Heather Hofmeister

EDUCATION
July 2002
CURRICULUM VITAE
Hichang CHO
Associate Professor
Communications and New Media Programme
Faculty of Arts & Social Sciences
National University of Singapore, Singapore, 117476
e-mail: cnmch@nus.edu.sg
Office: +65 6516-8755
Fax: +65 6779-4911
Hichang Cho’s CV page 1
Cornell University, Ithaca, NY
Ph.D. in Communication (Major) and Organizational Behavior (Minor)
Dissertation: "Analysis of electronic learning communities using a
social network perspective."
Committee: Geri Gay (chair), Cliff Scherer, Shelly Campo, & Pamela
Tolbert
May 1995 Michigan State University, East Lansing,
MA in Telecommunications
Thesis: "HDTV from the perspective of video production."
Committee: Robert Albers (chair), David McCarty, Gary Reid
Feb 1992 Korea University, Seoul, Korea
BA in History
ACADEMIC AND PROFESSIONAL POSITIONS
2011 –
present
Associate Professor
Department of Communications and New Media
National University of Singapore
2002 – 2011 Assistant Professor
Communications and New Media Programme
National University of Singapore
2001 –
2002
Research Scholar
Human Computer Interaction (HCI) Group
Cornell University

1995 –
1997
HONORS AND AWARDS
2010
Account Executive
Multimedia Team
LGAd Ltd., Seoul, Korea
Hichang Cho’s CV page 2
CNM Excellent Teacher Award, National University of Singapore
2008 Top Faculty Paper: Communication and Technology Division,
International Communication Association (ICA)
2007 Top Four Faculty Paper: Communication Technology Division,
Association for Education in Journalism and Mass Communication
(AEJMC)
2007 Top Two Faculty Paper: Intercultural Communication Division,
Broadcasting Education Association (BEA)
2002 Foundational Paper Award: International Conference on Computer-
Support for Collaborative Learning (CSCL)
1999 Rowe Award, Cornell University
RESEARCH INTERESTS
� Computer-Mediated Communication
� Social Influence on Technology Adoption and Utilization
� Social Network Analysis
� Online Privacy, Trust, & Risk Judgment
RESEARCH PUBLICATIONS
JOURNAL ARTICLES
1. Cho, H., Lee, J. S., & Lee, S (in press). Optimistic bias about H1N1 flu: Testing
the links between risk communication, optimistic bias, and self-protection
behavior. Health Communication.
2. Ee, A., & Cho. H. (in press). What makes an MMORPG leader?: A social
cognitive theory-based approach to understanding the formation of leadership
capabilities in Massively Multiplayer Online Role-Playing Games. Eludamos:
Journal for Computer Game Culture.

Hichang Cho’s CV page 3
3. Lee, J. S., & Cho, H. (2011). Factors affecting information seeking and evaluation
in a distributed learning environment. Educational Technology & Society, 14(2),
213-224.
4. Cho, H. (2011). Theoretical intersections among social influences, internal beliefs,
and intentions in the context of 3G mobile phone services in Singapore:
Decomposing perceived critical mass and subjective norms. Journal of
Communication, 61(2), 283-306.
5. Soon, C. & Cho, H. (2011). Politics online: Who’s in and who’s out in the
network of bloggers, parties and political organizations. Journal of Information
Technology and Politics, 8(1), 93-109.
6. Cho, H. (2010). Determinants of behavioral responses to online privacy: The
effects of concern, risk beliefs, self-efficacy, and communication sources on selfprotection
strategies. Journal of Information Privacy and Security, 6(1), 3-27.
7. Cho, H., Lee, J., & Chung, S. (2010). Optimistic bias about online privacy risks:
Testing the moderating effects of perceived controllability and prior experience.
Computers in Human Behavior, 26(5), 987-995.
8. Cho, H., Chen. M., & Chung, S. (2010). Testing an integrative theoretical model
of knowledge-sharing behavior in the context of Wikipedia. Journal of the
American Society for Information Science and Technology (JASIST), 61(6), 1198-
1212.
9. Lim, S. S., Cho, H., & Rivera, M. (2009). Online privacy, government
surveillance and national ID cards - Exploring their relationship. Communications
of the ACM, 52(12), 116-220.
10. Cho, H, Rivera, M, & Lim, S. S. (2009). A multinational study on online privacy:
Global concerns and local responses. New Media & Society, 11(3), 409-431.
11. Cho, H., & Lee, J. S. (2008). Collaborative information seeking in inter-cultural
CMC groups: Testing the influence of social context using social network
analysis. Communication Research, 35(4), 548-573.
12. Cho, H., & Koh, S. (2008). Influence of gender on E-commerce: An explorative
study in Singapore. Journal of Internet Commerce, 7(1), 95-119.
13. Lee, J. S., & Cho, H. (2007). Societal and personal level risk judgment on online
risk. Korean Journal of Broadcasting and Telecommunication Studies, 21(6), 457-
491. (in Korean)
14. Cho, H., Gay, G., Davidson, B., & Ingraffea, A. (2007). Social networks,
communication styles, and learning performance in a CSCL community.
Computers & Education, 49(2), 309-329.

