MEATing POINT Magazine: #16 / 2017

INTERVIEW
globally. And the manufacturer that
is ahead of this new standard will
have a clear competitive advantage
over the rest.
In an increasingly competitive market
and with a more informed, more critical
consumer, it becomes necessary to
offer products that satisfy this new
demand. Consumers want to know
what they eat.
Mr. Isidro Guillén:
Consumers increasingly read product
labels and do not want to see a
label full of E’s and ingredients
with rare or unintelligible names.
That is why we create natural
solutions that give to our customers
an understandable, friendly, clean
label on their products. We believe
that a product with a clean label
gives an important competitive
advantage to our clients.
Apart from our focus on Clean Label
solutions, I would add personalization.
We create custom solutions tailored
to each client’s needs. This makes
them unique.
HOW IS YOUR COMPANY
COMMITTED TO
ENVIRONMENTAL
SUSTAINABILITY?
Mr. Juan de Dios:
Prosur’s Corporate Social Responsibility
policy incorporates social and
environmental concerns. Recently,
we have been awarded with the
certificate which guarantees that we
have calculated our carbon footprint
by the year 2016 and that we have
complied with previously established
emissions reduction commitments.
We have been calculating our CO2
emissions since 2012 and we will
continue with our commitment to the
environment and contributing our bit
in the fight against climate change.
And for that, we are studying a series
of measures that will reduce CO2
emissions and waste reduction, such
as the installation of solar panels or
the optimization of logistics processes.
WHAT WOULD YOU SAY TO
YOUR FUTURE CUSTOMERS?
WHERE THEY CAN MEET YOU?
Mr. Juan de Dios:
I would invite them to visit us, see our
factory, our team and see how we work.
We will listen to their specific needs
and explain in detail our products
and solutions. We are convinced
that we can offer them the perfect
solution and help them increase their
market share.
Mr. Isidro Guillén:
I would say “come and meet us”. I am
sure that we can add value to their
products with our unique, tailored
solutions that combine nature’s best
and our know-how in biotechnology.
Safe, flavourful, clean label foods will
make them more competitive.
www.prosur.es
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