straighttothepinteautumn2017

T H E M A G A Z I N E O F S T A U S T E L L B R E W E R Y
STRAIGHT
ISSUE 7 | AUTUMN 2017
WE GOTTA
LOTTA
BOTTLE!
We reveal our striking
new bottles.
WASTE NOT
WANT NOT
Our strive for zero waste
and eco-friendly beers.
HISTORIC PUB
RESTORED
Bringing Falmouth’s Chain
Locker back to life.

STRAIGHT
IN THIS ISSUE
PAGE 3
WE GOTTA LOTTA BOTTLE!
PAGE 4
VIVA LAS VEGAS
PAGE 5
HISTORIC PUB RESTORED
FROM NEAR COLLAPSE
PAGE 6
BEST IN THE WEST
UK MANUFACTURER
OF THE YEAR!
CORNWALL TOURISM GIVES
THE THUMBS UP TO OUR
BREWING EXPERIENCE
PAGE 7
A YEAR OF GIVING
A SHIRT FOR ALL SEASONS
JACK ROARS FOR CHARITY
PAGE 8
A CROWNING ACHIEVEMENT
PAGE 9
WORLD CLASS ALES
PAGE 10
WASTE NOT, WANT NOT:
WE’LL DRINK TO THAT!
PAGE 12
MAKING A SPLASH
PAGE 13
A BUMPER BEVVY OF BREWS
PAGE 14
IT’S A KNOCKOUT!
PAGE 15
NAZDOROVIE
PAGE 16
CHEERS! HAPPY PEOPLE
GO TO THE PUB!
PAGE 17
TRIBUTE ALE CASSOULET
PAGE 18
ROW, ROW, ROW YOUR BOAT...
TRIBUTE MARKS TEN-YEAR
MILESTONE AS OFFICIAL BEER
OF SOUTH WEST RUGBY
PAGE 19
FERMENTING THE
NEXT GENERATION
BACK COVER
WINTER BREAK OFFER
W
elcome to the Autumn
edition of Straight to the
Pint, our biannual foray
into St Austell Brewery’s awardwinning
pubs, pints and people.
From new-look bottles and national
marketing campaigns to long-term
partnerships and environmentallyfriendly
ales, it’s certainly been a
summer to celebrate and, as we
move into the season of mists and
mellow fruitfulness, we hope you’ll
agree there’s plenty more in our
autumnal store to shout about.
Since the Spring edition, we’ve
added the PwC South West Business
of the Year award to our corporate
trophy cabinet, while three of
our Belgian-inspired Small Batch
brews have picked up prestigious
international beer awards.
We’ve given lucky landlords and
Tribute drinkers the holiday of
a lifetime to the USA as well as
ST AUSTELL BREWERY
63 Trevarthian Road, St Austell, Cornwall, PL25 4BY
T. 0345 2411122 E. info@staustellbrewery.co.uk
www.staustellbrewery.co.uk
nearly £100k to local charities and
individuals in need through our
Charitable Trust. We’ve taken great
pride in saving one of Falmouth’s
most iconic pubs following a
£2million restoration project and
being named Made in the UK’s
Manufacturer of the Year.
As ever, none of these achievements
would be possible without the
hard work of our workforce, our
beer ambassadors, from sporting
champions to green champions
and most of all the customers who
choose our beers and pubs. As
you leaf through this edition, you
may already have played your
very own part in helping those
around you by coming along to our
annual ale extravaganza, the Celtic
Beer Festival.
From time donated by our people to
operate the bars, to the ale donated
by the Brewery and our industry
friends and colleagues from across
the UK, the festival - now in its
19th year – is our biggest single
fundraising event across the year.
We look forward to seeing you there
and, if our paths don’t cross, we
wish you the very best of the season,
a beer-y merry Christmas and a
Hoppy New Year!
Jeremy Mitchell
Marketing and Communications Director
jeremy.mitchell@staustellbrewery.co.uk

NEWS
WE GOTTA
LOTTA
BOTTLE!
Our striking new beer bottles revealed.
We’re proud to unveil our
new-look bottled beers
which have started to
appear on supermarket shelves and
in pubs across the country.
As well as bold changes to the
labels which celebrate the
Brewery’s knowledge, innovation
and heritage, the beers are also
in new shape 500ml bottles
designed specifically for us. The
bottle is taller, and the eagle-eyed
will notice ‘St Austell’ – the
Brewery’s home - embossed
around the neck.
Our new lightweight bottles use less
fuel to deliver and also celebrate the
company’s rich history, according
to the Brewery’s marketing and
communications director Jeremy
Mitchell. “In a nod back to St Austell
Brewery’s roots, the new bottles
draw inspiration from the company’s
earliest brewing days,” he said.
“Historic embossed bottles
discovered in the archives helped
inspire the new-look range. The
new bottles celebrate our history
at the same time as carrying bold
contemporary characteristics.”
Jeremy added: “We’re
absolutely delighted with
the new look and hope
beer drinkers will enjoy
discovering the bottles
in their new guise as
they start appearing in
supermarkets and pubs.”
The overhaul of the bottles
follows the launch of the
biggest ever marketing
campaign for our flagship
beer Tribute. Launched this
summer, and designed to
bring to life the brand’s
strong provenance and
taste credentials, all
activity communicates
the proposition – Quality
speaks for itself.
After a competitive pitch, Brightonbased
CookChick was appointed as
the lead design agency to undertake
the brand and packaging overhaul.
We hope you agree they’ve done
a Proper Job!
The new bottles are also
available from St Austell
Brewery’s online shop –
www.staustellbreweryshop.co.uk
AUTUMN 2017 | 3

