retail history time line

Contemporary
Retail
Concepts and
New
Technology
Innovation and technological development have led to exciting new
material products and finishes. So much so that we are starting to see
the rise of ‘fake authentic’ – materials that are technically fake,
however their visual appeal and operational benefits are actually
better than the real thing. As a result, it may be that the flooring is
specified to be a ceramic wooden-effect tile as opposed to a real
wooded floor finish. And with the retail realities of cleaning and
durability, it will do a better job for the life of the store. We don’t need
high-quality, durable materials that will last for the next six to 10 years
when the store may get fully rebuilt in the next three to four years.
http://www.visualretailing.com/blog/2016/10/from-brand-experiences-toproduct-launches-how-pop-up-stores-are-revitalising-brick-mortar-retail
Customer service is an authentic concept which always and these
actions always work, a consumer will return to a store if their
experience was relaxing they are polite kind good service.
Omnichannel is about seamless technology and interacting with
everything Omni channel marketing is similar to geo location
marketing where – consumers can receive emails from stores that
have their details and just generally be very connected with all the
goings on.
Multi channelling in marketing – finding different ways to interact
with their consumers for example loyalty cards and apps where
customers are much more likely to visit a store.