Hichang Cho’s CV page 4
15. Cho, H., Lee, J., Stefanone, M., & Gay, G. (2005). Development of computersupported
collaborative social networks in a distributed learning
community. Behaviour & Information Technology, 24(6), 435-448.
16. Rivera, M., Cho, H., & Lim, S. S. (2004) Consumers’ online privacy concerns.
World Internet Law Report, 5(4), 29-32.
17. Scherer, C. W., & Cho. H. (2003). Testing social network contagion theory of risk
perception. Risk Analysis, 23(2), 261-267.
18. Lee, J., Cho, H., Gay, G., Davidson, B., & Ingraffea, T. (2003). Technology
acceptance and social networking in distance learning. Educational Technology &
Society, 6(2), 50-62.
CHAPTERS IN BOOKS
1. Cho, H. (in press). Responses to online privacy risks. In Z. Yan (Ed.),
Encyclopedia of Cyber behavior. Hershey, PA: IGI Global.
2. Cho, H., & Gay, G. (2009). The effects of communication styles on computersupported
collaborative learning. In M. N. Tsianos and P. Germanakos (Eds.),
Cognitive and emotional processes in web-based education: Integrating human
factors and personalization. Hershey, PA: IGI Global.
3. Lee, J., Cho, H., & Gay, G. (2008). Visualizing web traffic data using social
network analysis. In H. Schneider and L. M. Humber (Eds.), Social networks:
Development, evaluation and influence. NY: Nova Science Publishers.
REFEREED CONFERENCE PROCEEDINGS
1. Cho, H., & Gay, G. (2010, September). Analysis of information sharing and
collaborative learning behaviors using a social network perspective. In
Proceedings of 13 th International Conference on Interactive Computer-Aided
Learning (ICL 2010), Hasselt, Belgium (accepted for publication in June, 2010).
2. Cho, H., & Niraj, K. (2010, September). Internet-based knowledge sharing and
learning in an organization. In Proceedings of 13 th International Conference on
Interactive Computer-Aided Learning (ICL 2010), Hasselt, Belgium (accepted for
publication in June, 2010).
3. Shen, C., & Cho, H. (2004, September). Anonymity and participation in online
learning communities: A case study. In Proceedings of 7 th International
Conference on Interactive Computer-Aided Learning (ICL 2004), Villach,
Austria.

Hichang Cho’s CV page 5
4. Lee, J., Cho, H., & Gay. G. (2004, July). Applying network analysis to the
analysis of web traffic. In Proceedings of 7th International Conference on Work
With Computing Systems (WWCS), KL, Malaysia.
5. Cho, H., Stefanone, M., & Gay, G. (2002, January). Social information sharing in
a CSCL community. In G. Stahl (Ed.), Computer Support for Collaborative
Learning: Foundations of a CSCL Community (Proceedings of CSCL 2002) (pp.
43-50). New Jersey: Lawrence Elbaum Associates (LEA).
CONFERENCE PAPERS (PEER REVIEWED)
1. Ee, A., & Cho, H. (2011, October). What makes an MMORPG leader? Paper
presented at the FROG-5 th Vienna Game Conference, Vienna, Austria (Top Paper
Candidate)
2. Cho, H., & Park, B. (2011, August). Determinants of Intention to Use
Smartphones: Testing the Moderating Role of Need for Cognition. Paper
presented at the Association for Education in Journalism and Mass
Communication (AEJMC) Annual Conference, St. Louis, MO.
3. Soon, W. T., & Cho, H. (2011, May). What goes on behind the “social”: Roles of
social networks in engendering and sustaining collective action among political
bloggers. Paper to be presented at the 61 th Annual Conference of the International
Communication Association (ICA), Boston, MA.
4. Cho, H. (2010, June). Determinants of behavioral responses to online privacy:
The effects of concern, risk beliefs, and self-efficacy, and communication sources
on self-protection strategies. Paper presented at the 60 th Annual Conference of the
International Communication Association (ICA), Singapore.
5. Hooi, R., & Cho, H. (2010, June). Deception and self-disclosure: The roles of
self-awareness, avatar similarity and attraction. Paper presented at the 60 th
Annual Conference of the International Communication Association (ICA),
Singapore.
6. Soon, C. & Cho, H. (2009, October). Politics online: Who’s in and who’s out in
the network of bloggers, parties and political organizations. Paper presented at
the Association of Internet Researchers (AoIR) Conference “Internet Research
10.0: Internet – Critical,” Milwaukee, IL.
7. Chung, S., & Cho, H. (2009, May). Determinants of risk perception on Internet
piracy. Paper presented at the 59 th Annual Conference of the International
Communication Association (ICA), Chicago, IL.
8. Cho, H., & Chen, M. (2008, October). Knowledge-sharing motivations of
contributors in online wiki communities: An integrated framework of theory of
planned behavior, intrinsic and extrinsic motivations. Paper presented at