NEWS
STRAIGHT
will be a trip of a lifetime. Huge
thanks to Tribute Ale and St Austell
Brewery for making it happen.”
Three licensees have also
won weekend breaks to
Cornwall. They are:
• The Muddy Duck, Bicester
• The Jolly Sportsman, Eynsham
• The Strugglers, Lincoln
Winners of Tribute trips to Vegas and Washington announced.
One lucky Tribute drinker has also
won a week’s holiday to Las Vegas.
Carole Slater from Staffordshire
entered the prize draw at a pub in
Swindon whilst visiting a friend
for the weekend.
Lucky landlords and Tribute
drinkers will be jetting
off to the US for the trip
of a lifetime after winning our
special competition.
Earlier this year licensees ordering
more than four nine-gallon casks
of our flagship beer Tribute were
entered into a prize draw. Up for
grabs was a seven-night holiday
in Las Vegas and a trip to
Washington State including
flights with British Airways.
Tribute is now served on BA
flights around the world
thanks to a historic deal
signed between the airline
and the Brewery.
Keith Holbrook, manager
of the Dartfordians
Community Sports Club
in Bexley, Kent was picked at
random as the winner of the Vegas
break by Brewery chief executive
James Staughton.
Keith said: “I couldn’t believe it
when I heard the club was selected
as the winner and I’m absolutely
thrilled to be taking the prize. A trip
to Vegas has been on my bucket list
for a long time so I’m quite sure this
Carole said: “I’m hoping to take a
friend who’s never been before so
it’ll be a really memorable trip, and
we’ll definitely both look forward to
having a Tribute, or two, to celebrate
on the way over on our British
Airways flight.”
Nick and Jen Bennett from
the Merrymoor Inn, Mawgan Porth,
Newquay will also be heading
Stateside after winning the Tribute
BA prize trip to Washington State, the
home of Tribute's Willamette hops.
Have a great time guys!
Jen and Nick Bennett from the Merrymoor Inn
4 | AUTUMN 2017

in securing the future of the
Chain Locker.
“The potential for this site was
always clear to us but I don’t think
anyone could have been prepared
for the sheer scale of the work
needed to bring the building back to
life,” he said.
PUBS AND INNS
HISTORIC PUB RESTORED
FROM NEAR COLLAPSE
Major restoration project brings Falmouth’s
popular Chain Locker back to life.
Falmouth’s iconic Chain Locker
pub, restaurant and hotel
is back open for business
thanks to a multi-million pound
investment by the Brewery that has
saved the historic site for future
generations to enjoy.
The 16th century inn, believed to be
one of Falmouth’s oldest buildings,
offers unrivalled waterside views of
the bustling key with two fantastic
new balconies which are perfect
for dining alfresco. On the ground
floor the original pub has been
extensively refurbished and brought
back to its former glory.
At the time of closing for the
extensive refurbishment earlier this
year, every detail in the bar was
carefully catalogued so that we could
put each item back in its original
place once the construction project
was completed. But as soon as work
started, it became apparent that the
listed building had suffered centuries
of neglect before we acquired it and
was in danger of collapse.
“We must say a huge thank you to
all the teams who have worked so
hard together to make it happen
and we’re immensely proud to
finally be able to show off what they
have achieved.
“We know how much the pub
means to the town and the local
people and the amazing response
we have had so far from those who
have visited the site is all the reward
we need for our efforts.”
For more information visit
www.chainlockerfalmouth.co.uk
or phone 0345 241 1133 to make
a reservation.
Permission had to be sought from
the local authority listed building
team and English Heritage to take
large sections of the building apart
and rebuild them from scratch to
save the site.
On top of the extensive work in the
bar, the upstairs of the building was
also completely restored to create
a fully accessible restaurant and
oyster bar with covered balcony
area overlooking the historic quay.
There are also six brand new
boutique bedrooms offering luxury
accommodation and breathtaking
coastal views.
The Brewery’s retail director Steve
Worrall praised everyone involved
AUTUMN 2017 | 5

