Dylan's Brag Book
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WELCOME<br />
We can’t lie. We’ve been WATCHING your<br />
brand and wanted to share some ways<br />
we’ve been able to help the brands that<br />
work with us really STAND OUT.
At Connectivity we’re singularly focused on providing national strength, with a local approach<br />
to leveraging the most media for our clients. Every year we help manage millions of dollars across<br />
traditional, experiential, and the ever-changing world of social and digital media.<br />
Don’t just take our word for it; see what others have to say about working with our team.
“Connectivity was selected based on a winning strategy and their<br />
clear willingness to work with us as an extension of our team.<br />
Plus, they offered us an extremely competitive rate structure.”<br />
Dana Paris - Chief Marketing Officer OGX Haircare
Custom<br />
Strategies<br />
Connectivity won the RFP for this international<br />
campaign based on our approach to help the brand<br />
transform some of its national advertising to<br />
localized opportunities, where we could truly<br />
measure brand lift. We developed custom<br />
campaigns across SnapChat and Facebook, created<br />
custom targeting opportunities across the<br />
programmatic media landscape and even helped<br />
develop one of their first GO Local retail target<br />
campaigns that saw incrementallifts<br />
during each run.
“We weren’t even looking for a media agency when we were<br />
introduced to the team at Connectivity. Without question they’ve<br />
provided us with independent strategy and guidance along the<br />
way that allows us to know our budgets are in good hands!”<br />
Geoff Dyer - Crunch Gyms Ownership Group
Understanding<br />
Markets<br />
Connectivity has been helping Crunch locations<br />
across the country compete with other gyms<br />
spending 2-3x as much. We’ve come up with fun<br />
ways to leverage the media dollars as<br />
effectively as possible to drive sales.<br />
Most importantly, we dig down to the individual<br />
gym level to see what will uniquely motivate that<br />
consumer to join the Crunch Revolution.
“We knew that as we grew, we needed an agency that could grow with us.<br />
Connectivity has helped us nimbly navigate customized localized campaigns<br />
in markets across the US. We know that their team diligently works to develop<br />
media strategy and placement that is directly measurable with<br />
our in-store sales goals.”<br />
Chris Tomasso - First Watch President
Consistent<br />
Growth<br />
Unlike some agencies that take the same cookie<br />
cutter approach to media, Connectivity works directly<br />
with the First Watch Team, from the president all the<br />
way down to local store managers. We ensure we plan<br />
against comparable markets and adjust plans in-flight<br />
where we see opportunity to increase those results. In<br />
many cases, we see a 10% increase or greater in sales lift<br />
during the run of the campaigns.
“We’ve loved the market-by-market approach<br />
that Connectivity has taken with our portfolio<br />
of brands. They’ve definitely helped us stand<br />
out in an incredibly competitive category.”<br />
John Wilhelm - Brand Marketing Manager
Knowing the<br />
Competition<br />
We’ve helped many of the Pabst family of<br />
beers compete in one of the most<br />
competitive categories in the country.<br />
Our approach has been to help them choose<br />
unique opportunities to really STAND OUT!
“We handle some of our media in-house, but<br />
when it comes to digital, we’ve found there’s<br />
no team better than Connectivity Agency to<br />
help us ensure our dollars are targeted<br />
towards our core consumers.”<br />
Brandon Cason - Deep Eddy Marketing Manager
Transition<br />
to Digital<br />
We helped Deep Eddy navigate the<br />
complex world of Digital Media - where<br />
transparency is key.
“Having worked with Sean’s team over<br />
the last six years, I can say they’ve played<br />
a key role in our massive success.<br />
We’ve become one of the fastest growing<br />
jewelers in the country and our business<br />
is up over 300%!”<br />
Steve Weintraub - President Gold & Diamond Source
Knowing the<br />
Customer<br />
Not everyone buys a diamond for the same reason.<br />
Through working closely with the team at<br />
Gold & Diamond Source, we’ve developed brand<br />
extensions that speak to different targets in ways they<br />
can each relate to. The result has been that the brand<br />
has become one of the fastest growing jewelers<br />
across the country!
Our Services Include:
Media Strategies<br />
We leverage millions in media for our national<br />
and local clients throughout the country. We<br />
can typically increase a client’s buying power,<br />
while reducing their spend, by over 20%.<br />
Digital<br />
We are at the forefront of ever-changing<br />
digital media inventory and platforms.<br />
It’s all about how best to target<br />
multi-screen viewing! Our clients get<br />
access to invite-only RTB inventory, as<br />
well as our custom tracking tools.<br />
Production<br />
While we don’t lead with it, many of<br />
our clients do use our Creative Services<br />
team for competitively priced video,<br />
digital and print creation and sizing.<br />
Out-of-Home Promotions Social<br />
Out-of-Home only works if it truly stands out!<br />
See why clients like Pabst Brewing Company<br />
and Cirque du Soleil have turned to<br />
Connectivity to create incredible and<br />
efficient Out-of-Home experiences<br />
for their brands.<br />
We dare you to ask your current agency<br />
if they have a Promotions Manager! We<br />
do - which helps us develop no-cost<br />
added value programs for our clients,<br />
which most agencies just can’t handle.<br />
Our Social Media team has managed<br />
millions of dollars in custom-paid and<br />
content-oriented social opportunities<br />
across major social channels in the U.S.<br />
and Canada, including Facebook,<br />
Instagram and Snapchat.