Vans-Magazine_18th-Edition

Hi guys, 

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Hi guys, 

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Hi guys, 

Dear Vans Family, 

Here we are again with a Peanuts Colab! 

And it’s not the last one! 

Because in HO17 we will do 2 amazing Vans X Peanuts launches with 

these cool characters! 

To focus on the first one, to follow the hype created by our amazing 

marketing story that we launched on the 2nd of June 2017 in all our 

Vans Stores, on the 6th of October 2017 the 2nd drop will be live. 

Peanuts Lovers will have many styles perfectly tailored for them with a 

darker feel and you will see that the Peanuts prints are offered in all the 

iconic Vans silhouettes. 

The October delivery of Vans x Peanuts footwear will include many 

styles that fuse Vans Classic icon silhouettes with vintage comic details. 

A modern take on monochromatic footwear can be seen on the Sk8-Hi 

and Old Skool both which feature solid canvas and sidewall with allover 

Charlie Brown and Snoopy illustrations. Vans channels the Sunday 

Funnies with a comic strip-inspired Authentic that showcases scenes 

from some of the Peanuts most memorable moments. 

The Peanuts gang and their dance party can be found on the Authentic 

and quarter panels of the Old Skool. 

The many faces of Snoopy make their way onto the Checkerboard Slip- 

On, an icon of Vans’ heritage. 

Everlasting love and friendship is showcased across the Classic Slip-On 

with Charlie Brown, Snoopy and Woodstock featured in a loving 

embrace. If you look closely, you’ll see “best friends” embossed within 

the toe bumper. 

A capsule collection of Vans x Peanuts apparel and accessories will also 

be available in men’s and women’s size runs. The men’s, women’s and 

boys collection matches back to the footwear patterns, so you will be 

able to channel Charlie Brown and Snoopy with a selection of tees, 

hats, backpacks and socks. 

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Are you ready for the Hard Launch on October the 6th? 

12 footwear,7 apparel and 10 accessories options will be on your shelves 

and on your tables soon! 

Just to refresh your mind, some Peanuts history for you: 

Charles Schulz debuted his first-ever Peanuts comic strip on October 2nd, 

1950, in nine newspapers around America. 65 years and nearly 18,000 

strips later, the simple wisdom of Charlie Brown, Lucy, Snoopy and the 

whole gang has touched millions of readers and will touch thousands of 

Vans consumers too. 

Charlie might be a fictional comic book character but he’s got a lot to say 

and gives us a lot to think about: Charlie’s just a little socially awkward 

kid who has some shifty friends, but, when you think about it, lots of what 

he says is damn close to wise! I mean, sure, he might be a bit gloomy at 

times but Charlie’s words are definitely a fun read. 

Hi guys, 

Just a head’s up for you, with the June Peanuts drop our Top 5 doors were 

London Carnaby, Birmingham, Barcellona Portaferrisa, London Camden, 

Roma Via del Corso. 

All together sold around 2100 uts, so Guys let’s beat this record! 