NEWS
STRAIGHT
UK MANUFACTURER
OF THE YEAR!
We're really chuffed to have
been voted 2017 West of
England Business of Year,
for businesses with turnover of
more than £30m.
The award judges companies not
only on profitability and business
management but also on their
commitment to the communities
they work in, the environment and
their workforces.
Collecting the award on the night
at Aerospace Bristol, our chief
executive James Staughton said:
“We are enormously proud to have
been picked as winners from such
(L-R) Chris Knight – Curator & PR Manager, Jackie Scarfe – People
Director, James Staughton – CEO, Ian Blunt – Sales & Distribution
Director & Jeremy Mitchell – Marketing & Communications Director
BEST IN THE WEST
Brewery crowned West of England Business of the Year.
an outstanding group of finalists.
The testing criteria for the PwC
awards are what make them so
prestigious and they also serve to
highlight the amazing standard
of businesses operating across the
South West at all levels."
Particularly noted was the
Brewery’s investment in product
and service innovations, including
the launch of a 330ml can of Tribute
to be served to British Airways
customers - potentially reaching
up to 27 million passengers - and
the installation of our Small Batch
Brewery to help meet the demand
for new beer styles and flavours.
We've been named as the
UK's best manufacturer at
the Insider Media Made
in the UK Awards 2017.
The award marked a historic
year for the business with major
investment and the landmark
acquisition of Bath Ales helping
to drive growth. This also brought
further recognition from all
industry quarters including Best
Regional Brewer and Business of the
Year accolades.
Delighted to be able to add the
major award to our ever expanding
trophy cabinet, brewing director
Roger Ryman said: “2016 was an
incredibly important year for us and
for the efforts of everyone within the
company to be recognised at such a
high level is truly rewarding.“
James Staughton with the UK
Manufacturer of the Year award
CORNWALL TOURISM GIVES THE THUMBS
UP TO OUR BREWING EXPERIENCE
Our new Brewing Experience
has been named as one
of the top three small
visitor attractions in Cornwall. The
new and interactive Experience
doubled the footfall for the same
period the previous year and
prompted us to enter this year's
Cornwall Tourism Awards.
Delighted at being nominated
alongside Lappa Valley and the
Screech Owl Centre in the small
attraction category, Visitor Centre
manager Pippa Corbett commented:
“As soon as we opened last
year we knew we had created
something special and this is hugely
satisfying for all of our teams in
the Brewery shop, Hicks bar and
Brewing Experience.“
The Brewing Experience is open
Monday to Saturday throughout
the year. For details, please see
www.staustellbreweryvisitorcentre.co.uk
or call 01726 66022.
6 | AUTUMN 2017

A SHIRT FOR
ALL SEASONS
CHARITY
Chris Knight, James Baker & Micci Cooper from
the Brewery with Cornwall Air Ambulance.
A YEAR OF GIVING
After asking our Charitable
Trust Ambassador Jack
Nowell to tell us about his
favourite shirt, we asked you the same
question in a special Twitter-based
#MyTributeShirt competition.
It has been a busy year for the
Charitable Trust. £15k went to
the Cornwall Air Ambulance
for lifesaving mobile resuscitation
equipment as well as donations to
other South West charities. These
included Doubletrees Special School,
Cornwall Hospice Care, the Merlin MS
Centre and the North Devon hospice.
Countless other donations for
iPods, mobility scooters, days out
for disadvantaged families and
support for South West charities
and individuals alike were granted
across the year. We look forward
to making a difference where it is
needed most across our region over
Christmas and into 2018.
Ben with his large shirt collection.
JACK ROARS FOR CHARITY
We gave our Brewery
ambassador Jack Nowell
£1,000 to give to the charity
of his choice after being selected for
the 2017 Lions tour to New Zealand.
Well played Jack! Having already
raised over £6k for his favourite RNLI
charity through Cousin Jack beer,
(L-R) Marc Astley, Exeter Foundation Trustee, Jack Nowell,
St Austell Brewery sales director, Martin Breading.
Jack chose to donate the £1,000 to the
Exeter Foundation that looks out for
the city and its people.
Collecting the cheque from our
national sales director Martin
Breading, Foundation trustee Marc
Astley commented: “We’re obviously
Exeter’s Ben Feasby was selected as
overall winner. His total enthusiasm
for rugby and his massive collection
of shirts won him hospitality tickets
for the autumn international between
England and Australia.
Delighted to be picking up the tickets,
Ben commented: “Watching rugby over
the years has given me so much joy
and the shirts are a memory of some of
those great moments I’ve witnessed, as
well as souvenirs of my own playing
days near and far, including Pittsburgh,
USA, Cyprus and Newton Abbot.“
Cheers Ben!
very proud of Jack’s achievements but
we’re really thankful to the Brewery
for this bit of icing on the cake.“
For more information or to make a
request for funding, visit
www.staustellbrewery.co.uk/
charitabletrust
For more information about the
Exeter Foundation visit
www.exeterfoundation.org.uk
AUTUMN 2017 | 7