Hichang Cho’s CV page 6
Association of Internet Researchers (AoIR) annual conference, Copenhagen,
Denmark.
9. Cho, H. (2008, May). Acceptance of 3G mobile phone services in Singapore:
Decomposing perceived critical mass and subjective norms. Paper presented at the
58 th Annual Conference of the International Communication Association (ICA).
Montreal, Canada. Top Faculty Paper Award, Communication & Technology
Division.
10. Pan, B., & Cho. H. (2008, May). Understanding subgroup identification, team
identification, and intergroup relations in global virtual teams. Paper presented at
the 59 th Annual Conference of the International Communication Association
(ICA), Montreal, Canada.
11. Chung, S., Cho, H., & Lee, J. S. (2007, August). Risk judgments and online
privacy. Paper presented at the Association for Education in Journalism and Mass
Communication (AEJMC) Annual Convention, Washington DC. Top Four
Faculty Paper Award, Communication Technology Division.
12. Lim, S. S., Cho, H., & Rivera, M. (2007, April). Exploring the relationship of
online privacy, government surveillance and national ID cards: A multi-country
study. Paper presented at the 52 nd Annual Broadcast Education Association (BEA)
Convention. Las Vegas, NV. Top Two Faculty Paper Award, International
Communication Division.
13. Cho, H., Rivera, M, & Lim, S. S. (2006, August). A multinational study on online
privacy: Global concerns and local responses. Paper presented at the Association
for Education in Journalism and Mass Communication (AEJMC) Annual
Convention, San Francisco, CA.
14. Cho, H., Gay, G., Davidson, B., & Ingraffea, T. (2005, May). Communication
styles, social networks, and learning performance in a CSCL community. Paper
presented at the 55 th Annual Conference of the International Communication
Association (ICA), New York, NY.
15. Cho, H., Lee, J., & Yeo, E. (2005, May). Social Information Sharing among Intercultural
CMC groups. Paper presented at the 55th Annual Conference of the
International Communication Association, New York, NY.
16. Lee, J. S., & Cho, H. (2005, June). The influence of social relations on online
behaviors. Paper presented at the 2005 Korean Society for Journalism and
Communication Studies Conference, Gyeongju, Korea.
17. Lee, J., Cho, H., & Gay. G. (2003, August). Web traffic analysis using social
network analysis. Paper presented at the Association for Education in Journalism
and Mass Communication (AEJMC) Annual Convention, Kansas City, MO.

