffic to a particular website and will generate qualified leads for increase in sales.

Role of Search Engine Results Page
‣ SERP includes link to the website and the product description
‣ Visit to a site through SERP is known is Click through rate
‣ Improves traffic to the website

Relation between Page Rank and SERP
VS
Pagerank is a trademark of Google which ranks websites on the basis of quality, popularity and
credibility on the net. Quality backlinks pointing to your website will improve the valuation of your Page
Rank. A higher page rank enhances your position on Google Search Engine Results Page. But it doesn’t
works the other way round or vice versa.

Major Difference between Page Rank and SERP
If you want to impress your colleagues and competitors through Google ranking, then you should
concentrate on Page rank. But if you want to boost traffic to your website, then you should concentrate
on the improvement of your Search Engine position, your SERP.
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