PUBS AND INNS
STRAIGHT
A CROWNING ACHIEVEMENT
Landlord brews new beer to mark pub’s centenary.
Regulars at The Crown Inn
at St Ewe celebrated its
100th anniversary as one
of our oldest pubs with a glass
of beer brewed specially for
the occasion.
Landlord Ernie Heather
organised a weekend of
fun festivities to mark this
historic milestone, including
live music, charity raffles
and a host of other activities.
Ernie, together with brewing
team leader Rob Orton, also
created a traditional English ale
called Jewel in the Crown in our
Small Batch Brewery to celebrate
the centenary.
Medium-bodied, clean and
beautifully balanced, the 4% ABV
ale went down a treat with the
locals. Ernie said: “You can’t have a
proper celebration without a proper
drink to go with it, so it was a real
privilege to spend the day up
at the Brewery creating
my own special ale.”
As a real countryside pub serving
its local community across the
centuries, the Crown Inn originally
formed part of the Hawkins family’s
Trewithen estate, although the
current site was actually built as a
rectory in 1601.
Run by Ernie since 2013, the first
listed landlord of the modern era
was Edward Bice who ran the pub
from the late 1830s and whose wife
Rebecca subsequently took the
pub on until the mid 1870s.
However, the first reference
to the pub’s landlord may
well date back to 1630, when
the will of William Broad
of St Ewe listed amongst
his possessions ‘five drincke
barrels, two keeves and two
tubbs’ alongside a wealth of
plates, mugs and assorted cutlery.
The Crown was one of the first pubs
acquired by our founding father,
Walter Hicks’ daughter, Hester
Parnall, after she took up the reins
at the Brewery in 1916. It was the
first of a string of Trewithen-owned
pubs that came onto our books later
in the 20th century.
Here’s to the next 100 years
at the Crown!
Ernie & Rob select the finest
ingredients for the special ale.
8 | AUTUMN 2017

BEER
WORLD
CLASS
ALES
Our small batch beers gain
international acclaim.
Three new brews created in
our Small Batch Brewery
have triumphed at the World
Beer Awards (WBA) in London
and at the European Beer Star
awards in Munich.
Following similar success at last
year’s WBAs, brewing director
Roger Ryman’s passion for the
historic, monastery-inspired brews
of the Low Countries was rewarded
again this year.
Our cult brew Cardinal Syn picked
up Country Best in the Belgianstyle
strong category while our Bad
Habit beer ticked all the boxes in the
Belgian-style Tripel class.
More than 1,900 beers from 36
countries were entered into this
year’s WBAs so competition was
particularly strong. Judges blind
tasted and scored the entries over
two rounds of intensive judging to
reach their final verdicts.
Roger said: “To gain Best in Country
twice for both of our Belgian-inspired
beers at the World Beer Awards is a
real honour and a great reward for the
hard work our brewing team puts in
at the Small Batch Brewery, especially
as the judging is carried out by
industry professionals and experts.”
Meanwhile, at the European Beer Star
2017 awards, another of our Belgianinspired
beers, Sayzon Farmhouse
Ale brewed in collaboration with
award-winning beer writer Melissa
Cole, picked up Gold. This success
is even more impressive considering
that a record number of 2,151 beers
from 46 countries were submitted to
this year’s awards.
The European Beer Star competition
was launched 14 years ago and
has become one of the most sought
after prizes in the international
brewing world – as well as one of
the toughest.
All three of our Belgian-inspired
award winners are available online
at www.staustellbreweryshop.co.uk and
from the Brewery’s Visitor Centre in
St Austell. Why not come along and
see what else has been brewing at the
home of Cornwall's favourite beers?
AUTUMN 2017 | 9

INTEREST
STRAIGHT
WASTE NOT, WANT
NOT: WE’LL DRINK
TO THAT!
Brewery strives for zero waste and eco-friendly brews.
Sustainability has long been at the
heart of everything we do here at
the Brewery.
We’ve had solar panels producing energy
for us at head office since 2012. But last
year we went completely grid free for
more than six months at our busy St
Columb distribution hub, as well as
giving back enough energy to power 2,500
family homes.
And thanks to head brewer Roger
Ryman’s Cornish barley growing initiative,
we created a circular economy before
the phrase became fashionable, sourcing
ingredients for our beers locally and then
ensuring that the spent ingredients could
be used for fertilisers, farm foods and
artisan bakeries.
Through investment and innovation in the
brewhouse, we’ve also drastically reduced
the amount of resources required to make
the South West’s favourite beers. In 2011,
it took 17Kwh to produce a barrel of beer.
As a result of our investment in renewable
energy sources and monitoring of our
energy usage, it now takes just 3.6Kwh.
waste to zero. An impressive 98.5% of
Brewery waste is now recycled across
Devon and Cornwall.
We couldn’t do all of these amazing
things if it wasn’t for the dedication of
our green champions – colleagues from
across our operations who look out for any
opportunity to save energy. Such measures
include swapping high wattage light bulbs
for LED ones and overseeing beach cleanups
and other environmental initiatives in
their neighbourhoods.
Under the guidance of compliance
officer Rob Freight, our environmental
evangelists do their best to ensure our
continued drive for sustainable operations
works at ground level and that our
partnerships with organisations such as
the Clean Cornwall campaign have real
bite locally.
In our pubs and hotels, we’re involved
in initiatives to source locally and
sustainably, including the Cornwall
Wildlife Trust’s Cornwall Good Seafood
Guide, while the full provenance of our
lobster dishes is probably the freshest
available in the UK.
Last year we signed a new deal to
outsource our waste management to three
family-run operations across the South
West, which means we are much closer
to reaching our goal of reducing landfill
(L-R) Mike Goff, Rob Orton, Alison Williams and
Rob Freight brewing Green Champion Pilsner
10 | AUTUMN 2017