Hichang Cho’s CV page 7
18. Cho, H., Lee, J., Stefanone, M. & Gay, G. (2002, May). Peer interactions using
technology: The role, process, and consequences in a CSCL environment. Paper
presented at the 52 nd Annual Conference of the International Communication
Association (ICA), Seoul, Korea.
19. Cho, H., Yeo, E., & Lee, J. (2002, May). Media frames about privacy online.
Paper presented at the 52 nd Annual Conference of the International
Communication Association (ICA), Seoul, Korea.
20. Lee, J., Yeo, E., & Cho, H. (2002, May). Semantic network analysis of media
frames: Online privacy case. Paper presented at the 52 nd Annual Conference of
the International Communication Association (ICA), Seoul, Korea.
21. Cho, H., & Lee, J. (2001, May). Communicating E-risk: Testing the social and
psychological influences on computer-related risk judgments, Paper presented at
the 51 st Annual Conference of the International Communication Association (ICA),
Washington, DC.
22. Cho, H., & Chan, A. P. (2001, May). How important is the Internet to Businessto-Business
E-Commerce: Assessing the role of interpersonal relationships and
trust, Paper presented at the 51 st Annual conference of the International
Communication Association (ICA), Washington, DC
23. Rosen, D., Kang, S., & Cho, H. (2001, May). Reconceptualizing the strength of
strong ties: Testing Simmelian and cohesive ties in social network analysis, Paper
presented at the 51 st Annual conference of the International Communication
Association (ICA), Washington, DC.
24. Stepp, P, Cho, H., & Chung, S. (2000, April). Perceived differences in leadership
styles of people of color, Paper presented at the 91 st Annual Convention of the
Eastern Communication Association, Pittsburgh, PA.
25. Scherer, C. W., & Cho, H. (1999, February). Testing social network contagion
theory of risk perception, Paper presented at 1999 Society for Risk Analysis
(SRA) Annual Meeting, Atlanta, GA.
26. Jackson, K. M., Cho, H., & Gay, G. (1999, May). Evaluation of visualization
techniques: AltaVista search engine, Paper presented at the 49 th Annual
Conference of the International Communication Association (ICA), San
Francisco, CA.
REFERRED CONFERENCE PRESENTATIONS
1. Cho, H., Lee, J. S., & Gay, G. (2002, April). Visualization of Web browsing
behaviors using social network analysis. Presented at the 22 nd International
Sunbelt Social Network Conference, New Orleans, LO.

Hichang Cho’s CV page 8
2. Stefanone, M., Cho, H., & Gay, G. (2001, April). Structural reproduction of
leadership roles in mediated networks, Presented at the 21 st International Sunbelt
Social Network Conference, Budapest, Hungary.
PLENARY PRESENTATION
1. Cho, H., Stefanone, M., & Gay, G. (2002, January). Social information sharing in
a CSCL community. Paper presented at the International Conference on Computer
Support for Collaborative Learning, Boulder, CO.
INVITED PRESENTATIONS
1. Cho, H. (2007, February). Digital learning for developing countries: A culturebased
model for Strategic Implementation of E-learning. Presented at E-Asia
Conference, Digital Learning Division. Kuala Lumpur, Malaysia.
2. Rivera, M., Cho, H., & Lim, S. S. (2004, September). Consumers’ concerns about
online privacy: Attitudes and behaviors. Presented at the 26th International
Conference on Privacy and Personal Data Protection, Wroclaw, Poland.
3. Rivera, M., Cho, H., & Lim, S. S. (2004, February). Online privacy: Consumers’
concerns and policy implications for e-commerce. Presented at the Asia-Pacific
Economic Cooperation E-commerce Steering Committee Meeting, Santiago,
Chile.
ARTICLES IN PERIODICALS (NOT REFERRED)
1. Cho, H. (2009). Recent communication scholarship in Singapore. ICA Newsletter,
37(3), p.8.
2. Cho, H. (2002). Marketing communication strategies during economic downturn.
Advertising Information Center (ADIC)/LGAd Magazine, 176, 64-67.
3. Cho, H. (2002). New marketing communication strategy: Buzz marketing. LGAd
Magazine, 175, 54-58.
MANUSCRIPTS UNDER REVIEW
1. Cho, H., & Lee, J. S. (under review: second round). The links between
comparative optimism, risk communication, and behavior in the context of H1N1
flu: Testing the consistency and consequences of comparative risk judgments.
Health Communication.
2. Hooi, R., & Cho, H. (under review: second round). Deception in avatar-mediated
virtual environment. Media Psychology.
3. Cho, H., & Park, B. (under review). Determinants of intention to use
Smartphones: Testing the moderating role of need for cognition in technology
adoption. Media Psychology.