Come on

WEEK 39 

% of total sales 

SALES 

+9.35% 

CR 9.43% 

0.2 BP 

COMP UPT 1.35 

+1.23%LY 

SCANDO 

UK SOUTH 

ITALY 

SPAIN 

GAS 

BENELUX 

UK NORTH 

EMERGING 

FRANCE 

3.4% 

4.3% 

4.5% 

11.4% 

11.2% 

11.3% 

17.7% 

15.5% 

20.6% 

1 

2 

3 

Marseille +76.31% 

Liverpool +47.46% 

Strasbourg +47.39% 

Paris Bastille 16.94% 

Dusseldorf 14.95% 

Lille 14.28% 

Rotterdam 13.75% 

Amsterdam Runstraat 13.39% 

Glasgow 1.80 

Cardiff 1.79 

Edinburgh 1.68 

Rome porta di Roma 1.64 

Milan Buenos Aires 1.59 

Roma Porta di Roma € 70.24 

Milan Buenos Aires € 67.83 

Paris Bastille € 65.44 

Vienna € 65.19 

Paris Beaubourg €64.05 

5.15% 

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WEEK 39 

% of total sales 

SALES 

+4.35% 

CR 9.441% 

-1.3 BP 

COMP UPT 1.47 

-1.86%LY 

FRANCE 

ITALY 

UK SOUTH 

EMERGING 

UK NORTH 

BENELUX 

SPAIN 

GAS 

2.1% 

3.5% 

12.4% 

6.7% 

8.3% 

18.5% 

22.7% 

25.9% 

1 

2 

3 

York +34.4% 

Wolfsburg +25.78% 

La Reggia +22.08% 

Il Saint Denis 16.96% Livingston 2.04 Agira €44.20 

Mendrisio 13.53% Bridgend 1.86 Fraciacorta € 42.27 

Birmingham RW 13.51% Serravalle 1.82 Mendrisio €42.02 

P alma de M allo rca 13.02% Mendrisio 1.74 Serravalle €41.75 

Zweibrucken 12.42% Agira 1.74 La Reggia €40.34 

5.78% 

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Vans magazine – e-com 

Week 39 KPIs 

SALES / LY € 453 +54% 

CR / LY 1.85% +11.2% 

AOV / LY € 63.77 -1.6% 

UPT / LY 1.28 -1.7% 

MOST ONSITE SEARCHED WORDS 

1- OLD SKOOL 

2- PLATFORM 

3- THRASHER 

4- PEANUTS 

5- SK8-HI 

E COMMERCE 

Latest News 

THE SK8-HI NOT JUST ONE 

THING – focus on SK8-HI 

MTE & Design Assembly as 

secondary stories 

Customs push through the 

banner and newsletter 

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RETAIL TOP 3 FOOTWEAR 

SEASONAL FA17 

- WEEK 39 - 

2. VA348FPXB UA 

OLD SKOOL MTE 

(MTE) FROST 

1. VA3B3UY28 UA 

OLD SKOOL 

PLATFOR 

Black/White 

3. V00ZD4OUH MN 

OLD SKOOL PRO 

BLACK/GUM/GUM 

€ 9062 Net Value 

120 Units sold 




181 Units sold

RETAIL TOP 3 APPAREL & ACCESSORIES 

SEASONAL FW17 

- WEEK 39- 

V00YX0K1O 

VANS CLASSIC CREW 

PORT ROYALE 

€ 60.00 



VA36KYBLK 

MN TORREY FLEECE 

Black 

€ 75.00 


96 Units sold 

VA36JRBLK 

MN CRESTVIEW 

Black 

€ 140.00 


47 Units sold 

V00NZ04QU 

WM REALM BACKPACK 

Port Royale 

€ 35.00 


64 Units sold 

V002TM9RJ 

MN OLD SKOOL PLUS 

True Black 

€ 50.00 


45 Units sold 

V00NZ0O2I 


FALL FLORAL 

€ 45.00 


46 Units sold 

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“GOOD GRIEF!” Vans and Peanuts are back with other two 

drops in HO17. 

Footwear, Apparel & Accessories featuring Charles M. Schulz’s iconic 

characters and artwork from the classic holiday special! 

Inspired by vintage comics themed around the holidays, the Vans x 

Peanuts Collection is guaranteed to be Joe Cool-approved. 

Now, in October the first drop will hit your doors, coming with 

interesting prints for men, women and kids! For all the details just 

continue reading the next pages…

HARD LAUNCH: 6 th OCTOBER 2017 

Please don’t display the styles before this date! 

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UNISEX - ALL STORES 

DISTRIBUTION 

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MEN 

OUR FAVOURITE PIECES OF THE APPAREL AND ACCESSORIES COLLECTION 

All Stores 

Our favourite Peanuts 

character Charlie Brown 

is the star of the 

collection! His Skate is 

broken because his 

tricks are too rad for the 

street, «Good Grief!» 

All Stores 

C Stores 

The Good Grief Jockey is 

amazing and its low 

profile logo and the 

broken skate are the 

perfect mix of cuteness 

and street style. 