To celebrate the work of our green
champions, we set up a competition
this summer to give them the chance
to showcase their environmental
initiatives through social media, with
the chance to create their very own
green brew as the prize.
Thanks to an amazing effort to drive
down their landfill waste, the prize
was awarded to Alison Williams
at the Port William in Trebarwith
who, along with her manager Mike
Goff, joined brewing team leader
Rob Orton and Robin Freight in the
Small Batch Brewery for a day to
remember at the mash tun.
Using First Gold hops freshly
picked from Stocks Farm,
Worcestershire for the occasion,
Alison and Mike created the
flavoursome Green Champion
Pilsner which makes its debut at
this year’s Celtic Beer Festival
in November.
AUTUMN 2017 | 11

BEER
STRAIGHT
MAKING A
Splash
Luke and Lucy set sights on Olympic surfing glory.
Surfing stars and Korev
ambassadors Luke Dillon and
Lucy Campbell have been
making waves as they compete
towards their dream of a place on
Team GB for Tokyo 2020.
Now established as Britain’s
No 1 international men’s surfer,
Luke recently overcame injury to
take part in a World Qualifying
Series (WQS) 1500 event in Morocco.
The 22-year-old from Newquay,
who competes in the World Surf
League (WSL) Qualifying Tour,
injured his knee while competing
for Team England in the World
Championships in France in May.
As a result, he was forced to pull out
of two high ranking WSL events in
South Africa and Chile, and was in a
race against time to take part in the
Boardmasters WSL Event in August.
pleasing, but to have a WSL
Event in my home town is special
and of course I wanted to win
it. Being an Ambassador for Korev
Cornish lager and St Austell
Brewery and with so many local
connections, to get a result in
Cornwall at this first event was
very pleasing.”
Meanwhile, Lucy kicked off
the season in style, winning the
English National Women’s Open
Championship in challenging
conditions at Perranporth. The
22-year-old signed a three-year
sponsorship deal with Korev
Cornish lager back in February.
Winning the national title was a
real statement of intent for the
Woolacombe-based waverider.
She followed this up with a 9th
place finish in Peru and finished the
year in the European Top 10.
Lucy winning the English National Women’s
Open Championship
LUCY CAMPBELL
INTERVIEW
How did you get into surfing?
LC: I think I’ve always been drawn
to the water. Both my father and
brother were already into surfing
so I guess it’s in the blood. I was
five when I got into the water
and won the Junior British title at
the age of 12.
How have you managed to get
where you are now in the sport?
LC: When I was at school, I would
join in surf clubs in the evening and
as well as special overseas training
camps. I surf every day now when I
can get into the water.
Do you see yourself as a role
model for other women and girls?
LC: Anybody with a public profile
needs to think about being a
role model to others. I’ve done
some lifestyle features recently,
particularly in Womens’ Health
Magazine about how I stay fit and
I think it’s in everyone’s interest to
stay healthy.
Has being part of Team Korev
helped you in your quest?
Getting the all-clear just in time,
Luke was able to compete in his
hometown surf and finished a
creditable 9th overall at the event.
Luke said: “A top 10 finish on
my comeback event was really
Lucy said: “It was an amazing start
to the season, especially in those
conditions, and I’m really looking
forward to seeing how far I can
push myself next year, both here
and in the World Surfing League
competitions abroad.”
LC: I feel very privileged to have
Korev behind me and I’m feeling
really confident right now. My
immediate goal this year was to
improve and retain the English title.
I succeeded in that and now my
long term goal is the Olympics.
12 | AUTUMN 2017