RESEARCH GRANTS
Hichang Cho’s CV page 9
2011 Collaborator
National Research Foundation (NRF) Competitive Research Programme,
“Social Life Networks for Middle of the Pyramid” (S$9,780,000), (under
review)
2010 Collaborator
National University of Singapore, Faculty of Arts and Social Sciences,
Academic Research Grant, “A deterrence model of Internet piracy”
(S$22,621).
2009 Co- Principal Investigator (Co-PI)
Korean National Research Foundation, “Factors influencing risk
perceptions and behaviors” (S$140,000).
2007 Principal Investigator
National University of Singapore, Faculty of Arts and Social Sciences,
Bridging fund, “Team diversity, inter-group behavior, and collaborative
learning” (S$11,700).
2006 Principal Investigator
National University of Singapore, Faculty of Arts and Social Sciences,
Staff Research Support Scheme, “Self-disclosure online” (S$3,500).
2005 Principal Investigator
National University of Singapore, Faculty of Arts and Social Sciences,
Staff Research Support Scheme, “User acceptance of interactive media: A
case of 3G mobile phone in Singapore” (S$1,900).
2003 Co- Principal Investigator
National University of Singapore, Faculty of Arts and Social Sciences,
Academic Research Grant, “Perceptions of privacy in Asia: Online
privacy and policy implications for E-Commerce” (S$73,736).
2002 Principal Investigator
National University of Singapore, Faculty of Arts and Social Sciences,
Academic Research Grant, “Computer-mediated communication in
Intercultural task groups” (S$10,420).
REVIEWER FOR JOURNALS AND CONFERENCES
� Communication Research

Hichang Cho’s CV page 10
� Computers & Education
� International Journal of Human-Computer Studies
� Information Systems Frontiers
� International Conference on Information Systems
� Journal of the American Society for Information Science and Technology (JASIST)
� Journal of Computer-Mediated Communication (JCMC)
� New Media & Society
� Association for Education in Journalism and Mass Communications (AEJMC),
Communication Technology Division
� International Communication Association (ICA), Communication & Technology
Division
� International Conference on Information Systems
� CNM White Paper Series (served as an editor since 2008).
TEACHING INTERESTS
� Communication Theories
� Computer-Mediated Communication
� Research Methods
� Organizational Communication
TEACHING EXPERIENCE
2002 –
Present
National University of Singapore
Assistant Professor
“IF2101: Media Communication”
“NM2102: Communications and New Media Research”
“NM3204: E-learning”
“NM4101: Advanced Communications and New Media Research”
“NM5101: Research Methods in Communications and New Media”
“NM5204: Computer-Mediated Environments”
“NM6101: Advanced Theories in Communications and New Media”
Spring 2002 Cornell University, Ithaca, NY
Co-lecturer
“COMM 440: Computer-Mediated Communication”
1998 –
2001
Cornell University, Ithaca, NY
Teaching Assistant
“COMM 240: Communication Technologies and Systems”
“COMM 440: Interactive Multimedia: Research and Design Issues”
“COMM 282: Communication Industry Research”

SUPERVISION OF GRADUATE STUDENTS
Hichang Cho’s CV page 11
Ph.D. Students
1. Soon Wan Ting. “Blogging as collective action: The role of collective identity and
social networks in engendering change.” (funded by NUS research scholarship).
2. Hooi Chet Yeu, Rosalie. “Deception and self-disclosure: The roles of selfawareness,
avatar similarity and attraction.” (funded by NUS research
scholarship).
3. Andrew Michael Duffy. “Trust and confidence judgments in computer-mediated
environments: A case of TripAdvisor.”
MA Students
1. Kim Gyung Min: graduated in 2011.
2. Ng Li Ting: expected to graduate in 2011.
3. Pan, Biyun (2008). “Understanding subgroup identification, team identification,
and intergroup relations in global virtual teams.”
4. Shansi, Huang (2008). “Executional cues, interactivity, and level of involvement
in banner advertisement: An experimental approach to understand online
advertising effectiveness.”
5. Shen, Cuihua (2005). “Anonymity, motivations, and participation in virtual
communities.”
Thesis Examiner
1. Wong Rong (2011)
2. Zhang Lingzi (2011)
3. Shib Shankar Dasgupta (2006).
4. Goh Huat Choon Candice (2006).
5. Jiang Wei (2004).
UNIVERSITY SERVICES
� Deputy Head, Department of Communications and New Media (CNM) (2011–
present)
� Representative, CNM Research Committee (2010 – present)
� Chair, CNM Conference Grant Committee (2010 – present)
� Graduate Programme Coordinator (2002 – 2006)
� Deputy Coordinator, CNM Graduate Programme (2007, 2008)
� Advisor, CNM 3 rd year Students (2008 – present)
� Member, CNN Research Committee (2008 – present)
� Member, CNM Curriculum Review Committee (2006 – 2007)
� Member, Search Committee (2003, 2011)
� Member, CNM/Universal McCann Collaboration Partnership Committee (2005 –
2006)

PROFESSIONAL MEMBERSHIP
Hichang Cho’s CV page 12
� Association for Education in Journalism and Mass Communication (AEJMC),
Communication Technology Division
� Association of Internet Researchers (AoIR)
� International Communication Association (ICA), Communication and Technology
Division