All Stores 

C Stores 

The Peanuts backpacks 

are exactly how we 

needed them: loud and 

fun! 

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WOMEN 

B STORES 

DISTRIBUTION 

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WOMEN 


All Stores 

The Women collection is characterised by a ton sur ton Snoopy print, 

which makes the graphics more refined and interesting. The backhit 

on the fleece is very cool and very big, but still makes the piece 

commercial and easy to wear. Your favourite black crew fleece, but 

better! 

The Realm is a Realm Plus, so in addition to the collection’s black 

Snoopy print, also you get increased internal storage space, a pc 

sleeve and useful external side pockets. 

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KIDS&TODDLERS 

B STORES DISTRIBUTION 

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BOYS 


A Stores 

Chest and Back Hits with 

the complete Peanuts 

family, Snoopy on the 

sleeve, what else would 

you want from the most 

amazing t-shirt in the boys 

assortment? 

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KIDS&TODDLERS 

A STORES DISTRIBUTION 

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OUTLET TOP 3 FOOTWEAR 

SEASONAL FA17 

- WEEK 39 - 

2. VOYY0XT MN 

MILTON (suede) 

black/white 

1. VOYYAJQ MN 

MILTON (Suede) 

wine/white 

3. V00348K7D MN 

Winston Hi MTE 

(MTE) Black 







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OUTLET TOP 3 APPAREL & ACCESSORIES 

SEASONAL FW17 

- WEEK 39- 

VA2YO6BLK 

MN CULVER 

Black 

€ 50.00 



VA2YVSBLK 

Admiralty Crew 

Black 

€ 33.00 



V002MNKEY 

MN OTW CREW 

Dress Blues/Tru 

€ 40.00 



VA38A9KOU 

MN PLANNED PACK-B 

BLACK/ASPHAL 

€ 36.00 


80 Units sold 

V00ONIX8V 

OLD SKOOL II BACK 

Concrete/Black 

€ 26.00 



V00NZ09NZ 


Black/Port Royal 

€ 23.00 


105 Units sold

PLEASE REMEMEBER THAT THE MTE LABEL IS 

YOUR TOOL TO TELL THE MTE STORY TO OUR 

COSTUMERS ALSO IN OUTLETS! 

Nothing better to sell during the first MTE 

period: October! 

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The footwear MTE collection 

provides premium water resistant leather and suede uppers, 

warm linings, and a heat retention layer between the sockliner 

and outsole to keep feet warm and dry. 

VA347ZLR3 

Winston (MTE) Gray/Gray 

€ 56.00 

V18NDW5 

Winston Decon (MTE) black/pink 

€ 53.00 

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ASTRID OUDHEUSEN 

28 September – 12 October 

A retrospective gallery show on Dutch 

artist Astrid Oudheusen. 

ANNAPURNA SKATEPARK 

October 5 th 

About Skate Nepal: 

Skate Nepal is a recent non-profit 

organisation based in London. 

Their aim is to spread awareness for 

the social, creative and cultural benefits 

of skateboarding to both the younger 

and older generations of Nepal. 

http://houseofvanslondon.com/ 

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Dear Vans Family, 

This is the first time I write something personal 

to other people. 

But…… you are not ”other people” to me You 

are my VANS family. 

It might seem strange to feel part of a family 

even if you don’t know every single member of 

it. But this is how it is. 

Vans spirit belongs to us and let us feel like a 

real Family. 

An old proverb says: 

IF YOU WANT A YEAR OF PROSPERITY YOU GROWHT THE 

WHEAT. IF YOU WANT AN HUNDRED YEAR OF PROSPERITY YOU 

GROWHT THE PEOPLE. 

Finally, here in VANS I feel like I am someone! 

And not just a number, I am Manuela and my 

commitment is to let all my team members feel 

the same . 

Let’s go back to Mallorca - RLS 2017. What is 

my gift , my learning from there? 

Richness at heart. 

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After my last work experience before Vans I felt really disappointed 

by the people who surrounded me professionally. 