BEER
A BUMPER
BEVVY
OF BREWS
This year’s ale extravaganza to
feature largest-ever selection of beers.
Ale lovers from across the
country will be spoilt for
choice when they descend
on the Brewery for the biggest
annual beer bash of the year.
Visitors to the 19th Annual Celtic
Beer Festival 2017 on November
25th will be able to sample nearly
200 different ales, stouts and lagers –
our biggest selection to date.
event has raised more than £186,000
for charities and worthy causes
across the South West.
Tickets for this year’s festival will
be sold at the entrance and cost
£10 per person. This includes a
commemorative festival glass, two
half pint beer tokens and a festival
brochure. Extra beer tokens can be
purchased on the day.
• Alaskan Ale – a 4.3% pale ale
brewed using new, flavourpacked
Denali hops. Denali
means ‘big’ or ‘great one’ in
Native American and the hop
certainly doesn’t disappoint!
• Mocha Chocca Lotta – our
6% milk stout features smooth
chocolatey sweetness and
balancing coffee bitterness with
hints of dark fruits. Delicious!
• 20/20 – a 4% ruby red ale. Dark
crystal and chocolate malts
combine to create a deep red hue
with hints of chocolate and dried
fruit aromas.
• Underdog – a 3.5% tasty session
IPA high on flavour and
low on alcohol.
And you’ll be able to dance the
night away to some great live bands
in the cellars below the Brewery – so
don’t forget your dancing shoes!
There will be four bars serving
our own award-winning beers,
including favourites Tribute, Proper
Job and Korev, along with new and
limited edition beers brewed just for
the festival.
There'll be guest ales from all
members of the Cornwall Brewers'
Alliance, so you can see for yourself
why Cornwall is staking a claim
as the best beer producing county
in the land.
The festival also raises valuable
funds for those in need. Since the
St Austell Brewery Charitable Trust
was created in 2003, the annual
Top of the hops
Coming to the festival? Watch out
for the following top five brews as
recommended by beer writer Darren
Norbury and our brewing team
leader Rob Orton:
• Sayzon – 5.9%. Our Belgium-style
farmhouse ale is fermented with
a ‘saison’ yeast to deliver great
beer with a peppery spice and
refreshing citrus finish.
AUTUMN 2017 | 13

BEER
It’s a
KNOCKOUT!
Brewery unveils champion red ale Ruby Jack.
Named after legendary
Cornish heavyweight boxer
Robert James Fitzsimmons,
Ruby Jack red ale is the latest
addition to the Brewery’s prizewinning
ale stable.
Weighing in at a handsome 4.6%
ABV our new brew packs a punch
worthy of the man listed at No.8 in
Ring Magazine’s all-time top 100
biggest hitters.
Born in Helston in 1863,
‘Bob’ Fitzsimmons made
boxing history as the sport’s
first three-division world
champion, picking up
the middleweight, light
heavyweight and heavyweight
titles in a professional career
that spanned at least
three decades.
His reign included
famous victories
against the likes of
Gentleman Jim Corbett,
the original Jack Dempsey
and Tom Sharkey,
the latter bout being
refereed by none other
than former lawman
Wyatt Earp himself.
Ruby Jack is a complex
blend of rich toasted
malt flavours balanced
with fruity spiced
hops and the name
appropriately combines
the different elements
of Fitzsimmons’ life.
His boxing nickname
‘Ruby’ denotes his distinctive red
hair while ‘Jack’ is a nod to his
emigration to New Zealand in
1873 - Cornish emigrants of the
industrial age diaspora are known
by the term ‘Cousin Jack’ - before
he moved to America to pursue his
professional boxing career.
He died in Chicago of
pneumonia in 1917 but
the legend of the hardhitting
blacksmith’s son
still lives on in boxing
circles worldwide.
Available now with a full
point of sale support
package in keg and
distinctive 500ml bottles,
try Ruby Jack classic red
ale with a rich fruit cake,
or do as the Cornish do,
with saffron cake.
Our thanks go to Bob
Fitzsimmons’ great, great,
nephew David A. Jack for
providing these great images.
More information is available
at www.fitzsimmons.co.nz
14 | AUTUMN 2017

BEER
NAZDOROVIE
Russians love our Black Square brew and now you can enjoy it too.
Our latest collaborative
ale, Black Square Russian
Imperial Stout, has come
in from the cold since launching in
Russia and is now available to ale
lovers here in the UK.
This strong dark beer is brewed in
the style that was used in the 18th
century by Thrale's brewery in
London for export to the court of
Catherine II of Russia.
Black Square, a play on the famous
Moscow Red Square landmark, is
also the name of an iconic, prerevolution
Russian abstract artwork
by Kazimir Malevich.
Tapped at this year’s Great British
Beer Festival (GBBF) to much acclaim,
Black Square was originally brewed
by our brewing director Roger Ryman
alongside a team from the New Riga’s
Brewery in Moscow in 2016.
Released in keg into the Russian
market, it instantly became New
Riga’s best-selling craft ale and
remains their best-seller to date.
The aim of the collaboration was
to showcase St Austell Brewery in
Russia, cementing our reputation
for quality beers and positioning us
as a premium producer there. The
creation of Black Square also served
to enhance New Riga’s reputation as
a brewer of quality craft beer.
Roger said: “We’ve been working
with New Riga’s Brewery for a
number of years now as a distribution
partner and when they opened their
Roger Ryman and export manager Mike Morris
welcome the New Riga team to the Brewery
new brewery, it made perfect sense
to go and work with them to create a
brew that meant something to both
of us and that we knew would work
in both markets. It’s a fantastic brew
and the collaboration simply adds to
its authenticity.”
Back in the UK, Black Square has
been re-brewed in our Small Batch
Brewery and is now available for
beer lovers here to enjoy.
To order Black Square and our
other great craft beers visit
www.staustellbreweryshop.co.uk.
AUTUMN 2017 | 15

