Apple Creek Team Marketing Plan

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18 19 20 21 22 23 24 25 26 Internet Exposure. Your home’s information will be featured not only on HomesInAppleCreek.com, but also in 12 different languages on BerkshireHathawayHS.com and StarckRE.com as well as syndicated on REALTOR.com, Zillow.com, Trulia.com, and the nation’s largest ancillary real estate web sites. Platinum Gold Silver Enhanced Internet Technology. You will be emailed weekly reports quantifying the number of internet visitors that have viewed your property. In addition, you will have Inside Access© so that you can keep up to date about your market. Inside Access© offers a dynamic way for you to stay up to date on the competition. Platinum Gold Silver Property Specific Web Page. Your property is deserving of a personalized domain name which sends interested buyers directly to your home online. Platinum Mobile. A mobile optimized version of your home’s information will be entered into the HomeSnap mobile platform making it available literally in the palm of buyers’ hands. Go to HomeSnap.com to see how effective this system can be. Platinum Gold Silver Mobile Web Ads. Mobile ads are reaching buyers with property specific, demographically targeted mobile web ads that appear throughout the Google Chrome Browser on mobile and desktop sites. Platinum Social Media. Your home will be strategically promoted on social media platforms such as Facebook, LinkedIn, Pinterest, Google+, and Twitter. Follow @applecreekteam Gold Silver Broker Tour. I will host a Realtor® only “Broker Tour”, which allows real estate professionals the opportunity to preview and inform their buyers about your home. This will take place on the first area tour day after your home’s listing goes live. Silver Premium Broker Tour. A “Broker Tour” which offers light refreshments and a raffle or small appreciation gift. Gold Ultra Premium Broker Tour. A “Broker Tour” which offers a fully catered luncheon and a raffle or small appreciation gift. Platinum
27 28 29 30 31 32 33 34 Open House. With your permission, an open house allows unrepresented buyers to view your property. Statistics show that 43% of buyers viewed the house via an open house before making an offer. Days prior, a sign will be placed in front of your home promoting the open house. A targeted promotion online will boost attendance. Platinum Gold Silver Direct Mail to Neighbors. Direct mail allows your neighbors to learn about your property so that they can help to spread the word and advertise to potential buyers in their sphere. A postcard campaign beginning with a color “Just Listed” postcard will go out to 50 neighbors closest to your home. Platinum Gold Personal Contact. Direct mail and internet are fine for communication but that limits the audience. Personal contact with people throughout the community is also an important part of any well rounded marketing strategy. Platinum Buyer/Realtor® Survey. A survey will be sent after every confirmed appointment, requesting buyer and Realtor® feedback on their showing of your home. Platinum Gold Silver Relocation Program. Information on your property will be listed in the Berkshire Hathaway HomeServices relocation packages that go to major employers. This will increase your exposure to relocating buyers. Last year, one in four buyers was from out of town. Platinum Gold Silver Peer Network Marketing. Marketing to an elite network of real estate professionals makes sure they and their clients are aware of your home. Platinum Gold Silver Weekly Contact. You will receive an update on the local market, showings and feedback, and the marketing of your home as well as to answer any questions you may have. Platinum Gold Silver Transaction Management. The details of your transaction will be communicated to your attorney, lender, and the title company to ensure that your contract closes – and you can move ON TIME! Over 80% of our contracts close on or before the date written in the contract compared to an industry average of less than 50 percent. Platinum Gold Silver
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Apple Creek Team Marketing Plan

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