I had a really difficult moment in my family ending with the loss of 

an essential person for me. 

In my annual interview I received negative feedback saying I had 

not grown up as a manager and the store had resented it…. 

Well , in that moment I felt like a number. Sad enough. 

RLS 2017 taught me who I want to be, for myself and for my family. 

I want to grow my team and to grow myself with them. With 

passion and enthusiasm. Because only together we can. 

I can’t wait to see you all again at RLS 2018 , hopefully very soon. 

 

With love 

Manuela 

SM Vans Milan Carugate 

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DEAR VANS TEAM, 

AS PROMISED IN THE LAST 

VANS MAGAZINE, 

IT’S TIME TO ANNOUNCE THE WINNERS OF THE 

FOR SEPTEMBER. 

FIRST OF ALL WE WOULD LIKE TO 

THANK YOU ALL 

FOR YOUR GREAT COMMITMENT AND 

FOR ALL OF YOUR EFFORTS. 

BUT…IT S NOW TIME TO SEE WHO IS ON THE 

PODIUM FOR EACH DISTRICT…… 

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MILAN 

CAROSELLO 

Veronica De 

Capitani 

SERRAVALLE 

Jessica 

Funari 

BRISTOL 

Max 

Parkes 

BRIDGEND 

Sammy Jo 

Kendall 

GLASGOW 

Rachel 

Kirkpatrick 

LIVINGSTON 

Jamie Walker 

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LYON 

Déborah 

Bathelemy 

A6 

Eva Lopes 

Fernandes 

GOTHENBURG 

Felix Larsson 

PARNDORF 

Iris Szeliansky 

ROTTERDAM 

Fiona Van Peski 

SAN SEBASTIAN 

Nerea 

Rodriguez 

SEVILLA 

Agustin 

Mallenco 

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Hello Guys, 

I just want to bring your attention to 

Jake: our NEW 20hour. Jake is only on his 

5th week in store and has made so much 

positive progress its inspiring! Last 

week, Jake made a sale of £400! 2x 

Womens jackets, 2x Womens hoodies and 

a Mens Torrey Coach jacket. This was 

particularly impressive due to there being 

an obvious language barrier between Jake 

and his customers, and Jake overcome 

that with adjusting his behaviour and body 

language to make the customer feel 

confident! To top off Jakes first month, he 

also won the UPT bingo with the sales of 

Shoes & Socks, T-Shirt & Jeans, Same 

Colourway/Different Item, Jacket & T- 

Shirt, Backpack & Hat, Shoes & Nikwax, 

Hat & Sunglasses, MTE and Nikwax and 

Jumper& Hat. 

Top effort, and a great 

attitude!! 

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DEAR VANS FAMILY 

Here is Silvia, she's just come back from 

holidays and her she took the sun in the store 

with a 

€ 408 receipt 

with 9 items!!! 

WELCOME BACK SILVIA!!!! 

¡Ay caramba! 

Thomas and Francesco gave 

such a good service to a 

couple coming from Mexico 

and visiting Brussels. 

14 pieces for a total of 

977 euro! 

Well done guys! 

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Vans magazine – job openings 

Dear store teams, as the VANS FAMILY is growing, we 

come across more and more interesting job 

opportunities within the family. If you are interested in 

any of the open positions, please share your story with 

your District Manager, who will then follow up on your 

application. If you have friends who are interested, 

please feel free to ask them to send their CV to the DM. 

STORE 

LONDON 

CARNABY 

POSTION 

STORE MANAGER 

CONTRACT 

FULL TIME 

OXFORD 

SUPERVISOR 

FULL TIME 

EDINBURGH 

KEY HOLDER 

FULL TIME 

WOLFSBURG 

ASM 

FULL TIME 

NEWCASTLE 

ALL POSITIONS 

TBD 

LONDON CAMDEN 

SUPERVISOR 

FULL TIME 

SCALO MILANO 

STORE MANAGER 

FULL TIME 

OXFORD 

ASM 

FULL TIME 

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Drop us a note, we appreciate your feedback: 

Vans_retail_ops@vfc.com

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