INTEREST
STRAIGHT
CHEERS!
HAPPY PEOPLE GO
TO THE PUB!
It’s official – we are happiest when we’re in
the pub, a study has revealed.
TOP 10 REASONS
WE LOVE THE PUB
1. Catching up with friends
2. The atmosphere
3. The opportunity to have a few drinks
4. Laughing with friends
5. The food
6. Somewhere to drink real ales
7. It’s close to home
8. Having a romantic night with partner
9. Playing pool
10. Playing fruit/quiz machines
Apoll of 2,000 Brits saw more
than a quarter admit they
feel happiest when enjoying
time in their nearest watering hole,
with Cornwall naturally coming top
of the poll for brewing quality &
regionally produced beer.
A third of those who took part in
the survey, which was conducted
through OnePoll.com to celebrate
Cask Ale Week said they laughed
the most at the pub. Unsurprisingly,
this was twice as many who said
they laughed at work!
Catching up with friends was voted
as the number-one reason we love
to get to the pub, with the general
atmosphere a close second.
Four in ten said they’ll make a special
trip to visit a pub that serves their
favourite beer, and fish and chips was
voted the most favourite meal, with
two in 10 selecting the dish over all
other choices on the menu!
As St Austell’s brewing director
Roger Ryman commented: “There’s
never been more choice on the bar,
but what remains most important
is quality. Great cask beer is
unsurpassable and an integral part
of British pub culture and Cask Ale
Week is a celebration of just that.
“We’re delighted to see Cornwall
– our brewing home – coming out
top in the poll, and being recognised
as producing the best quality and
flavoursome beer.”
Roger Protz, editor of the latest
Good Beer Guide, said: “The
British pub is unique and it has a
character and atmosphere that could
never be replaced.
Pubs are not only the heart of
the community, but they are an
institution and synonymous with
British culture and it’s vital that we
continue to support them.”
16 | AUTUMN 2017

TRIBUTE ALE CASSOULET
FOOD
Cassoulet is a traditional French casserole dish that contains a
variety of meats and beans and is named after the earthenware
cooking vessel, the cassole. This is a Cornish version by Prosenjit
Sanjay Kumar and highlights our county, famed for real ales
and high quality meats from locally reared animals. Placing the
ingredients in layers helps to build up the wonderful and complex
flavours of the cassoulet and Sanjay has used canned beans for
convenience - rich, tasty and saving on cooking time. By adding
Tribute ale, the cassoulet gets a rich and malty aftertaste that
complements the tomato and smoky bacon flavour.
INGREDIENTS
Serves 4
Shorter days. Cosy evenings.
Autumn, the season of great food
produce, blazing fires and coming
home to the smell of delicious hot
home-cooked fare. Sitting together
with family and friends. A time for
celebrations and matching good food
with our award-winning beers.
4 Tribute flavoured pork sausages
50g hogs pudding, sliced thin
1 duck leg, slow cooked
in its own fat
25g pulled pork belly
1 chicken thigh, roasted
2 slices of streaky bacon,
chopped finely
100g fresh white breadcrumbs
salt and pepper
METHOD
50g can of three bean salad
1 dessertspoon olive oil
2 Spanish onions, sliced fine
3 cloves of garlic, chopped fine
1 sprig of thyme
2 bay leaves
6 Chantenay carrots, cooked
1 pint of Tribute ale
2 level tablespoons tomato purée
1. In a flameproof casserole dish, heat the oil over a medium heat
and brown the sausages, turning them occasionally.
2. Set aside the sausages on a plate. Add the streaky bacon to the
dish and cook, turning the heat up and tossing it around for 5
minutes, until it's golden at the edges.
3. Transfer the bacon to the plate with the sausages. Repeat the
process with the hogs pudding.
4. Turn the heat down to medium, add the onions to the juices
left behind and cook for ten minutes until soft, stirring from
time to time.
WHERE TO FIND TRIBUTE
Our 500ml bottle is nationally available at Tesco,
Asda, Waitrose, Morrisons, Sainsbury’s, Majestic,
Booker, Londis and Ocado (online), plus Spar and
Co-op supermarkets in the South West.
You will find Tribute in the South West in 500ml
cans available at Sainsbury’s, Waitrose, Londis
and Spar. You can also buy Tribute and other
beers from our Visitor Centre and online shop.
www.staustellbrewery.co.uk
5. Toss in the garlic and cook for another minute. Next put a third
of the beans, followed by half the onions, sprinkle with a third
of the fresh thyme leaves and season well with salt and pepper.
Add half the sausages, bacon and pulled pork followed by a
third of the beans, thyme and seasoning. Include the remaining
sausages and onions and finally the rest of the beans and the
remaining thyme, pushing sprigs of thyme and bay leaves in
amongst everything.
6. Pour in one pint of Tribute ale. Measure (850 ml) hot water,
whisk in the tomato purée and pour this over the beans. Place the
cooked duck leg and chicken thigh into the casserole dish and
cover it with a fitted lid. Put the dish in the centre of a pre-heated
oven and cook on medium heat for half an hour.
7. After half an hour, open the lid. Sprinkle the breadcrumbs and
the carrots all over the top and bake (without a lid) for a further
hour until the beans are completely cooked through.
8. Serve the boozy Cornish cassoulet with a rustic baguette and
wash it down with Tribute.
AUTUMN 2017 | 17

