Mascaras Market trying to eliminate problems associated with smudging and clumping

Mascaras Market trying to eliminate problems
associated with smudging and clumping
Mascaras Market Contains Market Competition by Manufacturers,
Manufacturers Profiles/Analysis, Manufacturing Cost Analysis,
Industrial Chain, Sourcing Strategy and Downstream Buyers, Market
Effect Factors Analysis
Global Mascaras Market is segmented on the basis of types, systems, application, distribution channel
and region. Mascara is one of the most commonly used cosmetics for eyes. In modern mascara
formulations the purpose of mascara is to darken, lengthen and thicken the eyelashes. For decades’
formulators have been working on achieving these attributes while trying to eliminate some of the
problems associated with mascara such as smudging, difficult removal, clumping etc. Mascaras must
be carefully formulated to allow easy and even application without smudging. Millions of women use
mascara to make their lashes lush. It's been around since the 19th century, and those tubes and
wands are still enhancing attractiveness of eyes. Mascara’s ingredients typically include a carbon
black or iron oxide pigment to darken lashes; a polymer to form a film that coats lashes; a
preservative; and thickening waxes or oils such as lanolin, mineral oil, paraffin, petrolatum, castor oil,
carnauba wax, and candelilla wax. Mascara coats the
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lashes with the pigment and other ingredients to make the lashes stand out. Different formulas and
different brush types can give different results; for example, lengthening mascaras may coat the
lashes with polymers to create a smoother, longer look from root to tip; thickening formulas may
include plumping agents to make each lash look fuller.
On the basis of type, the global market is classified into regular mascaras, waterproof mascaras or
water resistant mascaras, clear mascaras. Waterproof Mascaras or Water resistant mascaras work
even when they come in contact with moisture because they typically contain a chemical called
dimethicone copolyol that helps the product adhere to lashes even in wet or humid conditions.
Clear mascaras are different from other mascaras because they lack the pigments or coloring agents.
It gives a cleaner, neater look, align lashes, and provide a bit natural-looking lash enhancement. On
the basis of system, the global market is classified into water-based, solvent-based, water/solvent
emulsion systems.
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Water-based mascaras are formulated to include waxes, pigments and resins dissolved in water. They
are considered to be oil-in-water emulsions and have a high concentration of water phase. Solventbased
mascaras make use of petroleum distillates to which the pigments and waxes are added. This
petroleum based materials confer a waterproofing character. Water/solvent emulsion systems have
the advantages of thickening with a short drying time, similar to the water-based systems, while
providing waterproofing and lash separation, similar to the solvent-based mascaras.
On the basis of application, the global market is classified into Age 12 to 17, Age 18 to 24, Age 25 to
44, Age 45 to 64, other. On the basis of distribution channel, the global market is classified into
hypermarkets, supermarkets, and department stores, specialty retailers, pharmacy and drugstores.
Geographically, the global market is segmented into North America (U.S., Canada, and Mexico), China,
Europe (Germany, France, England, Russia and Italy), Southeast Asia, Japan, and India.
The global key players in the mascaras market include Chanel, L’Oreal Paris, Clinique, Benefit, Lancme,
Too Faced, Dior, Max Factor, Charlotte Tilbury, and Nars.

This report focuses on top manufacturers in global market, with production, price, revenue and
market share for each manufacturer, covering
• Chanel
• L'Oreal Paris
• Clinique
• Benefit
• Lancome
• Too Faced
• Dior
• Max Factor
• Charlotte Tilbury
• Nars
By types, the market can be split into
• Type I
• Type II
• Type III
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By Application, the market can be split into
• Application 1
• Application 2
• Application 3
By Regions, this report covers (we can add the regions/countries as you want)
• North America
• China
• Europe
• Southeast Asia
• Japan
• India

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