INTEREST
STRAIGHT
ROW, ROW, ROW YOUR BOAT...
Our new gig rowing partnership with the Cornish Pilot Gig
Association (CPGA) is encouraging more people out on the water.
As part of the three-year
sponsorship deal, our
flagship ale Tribute will
continue to be the main sponsor
of the CPGA and its season of
racing events.
This year we’re also sponsoring the
CPGA’s new ‘Club in a Box’
initiative, launched in conjunction
with British Rowing and Sport
England. The aim is to get new
gig rowing clubs up and running
by lending them special glass
reinforced plastic training gigs.
The Seven Stars training gig, named
after our first pub, was dispatched
to the London Cornish Gig Rowing
Club this summer. Its distinctive
Tribute livery has certainly been
turning heads on the Thames.
And on waters closer to home,
excited rowers at Torpoint took
delivery of a new Walter Hicks
training gig, named after the
Brewery’s founder. The colourful
branded boats created quite a splash
as our photo shows.
TRIBUTE MARKS TEN-
YEAR MILESTONE AS
OFFICIAL BEER OF
SOUTH WEST RUGBY
As the new season kicks off, our flagship
Tribute Cornish Pale Ale is
celebrating ten years as key sponsor of the
South West Rugby Football Union.
First becoming the official beer of South West rugby
in 2007 Tribute has grown from strength to strength
across the South West and beyond during the past
decade. Delighted at the renewal of the partnership deal, St
Austell Brewery’s trade marketing manager Marc Bishop
commented: “Tribute has become synonymous with
South West sport over the last ten years and our rugby
sponsorship has played a huge part in that. We have made
many friends within South West Rugby over the years
and the support and enthusiasm we have received from
within the sport has always been magnificent.“
For more information on this season’s competitions visit
www.swrugby.co.uk. For more information about Tribute
& sponsorships www.tributeale.co.uk.
18 | AUTUMN 2017

FERMENTING THE
NEXT GENERATION
At the Brewery we firmly believe in nurturing young talent
and helping people get a foot on the career ladder.
INTEREST
This we do through internships,
apprenticeships and by
offering work experience that
gives young people a real taste of the
world of work.
Having them involved in the
Brewery also helps us to grow and
develop as an organisation. We’re
always keen to hear new ideas from
fresh, creative young minds.
Those who have benefited from
work placements with the Brewery
include 15-year-old Hannah Knight
from Brannel School in St Stephen,
near St Austell. She recently gained
valuable marketing and PR work
experience with us.
Hannah writes: “During my one-week
work placement at St Austell Brewery, I
was fortunate enough to gain invaluable
first-hand experience and learned many
different sides to what goes into a
marketing project and how much work
and detail goes into every stage.
“By being given independent projects
to work on, I have fully experienced the
amount of research that is produced
behind every article written. Another
aspect I have noticed during this past
week, is the amount of varied jobs and
responsibilities that come under the
job title of marketing. This experience
has provided me with a wide range
of insights, to help shape my future
career path.
“Over the first few days I was given
small research tasks, to help build up
my confidence and knowledge of the
workplace before starting on a bigger
project. I then began writing my own
piece about a donation from St Austell
Brewery to a local organisation in need.
“By doing this project, I had to complete
my own background research on both
the Brewery and the organisation. This
furthered my skills in article research as
well as improving my way of writing.
While writing this article I realised
how helpful it was to be surrounded
with other employees, as I then had
others read through my work and add
suggestions. This really helped my
writing progress.
“This experience has helped me a lot
and being able to see how this particular
job role looks in practice has made my
career aspirations for the future clearer.”
We were certainly impressed
with Hannah’s enthusiasm and
we wish her every success in her
chosen career.
Hannah Knight, Luke Dillon, Korev Ambassador & Philippa Skinner, St Austell Brewery
AUTUMN 2017 | 19

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You can really make a night of it with St Austell
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charming Inns. Imagine waking up to fantastic
coastal or country views and tucking into a hearty
breakfast – the perfect start to your day ahead …
Call us on 0345 2411133, email
reservations@staustellbrewery.co.uk or
visit our website for our latest special offers.
www.westcountryinns.co.uk
Located across prime West Country locations, our
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